Flash Sale

Name

Flash Sale

Legal name

Flash Sales Inc.

Website

https://flashsales.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Novelty Toys & Water Sports Equipment

NAICS

Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Party Games, Novelty & Impulse Toy Distribution (CRAOAMAI)

akta.pro secondary industries

Outdoor Play & Sports Toys Distribution (CRAOAMAG), Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC)

Keywords

• Novelty toys
• Water skipping balls
• Squeeze toys
• Water sports equipment
• Beach and pool toys

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Flash Sales Inc. generates revenue through one-time product sales of novelty toys and water sports equipment. Products are sold directly to consumers via their e-commerce platform and through wholesale/distribution to retail partners. No subscription or recurring revenue model is employed.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Flash Sales Inc. manufactures and distributes novelty toys and water sports equipment, including squeaky squeeze toys (Animolds line), water skipping balls and waterproof sports balls (WaveRunner line), and high bounce reaction-training balls (Jack Attack and Nero lines). Products are sold directly to consumers via Shopify e-commerce and major marketplaces, and wholesale to over 1,200 retail accounts including national retailers, supermarkets, convenience stores, and specialty beach and resort shops.

Product overview

Flash Sales Inc. is a manufacturer and distributor of novelty toys and water sports toys, founded in 2002 and based in Miami, FL. The product portfolio consists of multiple sub-brands: Animolds (squeeze me toys featuring chickens, piggies, and other animals), WaveRunner (#1 water skipping balls and waterproof sports equipment), Jack Attack (high bounce balls for reaction training), and Nero (sports-themed bounce balls). The company also offers Popper Toys, novelty gag items, keychains, water accessories (swim goggles, snorkels, dive masks), and bundle deals. Products are sold through their Shopify e-commerce platform and distributed to over 1,200 accounts including national retailers, supermarkets, convenience stores, and specialty beach/resort shops.

Differentiator

Problem solved

Functional benefit

Brands

• Animolds: Brand of squeeze me toys including chickens, piggies, unicorns, and other novelty animal toys
• WaveRunner
• Jack Attack
• Nero Sports

Products and services

• Squeeze Me Chicken Signature squeaky rubber chicken toy available in Mini, Medium, and Giant sizes with variants including Fried Chicken, Clear, Glitter, Glow in Dark, Tie-Dye, Christmas, Aloha, and Popper versions. Targeted at consumers seeking novelty gag toys and entertainment items.
• Squeeze Me Piggie Squeaky pig-shaped rubber toy available in multiple variants including Aloha, Surf, Glow in Dark, Clear, Christmas, and Pumpkin themes. Targeted at consumers seeking novelty animal toys and gag gifts.
• Hug Me Giant Fried Chicken Oversized squeezable rubber fried chicken toy with crispy, crunchy, squeaky sound effect. Premium-priced novelty item targeted at consumers seeking gift and gag products.
• MEGA Water Skipping Ball Water skipping ball marketed as the #1 Water Skipping Ball, optimized for pro control, higher bouncing, and continuous skipping on water surfaces. Designed for beach, pool, and lake play.
• Grip It Football Waterproof 9.2-inch football with strong grip material and heavy-duty durable bladder for optimized throw and catch in or out of water. Pump included. Designed for beach, pool, lake, and park play.
• AirGlow LED Football LED-equipped waterproof football with glow effects that allows playing football in the dark. Targeted at consumers seeking nighttime outdoor and beach play products.
• Grip It Volleyball Waterproof volleyball designed for pool and beach play with special grip pattern for optimized throw and catch. Targeted at consumers and beach/resort retail channels.
• AirGlow Flying Disc Glow-in-the-dark flying disc for nighttime outdoor play at the beach or park. Targeted at consumers seeking evening outdoor activity products.
• Whistler Tail Football Football with attached whistling tail that creates sound during flight. Available in multiple animal themes including Shark, Gator, Dolphin, and KO Missile designs. Targeted at consumers seeking novelty sports toys.
• Jack Attack Game Traditional reaction game with a twist where 4 players compete to pick up the Jack before the high bounce ball drops. Designed to train reactions and hand-eye coordination.
• Jack Attack High Bounce Balls High bounce balls designed for reaction training and active play, including Hex Crazy Bounce Ball and Cube Ball variants. Targeted at consumers seeking active play and sports training products.
• Nero Sports High Bounce Balls Sports-themed high bounce balls for training, including NS200 Ball, Ice Cream High Bounce Ball, and Sports Whistleband products. Targeted at sports training consumers.
• Popper Toys Popper-style squeeze toys featuring various animal and food shapes including Chicken, Piggie, Capybara, Sea Animals, and Fruit designs. Targeted at consumers seeking sensory fidget and stress relief toys.
• HydroSonic 2-in-1 Electric Water Blaster Electric-powered 2-in-1 water blaster for pool and beach water toy play. Targeted at consumers seeking powered outdoor water toys.
• Beach Paddle Game Set Beach paddle game set for outdoor water-side play with replacement balls available. Targeted at consumers and beach/resort retail channels seeking group outdoor games.

Quantifiable outcome

• Over 1200 retail accounts serviced across the United States and abroad

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorFlash Sales products are distributed through Amazon via their dedicated storefront (WaveRunner page on Amazon) and search results for Animolds branded items. This partnership provides access to Amazon's massive e-commerce customer base and fulfillment infrastructure.
• WalmartcoreChannel Partner/ Reseller/ DistributorFlash Sales products are distributed through Walmart.com marketplace. Products appear in search results for Flash Sales and Animolds branded items, providing access to Walmart's retail and e-commerce customer base.
• Large National RetailerscoreChannel Partner/ Reseller/ DistributorWholesale distribution partnerships with large national retailers including supermarkets and convenience stores. Part of the 1200+ accounts serviced by Flash Sales.
• Specialty Beach and Resort ShopsminorChannel Partner/ Reseller/ DistributorDistribution to small specialty type beach and resort shops. These specialty retailers complement the product lines for water sports and novelty toys, representing part of the 1200+ account base.

Scale indicators3 records

Recent moves6 records

Direct peers

• Big Mouth Inc. Designer and distributor of novelty pool floats, inflatables, and water toys sold through mass retail and online. Highly comparable to Flash Sales' WaveRunner and water accessories lines in channel, customer base, and product positioning.
• Fun Express: Wholesale distributor of novelties, party supplies, and toys to schools, camps, and retailers. Comparable to Flash Sales' wholesale B2B distribution model and novelty product mix.
• Wham-O: Iconic toy manufacturer behind Frisbee, Hula Hoop, and water toys (including water skipping/splash balls). Directly comparable to Flash Sales as a multi-brand toy maker with a strong beach/pool/outdoor recreation portfolio distributed through mass retail.
• Archie McPhee: Manufacturer and retailer of gag gifts, novelty toys, and quirky collectibles. Directly comparable to Flash Sales' Animolds line and overall novelty/gag offering, with similar D2C and wholesale distribution.
• Hog Wild: Manufacturer of novelty and gag toys including poppers, squeeze toys, and impulse items. Closely comparable to Flash Sales' Animolds brand and novelty/gag product line.
• Hedstrom: Manufacturer of balls and play equipment for kids and sports markets. Comparable to Flash Sales' ball categories (water skipping, high bounce, sports bounce) and toy manufacturing background.
• Toysmith: Wholesale toy manufacturer and distributor of impulse, novelty, and outdoor toys to retail. Direct comparable in product mix, customer base, and wholesale distribution model.

Emerging players

• GoSports: Sport and outdoor game products including balls, paddles, and water games. Overlaps with Flash Sales' JackAttack, Nero, and beach paddle product categories for active/sport play.

Broad incumbents

• Intex Recreation: Large global manufacturer of above-ground pools, pool floats, and water toys. A broader incumbent in the same water recreation category as Flash Sales' WaveRunner, Grip It, and beach/pool accessories.
• Oriental Trading: Mass-market party supplies, novelties, and toy distributor serving both B2B and B2C channels. A larger, broader incumbent in the same novelty/impulse toy distribution space as Flash Sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TheFlashSales
• Facebookfacebook.com/Animolds
• Instagraminstagram.com/animolds
• TikToktiktok.com/@hugmechicken
• LinkedInlinkedin.com/company/flash-sales-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flash Sale