Mfit Personal

What Mfit Personal does

Mfit Personal (legal entity MFIT PERSONAL APP LTDA) is a Brazilian software company founded in 2019 and headquartered in Itajaí, Santa Catarina. The company operates a mobile-first SaaS platform that enables self-employed personal trainers and small fitness consultancies to manage students, prescribe personalized workouts from a library of more than 1,800 demonstration videos, conduct online physical assessments using standardized protocols (Pollock, Petroski, Guedes, Siri & Brozek, Yuhasz, Faulkner), and collect payments from students. An integrated add-on, Carteira MFIT (launched 2022), processes payments via Pix, boleto, and credit card with transaction fees ranging from 2.59% to 4.99%.

The platform's technology stack centers on a mobile and web application with AI-powered features including generative workout prescription, automatic anamnesis summarization, push notification copy generation, and a support chatbot. Revenue is generated through a freemium subscription model (free for 1 student; R$10.90/month for 3 students; R$39.90/month for unlimited students) plus transaction fees from Carteira MFIT. Distribution is product-led growth via Google Play, Apple App Store, and direct web signup, supported by content marketing (blog, Instagram, YouTube, Spotify, LinkedIn) and free educational courses for personal trainers.

The company is privately held, bootstrapped, and operates with a 1-10 person team. It claims more than 200,000 personal trainers and 5 million students using the platform globally, though active distribution is concentrated in Brazil. Compliance posture covers Brazil's LGPD data protection law, Marco Civil da Internet, and Lei 9.613/98, with a stated 5-year post-termination data retention policy and a 99% uptime SLA commitment.

Name

Mfit Personal

Legal name

MFIT PERSONAL APP LTDA

Website

https://mfitpersonal.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Mfit Personal is a Brazilian SaaS platform that helps self-employed personal trainers manage students, prescribe AI-assisted workouts from a 1,800+ video library, run physical assessments, and collect payments via integrated Pix, boleto, and credit card processing.

Ownership category

akta.pro rank

Product category

Fitness Management Software (Personal Trainer SaaS)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Personal trainer software
• Workout prescription platform
• Fitness consulting management
• Online coaching software
• Fitness professional SaaS

Headquarters

HQ city

Santa Catarina

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Fees: Monthly subscription plans for personal trainers to access the platform's features for managing students and prescribing workouts. Plans range from free (1 student) to R$39.90/month (unlimited students)
2. Payment Processing (Carteira MFIT): Transaction fees on payments processed through the MFIT Wallet feature. Fees vary by payment method: Pix (2.59%), boleto (R$3.90 fixed), credit card 15-day (4.99% + R$1.00), credit card 30-day (3.99% + R$0.50)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MfIt Personal provides a mobile-first SaaS platform (MFIT Personal App) that enables personal trainers to manage students, prescribe customized workouts from a library of over 1,800 demonstration videos, conduct online physical assessments and anamneses, and collect payments via an integrated digital wallet (Carteira MFIT) supporting Pix, boleto, and credit card. The platform combines AI-powered features for workout generation, anamnesis summarization, push notifications, and chatbot support to automate the trainer's daily operations.

Product overview

MFIT Personal is a unified mobile and web platform designed for personal trainers operating online fitness consulting businesses. The core offering consists of the MFIT Personal App serving as the central hub, supplemented by the Carteira MFIT digital wallet add-on module for integrated payment processing. The platform integrates student management, workout prescription with over 1,800 exercise demonstration videos, physical assessment tools (including anamnese, anthropometric, neuromotor, and postural evaluations with 11+ standardized protocols), financial management with integrated billing, and AI-powered features for personalized workout generation and chatbot support. Subscription tiers range from a free 1-student plan to R$ 39.90/month for unlimited students, with pricing from R$ 10.90/month for 3 students.

Differentiator

Problem solved

Functional benefit

Products and services

• MFIT Personal App A comprehensive mobile and web SaaS application for personal trainers to manage students, prescribe workouts, conduct online physical assessments and anamneses, and operate their online fitness consulting businesses. The platform is the central hub for the trainer's daily workflow, with access to over 1,800 demonstration exercise videos, customizable assessment templates, student progress tracking, and integrated payment collection.
• Carteira MFIT (Digital Wallet) An integrated digital payment wallet for personal trainers to receive student payments directly within the MFIT app via Pix (2.59% fee), boleto (R$3.90 fixed fee), and credit card with installments (3.99–4.99% + fixed fee). Includes automated billing, payment reminders, and financial reporting to streamline collections and reduce manual chasing.

Quantifiable outcome

• Trainer Pablo Souza increased monthly income significantly while serving 170+ students
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• FitSW: FitSW is a personal trainer app for workout delivery, client management, and progress tracking. It serves independent trainers with a comparable feature set to MFIT and competes directly for the same SMB trainer customer base.
• CoachAccountable: CoachAccountable is a coaching management platform supporting client engagement, session tracking, and program delivery. While broader than fitness, it directly overlaps with MFIT on trainer-side workflow automation and SMB customer profile.
• TrueCoach: TrueCoach is a personal trainer client management and workout delivery platform targeting independent fitness professionals. It directly competes with MFIT on the trainer workflow software layer, with similar subscription pricing and SMB customer base.
• Trainerize: Trainerize is a leading personal trainer SaaS platform offering workout prescription, client management, and billing. It is the closest global direct peer to MFIT, serving independent personal trainers with comparable core functionality, though it is not localized for Brazilian payment methods.
• PT Distinction: PT Distinction is a personal trainer software platform offering workout programming, client tracking, and nutrition tools. It targets the same independent personal trainer persona as MFIT and competes in the same horizontal SaaS category.
• Wellable: Wellable provides a fitness professional platform with program delivery, client engagement, and content tools. It overlaps with MFIT's trainer-facing SaaS model, particularly around exercise content delivery and client management.

Broad incumbents

• Freeletics: Freeletics is an AI-powered fitness coaching app targeting consumers directly with workout generation. It overlaps with MFIT's AI workout prescription capability at the consumer layer and represents a broader incumbent in AI-driven fitness.
• MyFitnessPal: MyFitnessPal is a mass-market consumer fitness and nutrition tracking app. It is not a direct trainer SaaS competitor but represents the broader incumbent consumer fitness app space, adjacent to MFIT's student-facing experience.

Regional players

• TotalPass: TotalPass is a Brazilian corporate wellness platform providing gym and fitness access to employees. While it operates on the B2B employer side rather than independent trainers, it represents the broader Brazilian fitness-services software ecosystem where MFIT competes for related customer wallet.
• Queima Diária: Queima Diária is a Brazilian consumer fitness platform with workout and nutrition content. It is a regional peer based in Brazil that competes for the same end-user (fitness students) attention that MFIT trainers monetize through their apps.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mfitpersonal
• YouTubeyoutube.com/channel/UCA2-pFy1ycHdusASYbjVg7Q
• Facebookfacebook.com/mfitpersonal
• LinkedInbr.linkedin.com/company/mfitpersonal
• Instagraminstagram.com/mfitpersonal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mfit Personal