Treo
Treo is a Slovenia-based SaaS platform that delivers zero-configuration Core Web Vitals monitoring by combining Chrome UX Report data with Lighthouse, serving website owners, developers, and performance consultants globally through self-serve subscriptions and free tools.
- Company typePrivate
- Founded2017
- HeadquartersMaribor, Slovenia
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Treo does
Treo is a Slovenia-based SaaS company, incorporated as Treo d.o.o. (VAT SI34122079), founded in 2017, that provides site speed monitoring tools to website owners, web performance consultants, developers, and e-commerce operators. The platform aggregates real-user performance data from Google's Chrome UX Report (CrUX) and combines it with Lighthouse synthetic testing to deliver Core Web Vitals monitoring (LCP, INP, CLS) without requiring script injection or DNS verification. Its commercial product family comprises three paid tools — Treo Sites (origin-level dashboard with competitor benchmarking), Treo Pages (hourly page-level Lighthouse monitoring), and Treo Scan (automated sitemap auditing) — complemented by a free, no-sign-up Site Speed Test, an interactive Round-Trip Time report covering the top 50,000 domains, and two open-source GitHub projects (Lighthouse CI Action and Web Vitals Reporter). The business operates on a self-serve product-led growth model with freemium entry, tiered monthly and annual subscriptions billed through Stripe, OAuth authentication via Google and GitHub, and infrastructure running on AWS (us-east-1) and GCP, with Sentry for error tracking. The company is bootstrapped (no funding rounds disclosed), GDPR-compliant via EU-U.S. Data Privacy Framework / SCC mechanisms, and claims 'hundreds of companies worldwide' as customers, with named references including Answers.com, Allrecipes.com, Trader Interactive, and Akamai.
Treo firmographics
Firmographics- Name
- Treo
- Legal name
- Treo d.o.o.
- Website
- https://treo.sh
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- Treo is a Slovenia-based SaaS platform that delivers zero-configuration Core Web Vitals monitoring by combining Chrome UX Report data with Lighthouse, serving website owners, developers, and performance consultants globally through self-serve subscriptions and free tools.
- Ownership category
- akta.pro rank
Treo industry classification
Industry- Product category
- Web Performance Monitoring Software
- NAICS
- Custom Computer Programming Services (541511), Other Computer Related Services (541519)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industry
- Conversion Rate Optimization (CRO) & Landing Page Optimization (MPAAACAF)
Keywords
Where Treo is headquartered
LocationHeadquarters
- HQ city
- Maribor
- HQ country
- Slovenia
- HQ region
- Europe
Offices1 record
Markets served
Treo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: SaaS subscription model with monthly and annual billing cycles. Provides continuous Core Web Vitals monitoring, page-level granularity, competitor benchmarking, and historical data access. Automatic renewal at end of each billing period.
- Free Tier: Free site speed test tool provides instant Core Web Vitals report without sign-up. Enables lead generation and product discovery for conversion to paid subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free instant analysis tool |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Treo product offering
Product offeringCore offering
Treo is a SaaS site speed monitoring platform that combines the Chrome UX Report (CrUX) real-user data with Lighthouse synthetic testing in a single dashboard. It provides site-level (Treo Sites), page-level (Treo Pages), and bulk sitemap (Treo Scan) Core Web Vitals monitoring without requiring script injection or DNS verification. A free instant Site Speed Test tool serves as the top-of-funnel acquisition channel, converting users to paid subscription plans with monthly and annual billing.
Product overview
Treo is a unified site speed monitoring platform that combines real-user data from the Chrome UX Report (CrUX) with Lighthouse lab testing. The core product family consists of three paid monitoring tools (Treo Sites for site-level reporting, Treo Pages for page-level monitoring, and Treo Scan for sitemap auditing) plus free developer tools including a Site Speed Test, Round-Trip Time Report, a GitHub Action for Lighthouse CI, and a Web Vitals Reporter tool.
Differentiator
Problem solved
Functional benefit
Brands
- Treo Sites: Site speed monitoring dashboard for managing multiple domains and viewing Core Web Vitals data
- Treo Pages
- Treo Scan
- Treo Site Speed
- Round-Trip Time Report
Products and services
- Treo Sites Site-level speed monitoring dashboard that tracks Core Web Vitals across all sites and thousands of URLs, powered by real-user Chrome UX Report data. Includes competitor benchmarking and historical trend analysis.
- Treo Pages Page-level speed monitoring that combines real-world CrUX data with hourly Lighthouse checks to catch performance regressions before users are impacted. Used by Answers.com to move from all red to all green Core Web Vitals.
- Treo Scan Sitemap scanning tool that automatically audits thousands of URLs to identify performance bottlenecks and easy wins across popular pages.
- Site Speed Test Free instant Core Web Vitals report that requires no sign-up, providing LCP, INP, and CLS metrics with historical data and country-level filtering for any domain.
- Round-Trip Time (RTT) Report
Quantifiable outcome
- Access Core Web Vitals for any domain instantly without scripts or waiting
- +1 more outcomes
Companies that use Treo
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Treo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
Treo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreAWS (us-east-1) serves as the primary infrastructure and data storage provider for Treo's platform. Handles all production infrastructure and data hosting.
- Google Cloud Platform (GCP)coreGCP is used for data analytics processing. Provides computational infrastructure for processing CrUX data and generating performance reports.
- StripecoreStripe handles all payment processing for subscription billing. Enables subscription management with credit card and PayPal support.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Treo competitors and assessment
Company assessmentDirect peers
- Calibre: Website performance and Core Web Vitals monitoring platform with a strong focus on developer experience, budget alerts, and CI integration. Competes head-on with Treo in serving performance-focused engineering teams.
- DebugBear: Specializes in continuous Lighthouse monitoring and Core Web Vitals tracking for websites. Most direct competitor to Treo's Pages and Sites products, also combining synthetic and real-user data with paid subscription tiers.
- GTmetrix: Popular free and paid site speed testing service built on Lighthouse. Overlaps with Treo's free Site Speed Test and entry-tier paid monitoring, especially for SMB and individual users.
- SpeedCurve: Web performance monitoring SaaS offering synthetic testing, real-user metrics, and Core Web Vitals dashboards. Targets the same web performance engineer and digital team personas as Treo.
Broad incumbents
- Cloudflare Web Analytics: Free, privacy-first web analytics and Core Web Vitals product offered by Cloudflare to its large CDN customer base. Represents both a free-tier alternative and a potential bundling threat to Treo's value proposition.
- Datadog Real User Monitoring: Enterprise APM and RUM platform that includes Core Web Vitals as part of a much broader observability suite. Competes for the same budget when buyers consolidate performance monitoring into a single vendor.
- Treo Site Speed Test (Google): Google's free PageSpeed Insights and Lighthouse are the de facto baseline alternatives for CrUX-based performance testing. They are free, broadly adopted, and continuously improved by the team that controls CrUX itself.
- Pingdom Website Monitoring: Established uptime and website performance monitoring tool owned by SolarWinds. Serves a similar SMB/enterprise buyer looking for site performance and uptime visibility, though with less depth on Core Web Vitals specifically.
- New Relic Browser Monitoring: Enterprise-grade browser and front-end monitoring with real-user performance data and Core Web Vitals dashboards. Targets larger organizations that may prefer to bundle web performance into a full APM contract.
Emerging players
- Sentry Performance Monitoring: Developer-focused error and performance monitoring platform increasingly offering web vitals and front-end performance insights. Adjacent rather than direct, but already a partner of Treo and a potential alternative for developer-led teams.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Treo social profiles
Digital presenceTreo compliance and trust
Trust signalCompliance1 record
Treo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Treo leadership team
Management profileNumber of profiles
Treo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Treo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Treo
What does Treo do?
Treo is a SaaS site speed monitoring platform that combines the Chrome UX Report (CrUX) real-user data with Lighthouse synthetic testing in a single dashboard. It provides site-level (Treo Sites), page-level (Treo Pages), and bulk sitemap (Treo Scan) Core Web Vitals monitoring without requiring script injection or DNS verification. A free instant Site Speed Test tool serves as the top-of-funnel acquisition channel, converting users to paid subscription plans with monthly and annual billing.
Is Treo a public or private company?
Treo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Treo founded?
Treo was founded in 2017.
Where is Treo based?
Treo is headquartered in Maribor, Slovenia, in the Europe region.
How does Treo make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are free Tier.
Who are Treo's main competitors?
Direct peers on record are Calibre, DebugBear, GTmetrix and SpeedCurve. Broad incumbents are Cloudflare Web Analytics, Datadog Real User Monitoring, Treo Site Speed Test (Google), Pingdom Website Monitoring and New Relic Browser Monitoring. Sentry Performance Monitoring is listed as an emerging player.
Does Treo have an API?
No public API is recorded for Treo.
What industry is Treo in?
Treo's product category is Web Performance Monitoring Software. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of MPAAACAF, Conversion Rate Optimization (CRO) & Landing Page Optimization. Its NAICS code is 541511 and its SIC code is 7372.