Carolina Dentist
CarolinasDentist is a 16-location dental practice group operating across North Carolina that delivers general, restorative, cosmetic, orthodontic, sedation, and emergency dental services directly to consumer patients and families, supported by in-house CEREC, iTero, and digital X-ray technology and an in-house membership plan.
- Company typePrivate
- Founded2013
- HeadquartersFayetteville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Carolina Dentist does
CarolinasDentist is a multi-location dental practice group operating 16 offices across North Carolina, headquartered administratively in Woodbridge, Virginia, and originally founded in Fayetteville, North Carolina in 2013. It delivers general, restorative, cosmetic, orthodontic, periodontal, sedation, and emergency dental services directly to consumer patients and families, with extended hours (typically 7 a.m. to 7 p.m.) and same-day emergency appointments. Service breadth spans pediatric dentistry, fluoride treatments, sealants, nightguards, dental implants, All-on-X full-arch implants, dentures, root canals, crowns, bridges, extractions, veneers, teeth whitening, Invisalign, sleep apnea oral appliances, and Perio Protect therapy, supported by in-house dental hygienists and an in-house anesthesiologist at the Wilmington-The Pointe sedation location.
The practice is built on a tech-enabled clinical stack including CEREC same-day crown systems that mill crowns in-office in approximately two hours, iTero digital impression scanners replacing traditional putty molds, digital X-ray imaging, AI-assisted diagnostic and treatment planning tooling, and 3D printing for prosthetics. Practice management relies on a MeetAxle online scheduling integration, a BoomCloudApps-powered in-house membership plan, and a PatientViewer online bill pay portal. Marketing is multi-channel, spanning location-specific Facebook and Instagram pages, a YouTube channel with patient testimonial and procedure content, Google Reviews, email, blog content, community health fair participation, and online appointment booking.
Revenue is generated through three primary streams: fee-for-service professional dental services across all categories, an in-house membership plan at $28 per month with no waiting periods or maximums that provides 15% off treatment plus included preventive services, and insurance reimbursement as a preferred provider for major carriers including BlueCross BlueShield, Cigna, Delta Dental, and MetLife. Patient acquisition is direct-to-consumer through walk-ins, phone scheduling, online booking, community events, social media, and word-of-mouth referrals, with no disclosed B2B or enterprise customer relationships. Operational scaling has been supported by a recently expanded regional leadership structure with three Regional Directors of Operations and a Regional Hygiene Director added in 2025-2026.
Carolina Dentist firmographics
Firmographics- Name
- Carolina Dentist
- Legal name
- CarolinasDentist
- Website
- https://carolinasdentist.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CarolinasDentist is a 16-location dental practice group operating across North Carolina that delivers general, restorative, cosmetic, orthodontic, sedation, and emergency dental services directly to consumer patients and families, supported by in-house CEREC, iTero, and digital X-ray technology and an in-house membership plan.
- Ownership category
- akta.pro rank
Carolina Dentist industry classification
Industry- Product category
- Multi-Location Dental Practice Services
- NAICS
- Offices of Dentists (621210)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)
- akta.pro secondary industries
- General Dentistry Group Practices (HLABAKAB), Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI), Comprehensive Orthodontic Clinics (HLABABAA)
Keywords
Where Carolina Dentist is headquartered
LocationHeadquarters
- HQ city
- Fayetteville
- HQ country
- United States
- HQ region
- North America
Offices17 records
Markets served
Carolina Dentist business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dental Services Revenue: Revenue generated from providing comprehensive dental services including preventive care, restorative procedures, cosmetic treatments, and emergency dental services at 16 locations across North Carolina
- Membership Plan Subscriptions: In-house dental membership plan offering $28 per month with included exams, cleanings, x-rays, fluoride treatments, emergency exams, and 15% discount on treatments
- Insurance Reimbursement: Revenue from processing dental insurance claims as a preferred provider for most major dental insurance plans including BlueCross BlueShield, Cigna, Delta Dental, and MetLife
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | In-House Dental Membership Plan |
| Unit Pricing | Pay-as-you-go | New Patient Special |
| Unit Pricing | Pay-as-you-go | Invisalign Treatment |
| Unit Pricing | Pay-as-you-go | Perio Protect Therapy |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Carolina Dentist product offering
Product offeringCore offering
Carolina Dentist (CarolinasDentist) operates a multi-location dental practice network of 16 offices across North Carolina delivering comprehensive dental services including preventive care (cleanings, fluoride, sealants), restorative treatments (implants, All-on-X, crowns, bridges, dentures, root canals), cosmetic procedures (veneers, whitening), Invisalign orthodontics, emergency and same-day dentistry, and sedation dentistry. The group serves individual patients and families directly, supplemented by an in-house monthly membership plan and acceptance of major dental insurance plans.
Product overview
CarolinasDentist operates as a multi-location dental practice network across North Carolina, offering a comprehensive one-stop-shop approach to dental care. The core offering includes General & Family Dentistry (routine exams, cleanings, pediatric care), paired with specialized services in Restorative Dentistry (dental implants, All-on-X, crowns, bridges, dentures, root canals), Cosmetic Dentistry (veneers, teeth whitening), and Orthodontics (Invisalign). The practice distinguishes itself through advanced technology including CEREC same-day crowns, digital X-rays, and iTero scanning. Additional services include Hygiene Services (cleanings, Perio Protect, Arestin), Emergency Dentistry, Same-Day Dentistry, and Sedation Dentistry with in-house anesthesiologist support. The practice serves uninsured patients through an in-house membership plan ($28/month) and accepts most dental insurance plans including BlueCross BlueShield, Cigna, Delta Dental, and MetLife.
Differentiator
Problem solved
Functional benefit
Products and services
- General & Family Dentistry
Companies that use Carolina Dentist
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles5 records
Carolina Dentist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature4 records
Carolina Dentist partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- paws4people (WAYNE Therapy Dog Program)minorPartnership with paws4people foundation to provide WAYNE, a trained Rehabilitative Facility Dog who helps reduce patient anxiety by providing comfort during dental treatments. WAYNE assists patients in the Wilmington - The Pointe office, providing cuddles and positive energy during procedures.
- The Marketing MachineminorWebsite development and digital marketing services partner responsible for the company's web presence and digital brand management.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Carolina Dentist competitors and assessment
Company assessmentBroad incumbents
- Heartland Dental: Heartland Dental is the largest dental support organization in the US, supporting over 1,700 practices across 39 states. Directly comparable to CarolinasDentist as a multi-location dental group practice leveraging centralized operations, advanced technology, and broad insurance/membership reimbursement mix. A scaled, national version of the same DSO model.
- Aspen Dental Management: Aspen Dental operates 1,000+ branded offices across 43 states, providing general, restorative, and cosmetic dental services through a DSO model. Directly comparable to CarolinasDentist as a multi-location group practice targeting the same consumer dental patient with similar in-office technology, insurance acceptance, and membership pricing strategies.
- Pacific Dental Services: Pacific Dental Services supports 900+ dental practices across 25+ states with business operations support, clinical technology, and provider development. A broad DSO incumbent comparable to CarolinasDentist by structure (DSO-supported offices offering comprehensive general dentistry + specialties), geographic breadth, and revenue model.
- Sonrava Health: Sonrava Health operates 600+ affiliated dental offices across 21 states under brands including Western Dental and Brident. A broad DSO incumbent comparable to CarolinasDentist via multi-location general dentistry, in-house specialty referrals, and insurance-based revenue model.
Direct peers
- Smile Brands: Smile Brands operates 600+ dental offices across 30 states through brands including Bright Now! Dental and Castle Dental. A direct DSO peer of similar size profile to CarolinasDentist, providing general, specialty, and cosmetic dentistry with PPO insurance participation and in-house dental discount plans analogous to CarolinasDentist's $28/month membership.
- Dental Care Alliance: Dental Care Alliance supports 300+ practices across 20 states, providing full-service administrative support to dental group practices. A direct DSO peer comparable to CarolinasDentist in service mix (general, specialty, cosmetic, orthodontic), technology investment, and multi-state expansion strategy, though at greater scale.
- Marquee Dental Partners: Marquee Dental Partners operates dental group practices across the Southeast US with similar geographic concentration to CarolinasDentist. A direct DSO peer matching the regional Southeast strategy, general + specialty service mix, and dentist-led partnership culture.
- Affordable Dentures & Implants: Affordable Dentures & Implants operates 400+ US dental practice locations focused on dentures, implants, and tooth extractions. A direct DSO peer partially comparable to CarolinasDentist through its multi-location format, value pricing positioning, and same-day service model around implants and All-on-X (a service also offered by CarolinasDentist).
- Benevis: Benevis is a DSO supporting 100+ dental practices (including Kool Smiles and similar brands) focused on Medicaid and underinsured populations across 17 states. A direct DSO peer of comparable size to CarolinasDentist; its membership/discount plan product, in-office digital workflow, and pediatric + family service mix overlap.
Regional players
- Riccobene Associates Family Dentistry: Riccobene Associates operates multi-location dental practices across North Carolina with similar in-office technology (CEREC, iTero), expanded hours, family/cosmetic/restorative service mix, and regional branding strategy. A close regional peer — practically a head-to-head competitor within the CarolinasDentist core markets.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Carolina Dentist social profiles
Digital presenceCarolina Dentist compliance and trust
Trust signalCompliance2 records
Carolina Dentist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carolina Dentist leadership team
Management profileNumber of profiles
Profiles3 records
Carolina Dentist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carolina Dentist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carolina Dentist
What does Carolina Dentist do?
Carolina Dentist (CarolinasDentist) operates a multi-location dental practice network of 16 offices across North Carolina delivering comprehensive dental services including preventive care (cleanings, fluoride, sealants), restorative treatments (implants, All-on-X, crowns, bridges, dentures, root canals), cosmetic procedures (veneers, whitening), Invisalign orthodontics, emergency and same-day dentistry, and sedation dentistry. The group serves individual patients and families directly, supplemented by an in-house monthly membership plan and acceptance of major dental insurance plans.
Is Carolina Dentist a public or private company?
Carolina Dentist is a private company. It is classified as unknown and is currently operating.
When was Carolina Dentist founded?
Carolina Dentist was founded in 2013. It employs 11 to 50 people.
Where is Carolina Dentist based?
Carolina Dentist is headquartered in Fayetteville, United States, in the North America region.
How does Carolina Dentist make money?
Three revenue lines are on record. Dental Services Revenue is the primary driver. The others are membership Plan Subscriptions and insurance Reimbursement.
Who are Carolina Dentist's main competitors?
Broad incumbents on record are Heartland Dental, Aspen Dental Management, Pacific Dental Services and Sonrava Health. Direct peers are Smile Brands, Dental Care Alliance, Marquee Dental Partners, Affordable Dentures & Implants and Benevis. Riccobene Associates Family Dentistry is listed as a regional player.
Does Carolina Dentist have an API?
No public API is recorded for Carolina Dentist.
What industry is Carolina Dentist in?
Carolina Dentist's product category is Multi-Location Dental Practice Services. Its primary akta.pro industry code is HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care), with a secondary code of HLABAKAB, General Dentistry Group Practices. Its NAICS code is 621210 and its SIC code is 8000.