Day 2 Interiors
Day 2 Interiors is a London-based, privately held furniture dealership founded in 2001, providing impartial consultancy, procurement, and installation services to enterprise clients across the UK and Europe, with access to over 500 manufacturer brands and a differentiated circular economy programme.
- Company typePrivate
- Founded2001
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Day 2 Interiors does
Day 2 Interiors (Day2), founded in 2001 and headquartered in London, is a privately held UK furniture dealership serving enterprise clients across London, the UK, and Europe. The company provides impartial furniture consultancy, procurement, project management, and installation services, with access to over 500 furniture manufacturer brands including Miller Knoll (Herman Miller, Knoll), Vitra, Muuto, and Framery. Its Day2 Renew programme offers a differentiated circular economy service covering furniture audits, refurbishment, repurposing, resale, and recycling, helping enterprise clients meet sustainability targets. Notable projects include Google's 370,000 sq ft office at Pancras Square, Virgin Media O2's 80,000 sq ft headquarters (targeting BREEAM Outstanding and WELL Platinum), Quilter's 90,000 sq ft Senator House fit-out, and SuperGroup's 65,000 sq ft Knowledge Quarter workspace.
The company's business model is project-based and quote-driven, with revenue generated across four streams: furniture consultancy fees, procurement markups on supply, project management and installation service charges, and refurbishment/resale commissions through Day2 Renew. Pricing is bespoke per project with multi-year contract cadences; no standard pricing tiers are publicly disclosed. Go-to-market is direct enterprise sales via a 27-person team including project leads, account managers, and commercial sales staff, supplemented by referral channels through long-standing partnerships with architect firms such as Gensler, MoreySmith, HLW International, and Basha-Franklin.
Day2 holds ISO 9001:2015, ISO 14001:2015 (since 2013), and ISO 45001:2018 certifications, and received B Corp certification in 2023. The firm maintains no external funding, no parent company, and no disclosed revenue, and appears to be founder/management-owned with Brett Simms as Managing Director. Customer logos span Technology (Google, Meta, Amazon, Sky), Finance (Jane Street, Capital One, Hudson River Trading, Quilter), Legal (Kirkland & Ellis, Cooley, Dechert), Retail (LVMH, Starbucks, Dunhill, Charlotte Tilbury, Sports Direct), Professional Services (McKinsey, EY, CBRE), and Entertainment (Sony Music), reflecting a diversified enterprise book anchored by marquee global brands.
Day 2 Interiors firmographics
Firmographics- Name
- Day 2 Interiors
- Legal name
- Day 2 Interiors Ltd
- Website
- https://day2.co.uk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Day 2 Interiors is a London-based, privately held furniture dealership founded in 2001, providing impartial consultancy, procurement, and installation services to enterprise clients across the UK and Europe, with access to over 500 manufacturer brands and a differentiated circular economy programme.
- Ownership category
- akta.pro rank
Where Day 2 Interiors is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Day 2 Interiors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Furniture Consultancy Fees: Day2 provides impartial furniture consulting services, helping clients create commercial furniture specifications that meet their individual requirements. Revenue is generated through professional consultancy fees for space planning, furniture specification, and project strategy.
- Furniture Procurement and Supply: The company uses its extensive supplier base of over 500 manufacturers to negotiate and supply furniture to clients. Revenue is generated through markups on furniture procurement, leveraging purchasing volume for competitive pricing.
- Project Management and Installation: Day2's experienced project managers handle project delivery from conception to completion, including logistics, installation, and relocation services across London, the UK, and Europe. Revenue includes project management fees and installation service charges.
- Day2 Renew Circularity Services: Through the Day2 Renew programme, the company offers furniture audits, repurposing, refurbishing, and resale services. Revenue is generated through refurbishment fees and commissions on resale of reconditioned furniture.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke furniture consultancy and procurement projects |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Day 2 Interiors product offering
Product offeringCore offering
Day 2 Interiors is a London-based furniture dealership that provides impartial furniture consultancy, procurement, and installation services to enterprise clients across the UK and Europe. The company accesses over 500 furniture brands to specify, source, deliver, and install commercial furniture, and runs the Day2 Renew circular-economy programme for furniture audits, refurbishment, repurposing, and resale.
Product overview
Day2 is a furniture dealership offering a comprehensive suite of services centered around furniture consultancy, procurement, and installation. The core offering consists of five interconnected services: Furniture Consultancy (helping clients create workspace specifications with access to over 500 brands), Furniture Procurement (negotiating deals through their supplier network), Project Management & Installation (handling projects from conception to completion), Day2 Renew (their circular economy program for furniture circularity), and Aftercare Services. The Day2 Renew program is their key sustainability module that differentiates their offering by providing furniture audits, refurbishment, repurposing, and responsible disposal options. The company positions itself as impartial consultants rather than a single-brand reseller, offering tailored solutions across London, the UK, and Europe.
Differentiator
Problem solved
Functional benefit
Brands
- Day2 Renew: A furniture circularity program that offers repurposing, refurbishing, and reimaging of existing furniture assets to avoid landfill waste.
Products and services
- Furniture Consultancy Impartial advisory service that helps enterprise clients develop commercial furniture specifications and workspace design strategies, drawing on access to over 500 high-quality furniture brands from the UK, Europe, and beyond.
- Furniture Procurement Sourcing and negotiation service that leverages an extensive supplier base to procure commercial furniture for client projects, securing competitive pricing through volume purchasing while ensuring quality.
- Project Management and Installation Full-scope project delivery covering conception through completion, including logistics, installation, and relocation services for commercial furniture projects across London, the UK, and Europe.
- Day2 Renew Circular Economy Programme Circular-economy service that audits existing furniture assets and then repurposes, refurbishes, reimages, remanufactures, resells, or recycles them to extend product life and avoid landfill waste.
- Aftercare Services Ongoing post-installation support covering warranty management, product health checks, future furniture orders, and a dedicated single point of contact for each client account.
Quantifiable outcome
- Over 475 pieces of furniture given second life through Day2 Renew (SuperGroup project)
- +3 more outcomes
Companies that use Day 2 Interiors
Customer profileNamed customers26 records
Segments5 records
Ideal customer profiles3 records
Day 2 Interiors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Day 2 Interiors partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, key and supporting.
- Miller KnollcoreDay2 is an authorised dealer for Miller Knoll, providing access to premium furniture brands including Herman Miller, Knoll, and other Miller Knoll portfolio brands for client projects.
- VitracoreDay2 partners with Vitra as a key furniture supplier, offering Vitra's design-forward furniture collections to clients seeking contemporary workspace solutions.
- Herman MillercoreDay2 is an authorised Herman Miller dealer, providing access to iconic ergonomic seating and workplace furniture for enterprise clients.
- MuutokeyDay2 partners with Muuto for Scandinavian-inspired furniture solutions, expanding their portfolio of contemporary Nordic design brands.
- GenslerkeyDay2 partnered with Gensler on the Virgin Media O2 headquarters project, collaborating on furniture specification and delivery for the 80,000 sq ft workspace.
- MoreySmithkeyDay2 has worked with MoreySmith on multiple projects including McKinsey, Sony Music, and British Sugar, providing furniture consultancy and installation services.
- HLW InternationalkeyDay2 partnered with HLW International on projects including Dechert, IHG, and Canopius, delivering furniture schemes aligned with architectural designs.
- Basha-FranklinkeyDay2 collaborated with Basha-Franklin on the SuperGroup headquarters project (65,000 sq ft) and Velonetic project at Lloyd's Building.
- Business2SchoolssupportingDay2 partnered with Business2Schools during the Sony Music relocation, donating over 1,700 products to local schools to improve educational resources.
- BDGkeyDay2 worked with BDG on the Tate & Lyle headquarters project, creating an office supporting hybrid working with collaborative spaces.
- Ellipse Design StudiokeyDay2 collaborated with Ellipse Design Studio on the Great Portland Estates Alfred Place project (42,000 sq ft fully managed workplace).
- John Robertson ArchitectskeyDay2 partnered with John Robertson Architects on the Helix project at Grainhouse, curating furniture for the historic warehouse conversion.
- FramerykeyDay2 supplies Framery acoustic pods and phone booths as part of their furniture portfolio for noise reduction and focused work spaces.
- CamirasupportingDay2 partners with Camira for sustainable fabric and upholstery solutions, supporting circular economy and environmental goals.
Scale indicators12 records
Recent moves5 records
Expansion highlights6 records
Day 2 Interiors competitors and assessment
Company assessmentDirect peers
- Morgan Lovell: UK-based commercial office furniture dealership offering consultancy, procurement, and fit-out services to enterprise clients. Closely comparable to Day2 in business model, customer segment (corporates and professional services firms), and dealership-style delivery model across London and the UK.
- Claremont Group Interiors: UK office interiors and furniture fit-out provider serving enterprise clients across financial services, legal, and technology. Operates a similar dealership-plus-installation model with comparable large-scale London projects and an overlapping premium client base.
- Workplace Futures Group: UK consultancy and furniture procurement specialist focused on workspace design and delivery. Highly comparable to Day2 in its impartial advisory positioning, enterprise client base, and project-led services across London and the UK.
- Area Office: London-based office furniture dealer providing specification, procurement, and installation to corporate occupiers. Operates with a similar multi-brand dealership model and serves an overlapping enterprise/professional services client base in the London market.
- Blueprint Interiors: UK office interiors and furniture provider delivering design, procurement, and installation for enterprise clients. Comparable to Day2 in its turnkey office furniture delivery model and focus on corporate workspace projects.
- Oaktree Interiors: UK office furniture dealership offering consultancy and supply of multi-brand furniture to commercial clients. Closely matches Day2's impartial multi-brand dealership positioning within the UK enterprise market.
- Designer Contracts: UK furniture and fit-out specialist supplying commercial furniture packages to large organisations and public-sector clients. Comparable to Day2 in its project-led commercial furniture delivery model, though with a broader residential and hospitality footprint.
- Connection Office Solutions: UK office furniture dealership focused on workspace furniture procurement and installation for corporate clients. Closely comparable to Day2 in business model and target customer base.
Broad incumbents
- Steelcase: Global office furniture manufacturer and dealer with direct enterprise sales channels and a broad product portfolio. Comparable to Day2 as a competing route-to-market for enterprise furniture, particularly through brand-direct framework agreements that can disintermediate independent dealerships.
- Kinnarps: Major European office furniture manufacturer supplying enterprise clients directly and through dealer networks across the UK and continental Europe. Comparable to Day2 in target market and product category, but operates as a single-brand incumbent rather than an impartial multi-brand dealership.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Day 2 Interiors social profiles
Digital presenceDay 2 Interiors compliance and trust
Trust signalCompliance5 records
Day 2 Interiors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Day 2 Interiors leadership team
Management profileNumber of profiles
Profiles5 records
Day 2 Interiors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Day 2 Interiors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Day 2 Interiors
What does Day 2 Interiors do?
Day 2 Interiors is a London-based furniture dealership that provides impartial furniture consultancy, procurement, and installation services to enterprise clients across the UK and Europe. The company accesses over 500 furniture brands to specify, source, deliver, and install commercial furniture, and runs the Day2 Renew circular-economy programme for furniture audits, refurbishment, repurposing, and resale.
Is Day 2 Interiors a public or private company?
Day 2 Interiors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Day 2 Interiors founded?
Day 2 Interiors was founded in 2001. It employs 11 to 50 people.
Where is Day 2 Interiors based?
Day 2 Interiors is headquartered in London, United Kingdom, in the Europe region.
How does Day 2 Interiors make money?
Four revenue lines are on record. Furniture Consultancy Fees are the primary driver. The others are furniture Procurement and Supply, project Management and Installation and day2 Renew Circularity Services.
Who are Day 2 Interiors's main competitors?
Direct peers on record are Morgan Lovell, Claremont Group Interiors, Workplace Futures Group, Area Office, Blueprint Interiors, Oaktree Interiors, Designer Contracts and Connection Office Solutions. Broad incumbents are Steelcase and Kinnarps.
Does Day 2 Interiors have an API?
No public API is recorded for Day 2 Interiors.