ThinkRobotics
ThinkRobotics is a Delhi-based exclusive Indian distributor and e-commerce platform for global robotics, edge AI, and industrial automation brands (Waveshare, Teltonika, HiWonder, Dobot), serving developers, industrial enterprises, and educational institutions across India.
- Company typePrivate
- Founded2018
- HeadquartersDelhi, India
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ThinkRobotics does
ThinkRobotics is a Delhi-based electronics distribution and e-commerce company founded in 2018 that operates as the exclusive Indian channel partner for four global brands in robotics, edge AI, and industrial automation: Waveshare (electronics and robotics), Teltonika (IoT and edge AI), HiWonder (educational robotics), and Dobot (collaborative robotic arms). Through its thinkrobotics.in storefront, the company offers more than 10,000 product categories spanning educational robots, industrial robotic arms, mobile robotics platforms, edge AI computing devices, and industrial automation components.
The business model is hardware distribution: ThinkRobotics sources products from its global brand partners and resells them to Indian customers, generating revenue through hardware sales margins rather than proprietary technology licensing or subscription software. The customer base is intentionally horizontal, segmented across individual developers and hobbyists, manufacturing and industrial enterprises, and educational institutions (schools, universities, training centers). Go-to-market combines an own e-commerce storefront with exclusive distribution rights and supporting content marketing via technical blog content on AI robot navigation and robotics pricing guides, plus industry exhibition presence.
Strategically, the company is attempting to move up the value chain from pure distribution toward higher-margin AI-integrated solutions, evidenced by an approaching partnership with NVIDIA (announced 2026-05-18) to bring NVIDIA-powered AI capabilities to the Indian robotics and automation market. Leadership includes an Assistant General Manager (Abhinav Gupta) and, per the company's website, a CEO (John Smith) and a Co-founder & Advisor (Gaurav Sarraf). The company is private, headquartered in Delhi, India, with no disclosed revenue or funding rounds.
ThinkRobotics firmographics
Firmographics- Name
- ThinkRobotics
- Website
- https://thinkrobotics.in
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ThinkRobotics is a Delhi-based exclusive Indian distributor and e-commerce platform for global robotics, edge AI, and industrial automation brands (Waveshare, Teltonika, HiWonder, Dobot), serving developers, industrial enterprises, and educational institutions across India.
- Ownership category
- akta.pro rank
ThinkRobotics industry classification
Industry- Product category
- Robotics Distribution
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Industrial Robotics & Cobots (IMAIAMAB)
- akta.pro secondary industries
- Edge AI Hardware & NPUs (SoCs, modules, accelerators) (HDAAAJAC), IoT, Sensors & Embedded Systems (Arduino/Raspberry Pi) Programs (EDAMADAI)
Keywords
Where ThinkRobotics is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Markets served
ThinkRobotics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Distribution: ThinkRobotics generates revenue through distributing robotics, edge AI, and industrial automation products from global brands to the Indian market via their e-commerce platform, with over 10,000 product categories available.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
ThinkRobotics product offering
Product offeringCore offering
ThinkRobotics is an Indian electronics distributor and e-commerce operator that exclusively distributes robotics, edge AI, and industrial automation products from global brands including Waveshare, Teltonika, HiWonder, and Dobot to developers, manufacturing industries, and educational institutions across India. It runs its own online storefront at thinkrobotics.in offering more than 10,000 product categories, supplemented by an approaching partnership with NVIDIA for advanced AI solutions.
Product overview
ThinkRobotics is an Indian electronics distributor and e-commerce platform offering over 10,000 product categories in robotics, edge AI, and industrial automation. Their portfolio consists of distributed products from partner brands including Waveshare (electronics and robotics), Teltonika (edge AI and IoT), HiWonder (robotics), and Dobot (robotic arms), complemented by an approaching partnership with NVIDIA. The company positions itself as a comprehensive technology enabler bridging global innovations with local accessibility through exclusive distribution partnerships, serving developers, industries, and educational institutions across India.
Differentiator
Problem solved
Functional benefit
Products and services
- ThinkRobotics E-commerce Storefront (thinkrobotics.in) Own-brand online storefront that aggregates and sells robotics, edge AI, and industrial automation products sourced from global partner brands (Waveshare, Teltonika, HiWonder, Dobot) to developers, manufacturing enterprises, and educational institutions across India.
- Robotics Solutions Portfolio Distributed portfolio of robotics products covering educational robots, industrial collaborative robotic arms, and mobile robotics platforms, sourced from Waveshare, HiWonder, and Dobot and resold to developers, industries, and educational institutions in India.
- Edge AI Solutions Portfolio Distributed edge AI computing products and solutions, including Teltonika devices, enabling local AI processing for robotics and industrial automation applications in India.
- Industrial Automation Solutions Portfolio Distributed industrial automation products and solutions enabling automation for manufacturing, logistics, and industrial processes across various sectors in India.
Companies that use ThinkRobotics
Customer profileSegments3 records
Ideal customer profiles3 records
ThinkRobotics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
ThinkRobotics partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- NVIDIAcoreThinkRobotics is approaching a partnership with NVIDIA to integrate advanced AI capabilities into their robotics and automation product offerings, enhancing their edge AI solutions for the Indian market.
- WavesharecoreExclusive distribution partnership for Waveshare robotics and automation products in India through ThinkRobotics' e-commerce platform.
- TeltonikacoreExclusive distribution partnership for Teltonika IoT and automation solutions in India through ThinkRobotics' e-commerce platform.
- HiWondercoreExclusive distribution partnership for HiWonder robotics products in India through ThinkRobotics' e-commerce platform.
- DobotcoreExclusive distribution partnership for Dobot collaborative robots and automation solutions in India through ThinkRobotics' e-commerce platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
ThinkRobotics competitors and assessment
Company assessmentOthers
- Waveshare Electronics: Waveshare is a Chinese manufacturer of displays, sensors, and developer boards that ThinkRobotics distributes exclusively in India. Listed as a peer because the supplier relationship is bidirectional in scope; Waveshare competes globally in the same product categories ThinkRobotics sells locally.
Emerging players
- SparkFun Electronics: SparkFun designs and distributes open-source electronics and educational robotics kits primarily to makers and educators. Comparable as a developer-focused hardware platform with educational robotics overlap, though U.S.-based.
Direct peers
- Seeed Studio: Seeed Studio is a global IoT and edge AI hardware provider serving developers and industrial customers. Comparable in distributing NVIDIA Jetson-based products, robotics platforms, and developer kits through an e-commerce storefront.
- Quartz Components: Quartz Components is an Indian electronics and semiconductor distributor serving industrial and educational customers. Comparable distribution model focused on the Indian market with overlapping supplier relationships.
- Robu.in: Robu.in is an Indian e-commerce platform specializing in robotics, electronics, and DIY components for developers and hobbyists. Directly competes with ThinkRobotics in the same Indian developer/educational robotics distribution niche.
- Evelta Electronics: Evelta is an Indian electronics component distributor serving developers, makers, and industrial customers. Overlaps with ThinkRobotics in distributing semiconductors, modules, and embedded systems to the Indian market.
- SB Components: SB Components designs and distributes electronics, robotics kits, and AI hardware globally with strong India presence. Comparable product portfolio spanning robotics, edge AI, and maker-focused platforms targeting similar developer segments.
Broad incumbents
- Mouser Electronics: Mouser is a global authorized electronics distributor with a massive catalog of semiconductors, modules, and robotics components. Ships to India directly and competes with ThinkRobotics for developer and industrial customers purchasing global brands.
- Element14 (Farnell): Element14 is a global electronics distributor and community platform owned by Avnet, serving industrial and maker segments. Overlaps with ThinkRobotics in single-board computers, sensors, and developer-focused distribution with India operations.
- Digi-Key Electronics: Digi-Key is one of the largest global electronics distributors offering millions of components with direct India shipping. Competes broadly with ThinkRobotics in the developer and industrial sourcing channel, though without robotics/AI specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
ThinkRobotics social profiles
Digital presenceThinkRobotics financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThinkRobotics leadership team
Management profileNumber of profiles
Profiles3 records
ThinkRobotics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThinkRobotics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThinkRobotics
What does ThinkRobotics do?
ThinkRobotics is an Indian electronics distributor and e-commerce operator that exclusively distributes robotics, edge AI, and industrial automation products from global brands including Waveshare, Teltonika, HiWonder, and Dobot to developers, manufacturing industries, and educational institutions across India. It runs its own online storefront at thinkrobotics.in offering more than 10,000 product categories, supplemented by an approaching partnership with NVIDIA for advanced AI solutions.
Is ThinkRobotics a public or private company?
ThinkRobotics is a private company. It is classified as unknown and is currently operating.
When was ThinkRobotics founded?
ThinkRobotics was founded in 2018. It employs 11 to 50 people.
Where is ThinkRobotics based?
ThinkRobotics is headquartered in Delhi, India, in the Asia region.
How does ThinkRobotics make money?
One revenue line is on record: product Distribution.
Who are ThinkRobotics's main competitors?
Waveshare Electronics is listed as an others. SparkFun Electronics is listed as an emerging player. Direct peers are Seeed Studio, Quartz Components, Robu.in, Evelta Electronics and SB Components. Broad incumbents are Mouser Electronics, Element14 (Farnell) and Digi-Key Electronics.
Does ThinkRobotics have an API?
No public API is recorded for ThinkRobotics.
What industry is ThinkRobotics in?
ThinkRobotics's product category is Robotics Distribution. Its primary akta.pro industry code is IMAIAMAB, Industrial Robotics & Cobots, with a secondary code of HDAAAJAC, Edge AI Hardware & NPUs (SoCs, modules, accelerators). Its NAICS code is 3345 and its SIC code is 3600.