TouchPoint

What TouchPoint does

TouchPoint Integrated Communications (operating as TouchPoint or Touchpoint Media) is a privately held, channel-agnostic media planning, buying, and optimization agency founded in 2005 by Karen Kluger. The firm serves clients ranging from startups to legacy brands across verticals including travel, technology, beverages, health/fitness, non-profits, and pharmaceuticals. It operates from two US offices — its East Coast headquarters at 112 Rowayton Avenue in Norwalk, CT, and a West Coast office at 2828 SE 14th Avenue in Portland, OR — under the sub-brands TouchPoint East and TouchPoint West. The firm employs between 11 and 50 people and reports no parent company, private equity backing, or external institutional investors.

The agency's service portfolio spans strategic planning, research and consumer insights, media buying and optimization, analysis/reporting/attribution, and media audit, covering digital/SEM, direct and brand response TV, traditional TV, radio, social (organic and paid), community management, print/OOH/alt, and grassroots marketing/events. Its stated core practice is anchored by RoundTable Integration™, a registered service-mark methodology requiring that all channel leaders participate in planning, buying, and optimization regardless of media strategy. A sub-brand called TheLab provides turnkey end-to-end services for new company, product, and service launches, bundling business planning, brand identity, creative services, media, data analysis, and web/app development. TouchPoint generates revenue through media buying commissions and service fees under a quote-based, project-tailored pricing model that is not publicly disclosed. Go-to-market is direct-sales-led, with a Director of New Business Development (Ben Orlopp) and Business Director (Bridget Italiano) managing acquisition and account management.

The executive bench is anchored by Karen Kluger (25 years in general and direct response advertising, formerly at McCann Relationship Marketing, Wunderman, Ammariti, and other IPG affiliates) and includes senior leaders poached from Ogilvy (Maya Simonian, founding member of Ogilvy's digital practice), Wunderman/GroupM Direct (Isabel Delango), Wunderman and McCann (Karyn Schultheiss), and other holding-company affiliates. The firm holds a registered trademark on RoundTable Integration™. No funding rounds, acquisitions, partnerships, awards, or material leadership changes beyond the recent hiring of Ben Orlopp are recorded in the available data.

Name

TouchPoint

Legal name

TouchPoint Integrated Communications

Website

https://tpointmedia.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

TouchPoint is a privately held, founder-owned media planning, buying, and optimization agency established in 2005. Operating from Norwalk, CT and Portland, OR under its RoundTable Integration™ methodology, the firm serves startups through legacy brands across travel, technology, beverages, health/fitness, non-profits, and pharmaceuticals.

Ownership category

akta.pro rank

Product category

Media Planning and Buying Services

NAICS

Advertising Agencies (541810), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industry

Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)

Keywords

• Media planning services
• Media buying agency
• Brand response advertising
• Digital media solutions
• Omnichannel media strategy

Headquarters

HQ city

Darien

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Planning and Buying Services: Full-service media agency providing strategic planning, media buying and optimization services. Revenue generated through media buying commissions and service fees for strategic planning, research, analysis, reporting, attribution, and media audit services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

TouchPoint is a media planning, buying and optimization agency that delivers channel-agnostic media solutions through its proprietary RoundTable Integration™ methodology. The agency offers strategic planning, research and consumer insights, media buying and optimization, analysis/reporting/attribution, and media audit services across digital/SEM, TV, radio, social, print/OOH and grassroots channels. Its TheLab offering provides turnkey end-to-end launch capabilities for new companies, products and services, including business planning, brand identity, creative services, media planning and buying, data analysis, and web/app development.

Product overview

TouchPoint is a channel-agnostic media planning, buying and optimization agency that operates as a single integrated offering rather than a platform-plus-modules architecture. The core product is RoundTable Integration™, a proprietary methodology that ensures full channel coverage across digital, TV, radio, social, print, and grassroots marketing. The agency offers complementary service modules including strategic planning, research and consumer insights, media buying and optimization, analysis and attribution, and media audit. Additionally, TheLab provides turnkey solutions specifically for new company, product and service launches, bringing together business planning, brand identity, creative services, media planning and buying, data analysis, and web/app development capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• TheLab: A turnkey solution for new company, product and service launches. Provides end-to-end capabilities including business planning, brand identity, strategic development, creative services, media planning and buying, data analysis, web/app development and operations.
• RoundTable Integration

Products and services

• RoundTable Integration™ Proprietary channel-agnostic methodology and core practice that supports TouchPoint's approach to business building, ensuring all channel leaders participate in planning, buying and optimization regardless of media strategy. Anchored by RoundTable Integration™, the agency ensures full channel coverage to maximize client advertising dollars in a non-linear path-to-purchase environment.
• Media Planning and Buying Services Full-service media agency engagement providing strategic planning, research and consumer insights, media buying and optimization, and analysis, reporting and attribution across digital/SEM, direct/brand response TV, traditional TV, radio, social (organic and paid), community management, print/OOH/alt, and grassroots marketing/events. For startups through legacy brands across travel, technology, beverages, health/fitness, non-profits and pharmaceuticals.
• TheLab Turnkey solution for new company, product and service launches, providing end-to-end capabilities including business planning, brand identity, strategic development, creative services, media planning and buying, data analysis, web/app development and operations. Brand launch success spans beverage, fitness, CPG, health and consumer tech categories.
• Media Audit Services Evaluation and analysis services to assess media performance and optimize advertising investments for clients across channels.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mediasmith: Independent, mid-size US media planning and buying agency with a similar channel-agnostic, data-driven approach serving both direct response and brand clients. Closely comparable in size, philosophy, and service mix to TouchPoint.
• Goodway Group: Independent media and marketing agency offering integrated planning, buying, and analytics with a strong direct response heritage. Comparable in size, independence, and integrated-channel positioning.
• Hawke Media: Mid-size, fully remote digital marketing agency offering media buying, creative, and growth services. Comparable to TouchPoint in targeting growth-stage and mid-market clients with channel-agnostic media offerings.
• Tinuiti: Larger independent digital media agency offering paid search, social, programmatic, and Amazon advertising. Comparable in core media planning/buying focus, though significantly larger and more digitally concentrated.
• Wpromote: Mid-to-large independent digital marketing agency covering media planning, buying, and performance marketing across search, social, and programmatic. Comparable in channel-agnostic, data-driven philosophy but at greater scale.
• Horizon Media: Largest US-based independent media agency, offering integrated media planning and buying across all channels. Comparable in independent ownership structure and channel-agnostic integrated offering, though at substantially greater scale.

Emerging players

• Assembly: Stagwell-owned digital-first media and commerce agency with strong direct response and performance DNA. Comparable in channel-agnostic, data-led planning approach and direct response specialization.
• 360i: Dentsu-owned digital media and creative agency with strong direct response and search heritage. Comparable in blending direct response expertise with channel-agnostic planning, though integrated into a larger holding company.

Broad incumbents

• PHD Media: Global media planning and buying network within Omnicom Media Group. Comparable in delivering integrated, channel-agnostic media strategy, but as part of a much larger holding company portfolio.
• MediaCom: One of the world's largest media planning and buying agencies (WPP/GroupM). Comparable in full-service integrated media offering across all channels, but at massive scale with global reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tpointmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TouchPoint