Vewdo Balance Boards

What Vewdo Balance Boards does

Vewdo Balance Boards (also marketed as Vew-Do) is a US-based manufacturer and seller of wooden balance boards and rollers, founded in 1990 by Bru Moscarello and operating under parent Snurfer, LLC. The company designs and produces eight core balance board models (Baseline, El Dorado, Flow, mini Board, Mini Surf, Surf33, Zippy, Zone) along with complementary accessories including the Foam Teeter, replacement rollers, grip strips, wobble attachments, and cleaner. Its core technical asset is the patented I-BEAM Rail System (1992), which underpins the balance board product architecture. Manufacturing is based in Spring Lake, Michigan, with a mailing address in Muskegon, and the company reports approximately 93% locally sourced materials, supporting a US-made positioning.

The company operates a hybrid distribution model combining direct-to-consumer e-commerce via Shopify, a network of 100+ dealers across five countries (including Taiwan, Canada, Japan, Australia, and the UK), an education sales channel targeting schools and universities, and a corporate B2B channel targeting standing-desk customers. Boards retail in the $120.99 to $229.99 range, while accessories span approximately $14 to $75. End customers span board-sports enthusiasts (primary), fitness and wellness users, standing-desk operators, school athletic programs, and children.

The company is privately held and family-owned, with 1-10 employees. It historically originated in Manchester, Vermont before relocating manufacturing to Michigan in 1996. Revenue model is unit-based consumer goods sales through multiple channels, with no disclosed revenue figures and no funding events on record.

Name

Vewdo Balance Boards

Legal name

Snurfer, LLC

Website

https://vewdo.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Vewdo Balance Boards (Vew-Do) is a Spring Lake, Michigan-based manufacturer of wooden balance boards and rollers, serving board-sports enthusiasts, fitness and wellness users, standing-desk operators, and schools through DTC e-commerce, a 100+ dealer network across five countries, and B2B channels under parent Snurfer, LLC.

Ownership category

akta.pro rank

Product category

Balance Training Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992)

akta.pro primary industry

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

Keywords

• Balance training boards
• Board sports equipment
• Wooden balance boards
• Fitness training boards
• Balance board accessories

Headquarters

HQ city

Manchester Center

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Balance Board Sales: One-time hardware sales of balance boards. Full boards range from $120-$230 with various configurations and accessories available.
2. Accessories and Replacement Parts: Replacement rollers, foam teeters, wobble accessories, grip strips, roller cleaner and conditioner, and tune-up kits sold separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Vewdo Balance Boards manufactures and sells handcrafted wooden balance training boards and interchangeable accessories designed to build balance, core strength, and board-sport skills. The portfolio centers on a patented I-BEAM Rail System (1992) that allows riders to spin, tilt, and simulate real snowboard, skate, surf, and wake tricks on eight distinct board models ranging from beginner kids' boards to advanced surf trainers. Accessories include wood rollers with various tapers, foam teeters, wobbles, grip strips, and maintenance products, all made in the USA from 93% locally sourced North American maple.

Product overview

Vew-Do Balance Boards offers a portfolio of balance training equipment designed for board sports training and fitness applications. The product line consists of eight distinct balance board models (Baseline, El Dorado, Flow, mini Board, Mini Surf, Surf33, Zippy, and Zone) complemented by interchangeable accessories including foam teeters, rollers of various specifications, grip strips, and maintenance products. The boards feature a patented I-BEAM Rail System technology and are handcrafted in the USA using US-sourced maple wood. The lineup targets multiple user segments from children to advanced athletes, with boards designed for specific sports including surfing, snowboarding, skateboarding, and wakeboarding, as well as fitness and standing desk applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Baseline Balance Board A balance board developed with pro wakesurfers for practicing tricks out of water and in the off-season. Features a 33-inch deck length, 11.5-inch width, 4.7 lb weight, available in Shuv and Pro package variants with optional Surf Roller for advanced training.
• El Dorado Board Vewdo's most challenging balance trainer, inspired by snowboarding and skateboarding. Features an aggressively tapered 4-inch roller, concave deck with full grip tape surface, and increased nose and tail length. Dimensions: 9 inches wide by 31 inches long.
• Flow Board The best-selling Vewdo balance board designed for agility and speed. Features an hourglass-shaped 6-ply maple deck with a 31-degree angled-taper roller for efficient rotational energy transfer. Deck: 28.5 inches length, 7.25 inches waist width. Intended for intermediate to advanced riders.
• mini Board A smaller balance board designed for children but strong enough for adults. Features 26-inch length, 7.75-inch width, 1/2-inch birch deck with STS grip surface, and includes a dual-direction Foam Teeter for safe riding. Compatible with all Vewdo rollers.
• Mini Surf Balance Board A balance board for children designed to simulate surfboard, wake-surf board, or skim board movement. Features 23-inch length, 9-inch width, suitable for kids up to 48 inches tall with a 250 lb weight limit. Includes Urethane Wobble accessory.
• Surf33 Balance Board An advanced balance board designed by surfers for surfers, handcrafted in the USA from sustainable North American maple. Features the longest rail of any Vewdo board (almost 28 inches) and a 33-inch deck with 5mm EVA foam top for barefoot riding. Specialized in improving cutback, snap, and carve skills.
• Zippy Balance Board The original Vewdo balance board featuring 360-degree mobility with a roller that has outriggers acting as balance guides. Non-toxic anti-slip STS riding surface and 100% North American maple deck. Suited for beginners and intermediate riders. Dimensions: 30-inch length, 8-inch waist width.
• Zone Balance Board The ultimate balance board with patented I-BEAM Rail System technology; the only board on the market allowing toe-to-heel balance movement and full 360-degree freedom. Designed for fitness, yoga, standing desks, and core strength training. Features a 26-inch by 13.5-inch hardwood laminated deck with 5mm EVA foam padded top.
• Multi-Directional Foam Teeter Accessory An exclusive foam teeter system that fits all Vewdo board models. When positioned perpendicular to the rail it acts as a fulcrum for dynamic balancing; when parallel it serves as a pivot for heel-to-toe rolling. Dimensions: 6 inches width, 12 inches length.
• Flow Roller Replacement A replacement roller designed for intermediate to advanced riders. Features 9.5-inch length with 32-degree angled taper, no outriggers for increased performance and rotational balance. Compatible with all Vewdo boards.
• Zippy Roller Replacement Replacement roller for Zippy boards with 19-degree outrigger design providing extra stability. Features 11 1/8-inch length and 3 7/8-inch diameter. Acts as training wheels for beginner to intermediate riders.
• El Dorado / Surf33 Roller Replacement An advanced wooden roller replacement with 4.5-inch diameter and 50-degree radial taper. Best suited for aggressive training and extreme athletic skill levels.
• Roller 101 (mini) A mini roller designed for the mini board, providing appropriate balance and challenge level for younger or smaller riders.
• Grip Strip Replacement Replacement grip strips available in clear and black, designed to fit Zippy, Flow, El Dorado, and Surf33 boards.
• Wood Roller Cleaner and Conditioner Maintenance product for cleaning and conditioning wooden rollers to extend their lifespan and performance.
• Wobble Accessory Urethane wobble accessory providing 360-degree wobble motion for balance training. Fits Zippy, Flow, El Dorado, and Surf33 boards.

Quantifiable outcome

• 93% of materials and components sourced locally within the United States

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Snurfer, LLCcoreStrategic or Co-development PartnerParent company. Vew-Do is now part of Snurfer, LLC, headquartered in Western Michigan - the birthplace of the Snurfer, the invention that began snowboarding. Snurfer and Vew-Do operate together under unified ownership.
• International Dealers (Taiwan, Canada, Japan, Australia, UK)minorChannel Partner/ Reseller/ DistributorDistribution partnerships in Taiwan, Canada, Japan, Australia, and UK. Specific dealer partners include Ubalance in the UK.
• Mike at Evolution Physical Therapy and FitnessminorStrategic or Co-development PartnerContent partnership creating exercise videos demonstrating how to incorporate Vew-Do boards into workouts and physical therapy routines.
• Honest Nick HayesminorStrategic or Co-development PartnerTattoo artist who created original artwork for the Mini Surf balance board product.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bowflex: Bowflex is a home fitness equipment incumbent with broad distribution. Comparable as a scaled fitness equipment platform that could enter or expand into the balance training category.
• Wham-O: Wham-O is a broad toy and sporting goods incumbent that owns the Bongo Board balance board brand. Relevant as a scaled incumbent in the balance board category with significantly broader distribution and marketing reach than Vew-Do.
• Burton Snowboards: Burton is the leading global snowboard equipment brand. Comparable through overlap in core snowboarder customer base and potential to extend into snowboarding-specific training tools that would compete directly with Vew-Do.

Emerging players

• Hyperlite: Hyperlite is a wakeboarding equipment brand with a focused board sports customer base. Comparable through overlap in board sports training audiences and potential to introduce wake-specific balance training products.

Direct peers

• Revolution Balance Boards: Revolution Balance Boards makes balance boards and wobble boards for fitness, surf, and skate training. Direct competitor with similar product positioning across sports and fitness use cases.
• Indo Board: Indo Board is a direct balance board manufacturer targeting surfers, snowboarders, and skaters for off-season training. Closely comparable product category, customer base, and use case as Vew-Do's core board sports training segment.
• StrongBoard Balance: StrongBoard Balance designs spring-loaded balance boards marketed for fitness, rehabilitation, and athletic training. Direct competitor in the balance training category with a different mechanical approach.

Others

• Therabody: Therabody (Theragun) is a recovery and wellness brand serving fitness and rehabilitation customers. Adjacent to Vew-Do through shared end users (athletes, rehab patients, fitness enthusiasts) and overlap in physical therapy endorsements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vewdoboards
• YouTubeyoutube.com/channel/UCefsVBMeG_UF1HNMELEkvIQ
• Facebookfacebook.com/vewdobalanceboards
• Instagraminstagram.com/vewdoboards/?hl=en
• TikToktiktok.com/@vewdoboards

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vewdo Balance Boards