TouchPoint
TouchPoint is a privately held, founder-owned media planning, buying, and optimization agency established in 2005. Operating from Norwalk, CT and Portland, OR under its RoundTable Integration™ methodology, the firm serves startups through legacy brands across travel, technology, beverages, health/fitness, non-profits, and pharmaceuticals.
- Company typePrivate
- Founded2005
- HeadquartersDarien, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TouchPoint does
TouchPoint Integrated Communications (operating as TouchPoint or Touchpoint Media) is a privately held, channel-agnostic media planning, buying, and optimization agency founded in 2005 by Karen Kluger. The firm serves clients ranging from startups to legacy brands across verticals including travel, technology, beverages, health/fitness, non-profits, and pharmaceuticals. It operates from two US offices — its East Coast headquarters at 112 Rowayton Avenue in Norwalk, CT, and a West Coast office at 2828 SE 14th Avenue in Portland, OR — under the sub-brands TouchPoint East and TouchPoint West. The firm employs between 11 and 50 people and reports no parent company, private equity backing, or external institutional investors.
The agency's service portfolio spans strategic planning, research and consumer insights, media buying and optimization, analysis/reporting/attribution, and media audit, covering digital/SEM, direct and brand response TV, traditional TV, radio, social (organic and paid), community management, print/OOH/alt, and grassroots marketing/events. Its stated core practice is anchored by RoundTable Integration™, a registered service-mark methodology requiring that all channel leaders participate in planning, buying, and optimization regardless of media strategy. A sub-brand called TheLab provides turnkey end-to-end services for new company, product, and service launches, bundling business planning, brand identity, creative services, media, data analysis, and web/app development. TouchPoint generates revenue through media buying commissions and service fees under a quote-based, project-tailored pricing model that is not publicly disclosed. Go-to-market is direct-sales-led, with a Director of New Business Development (Ben Orlopp) and Business Director (Bridget Italiano) managing acquisition and account management.
The executive bench is anchored by Karen Kluger (25 years in general and direct response advertising, formerly at McCann Relationship Marketing, Wunderman, Ammariti, and other IPG affiliates) and includes senior leaders poached from Ogilvy (Maya Simonian, founding member of Ogilvy's digital practice), Wunderman/GroupM Direct (Isabel Delango), Wunderman and McCann (Karyn Schultheiss), and other holding-company affiliates. The firm holds a registered trademark on RoundTable Integration™. No funding rounds, acquisitions, partnerships, awards, or material leadership changes beyond the recent hiring of Ben Orlopp are recorded in the available data.
TouchPoint firmographics
Firmographics- Name
- TouchPoint
- Legal name
- TouchPoint Integrated Communications
- Website
- https://tpointmedia.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TouchPoint is a privately held, founder-owned media planning, buying, and optimization agency established in 2005. Operating from Norwalk, CT and Portland, OR under its RoundTable Integration™ methodology, the firm serves startups through legacy brands across travel, technology, beverages, health/fitness, non-profits, and pharmaceuticals.
- Ownership category
- akta.pro rank
TouchPoint industry classification
Industry- Product category
- Media Planning and Buying Services
- NAICS
- Advertising Agencies (541810), Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
- akta.pro secondary industry
- Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)
Keywords
Where TouchPoint is headquartered
LocationHeadquarters
- HQ city
- Darien
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TouchPoint business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Media Planning and Buying Services: Full-service media agency providing strategic planning, media buying and optimization services. Revenue generated through media buying commissions and service fees for strategic planning, research, analysis, reporting, attribution, and media audit services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
TouchPoint product offering
Product offeringCore offering
TouchPoint is a media planning, buying and optimization agency that delivers channel-agnostic media solutions through its proprietary RoundTable Integration™ methodology. The agency offers strategic planning, research and consumer insights, media buying and optimization, analysis/reporting/attribution, and media audit services across digital/SEM, TV, radio, social, print/OOH and grassroots channels. Its TheLab offering provides turnkey end-to-end launch capabilities for new companies, products and services, including business planning, brand identity, creative services, media planning and buying, data analysis, and web/app development.
Product overview
TouchPoint is a channel-agnostic media planning, buying and optimization agency that operates as a single integrated offering rather than a platform-plus-modules architecture. The core product is RoundTable Integration™, a proprietary methodology that ensures full channel coverage across digital, TV, radio, social, print, and grassroots marketing. The agency offers complementary service modules including strategic planning, research and consumer insights, media buying and optimization, analysis and attribution, and media audit. Additionally, TheLab provides turnkey solutions specifically for new company, product and service launches, bringing together business planning, brand identity, creative services, media planning and buying, data analysis, and web/app development capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- TheLab: A turnkey solution for new company, product and service launches. Provides end-to-end capabilities including business planning, brand identity, strategic development, creative services, media planning and buying, data analysis, web/app development and operations.
- RoundTable Integration
Products and services
- RoundTable Integration™ Proprietary channel-agnostic methodology and core practice that supports TouchPoint's approach to business building, ensuring all channel leaders participate in planning, buying and optimization regardless of media strategy. Anchored by RoundTable Integration™, the agency ensures full channel coverage to maximize client advertising dollars in a non-linear path-to-purchase environment.
- Media Planning and Buying Services Full-service media agency engagement providing strategic planning, research and consumer insights, media buying and optimization, and analysis, reporting and attribution across digital/SEM, direct/brand response TV, traditional TV, radio, social (organic and paid), community management, print/OOH/alt, and grassroots marketing/events. For startups through legacy brands across travel, technology, beverages, health/fitness, non-profits and pharmaceuticals.
- TheLab Turnkey solution for new company, product and service launches, providing end-to-end capabilities including business planning, brand identity, strategic development, creative services, media planning and buying, data analysis, web/app development and operations. Brand launch success spans beverage, fitness, CPG, health and consumer tech categories.
- Media Audit Services Evaluation and analysis services to assess media performance and optimize advertising investments for clients across channels.
Companies that use TouchPoint
Customer profileSegments6 records
Ideal customer profiles3 records
TouchPoint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
TouchPoint partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
TouchPoint competitors and assessment
Company assessmentDirect peers
- Mediasmith: Independent, mid-size US media planning and buying agency with a similar channel-agnostic, data-driven approach serving both direct response and brand clients. Closely comparable in size, philosophy, and service mix to TouchPoint.
- Goodway Group: Independent media and marketing agency offering integrated planning, buying, and analytics with a strong direct response heritage. Comparable in size, independence, and integrated-channel positioning.
- Hawke Media: Mid-size, fully remote digital marketing agency offering media buying, creative, and growth services. Comparable to TouchPoint in targeting growth-stage and mid-market clients with channel-agnostic media offerings.
- Tinuiti: Larger independent digital media agency offering paid search, social, programmatic, and Amazon advertising. Comparable in core media planning/buying focus, though significantly larger and more digitally concentrated.
- Wpromote: Mid-to-large independent digital marketing agency covering media planning, buying, and performance marketing across search, social, and programmatic. Comparable in channel-agnostic, data-driven philosophy but at greater scale.
- Horizon Media: Largest US-based independent media agency, offering integrated media planning and buying across all channels. Comparable in independent ownership structure and channel-agnostic integrated offering, though at substantially greater scale.
Emerging players
- Assembly: Stagwell-owned digital-first media and commerce agency with strong direct response and performance DNA. Comparable in channel-agnostic, data-led planning approach and direct response specialization.
- 360i: Dentsu-owned digital media and creative agency with strong direct response and search heritage. Comparable in blending direct response expertise with channel-agnostic planning, though integrated into a larger holding company.
Broad incumbents
- PHD Media: Global media planning and buying network within Omnicom Media Group. Comparable in delivering integrated, channel-agnostic media strategy, but as part of a much larger holding company portfolio.
- MediaCom: One of the world's largest media planning and buying agencies (WPP/GroupM). Comparable in full-service integrated media offering across all channels, but at massive scale with global reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TouchPoint social profiles
Digital presenceTouchPoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
TouchPoint leadership team
Management profileNumber of profiles
Profiles8 records
TouchPoint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TouchPoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TouchPoint
What does TouchPoint do?
TouchPoint is a media planning, buying and optimization agency that delivers channel-agnostic media solutions through its proprietary RoundTable Integration™ methodology. The agency offers strategic planning, research and consumer insights, media buying and optimization, analysis/reporting/attribution, and media audit services across digital/SEM, TV, radio, social, print/OOH and grassroots channels. Its TheLab offering provides turnkey end-to-end launch capabilities for new companies, products and services, including business planning, brand identity, creative services, media planning and buying, data analysis, and web/app development.
Is TouchPoint a public or private company?
TouchPoint is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TouchPoint founded?
TouchPoint was founded in 2005. It employs 11 to 50 people.
Where is TouchPoint based?
TouchPoint is headquartered in Darien, United States, in the North America region.
How does TouchPoint make money?
One revenue line is on record: media Planning and Buying Services.
Who are TouchPoint's main competitors?
Direct peers on record are Mediasmith, Goodway Group, Hawke Media, Tinuiti, Wpromote and Horizon Media. Emerging players are Assembly and 360i. Broad incumbents are PHD Media and MediaCom.
Does TouchPoint have an API?
No public API is recorded for TouchPoint.
What industry is TouchPoint in?
TouchPoint's product category is Media Planning and Buying Services. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio), with a secondary code of MPAAABAB, Programmatic Media Buying & Trading Desks (DV360/TTD, RTB). Its NAICS code is 541810 and its SIC code is 7370.