Graston Techniqueå¨
- Company typePrivate
- Founded1994
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Graston Techniqueå¨ does
Graston Technique, LLC is a privately held Indianapolis-based company founded in 1994 that commercializes Instrument-Assisted Soft Tissue Mobilization (IASTM), a manual therapy technique used to detect and treat soft tissue dysfunction. The company's core physical product is a proprietary 6-piece stainless steel instrument set, supplemented by a line of emollients (Arnica, Vitamin E, and CBD formulations) used as adjuncts during treatment. The intellectual property and brand are tightly held, with the Graston Technique name itself functioning as a trademarked methodology within the rehabilitation community.
The company's business model is a hybrid of durable goods sales, certification training, and recurring content subscriptions. Practitioners pay $650 for Essential Training and $2,890–$3,655 for instrument-and-training bundles, with financing options available. Multi-tiered certification (Essential, Advanced, Upper Quadrant) is delivered through self-paced, virtual, and in-person channels, and the company has expanded a Host Your Own Training program enabling clinics to deliver certification on-site. A 60+ course on-demand CEU Short Course library and a community membership subscription layer recurring revenue on top of one-time training purchases. Customers span physical therapists, athletic trainers, chiropractors, massage therapists, and occupational therapists across the United States and Canada, with thousands of clinicians cumulatively trained over the company's operating history.
Graston Technique operates as a small, focused organization with 11–50 employees, suggesting a lean cost structure relative to its multi-product, multi-channel revenue mix. Leadership is anchored by clinical advisors Mike Ploski and Jackie Shakar (also Lead Instructor), indicating a clinically-led operating model. The company has not disclosed external funding rounds and shows no public-facing AI/ML capability — its competitive position rests on brand, proprietary instruments, certification gating, and practitioner ecosystem lock-in rather than technology differentiation.
Graston Techniqueå¨ firmographics
Firmographics- Name
- Graston Techniqueå¨
- Legal name
- Graston Technique, LLC
- Website
- https://grastontechnique.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Graston Techniqueå¨ industry classification
Industry- Product category
- Healthcare Professional Education
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Prosthetics, Orthotics & Bracing (POB) (HSABAKAG)
Keywords
Where Graston Techniqueå¨ is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Graston Techniqueå¨ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Training and Certification Programs: Revenue from providing Essential, Advanced, and Upper Quadrant training courses with CEU credits. Training is delivered through self-paced online, live virtual, and in-person formats. Bundle packages include instruments and training materials.
- Instrument Sales: Sale of Graston Technique branded 6-piece instrument sets and emollient products (Arnica-Infused, Vitamin E Enriched, CBD Emollient) exclusively to certified clinicians.
- Community Membership Subscriptions: Subscription-based community memberships providing ongoing benefits and resources for certified Graston Technique clinicians.
- CEU Short Courses: Over 60 short-form educational courses available for on-demand CEU credits, providing recurring educational revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Essential Training Only - Self-paced or In-Person without instruments |
| One time/ perpetual license | Pay-as-you-go | Essential Practitioner Bundle with Instruments |
| One time/ perpetual license | Pay-as-you-go | Advanced Practitioner Bundle (26 CEUs) |
| One time/ perpetual license | Pay-as-you-go | Master Practitioner Bundle (30 CEUs) |
| Subscription | Monthly | GTU Short Courses - CEU On-Demand |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Graston Techniqueå¨ product offering
Product offeringCore offering
Graston Technique is a healthcare training and instrument company that provides instrument-assisted soft tissue mobilization (IASTM) therapy products and education. The company manufactures and sells a proprietary 6-piece stainless steel instrument set and offers a tiered clinical training ecosystem (Essential, Advanced, Upper Quadrant, and CEU Short Courses) that certifies healthcare professionals to use the technique. Instruments and emollients are sold exclusively to clinicians who have completed the required training, creating a closed-loop ecosystem anchored in the trademarked Graston Technique® method.
Product overview
Graston Technique is an evidence-based healthcare training and instrument company offering a platform of instrument-assisted soft tissue mobilization (IASTM) products and education. The core offering consists of the Graston Technique Complete 6-Piece Instrument Set (surgical-grade stainless steel tools) complemented by a tiered training ecosystem: Essential Training, Advanced Training, and the Upper Quadrant Online Course. Training is delivered through three modes—Self-Paced online, Live Virtual, and In-Person workshops—all eligible for CEUs. The company also sells branded emollients (Arnica-Infused, Vitamin E Enriched, and CBD) as treatment accessories. Bundled practitioner packages (Essential, Advanced at 26 CEUs, and Master at 30 CEUs) combine training courses with instruments at discounted prices. Additionally, over 60 CEU Short Courses provide on-demand continuing education. Community Membership Subscriptions offer ongoing benefits to certified clinicians.
Differentiator
Problem solved
Functional benefit
Products and services
- Graston Technique Complete 6-Piece Instrument Set A comprehensive set of six specially designed stainless steel instruments used for instrument-assisted soft tissue mobilization (IASTM) therapy. Crafted in the USA over six weeks, these are the core clinical tools required for Graston Technique treatment. Available exclusively to clinicians who have completed Essential Training.
- Essential Training Foundational training program introducing healthcare professionals to Graston Technique therapy, its clinical applications, physiological effects, contraindications, and proper instrument utilization. Delivered in self-paced, live virtual, and in-person formats. Earns 12 CEUs upon completion. Prerequisite for purchasing the 6-Piece Instrument Set.
- Advanced Training Advanced training course teaching clinicians to select and implement efficient GT therapy interventions while restoring function and alleviating pain. Requires Essential Training completion prior to registration. Earns 26 CEUs.
- Upper Quadrant Online Course Specialized course for Occupational Therapists, Hand Therapists, and clinicians focusing on treating the upper quarter (shoulder, arm, hand, neck).
- CEU Short Courses (GTU Shorts) A curated series of over 60 one-hour webinar-based courses offering on-demand CEUs for license renewal. Mobile-friendly courses accessible anytime, anywhere with instant CEU certificate upon completion.
- Essential Practitioner Bundle Package including Essential Training, 6-Piece Instrument Set, Training Manual, and 1oz Training Emollient. Regular price $3,045, bundle price $2,890. Financing available.
- Advanced Practitioner Bundle (26 CEUs) Comprehensive bundle including Essential and Advanced Training courses plus GTS Credential Exam Access. Regular price $3,839, bundle price $3,250. Includes Advanced Course voucher valid for 2 years.
- Master Practitioner Bundle (30 CEUs) Complete mastery bundle with access to all major GT training courses including Essential, Advanced, Upper Quadrant, GTS Credential Exam, Instrument Set, and Training Manual. Regular price $4,298, bundle price $3,655.
- Graston Technique Emollients Branded topical emollients for use during GT instrument treatments to facilitate smooth glide and enhance therapeutic effects. Product line includes Arnica-Infused, Vitamin E Enriched, and CBD-infused variants in 4 oz sizes.
- Community Membership Subscriptions Subscription-based membership program offering discounts and exclusive benefits for Graston Technique clinicians. Provides ongoing engagement and resources for certified practitioners.
- Graston Technique Specialist (GTS) Credential Exam Comprehensive specialist examination for clinicians to earn the Graston Technique Specialist (GTS) credential upon successful completion.
Quantifiable outcome
- Earn 12 CEUs for Essential Training, 26 CEUs for Advanced Training, 30 CEUs for Master Bundle
- +1 more outcomes
Companies that use Graston Techniqueå¨
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Graston Techniqueå¨ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Graston Techniqueå¨ partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Graston Techniqueå¨ competitors and assessment
Company assessmentDirect peers
- HawkGrips: Direct competitor manufacturing IASTM instruments and offering training/certification to clinicians. Operates in the same product category, serves overlapping clinician segments (PTs, ATCs, chiropractors), and competes on instrument quality and clinical training.
- EDGE Mobility System: IASTM instrument maker offering stainless steel tools and certification courses to rehabilitation clinicians. Directly comparable product line and certification-led GTM motion targeting physical therapists and chiropractors.
- FAKTR (Functional and Kinetic Treatment with Rehab): Offers IASTM-based clinical protocols combined with rehabilitation techniques and clinician training/certification. Competes with Graston on training curriculum and instrument adoption among rehab practitioners.
Emerging players
- Ergon IASTM Tools: Manufacturer of IASTM instruments with a growing international presence and training programs for clinicians. Direct instrument-line competitor with a comparable clinician-certification model.
- RockTape: Sells kinesiology tape and movement/recovery tools to rehab clinicians, with education-based GTM (courses, certifications). Comparable business model of selling rehab tools plus clinician training, though focused on taping rather than IASTM.
- Trigger Point Technologies (TriggerPoint): Manufactures myofascial release and self-massage tools (foam rollers, balls, sticks) and partners with clinicians on education. Comparable in selling recovery/soft-tissue tools through clinician channels, though more consumer/DIY-oriented.
Broad incumbents
- Therabody: Sells percussive therapy devices (Theragun) and recovery tools to clinicians, athletes, and consumers with strong brand and broad distribution. Adjacent in soft-tissue treatment equipment but at much larger scale and with consumer-direct positioning.
- Hyperice: Markets recovery and performance equipment (vibration, compression, percussion) to clinicians, sports teams, and consumers. Competes for clinician mind-share and training budgets in adjacent recovery modalities.
- NormaTec (now part of Hyperice): Recovery-focused compression and soft-tissue equipment brand now operating under Hyperice. Comparable in serving sports medicine and rehabilitation clinicians, with broader product portfolio and larger scale.
- Performance Health (including Biofreeze and TheraBand): Distribution and brand platform for clinician-channel rehab products (Biofreeze, TheraBand, etc.). Comparable go-to-market through healthcare professionals and clinics, though broader portfolio spanning modalities beyond IASTM.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Graston Techniqueå¨ social profiles
Digital presenceGraston Techniqueå¨ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Graston Techniqueå¨ leadership team
Management profileNumber of profiles
Profiles2 records
Graston Techniqueå¨ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Graston Techniqueå¨ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Graston Techniqueå¨
What does Graston Techniqueå¨ do?
Graston Technique is a healthcare training and instrument company that provides instrument-assisted soft tissue mobilization (IASTM) therapy products and education. The company manufactures and sells a proprietary 6-piece stainless steel instrument set and offers a tiered clinical training ecosystem (Essential, Advanced, Upper Quadrant, and CEU Short Courses) that certifies healthcare professionals to use the technique. Instruments and emollients are sold exclusively to clinicians who have completed the required training, creating a closed-loop ecosystem anchored in the trademarked Graston Technique® method.
Is Graston Techniqueå¨ a public or private company?
Graston Techniqueå¨ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Graston Techniqueå¨ founded?
Graston Techniqueå¨ was founded in 1994. It employs 11 to 50 people.
Where is Graston Techniqueå¨ based?
Graston Techniqueå¨ is headquartered in Indianapolis, United States, in the North America region.
How does Graston Techniqueå¨ make money?
Four revenue lines are on record. Training and Certification Programs are the primary driver. The others are instrument Sales, community Membership Subscriptions and CEU Short Courses.
Who are Graston Techniqueå¨'s main competitors?
Direct peers on record are HawkGrips, EDGE Mobility System and FAKTR (Functional and Kinetic Treatment with Rehab). Emerging players are Ergon IASTM Tools, RockTape and Trigger Point Technologies (TriggerPoint). Broad incumbents are Therabody, Hyperice, NormaTec (now part of Hyperice) and Performance Health (including Biofreeze and TheraBand).
Does Graston Techniqueå¨ have an API?
No public API is recorded for Graston Techniqueå¨.
What industry is Graston Techniqueå¨ in?
Graston Techniqueå¨'s product category is Healthcare Professional Education. Its primary akta.pro industry code is HSABAKAG, Prosthetics, Orthotics & Bracing (POB). Its NAICS code is 339113 and its SIC code is 3842.