What Sweden and Martina does

Sweden & Martina S.p.A. is an Italian designer, manufacturer, and distributor of dental products founded in 1972 and headquartered in Due Carrare (Padua), Italy. The company serves dental professionals — dentists, oral surgeons, implantologists, and dental technicians — with a portfolio organized around three pillars: dental implant systems (notably the Prama intramucosal implant line featuring proprietary UTM microsurface and ZirTi surface treatments, plus Premium Shelta Power), digital dentistry solutions (3Shape Trios intraoral scanners, Archiplan surgical planning software, and the Digital Atelier CAD-CAM custom prosthetic service center), and supporting clinical products including surgical kits (M.I.S.E. EVO, D.B.E. System, Peri-Set), regenerative biomaterials (Plena collagen line, Aurix barriers, Regenplate grids), surgical motors (Impla 6000/7000, Magnetic Mallet, Penguin II), sutures, and endodontic instruments (B-4U, MTWO). The company also operates Dental Arena, a continuing-education platform, and Digital Orchestra, a B2B portal for order management, as wholly-owned subsidiaries supporting its commercial motion.

The business model is a vertically integrated dental medical device manufacturer selling primarily through direct B2B channels to professional end-users. Revenue derives from one-time sales of implants, prosthetic components, scanners, surgical instruments, and consumables, complemented by service revenue from Digital Atelier's custom-made prosthetic design and CAD-CAM services, and indirectly from training-led demand generation through Dental Arena. The company sells globally per its marketing, with confirmed EMEA focus and Italy as the primary listed market, and is privately held under family ownership with Sandro Martina as founder and president. Reported compliance posture includes GDPR and the EU NIS2 cybersecurity directive, and the company operates multiple departments spanning manufacturing, quality control, supply chain, and digital dental technology.

Name

Sweden and Martina

Legal name

Sweden & Martina S.p.A.

Website

https://sweden-martina.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

251–500 employees

Short description

Sweden & Martina is an Italian dental implant, prosthetics, and digital dentistry manufacturer founded in 1972, serving dentists and dental technicians worldwide with implant systems, intraoral scanners, CAD-CAM services, and continuing education through its wholly-owned subsidiaries.

Ownership category

akta.pro rank

Product category

Dental Implants and Prosthetics

NAICS

Dental Equipment and Supplies Manufacturing (339114), Dental Laboratories (339116)

SIC

Dental Equipment & Supplies (3843), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Dental Implants & Prosthodontic Components (Implants/Abutments/Prosthetics) (HLAHAEAE)

akta.pro secondary industries

Implant Prosthodontics (Implant-Supported Restorations) (HLABAFAC), Implant Prosthetics & Abutment Fabrication (HLABAJAC), Medical & Dental 3D Printing Services (patient-specific devices, dental labs) (IMAAADAG)

Keywords

• Dental implant systems
• Prosthetic solutions
• Digital dentistry
• Oral surgery equipment
• Regenerative biomaterials

Headquarters

HQ city

Padua

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dental Implants and Prosthetics: Sale of dental implant systems (Prama, Premium Shelta Power), prosthetic components, and surgical accessories to dental professionals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sweden & Martina designs, manufactures and distributes dental implant systems (Prama, Premium Shelta Power), prosthetic components, and digital dentistry solutions for dental professionals. The portfolio includes intraoral scanners (3Shape Trios line), CAD-CAM custom-made prosthetic services (Digital Atelier), surgical kits, regenerative biomaterials (Plena), and endodontic instruments, sold directly to dentists, dental surgeons, and dental technicians worldwide.

Product overview

Sweden & Martina is an Italian dental company founded in 1972, offering a comprehensive portfolio of dental solutions organized around three main pillars: implant systems (Prama Power, Prama All, Premium Shelta Power), digital dentistry (3Shape Trios scanners, Digital Atelier CAD-CAM services, Archiplan surgical planning, Digital Orchestra B2B portal), and supporting products (surgical equipment, endodontic instruments, regenerative biomaterials, sutures). The product portfolio also includes Dental Arena, a continuing dental education platform. The company operates from Due Carrare, Italy, and serves dental professionals globally with both physical products and digital services.

Differentiator

Problem solved

Functional benefit

Brands

• Prama: Intramucosal dental implant system featuring convergent neck design and UTM (Ultrathin Threaded Microsurface) technology for soft tissue management.
• Digital Atelier
• Dental Arena
• Digital Orchestra
• Plena
• Premium
• Shelta

Products and services

• Premium Shelta Power Bone level dental implant with internal hexagon connection, designed for dental professionals performing implant procedures.
• Prama Power Intramucosal dental implant with convergent neck and UTM (Ultrathin Threaded Microsurface) treatment, featuring ZirTi surface technology for soft tissue management and biological seal formation; for implantologists and dental surgeons.
• Prama All One Time dental implant with integrated abutment, available in straight and angled versions, designed for multiple rehabilitations and full arch immediate loading protocols; targets dental professionals performing complex implant procedures.
• Prama W Power Intramucosal dental implant with convergent neck design, launched in 2025, featuring UTM surface treatment for soft tissue management and biological sealing; for implantologists and dental surgeons.
• Plena Biomaterials Line Collagen-based biomaterial products for bone and tissue regeneration procedures in dental surgery; for dental surgeons and implantologists.
• M.I.S.E. EVO Surgical Kit Surgical kit with drills and stops designed for maxillary sinus lift procedures in dental surgery.
• Peri-Set Kit designed for the surgical treatment of peri-implantitis; targets dental surgeons managing implant complications.
• D.B.E. System Screw expanders used for implant site preparation in dental implantology procedures.
• Aurix Custom barriers designed for use in regenerative dental surgery procedures.
• Regenplate Grids designed for bone regeneration procedures in dental surgery.
• Impla 6000 Brushless surgical motor designed for dental implantology procedures.
• Impla 7000 Micromotor designed for use in implantology and endodontic dental procedures.
• Magnetic Mallet Magneto-dynamic technology instrument used for bone surgery and implant site preparation.
• Penguin II Implant Stability Motor for measuring osseointegration and implant stability in dental implantology.
• Polinyl Suture Non-absorbable suture made of polyamide 6 used for surgical closure in dental procedures.
• B-4U Endodontic Instruments Endodontic instruments with variable geometry designed for root canal treatment procedures.
• MTWO Endodontic Instruments Endodontic instruments with increasing taper designed for safe and effective root canal procedures.
• Digital Atelier Custom-made digital prosthetic services center providing CAD-CAM designed aligners, surgical guides, occlusal grids, and First-Fit order management for dental professionals and dental technicians.
• Dental Arena Continuing dental education platform offering professional training courses, events, webinars, and free video lessons for dental practitioners seeking ongoing professional development.
• Trios Core Intraoral Scanner Wired intraoral scanner by 3Shape used for digital data acquisition in dental workflows; sold to dental professionals.
• Trios 3 Intraoral Scanner Wired intraoral scanner by 3Shape for digital data acquisition; for dental professionals implementing digital impression workflows.
• Trios 5 Intraoral Scanner Wireless intraoral scanner by 3Shape for digital data acquisition in dental workflows.
• Trios 6 Intraoral Scanner Wireless intraoral scanner by 3Shape designed for advanced digital dental workflows.
• Trios MOVE+ Intraoral Scanner Chairside intraoral scanner by 3Shape for point-of-care digital impressions in dental practices.
• Archiplan Surgical Planning Software Digital surgical planning software for guided implantology workflows, supporting dental surgeons in pre-operative planning.

Quantifiable outcome

• Surface roughness of 1.3-1.7 µm meeting 2nd EAO Consensus Conference parameters
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

One partnership is on record.

• 3ShapecoreTechnology or Integration3Shape provides intraoral scanner technology (Trios Core, Trios 3, Trios 5, Trios 6, Trios MOVE+) that Sweden & Martina integrates into its digital dentistry workflow, offering dental professionals complete digital implant solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bicon Dental Implants: Privately held US dental implant company with a long-standing, design-differentiated implant system. Comparable to Sweden & Martina as a similarly sized, founder-driven implant specialist competing on clinical differentiation rather than scale.
• BioHorizons / Camlog: Premium dental implant manufacturer (owned by Henry Schein) with strong European presence through the Camlog brand. Competes with Sweden & Martina in the same clinician segments across DACH, Italy and broader EMEA.
• Institut Straumann: Swiss global leader in dental implants and prosthetics with a comparable full implant-plus-digital-workflow strategy. Straumann competes head-to-head with Sweden & Martina's Prama line in the premium and value implant tiers across Europe and globally.
• Neoss: UK-headquartered privately held dental implant company with integrated digital workflow (Neoss ProActive/NeossONE). Direct rival in the European premium-tier implant market and digital treatment planning space.
• MIS Implants Technologies (Dentsply Sirona): Israel-based dental implant company offering value-and-premium implant lines with digital workflow integration. Comparable mid-sized implant specialist competing for the same European and emerging-market clinicians as Sweden & Martina.
• Envista (Nobel Biocare): Nobel Biocare, within Envista, is a direct competitor in titanium dental implant systems and CAD/CAM prosthetic workflows. The two companies chase the same implantologist and prosthodontist buyers with branded implant systems and digital treatment planning.

Broad incumbents

• Dentsply Sirona: Large diversified dental equipment and implants manufacturer whose Ankylos, Astra and Xive implant lines overlap directly with Sweden & Martina's Prama and Premium/Shelta systems. The company also competes in CAD/CAM and intraoral scanning where Sweden & Martina partners with 3Shape.
• Zimmer Biomet Dental: Combines dental implants and regenerative biomaterials, overlapping with Sweden & Martina's implant portfolio and Plena collagen biomaterial line. Targets the same surgical and prosthetic specialists with a full premium-and-value workflow.

Others

• Geistlich Pharma: Swiss leader in dental regenerative biomaterials (membranes, bone substitutes) that overlaps with Sweden & Martina's Plena collagen regeneration products. Not an implant competitor, but a complementary biomaterial supplier in the same endodontic/implant surgical workflows.

Emerging players

• Anthogyr (Anthogyr Group, part of Straumann Group): French dental implant and prosthetic solutions company offering a competitive integrated implant + CAD-CAM workflow. Similar mid-sized European implant specialist profile that overlaps with Sweden & Martina's Prama line and digital prosthetic offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCagQZVVUzhAwPqX06ZGmwXQ
• Facebookfacebook.com/swedenmartina
• LinkedInlinkedin.com/company/sweden-&-martina/posts/?feedView=all
• Xx.com/Sweden_Martina

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweden and Martina