Robu.in
Robu.in, operated by MACFOS LIMITED, is an Indian e-commerce marketplace selling electronics components, robotics parts, development boards, drones, 3D printers, and batteries under proprietary brands SmartElex, SimpliFly, and Pro-Range, serving hobbyists, students, engineers, and startups with same-day shipping, integrated PCB and 3D printing services, and Arduino-channel-partner status.
- Company typePrivate
- Founded2014
- HeadquartersPune, India
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Robu.in does
Robu.in is an Indian online electronics components and robotics marketplace operated by MACFOS LIMITED, a private limited company registered in India. The platform sells components (ICs, passives, connectors, sensors, motors), development boards (Arduino, Raspberry Pi, NVIDIA Jetson, Seeed Studio, BBC MicroBit, FPGA boards), drone parts, 3D printers and filaments, batteries and power supplies, IoT/wireless modules, displays, DIY maker kits, and electric vehicle parts, alongside three proprietary sub-brands — SmartElex, SimpliFly, and Pro-Range — designed and manufactured in India with a 1-year warranty on SmartElex products.
The platform's technology stack centres on an e-commerce storefront with order tracking, wishlist, product comparison, and a Bill of Materials (BOM) management tool, supplemented by mobile applications on Google Play and Apple App Store, a third-party "Sell on Robu" marketplace, a community forum, and integrated on-demand manufacturing services — PCB manufacturing, FDM and SLA 3D printing, non-metal and metal laser cutting, and custom lithium-ion battery pack assembly. Same-day shipping is offered nationally.
Robu.in generates revenue through per-transaction product sales (unit pricing publicly listed, GST-inclusive, ranging from approximately ₹105 to ₹1,09,990) and one-time manufacturing service engagements, with go-to-market via direct-to-consumer e-commerce, SEO-led content marketing, YouTube tutorials ("Robu's Two Minute Tutorials" and "RobuInlabs"), social media engagement, and B2B bulk enquiry. Target segments are hobbyists, students, engineers, product developers, and startups across India, with a 2026 flagship initiative — the Arduino Physical AI Challenge India 2026 with a ₹30 Lakhs+ prize pool — co-developed with Arduino (Title Sponsor) and Qualcomm (Technology Partner) to drive category leadership in Physical AI hardware.
Robu.in firmographics
Firmographics- Name
- Robu.in
- Legal name
- MACFOS LIMITED
- Website
- https://robu.in
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Robu.in, operated by MACFOS LIMITED, is an Indian e-commerce marketplace selling electronics components, robotics parts, development boards, drones, 3D printers, and batteries under proprietary brands SmartElex, SimpliFly, and Pro-Range, serving hobbyists, students, engineers, and startups with same-day shipping, integrated PCB and 3D printing services, and Arduino-channel-partner status.
- Ownership category
- akta.pro rank
Robu.in industry classification
Industry- Product category
- Electronics Components & Robotics Retail
- NAICS
- Bare Printed Circuit Board Manufacturing (334412), Computer and Electronic Product Manufacturing (334)
- SIC
- Electronic Components & Accessories (3670), Printed Circuit Boards (3672)
- akta.pro primary industry
- Embedded, Maker Platforms & Development Kits Retail (CRACAKAI)
- akta.pro secondary industries
- PCB, Prototyping Boards & Etching Supplies Retail (CRACAKAF), Soldering, Rework & Electronics Hand Tools Retail (CRACAKAG)
Keywords
Where Robu.in is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Robu.in business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (Electronics Components & Robotics): Robu.in sells a wide range of electronics components including integrated circuits, resistors, capacitors, inductors, transistors, diodes, connectors, sensors, motors, development boards, drones, 3D printers, batteries, power supplies, and IoT/wireless modules. The platform features own-brand SmartElex products as well as 140+ third-party brands. Revenue is generated through per-transaction product sales.
- Robu Services (Manufacturing): Robu.in generates revenue from value-added manufacturing services including PCB manufacturing, online FDM 3D printing, SLA 3D printing, non-metal laser cutting, metal laser cutting, and custom lithium-ion battery pack assembly. These are sold as one-time service engagements to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail electronics components and robotics products sold at individual unit prices listed on the platform. |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Robu.in product offering
Product offeringCore offering
Robu.in is an Indian online electronics components and robotics retailer that aggregates 140+ third-party brands alongside its own proprietary SmartElex, SimpliFly, and Pro-Range product lines designed and manufactured in India. The platform sells development boards (Arduino, Raspberry Pi, NVIDIA Jetson), sensors, motors, drone parts, 3D printers and filaments, batteries, IoT modules, and electronic components to hobbyists, makers, students, and engineers across India. The company also operates integrated on-demand manufacturing services including PCB fabrication, FDM/SLA 3D printing, metal and non-metal laser cutting, and custom lithium-ion battery pack assembly under the Robu Services umbrella.
Product overview
Robu.in is an Indian online electronics components and robotics store operated by Macfos Limited. The platform operates as a multi-category e-commerce marketplace with its own proprietary brands. The core portfolio centers on electronics components (ICs, passives, connectors, switches, sensors) and spans robotics/drone parts, development boards (Arduino, Raspberry Pi, Jetson), 3D printers/parts, batteries/power solutions, IoT/wireless modules, motors/drivers, electronic displays/modules, mechanical tools, DIY maker kits, and electric vehicle parts. The company also provides manufacturing services including PCB manufacturing, 3D printing (FDM/SLA), laser cutting, and custom battery pack assembly. Proprietary brands include SmartElex (sensor modules, development boards, motor drivers, IoT modules, power modules) and SimpliFly (drone parts). The platform features tools like BOM management, product comparison, and order tracking, serving students, makers, engineers, and businesses across India.
Differentiator
Problem solved
Functional benefit
Brands
- SmartElex: Proprietary brand of sensors, development boards, motor drivers, audio modules, display modules, power modules, IoT and wireless modules, and relay modules. Proudly designed and manufactured in India with 1-year warranty.
- SimpliFly
- Pro-Range
Products and services
- SmartElex Proprietary line of smart electronic hardware designed and manufactured in India, offering sensor modules, development boards, motor drivers, Arduino-compatible kits, audio modules, display modules, power modules, RTC modules, sensor kits, signal generators, logic level converters, connector modules, IoT/wireless modules, and relay modules with a 1-year warranty. Sold to hobbyists, students, engineers, and product developers across India.
- SimpliFly Proprietary drone-parts brand offering RC transmitters and receivers, agriculture drones, telemetry systems, drone frames, ESCs, and drone frame parts. Targeted at drone builders, agriculture drone operators, and FPV/racing hobbyists in India.
- Pro-Range Proprietary brand featuring Li-ion drone battery packs, drone motors, drone propellers, pressure transducers, torque sensors, adjustable DC power supplies, battery chargers, electronic component kits, and digital multimeters. Targets professional drone builders, test engineers, and electronics labs.
- Robu Online 3D Printing Service Online FDM and SLA 3D printing service for custom manufacturing of parts and prototypes. Targets makers, engineers, product developers, and startups needing rapid prototyping or short-run production of plastic parts.
- Robu PCB Manufacturing Service PCB manufacturing service for custom circuit board production. Targets hardware engineers, embedded systems designers, and electronics startups requiring fabricated boards for prototyping and small-batch production.
- Robu Laser Cutting Service Non-metal and metal laser cutting service for custom fabrication of parts, enclosures, and mechanical components. Targets makers, engineers, and product developers needing custom mechanical parts.
- Robu Customized Lithium Ion Battery Pack Custom battery pack manufacturing service for lithium-ion batteries. Targets drone builders, robotics developers, EV builders (e-bike, e-rickshaw), and product developers needing tailored battery configurations.
- Arduino UNO Q Arduino UNO Q development board featuring both a microprocessor for Linux/AI tasks and a microcontroller for real-time hardware control. Sold by Robu.in as the official Indian channel partner for Arduino and featured as the primary hardware for the Arduino Physical AI Challenge India 2026, targeting Physical AI builders, embedded AI developers, and hardware startups.
Quantifiable outcome
- Same-day shipping available across India
- +2 more outcomes
Companies that use Robu.in
Customer profileSegments4 records
Ideal customer profiles5 records
Robu.in technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Robu.in partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and minor.
- Arduino (Arduino S.r.l.)flagshipArduino serves as the Title Sponsor of the Arduino Physical AI Challenge India 2026 organized by Robu.in. Robu.in is the official Indian channel partner and retailer for Arduino products, including the Arduino UNO Q. The challenge requires participants to use Arduino UNO Q boards as the primary hardware platform. Arduino provides promotional support and global media featuring of winners through Arduino and Qualcomm social channels.
- QualcommflagshipQualcomm serves as the Technology Partner for the Arduino Physical AI Challenge India 2026. The challenge features Qualcomm Snapdragon-powered AI laptops as prizes. Qualcomm provides mentorship opportunities for winners at Qualcomm India offices. Winners are featured on Qualcomm's global social and media channels as part of the prize package.
- Electronics For You (EFY)minorElectronics For You (EFY) serves as the Media Partner for the Arduino Physical AI Challenge India 2026, providing media coverage and promotional support for the competition.
- Kerala Startup MissionminorKerala Startup Mission is an Ecosystem Partner for the Arduino Physical AI Challenge India 2026, providing institutional support and potentially connecting startup participants with startup ecosystem resources.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Robu.in competitors and assessment
Company assessmentDirect peers
- Adafruit: US-based open-source hardware retailer offering development boards, sensors, and electronics kits with strong educational content and tutorials. Closely comparable business model combining retail, content, and community.
- Evelta Electronics: Indian e-commerce retailer specializing in electronics components, development boards, and semiconductors serving makers, students, and engineers across India. Closest direct competitor to Robu.in in the Indian niche with overlapping catalog and audience.
- Electronicscomp: India-based online retailer focused on electronics components, modules, and project kits for students, hobbyists, and DIY makers. Directly competes with Robu.in in the same Indian hobbyist/student segment.
- ThinkRobotics: Indian e-commerce platform selling robotics kits, electronics components, Arduino/Raspberry Pi accessories, and learning kits to students, makers, and educators. Comparable Indian niche retailer with similar target segments.
- SB Components: UK-headquartered electronics and Raspberry Pi/Arduino accessories retailer with India-relevant offerings, selling maker kits, development boards, and components to similar hobbyist/educator segments.
- SparkFun Electronics: US-based maker electronics retailer selling development boards, sensors, and components to hobbyists, educators, and engineers globally. Directly comparable category, business model, and customer base — and one of the brands carried on Robu.in.
- DFRobot: Global maker hardware retailer and OEM of Arduino-compatible boards, sensors, and robotics kits. Competes in the same maker/educator category with overlapping product lines and customers.
Broad incumbents
- Mouser Electronics: Global authorized distributor of electronic components and semiconductors serving professional engineers, makers, and educational buyers at massive catalog scale. Broader and more B2B-skewed than Robu.in but overlapping in components/dev-board distribution.
- DigiKey: Global electronic components distributor offering massive catalog across passives, actives, connectors, and dev boards with broad reach into professional and hobbyist buyers. Larger incumbent in the same component-distribution space as Robu.in.
- Amazon India (Electronics Components & Maker category): India's largest horizontal e-commerce platform selling electronics components, development boards, and robotics kits alongside general electronics. Represents the broad-incumbent competitive threat on price, fulfillment, and selection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Robu.in social profiles
Digital presenceRobu.in financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robu.in leadership team
Management profileNumber of profiles
Robu.in funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robu.in M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robu.in
What does Robu.in do?
Robu.in is an Indian online electronics components and robotics retailer that aggregates 140+ third-party brands alongside its own proprietary SmartElex, SimpliFly, and Pro-Range product lines designed and manufactured in India. The platform sells development boards (Arduino, Raspberry Pi, NVIDIA Jetson), sensors, motors, drone parts, 3D printers and filaments, batteries, IoT modules, and electronic components to hobbyists, makers, students, and engineers across India. The company also operates integrated on-demand manufacturing services including PCB fabrication, FDM/SLA 3D printing, metal and non-metal laser cutting, and custom lithium-ion battery pack assembly under the Robu Services umbrella.
Is Robu.in a public or private company?
Robu.in is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Robu.in founded?
Robu.in was founded in 2014. It employs 51 to 100 people.
Where is Robu.in based?
Robu.in is headquartered in Pune, India, in the Asia region.
How does Robu.in make money?
Two revenue lines are on record. Product Sales (Electronics Components & Robotics) is the primary driver. The others are robu Services (Manufacturing).
Who are Robu.in's main competitors?
Direct peers on record are Adafruit, Evelta Electronics, Electronicscomp, ThinkRobotics, SB Components, SparkFun Electronics and DFRobot. Broad incumbents are Mouser Electronics, DigiKey and Amazon India (Electronics Components & Maker category).
Does Robu.in have an API?
No public API is recorded for Robu.in.
What industry is Robu.in in?
Robu.in's product category is Electronics Components & Robotics Retail. Its primary akta.pro industry code is CRACAKAI, Embedded, Maker Platforms & Development Kits Retail, with a secondary code of CRACAKAF, PCB, Prototyping Boards & Etching Supplies Retail. Its NAICS code is 334412 and its SIC code is 3670.