Laminimal

What Laminimal does

Laminimal is a U.S. private furniture design company founded in 2022 by Swiss designer Simone Viola and American entrepreneur Joseph Boyraz. The company designs, manufactures, packages, and assembles its own furniture, fusing Swiss minimalist design language with a California Cool aesthetic, and serves three customer cohorts: residential/private buyers, the hospitality and contract market (hotels, restaurants, offices), and architects and interior designers specifying furniture for client projects. Its commercial model is direct-to-consumer, anchored by the laminimal.net e-commerce storefront with quote-based pricing (no public price list) and supplemented by a physical warehouse and showroom in Avenel, NJ that enables in-person evaluation by East Coast trade buyers, alongside owned marketing channels on Facebook, Instagram, and Pinterest.

The product portfolio spans six collections: Stelo (curved metal stacking chairs with optional upholstery), Plie (single-tube curved seating for indoor use), Satao (lightweight mesh-metal outdoor furniture with wide seatbacks), Unia (a vintage-meets-modern chair built from two bent steel tubes forming a monoblock frame), Sans (minimalist monoblock steel-rod side tables), and Alfie (HPL-topped side tables with a notched, handle-forming tabletop). The underlying build is industrial rather than technological: steel frames finished with polyester powder coating, HPL (high-pressure laminate) tabletops, bentwood seat and back components, and injection-moulded foam upholstery with fabric and eco-leather options. Materials are positioned as sustainable (recycled steel, eco-sensitive powder coating, renewable/recycled fabrics), and the company offers a 3-year warranty on all lines.

Revenue mechanics are entirely one-time product sales routed through the owned e-commerce site and the Avenel showroom. Pricing is quote-based and not publicly disclosed, customers can request custom-configured variants (upholstery, color, indoor/outdoor), and the sales motion targets both individual consumers and trade buyers. The operating footprint is U.S.-only, with headquarters in Upland, CA and warehouse/showroom in Avenel, NJ. No institutional funding rounds, patents, awards, regulatory actions, partnerships, or acquisitions are disclosed in the source data, and no AI or software-stack components are present in the product description.

Name

Laminimal

Legal name

Laminimal

Website

https://laminimal.net

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Laminimal is a U.S. private furniture design company founded in 2022 by Swiss designer Simone Viola and American entrepreneur Joseph Boyraz. It designs, manufactures, and sells six minimalist steel-frame furniture collections directly to residential buyers, hospitality/contract clients, and architects/designers through its e-commerce site and an Avenel, NJ showroom.

Ownership category

akta.pro rank

Headquarters

HQ city

Upland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Sales: Direct sales of designer furniture pieces including chairs, armchairs, lounge chairs, counter stools, bar stools, and side tables. Products are sold as finished goods with various configuration options (upholstery, colors). The company manages the entire process from design through manufacturing, packaging, and assembly.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Laminimal designs, manufactures, and sells minimalist designer furniture across six collections (Stelo, Plie, Satao, Unia, Sans, and Alfie) ranging from chairs, armchairs, lounge chairs, counter stools, and bar stools to side tables. Products feature steel frames with polyester powder coating, HPL tabletops, bentwood components, and foam upholstery, and are offered in configurations suitable for residential, hospitality, and contract applications, both indoor and outdoor.

Product overview

Laminimal is a furniture design company offering minimalist furniture collections combining Swiss design aesthetics with California cool vibes. The product portfolio includes six core collections: Stelo (curved metal stacking chairs with optional upholstery), Plie (gracefully curved seating with crescent backrests), Satao (outdoor furniture with distinctive wide seatbacks), Unia (vintage-meets-modern chairs with monoblock steel tube frames), Sans (minimalist side tables with steel rod bases), and Alfie (side tables with characteristic notched tabletops). Products range from residential to hospitality applications, with many pieces suitable for both indoor and outdoor use. Materials primarily feature steel frames with polyester powder coating, HPL tabletops, and various upholstery options including fabric and eco-leather.

Differentiator

Problem solved

Functional benefit

Products and services

• Stelo collection A curved metal chair collection featuring a stem-like tube-supported backrest, available as a basic chair, armchair, lounge chair, counter stool, and bar stool, with optional eco-leather upholstery. Basic chairs stack up to 4 pieces and the collection is designed for both indoor and outdoor use.
• Plie collection A seating collection where a single gracefully curved tube defines the chair's aesthetic, featuring round seats and crescent-shaped backrests. Offered in armchair, lounge chair, counter stool, and bar stool variants with injection-moulded foam upholstery for indoor use.
• Satao collection An outdoor furniture collection with strikingly wide seatbacks inspired by elephant ears, featuring lightweight mesh metal surfaces. Includes chair, lounge chair, counter stool, and bar stool variants, stackable up to 4 pieces, with optional round seat pads for outdoor use.
• Unia collection A vintage-meets-modern seating collection whose entire frame is constructed from just two gently bent steel tubes uniting in a monoblock design. Offered in armchair, lounge chair, counter stool, and bar stool variants with bentwood seat and back cushions in fabric or eco-leather for indoor use.
• Sans collection Minimalist side tables constructed as monoblock pieces from two solid steel rods for the base and one metal plate for the top, welded together. Available in low and high side table variants featuring steel wire legs forming sans-serif letter shapes and a rounded half-circle base that doubles as a portable handle, suitable for indoor and outdoor use.
• Alfie collection Side tables featuring an uncommon notch on the tabletop and a sleek metal rod frame surrounding an HPL tabletop made of fine-grained natural soil. Offered in low and high side table variants, with the fragmented top functioning as a towel rack or handle, suitable for outdoor use.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Menu (Audo Copenhagen): Scandinavian design furniture and lighting brand producing minimalist, premium pieces for residential and hospitality interiors—directly overlapping Laminimal's positioning, pricing band, and target buyer.
• ferm LIVING: Danish design brand offering minimalist furniture and home accessories with a strong DTC and specifier channel—an aesthetic and go-to-market analogue to Laminimal's Swiss-California concept.
• Emeco: US-based manufacturer of steel/aluminum furniture emphasizing recycled materials, durability, and contract/hospitality use—comparable to Laminimal's recycled-steel construction and hospitality focus.
• USM: Swiss modular furniture manufacturer with a strong identity in minimalist metal furniture for residential and contract use—directly comparable to Laminimal's Swiss design DNA and steel construction.
• Article: Direct-to-consumer modern furniture brand selling designer-styled pieces online without showrooms—overlaps with Laminimal's DTC channel and contemporary minimalist aesthetic.
• Floyd: DTC modern furniture brand focused on durable, design-forward pieces for a design-literate consumer—comparable business model and target buyer to Laminimal.
• Magis: Italian contemporary design furniture maker producing minimalist metal and plastic pieces for residential and contract—a closer stylistic analogue than the larger incumbents.
• TON: European bentwood furniture manufacturer with hospitality-grade seating—an apt peer given Laminimal's bentwood seat and back components in the Unia collection.

Broad incumbents

• Vitra: Swiss heritage design furniture company and Laminimal's most relevant 'incumbent' reference—operating globally across residential and contract with a vastly broader catalog and dealer network.
• Knoll: Iconic US premium design furniture manufacturer with deep contract and residential reach—relevant incumbent benchmark for Laminimal's path into hospitality/contract specification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/laminimalofficial
• Instagraminstagram.com/laminimalofficial
• Pinterestpinterest.ch/laminimalofficial
• Xx.com/LAMINIMAL1
• LinkedInlinkedin.com/company/laminimal

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laminimal