Yupik
Yupik Marketing Public Relations GmbH is a Cologne-based boutique PR and communications agency specializing in healthcare and beauty brands, offering media relations, social media, events, web/SEO content, strategy consulting, and training workshops across the DACH region.
- Company typePrivate
- Founded2002
- HeadquartersCologne, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Yupik does
Yupik Marketing Public Relations GmbH is a Cologne-headquartered, privately-held boutique PR and communications agency founded in 2002, operating exclusively in the healthcare and beauty verticals across the DACH region. The company structures its offering as six service pillars: Yupik PR (trade and consumer media relations), Yupik Social (social media strategy and management across Instagram, TikTok, Pinterest, Facebook, and LinkedIn), Yupik Events (press rounds, info days, and editorial trips), Yupik Web (SEO, content, video and podcast production), Yupik Strategy (brand positioning and B2B strategic consulting), and Yupik Workshops (paid training programs for healthcare marketeers). The agency also runs the Yupik Infodays annual event series across Hamburg, Munich, Baden-Baden, and Berlin, connecting brands with journalists and bloggers. Named clients include Orthomol, UCB Pharma, and marpinion GmbH, suggesting an enterprise-tilted client base within pharmaceuticals, OTC products, nutrition, medical devices, and beauty brands.
Revenue is generated through professional-services fees, comprising ongoing PR retainers, project-based engagements, and pay-as-you-go workshop pricing publicly disclosed between €375 and €999 per participant. The agency employs approximately 10 full-time staff with a 5-year average tenure, led by founder/Managing Director Angela Steere, and operates as a bootstrap, founder-managed GmbH with no disclosed external funding, parent company, or M&A activity. GTM is sales-led with event-driven amplification: direct outreach to healthcare and beauty brand decision-makers, supplemented by content marketing (blog, Instagram, LinkedIn), workshops, and the Infodays event series. The business does not rely on proprietary technology; service delivery is human capital-intensive, supported by standard third-party tools such as Mailchimp, Canva, and Facebook Creator Studio.
The economic model is that of a traditional boutique professional-services firm: pricing is quote-based for retainers, public for workshops, with no disclosed revenue figures, ARR, or external capital. Geographic scope is regional (DACH), and product breadth is concentrated in communication services rather than technology platforms, leaving the model structurally exposed to in-house team build-outs, AI-augmented content tooling, and competition from larger integrated marketing services networks.
Yupik firmographics
Firmographics- Name
- Yupik
- Legal name
- Yupik Marketing Public Relations GmbH
- Website
- https://yupik.de
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yupik Marketing Public Relations GmbH is a Cologne-based boutique PR and communications agency specializing in healthcare and beauty brands, offering media relations, social media, events, web/SEO content, strategy consulting, and training workshops across the DACH region.
- Ownership category
- akta.pro rank
Yupik industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Reputation Management & Online PR (BPAFADAN)
- akta.pro secondary industry
- Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where Yupik is headquartered
LocationHeadquarters
- HQ city
- Cologne
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Yupik business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- PR Services: Full-service PR agency providing public relations, social media, events, web content, strategy, and workshop services to healthcare and beauty clients. Revenue is generated through service fees for ongoing PR retainer work and project-based engagements.
- Social Media Workshops: The agency offers structured workshop programs for healthcare marketeers including Social Media Sessions (2.5 hours), Deep Dive seminars (2 days), Content Creation workshops (1 day), and One-to-One consulting sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Individual Social Media consulting session |
| Other | Pay-as-you-go | Full-day content creation workshop |
| Other | Pay-as-you-go | 2.5-hour focused social media session |
| Other | Pay-as-you-go | Two-day comprehensive social media seminar |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Yupik product offering
Product offeringCore offering
Yupik is a full-service PR agency that delivers integrated communications services to healthcare and beauty brands in the DACH region. Its offering spans six service pillars: media relations (Yupik PR), social media strategy and management (Yupik Social), event conception and execution (Yupik Events), web/SEO and content production (Yupik Web), strategic communications consulting (Yupik Strategy), and social media training programs (Yupik Workshops). The agency also runs the Yupik Infodays, an annual recurring PR event series held in four German cities.
Product overview
Yupik is a full-service PR agency for healthcare and beauty communications based in Cologne, Germany. Its offering is structured as six interconnected service pillars: Yupik PR (media relations and press work), Yupik Social (social media strategy and management), Yupik Events (event conception and execution), Yupik Web (SEO, web content, video, and podcast production), Yupik Strategy (strategic consulting and brand positioning), and Yupik Workshops (social media training). The subsidiary event program, Yupik Infodays, complements the core services by delivering in-person brand-to-media engagement across four German cities annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Yupik PR
- Yupik Social
- Yupik Events
- Yupik Web
- Yupik Strategy
- Yupik Workshops
- Yupik Infodays
Quantifiable outcome
- 40% increase in download numbers in editorial website section through video-based topic presentations to journalists
- +2 more outcomes
Companies that use Yupik
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Yupik technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Yupik partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights4 records
Yupik competitors and assessment
Company assessmentBroad incumbents
- Edelman Germany: German arm of global PR leader Edelman, with a dedicated health practice. Comparable to Yupik in healthcare and beauty communications but operates at significantly larger scale with multinational client reach and broader service portfolio.
- Scholz & Friends Group: German creative agency group with healthcare and consumer brand practices offering integrated communications. Comparable to Yupik's full-service model in DACH but with broader creative, digital, and media capabilities.
- Ketchum Germany (now Ketchum Publico): German arm of Omnicom-owned Ketchum network with healthcare and consumer PR practices. Comparable to Yupik in healthcare communications but with global network reach and significantly larger client portfolio.
- FleishmanHillard Germany: German operations of global PR network with strong healthcare and consumer brand practices. Comparable to Yupik in healthcare/beauty PR service offering but with substantially larger headcount, network resources, and international reach.
- Serviceplan Group: Europe's largest independent agency group with PR, digital, and content capabilities serving healthcare and consumer brands. Comparable to Yupik's integrated PR + social + digital model but at vastly greater scale and with cross-channel creative depth.
Direct peers
- HBI Helga Bailey GmbH: German healthcare communications specialist based in Munich, focused on medical, pharma, and health-tech PR. Most directly comparable to Yupik in terms of vertical specialization (healthcare), boutique scale, and DACH geographic footprint.
- komm.passion GmbH: German PR agency with healthcare, life sciences, and technology focus. Comparable to Yupik as a boutique DACH PR firm combining classical media relations with social media and digital strategy for regulated industries.
- Fink & Fuchs AG: Wiesbaden-based PR agency specializing in technology and healthcare communications. Comparable to Yupik as a German boutique PR firm with vertical depth in healthcare/tech and integrated digital service offerings.
- Faktor 3 AG: Hamburg-based PR and communications agency with strong healthcare, technology, and consumer practices. Comparable to Yupik as a German full-service PR agency serving healthcare and consumer brands with integrated digital and social media services.
Regional players
- Hotwire PR: Global tech and healthcare PR agency with European presence. Comparable to Yupik's healthcare and integrated digital PR positioning but operates internationally rather than DACH-focused, serving larger enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Yupik social profiles
Digital presenceYupik compliance and trust
Trust signalCompliance1 record
Yupik financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yupik leadership team
Management profileNumber of profiles
Profiles2 records
Yupik funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yupik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yupik
What does Yupik do?
Yupik is a full-service PR agency that delivers integrated communications services to healthcare and beauty brands in the DACH region. Its offering spans six service pillars: media relations (Yupik PR), social media strategy and management (Yupik Social), event conception and execution (Yupik Events), web/SEO and content production (Yupik Web), strategic communications consulting (Yupik Strategy), and social media training programs (Yupik Workshops). The agency also runs the Yupik Infodays, an annual recurring PR event series held in four German cities.
Is Yupik a public or private company?
Yupik is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yupik founded?
Yupik was founded in 2002. It employs 11 to 50 people.
Where is Yupik based?
Yupik is headquartered in Cologne, Germany, in the Europe region.
How does Yupik make money?
Two revenue lines are on record. PR Services are the primary driver. The others are social Media Workshops.
Who are Yupik's main competitors?
Broad incumbents on record are Edelman Germany, Scholz & Friends Group, Ketchum Germany (now Ketchum Publico), FleishmanHillard Germany and Serviceplan Group. Direct peers are HBI Helga Bailey GmbH, komm.passion GmbH, Fink & Fuchs AG and Faktor 3 AG. Hotwire PR is listed as a regional player.
Does Yupik have an API?
No public API is recorded for Yupik.
What industry is Yupik in?
Yupik's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAN, Reputation Management & Online PR, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 54182 and its SIC code is 7311.