What e-dynamics GmbH does

e-dynamics GmbH is a German full-service analytics consultancy founded in 1999 and headquartered in Aachen with a secondary office in Berlin. The firm combines strategic consulting with operational implementation across data analytics, business intelligence, data strategy, AI, performance marketing, and technology infrastructure for enterprise clients in the German-speaking (DACH) market. Its disclosed customer base spans large corporates including Lufthansa Group, REWE Digital, Continental, Deutsche Telekom, Telefónica, EnBW, Bosch, Merck, C&A, IP Deutschland, W&H Dentalwerk, and R+V24, reflecting a sales-led direct-enterprise go-to-market.

The company develops and licenses a portfolio of proprietary products alongside its services. ed.Detect is an AI/ML-driven time series analysis tool for anomaly, bot, and incident detection that received the Bundesforschungszulage federal R&D grant in 2023. ed.Campaign is a SaaS campaign URL builder supporting Adobe Analytics, Google Analytics (GA4 and Universal), and Matomo, sold globally via edcampaign.io with freemium and paid tiers. Gloria is a Python-based, Public Domain open source time series forecasting framework in private beta since June 2025 with planned public release. The e-dynamics Data Platform integrates ed.Context, ed.Campaign, ed.Detect, and ed.AdConnect under a shared architecture.

Revenue derives from three streams: professional services across Analytics & BI, Data Strategy & AI, Performance Marketing, and Technology & Infrastructure; recurring SaaS subscriptions for ed.Campaign paid tiers; and an open source positioning around Gloria. Go-to-market relies on direct outreach to DACH enterprises, content marketing through the company blog, event sponsorships (including MeasureCamp Berlin and OMR), and self-service inbound for ed.Campaign. No external funding rounds are disclosed, and the company appears to be founder-controlled and bootstrapped. Integration partnerships with Google, Adobe, Microsoft, and Matomo anchor the firm's implementation-heavy service offering.

Name

e-dynamics GmbH

Legal name

e-dynamics GmbH

Website

https://e-dynamics.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

e-dynamics GmbH is a German full-service analytics consultancy serving enterprise clients in the DACH region with data analytics, BI, AI, and performance marketing consulting. It sells proprietary products including ed.Detect (AI anomaly detection), ed.Campaign (campaign URL SaaS), and the open-source Gloria forecasting framework.

Ownership category

akta.pro rank

Product category

Data Analytics Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

akta.pro secondary industries

Embedded & OEM Analytics (HDAEAMAC), Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)

Keywords

• Data analytics consulting
• Digital analytics solutions
• Time series forecasting
• Campaign URL tracking
• Marketing attribution modeling

Headquarters

HQ city

Aachen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Analytics & BI Consulting: Strategic consulting and operational implementation services for data analytics, data strategy, AI, and performance marketing. Combines technical implementation with professional project management.
2. ed.Campaign Product Licensing: SaaS-based URL builder with four product plans (Free, and three paid tiers) enabling professional campaign URL creation and management for digital marketing.
3. Gloria Open Source Framework: Public Domain open source software freely available for time series analysis. No direct revenue; positioned to support ed.Detect product and establish thought leadership.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

e-dynamics GmbH is a full-service data analytics consultancy that combines proprietary AI/ML-powered software products (ed.Detect for anomaly/bot detection, ed.Campaign for campaign URL building, ed.AdConnect for advertising connectivity, and the open-source Gloria framework for time series forecasting) with consulting services across analytics & BI, data strategy & AI, performance marketing, and technology infrastructure. The company primarily serves enterprises and mid-market firms in the German-speaking (DACH) market.

Product overview

e-dynamics GmbH is a full-service analytics consultancy offering a portfolio of proprietary products combined with consulting services. Core products include ed.Detect (AI-driven time series analysis for anomaly/bot detection and prediction), ed.Campaign (professional campaign URL builder for Adobe Analytics, Google Analytics, and Matomo), ed.AdConnect (advertising connectivity), and Gloria (open source Python framework for time series forecasting). These products are complemented by consulting services for Analytics & BI, Data Strategy & KI, Performance Marketing, and Technology & Infrastructure. The e-dynamics Data Platform serves as the internal framework connecting these offerings.

Differentiator

Problem solved

Functional benefit

Brands

• ed.AdConnect: Product for advertising connection/integration
• ed.Campaign
• ed.Detect
• Gloria
• ed.Context
• e-dynamics Data Platform

Products and services

• ed.Detect AI-driven time series analysis solution that uses machine learning and AI to automatically detect fluctuations, anomalies, bots, and irregularities in time series data. Provides prediction, alerting, data reconstruction, target-value determination, and campaign analysis capabilities for enterprise data teams and analytics professionals.
• ed.Campaign Professional campaign URL builder for Adobe Analytics, Google Analytics (GA4 and Universal), and Matomo. Features automated data synchronization, Excel-based bulk URL creation, and workflow automation for digital marketing and analytics teams managing campaigns across multiple platforms.
• ed.AdConnect Advertising connectivity solution within the e-dynamics Data Platform that supports ad data integration and campaign management workflows for enterprises running digital advertising programs.
• Gloria Python-based open source framework for time series forecasting and data-driven predictions. Supports flexible distributions, arbitrary time resolutions, and an integrated event library. Designed as a transparent, explainable alternative to Meta's Prophet for decision-makers, data teams, and tech visionaries.
• Analytics & BI Consulting Strategic and operational consulting service for data analytics and business intelligence implementation, including dashboard creation with Power BI, Tableau, and Apache Superset. Targeted at enterprises in DACH markets seeking analytics transformation.
• Data Strategy & AI Consulting Consulting service for data strategy and AI implementation, including multi-touch attribution modeling, marketing mix modeling, and AI agent implementation. Targeted at enterprises seeking to operationalize AI and data strategy initiatives.
• Performance Marketing Consulting Consulting service for performance marketing optimization and campaign analytics. Targeted at marketing teams seeking improved attribution and campaign performance measurement.
• Technology & Infrastructure Consulting Consulting service for technology and infrastructure implementation, including server-side tagging and streaming architecture. Targeted at enterprises seeking to modernize their analytics technology stack.

Quantifiable outcome

• ed.Detect automatically discovers anomalies and bots in time series data, reducing manual monitoring effort
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationIntegration partner for Google Analytics (including GA4 and Universal Analytics), Google Tag Manager, BigQuery, and Looker Studio. e-dynamics implements and optimizes Google analytics solutions for clients.
• AdobecoreTechnology or IntegrationIntegration partner for Adobe Analytics. ed.Campaign provides specialized URL builder optimized for Adobe Analytics campaign tracking with automated data synchronization via FTP.
• MicrosoftcoreTechnology or IntegrationTechnology partner for Power BI, Microsoft Fabric, and Azure cloud services. e-dynamics provides consulting and implementation services for Power BI dashboards and Microsoft analytics ecosystem.
• MeasureCamp BerlinminorGTM or Marketing PartnerSilver Sponsor of MeasureCamp Berlin 2023. Industry unconference for data and digital analytics professionals held at Google offices.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• diconium: Stuttgart-based digital analytics and data consulting firm specializing in Google Marketing Platform, GA4, Adobe, and BI implementations for DACH enterprises (Volkswagen, Mercedes-Benz). Closest direct peer given same geography, same tech stack, and same enterprise target market.
• Trakken: Hamburg-based digital analytics consultancy focused on Google Analytics, Google Tag Manager, and data strategy for mid-market and enterprise DACH clients. Comparable in headcount, service mix, and reliance on GA/Adobe implementations.
• Camelot ITLab: German consulting firm specializing in SAP Business Intelligence, data analytics, and process optimization. Overlaps with e-dynamics on BI consulting, dashboarding, and enterprise data strategy in DACH.
• Analytics8: Independent analytics consulting firm offering BI, data strategy, and Google/Adobe analytics implementations — closely comparable service mix, although focused on US/UK rather than DACH.

Broad incumbents

• Dept: Global digital agency with strong DACH presence offering data, analytics, AI, and marketing technology services including Adobe and Google Analytics implementations. Larger and broader incumbent with overlapping analytics offerings.
• Artefact: Global data and AI consulting firm with offices across Europe (including Germany) serving enterprise clients on data strategy, analytics transformation, and AI — broader service portfolio but comparable enterprise analytics work.
• Mapp Intelligence (Webtrekk): Berlin-based digital analytics platform provider offering their own CDP and analytics product as well as implementation services. Competes indirectly via its proprietary analytics stack overlapping with e-dynamics' ed.Campaign and consulting tools.
• Valiton (SinnerSchrader / Accenture Song): Formerly SinnerSchrader, now part of Accenture Song — Hamburg-based digital agency with analytics, data, and MarTech consulting work for German enterprise clients. Comparable analytics consulting with much larger parent backing.

Regional players

• H.i. Management Consulting: Munich-based BI and analytics consultancy with Microsoft Power BI, Azure, and time-series expertise. Comparable DACH BI consulting firm with similar mid-market and enterprise client profile.

Emerging players

• Anaconda (comet.ml / time-series ecosystem): Open-source Python data science platform with time-series and anomaly-detection capabilities through partner ecosystem. Indirect competitor on Gloria and ed.Detect's positioning relative to Prophet, statsmodels, and PyOD tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/edynamics_GmbH
• LinkedInlinkedin.com/company/atg-training

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about e-dynamics GmbH