the STUDIO NYC

What the STUDIO NYC does

the STUDIO NYC is a privately held, founder-led creative production studio headquartered at 80 8th Avenue in Manhattan, operating since 1994 under Chief Creative Officer Mary Nittolo with Eric Schutzbank as Head of Production. The studio specializes in 2D and 3D animation, motion design, illustration, character and environment design, live action production, pre-visualization, infographics, event graphics, and short-form micro-content, serving brands, nonprofits, startups, and cultural institutions across healthcare, consumer goods, financial services, automotive, entertainment, and government sectors.

Its service portfolio is organized across roughly fifteen practice areas, all delivered under a single creative team rather than as modular products, and its work has produced measurable outcomes including the 'Scarlett' animated short (24M+ views), the Hinge 'Dating Apocalypse' rebrand (which helped double Hinge's user base in six months), and the 'Give Luci' PSA for MPOWERD (+98.7% website traffic, +56% transactions). The studio sells custom project-based creative services, pricing per scope, and acquires work through direct enterprise engagement, RFP response (e.g., Disney Channel, Disney Junior), agency subcontracting with major advertising holding companies including FCB, Omnicom, Havas, BBDO, Saatchi & Saatchi, Y&R, and Grey, and word-of-mouth referrals from decade-long partnerships such as ADCOLOR.

The studio's competitive positioning rests on emotional storytelling, cross-disciplinary execution under one roof, and a 30-year track record producing award-recognized work (WARC Silver, Daytime Emmy nominations, ASIFA-East 'Women in Animation' Award), with no disclosed AI/ML capabilities, no external funding rounds, no subsidiaries, and no parent company.

Name

the STUDIO NYC

Legal name

the STUDIO

Website

https://studionyc.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

the STUDIO NYC is a founder-led, New York-based creative production studio (founded 1994) specializing in 2D/3D animation, motion design, illustration, and live action content for enterprise brands, nonprofits, and cultural institutions across healthcare, consumer goods, and entertainment.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Creative production services
• 2D 3D animation
• Motion design studio
• Brand content production
• Visual storytelling agency

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Production Services: Project-based creative production for brands, agencies, and organizations including animation, motion design, illustration, live action, and visual content creation

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

the STUDIO NYC is a New York-based creative studio producing animation, motion design, illustration, character and environment design, live action production, pre-visualization, infographics, event graphics, micro-content, and mural illustration for brands, agencies, nonprofits, and government organizations. Services are delivered as project-based commissions spanning concept through final delivery across broadcast, social, event, and installation formats.

Product overview

the STUDIO NYC is a creative agency offering a comprehensive suite of visual content production services organized around distinct practice areas. The core offerings span Live Action Production (filmed commercials, documentaries, branded content), 2D and 3D Animation (character animation, brand films, cinematic productions), Motion Design (motion graphics, title sequences, visual effects), Pre-Visualization (storyboards, animatics, cinematics), Character and Environment Design (concept art, character sheets, world-building), Illustration + Design (editorial, portraits, graphic artwork), Logo Design, Infographics + Design, Event Graphics (gala videos, venue installations), Micro-Content (short-form social media content), Graphic Novel, Line Art, and Mural Illustration. The studio serves clients across healthcare, entertainment, corporate, nonprofit, and social cause sectors. The company is structured as a full-service creative studio rather than a software platform, with no modular product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Action Production Live action video production services including commercials, documentaries, and branded content for clients across healthcare, entertainment, and corporate sectors.
• 2D Animation Two-dimensional animation services producing animated shorts, explainer videos, and branded content for clients including Comedy Central, Sesame Workshop, and Spotify.
• 3D Animation Three-dimensional animation services including character animation, 3D brand films, and cinematic productions for clients such as Spotify Canvas, Hinge, and Nike.
• Motion Design Motion graphics and animated design services including title sequences, brand animations, and visual effects for clients like Comcast, Unilever, and Holy Cross Health.
• Pre-Visualization (Pre-Viz) Pre-visualization services

Quantifiable outcome

• Scarlett video achieved over 24,000,000 views worldwide
• +4 more outcomes

Named customers61 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• ADCOLORcoreStrategic or Co-development Partner10+ year ongoing partnership creating visual content for ADCOLOR Awards and Conference. the STUDIO creates opening videos, sponsor videos, and conference materials that manifest each year's themes visually. Partnership described as 'privilege' in helping manifest themes annually.
• FCB (Foote, Cone & Belding)coreStrategic or Co-development PartnerLongtime agency partner for whom the STUDIO creates animated content. Notable collaboration on 'Give Luci' campaign for MPOWERD that achieved significant business results (+56% transactions).
• Rubin MuseumflagshipStrategic or Co-development PartnerCollaboration with internationally acclaimed artist Chitra Ganesh on 'The Scorpion Gesture' exhibit. the STUDIO created wall-sized animations as intervention between Ganesh's work and traditional pictorial forms in the museum's collection for the 'Future is Now' year-long exploration.
• Chitra GaneshflagshipStrategic or Co-development PartnerInternationally acclaimed artist who invited the STUDIO to collaborate on museum exhibit animations. Partnership created distinctive wall-sized animations exploring narratives of femininity, sexuality and power.
• Katie HuntcoreStrategic or Co-development PartnerConsultant (formerly early strategy at Warby Parker) who commissioned the STUDIO for Hinge's rebranding animation after being moved by 'Scarlett' project. Drove strategy for Hinge's animated content that helped double user base.
• ChaseminorChannel Partner/ Reseller/ DistributorAuto Finance brand content production through various agency relationships including Carol H Williams Advertising.
• OmnicomcoreChannel Partner/ Reseller/ DistributorMajor holding company relationship for pharmaceutical and healthcare animation work including Padcev MOA content.
• Translation LLCminorChannel Partner/ Reseller/ DistributorAgency partner for LGBTQIA+ 'Every Letter Matters' content production.
• The Players' TribunecoreChannel Partner/ Reseller/ DistributorMedia company producing athlete-focused content with STUDIO providing animation and graphics for multiple campaigns including Kevin Love, Marcus Smart, Misty Copeland stories.
• David Stark DesignminorChannel Partner/ Reseller/ DistributorDesign agency partner for Vacheron Constantin retail installation project.
• Cutter ProductionsminorChannel Partner/ Reseller/ DistributorProduction agency partner for Hope & Heroes Wall Street's Got Talent Gala Video.
• Stamp Event ManagementcoreChannel Partner/ Reseller/ DistributorEvent management partner for ADCOLOR Awards creating annual sponsor and opening videos.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Hornet Inc. NYC and internationally-based animation and motion design studio producing commercials and brand films for agencies and brands — overlaps directly in 2D/3D animation and motion design services.
• Sarofsky: Design and animation studio producing main-title sequences, brand films, and motion graphics for entertainment, advertising, and corporate clients — comparable motion-graphics-led offering.
• Psyop: Animation and production studio with offices in NYC and LA producing commercials, branded content, and feature work — competes head-to-head with the STUDIO NYC for narrative-driven animation briefs.
• Buck: NYC-based creative studio specializing in animation, motion design, and design-driven storytelling for brands and agencies — direct competitor for the same pool of brand-content briefs as the STUDIO NYC.
• Tool of North America: Boutique commercial production company producing live action and integrated content for agencies and brands — competes for branded-content briefs spanning live action and post.
• Oddfellows: Boutique animation and design studio producing commercials, short-form content, and character-driven work for agencies and brands — competes for the same animation-heavy brand-content RFPs.
• Giant Ant: Animation and design studio producing character-driven, illustrative brand content for agencies and direct clients — closely comparable creative offering and client base to the STUDIO NYC.
• Block & Tackle: Creative studio producing commercials, branded content, and design work for agencies and direct clients — comparable mid-sized creative production peer in the same NYC market.

Broad incumbents

• Droga5: Large WPP-owned advertising agency with substantial in-house creative production capabilities — competes for branded-content budgets, though as part of a much broader full-service agency offering rather than a niche studio.
• Framestore: Global VFX and creative studio with advertising, episodic, and film divisions — substantially larger, but competes for premium branded-content and animation briefs at the upper end of the STUDIO NYC's market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-studio-nyc
• Instagraminstagram.com/thestudionyc
• Xx.com/thestudionyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the STUDIO NYC