American Roofing Company

What American Roofing Company does

American Roofing Company LLC is a privately held, Summerville, Georgia-headquartered residential roofing contractor founded in 2009 by two college-educated landscaping professionals who pivoted into roofing as a more recession-resistant construction trade following the 2007 downturn. The company specializes in asphalt shingle roof replacement and repair for individual homeowners, offering a three-tier shingle portfolio (20-year, 25-year, and lifetime shingles) plus a full accessory system comprising attic ventilation, synthetic roof deck protection, leak barriers, starter strips, and ridge cap shingles, marketed collectively as the 3-Part Roof Protection Program. Lifetime-tier installations carry a 10-year leak-free workmanship guarantee, algae resistance, and 130 mph wind resistance. Service is delivered through a direct-to-consumer field-sales model in which sales representatives conduct free on-site roof inspections, provide written estimates, and assist homeowners with insurance-claim documentation for storm damage; financing is offered through a third-party partner (SVCfin).

The company serves a residential homeowner base with no disclosed enterprise or B2B customers, operating across 12+ cities in six southeastern states (Georgia, Alabama, Tennessee, Kentucky, North Carolina, and South Carolina). Go-to-market is built on decentralized local presence: each market has its own Google Business Profile, Facebook page, review landing page, and field sales rep, supported by local SEO and a content-marketing blog. The company holds a Better Business Bureau A+ rating, maintains $2 million in liability umbrella coverage plus Workman's Compensation, and self-claims the rank of largest residential roof installer in the South as of 2019. No parent company, institutional investors, or private equity backing is disclosed; ownership remains with the founding partners and the business is debt-free and bootstrapped.

The revenue model is project-based and transactional: revenue is generated per completed roof replacement, paid either directly by the homeowner or through insurance-claim proceeds, with financing as an optional third-party payment mechanism. Pricing is quote-based and not publicly disclosed, with material tiers (20-year, 25-year, lifetime) corresponding to different price points. Operating geographies remain entirely domestic and regional; the company does not claim any global footprint. No AI/ML, software platform, or proprietary technology beyond the integrated materials system is part of the offering, and the company's competitive position is grounded in regional distribution density, brand/reputation signals, and insurance-claim workflow expertise rather than technology differentiation.

Name

American Roofing Company

Legal name

American Roofing Company LLC

Website

https://www.roofyou.com/home

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

American Roofing Company is a privately held, Summerville, Georgia-based residential roofing contractor founded in 2009, serving individual homeowners across 12+ cities in six southeastern states with asphalt shingle roof replacement, repair, insurance-claim assistance, and a 10-year workmanship guarantee.

Ownership category

akta.pro rank

Product category

Residential Roofing Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160), Asphalt Shingle and Coating Materials Manufacturing (324122)

SIC

Services-To Dwellings & Other Buildings (7340), Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Repair & Leak Remediation (HSAPAKAB), Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB), Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH), Roofing Materials Retail (Shingles, Underlayment, Flashing) (CRAIAEAC)

Keywords

• Residential roofing services
• Roof replacement
• Roof repair
• Storm damage restoration
• Insurance claim assistance

Headquarters

HQ city

Summerville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Roof Replacement Services: One-time roof replacement services for residential homeowners including inspection, tear-off, and installation of new roofing systems with various shingle options (20-year, 25-year, lifetime). Revenue generated per job through direct customer payment or insurance claims.
2. Roofing Financing: Partnership with SVCfin to offer financing options for roof replacement, allowing customers to pay over time rather than upfront.
3. Roof Repair and Maintenance: Additional services including roof repairs, leak fixes, and ongoing maintenance for existing roofs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

American Roofing Company is a fully licensed and insured residential roofing contractor that sells and installs complete roof replacement and repair systems for homeowners. Offerings include asphalt shingle systems in 20-year, 25-year, and lifetime tiers, integrated roofing accessories (ventilation, deck protection, leak barriers, starter strips, ridge caps), insurance claims assistance for storm damage, free on-site inspections, and financing through a third-party lender.

Product overview

American Roofing Company is a residential roofing contractor offering a comprehensive portfolio of products and services. The core product portfolio centers on asphalt shingle roofing systems available in three tiers: 20 Year Shingles (economical option), 25 Year 3-Tab Shingles (high-performance with wind resistance), and Lifetime Shingles (premium with up to 130mph wind resistance and algae resistance). These shingles are complemented by a complete Lifetime Roofing System that includes essential accessories: Attic Exhaust Ventilation, Roof Deck Protection (Synthetic Roofing Felt), Leak Barrier (Ice and Water Shield), Starter Strip Shingles, and Ridge Cap Shingles—all designed to work together as an integrated system. The company provides related services including roof replacement installation, insurance claims assistance, free roof inspections, and financing options. A 3-part protection program backs all work with the Lifetime Roof Protection Program offering a 10-year leak-free guarantee and extended warranties on workmanship and materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Replacement Services End-to-end residential roof replacement including tear-off, installation, and cleanup, offered across multiple shingle tiers and material types. Targeted at homeowners needing full roof replacement due to age, wear, or storm damage across the Southeastern US.
• Insurance Claims Assistance End-to-end support for homeowners filing insurance claims for storm-damaged roofs, including documentation, professional inspection reports, policy review, and assistance with estimates and claim paperwork. Targeted at homeowners in storm-prone Southeastern markets.
• Free Roof Inspection Complimentary on-site roof inspections and detailed written estimates provided by field sales representatives to homeowners evaluating roof replacement or repair needs.
• Roofing Financing Third-party financing options arranged through SVCfin that allow homeowners to pay for roof replacement projects over time rather than upfront. Targeted at homeowners who need financing to fund a roof replacement.
• 20 Year Shingles Economical asphalt shingle roofing product offering a quality roofing system at an entry-level price, available in Charcoal Black and Weathered Wood colors. Targeted at budget-conscious residential homeowners.
• 25 Year 3-Tab Shingles High-performance algae-resistant 3-tab asphalt shingles with wind resistance up to 100 mph, available in multiple colors including Autumn Brown/Cedar Brown, Slate, Charcoal/Moire Black, Weathered Gray/Weathered Wood, Golden Cedar/Timber Blend, White Star/White, and Silver Lining. Targeted at residential homeowners seeking a mid-range shingle upgrade.
• Lifetime Shingles Top-of-the-line algae-resistant architectural shingles with wind resistance up to 130 mph, included in the American Protection 10-Year Warranty program. Available in Arctic White/Silver Birch, Pewter Grey/Pewter, Barkwood/Heather Blend, Shakewood/Resawn Shake, Slate/Georgetown Grey, and Hickory/Burnt Sienna. Targeted at residential homeowners seeking the highest-tier shingle product and warranty.
• Lifetime Roof Protection Program Comprehensive roof protection program combining the Lifetime Roofing System (ventilation, deck protection, leak barrier, starter strip, ridge shingles, and lifetime shingles) with a warranty package that includes a 10-year leak-free guarantee, extended shingle warranty, and workmanship coverage.

Quantifiable outcome

• 130mph wind resistance on Lifetime shingles
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bone Dry Roofing: Multi-state residential roofing contractor offering roof replacement, repair, and inspection services across the Midwest and Southeast. Comparable to ARC in business model (commission-based field sales, insurance-claim support, multi-city footprint) and customer segment (residential homeowners).
• Roofing Corp of America: PE-backed residential roofing rollup acquiring regional contractors across the US. Directly comparable to ARC as a multi-state residential installer pursuing consolidation of the highly fragmented roofing market.
• Baker Roofing Company: Southeast US residential and commercial roofing contractor serving North Carolina, South Carolina, and surrounding states. Comparable to ARC in regional footprint, residential service mix, and shingle-system sales approach.
• Mr. Roof: Direct-to-consumer residential roofing and home exterior remodeling company serving multiple US markets. Closely comparable to ARC's field-sales, free-inspection GTM and residential shingle replacement offering.
• DaBella: National home exterior remodeling company offering roofing, siding, windows, and gutters directly to homeowners. Comparable to ARC in direct-to-consumer field-sales model, residential focus, and integrated exteriors offering.
• Long Home Products: East Coast residential home improvement company with roofing as a flagship product alongside baths, windows, and siding. Comparable to ARC in direct-sales residential model and geographic overlap in the Southeast/Mid-Atlantic.
• Erie Home: Direct-to-consumer home improvement company offering roofing, siding, and windows to residential homeowners across the US. Comparable to ARC in the in-home sales motion and focus on full roof system replacement.

Broad incumbents

• Tecta America: Large national commercial and residential roofing services platform with broad service offerings. Comparable as a multi-region roofing services operator, though Tecta's center of gravity is commercial versus ARC's residential focus.
• Power Home Remodeling: Large multi-product home exterior remodeler (roofing, siding, windows, solar) with a field-sales-driven model. Comparable to ARC in GTM (commissioned in-home sales reps, free estimates) though operating at much greater scale and product breadth.

Others

• Window World: Largest US replacement window franchise with adjacent exteriors exposure including roofing. Comparable as an adjacent exteriors services company exploring roofing as a complementary offering, though not a direct residential roofing specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AmericanRoofing
• LinkedInlinkedin.com/company/american-roofing-company-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Roofing Company