FleishmanHillard Germany GmbH

What FleishmanHillard Germany GmbH does

FleishmanHillard Germany GmbH is a Frankfurt-headquartered integrated communications consultancy and the German subsidiary of the global FleishmanHillard network, which is itself part of Omnicom Group (NYSE: OMC). The firm operates from four German offices (Frankfurt am Main headquarters, Berlin, Munich, and Düsseldorf) and serves corporations, government entities, and non-profit organisations across strategic advisory, corporate communications, public affairs, digital and social media, crisis communication, healthcare, B2B, brand positioning, employer branding, and change management. Sector depth is concentrated in healthcare/pharma, B2B/technology, energy, government, and consumer/brand communications.

The firm's core intellectual property is the proprietary A.R.C.™ methodology (Assess-Resolve-Control) for crisis prevention, communication, and management, which is mandatory for its more than 150 globally certified crisis consultants available 24/7/365. Supporting capabilities include the TRUE Global Intelligence in-house research division (producing proprietary studies such as the Corporate Citizenship and Authenticity Gap series), CMS III certification under GPRA (Consultancy Management Standard III, one of the first in Germany since September 2020), and ISO 14001/ISO 50001 management system certifications. Technology integrations include Mailchimp (newsletter), OneTrust (GDPR consent), Vimeo, and Akamai (CDN), with AI applied to anomaly detection, process automation, and content generation within the crisis service line.

The business model is professional services fee-based, delivered through direct client engagements, project-based work, and ongoing retainer relationships; pricing is not publicly disclosed and is quoted by scope. Go-to-market is sales-led via a dedicated new business team, a 24/7 crisis hotline, and the global FleishmanHillard network (notably the Brussels office for EU public affairs work). Customer segments are deliberately diversified across private, public, and third sectors, with no single client concentration disclosed. Leadership is led by CEO Hanning Kempe (since 2012) alongside CFO Sybille Göpel (since 2019) and COO Olivier Beheydt, with practice heads across healthcare, brand affairs, strategy, media relations, client relations, public affairs, and talent development.

Name

FleishmanHillard Germany GmbH

Legal name

FleishmanHillard Germany GmbH

Website

https://fleishmanhillard.de

Company type

Private

Founded year

2012

Operating status

Operating

Short description

FleishmanHillard Germany GmbH is an integrated communications consultancy serving corporations, government entities, and non-profits in Germany through offices in Berlin, Frankfurt, Munich, and Düsseldorf. It is the German subsidiary of Omnicom Group's FleishmanHillard network.

Ownership category

akta.pro rank

Product category

Public Relations & Communications Consulting

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

akta.pro primary industry

PR, Corporate Communications & Crisis Management (BPAFAAAL)

akta.pro secondary industries

Media Relations & Press Office Services (BPAFADAF), Crisis Communications & Issues Management (MPAAADAF)

Keywords

• Integrated communications consulting
• Public relations services
• Crisis communication management
• Corporate public affairs
• Healthcare communications

Headquarters

HQ city

Hessen

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Communications Consulting Services: Fee-based professional services for strategic advisory, corporate communications, public affairs, digital and social media communications, and crisis management. Services are delivered through direct client engagements, project-based work, and ongoing retainer relationships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

FleishmanHillard Germany is an integrated communications consultancy providing strategic advisory, corporate communications, public affairs, digital and social media communications, crisis management, healthcare communications, B2B communication, brand positioning, employer branding, media relations, and internal change management services to corporations, government entities, and non-profit organizations across Germany. Services are delivered through specialized practice areas and supported by the proprietary A.R.C.™ crisis methodology and TRUE Global Intelligence research capabilities.

Product overview

FleishmanHillard Germany is a global communications consultancy operating as a unified service portfolio rather than a modular software platform. The firm offers integrated communication services spanning strategic advisory, corporate communications, public affairs, digital & social media, crisis management, healthcare communications, B2B communication, brand affairs, corporate reputation, creative content, employer branding, media relations, and internal change management. Services are delivered through specialized practice areas (Brand Affairs, Corporate Communications, Corporate & Public Affairs, Corporate Reputation, Digital & Social, Technology, and Healthcare) supported by cross-functional capabilities. The consultancy also produces proprietary research including Corporate Citizenship studies, Authenticity Gap studies, and whitepapers on communication topics. The firm operates offices in Berlin, Frankfurt, Munich, and Dusseldorf with a team of approximately 300 years of combined healthcare Beratungserfahrung.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Advisory & Corporate Communications Comprehensive consulting services including strategic advisory, corporate communications, and integrated communication approaches connecting channels and formats to maximize value creation for corporations, government entities, and non-profits.
• Public Affairs & Government Relations Political communication consulting including monitoring of topics and political processes, stakeholder management, interest advocacy in legislative processes, and policy analysis for corporations, associations, and NGOs.
• Digital & Social Media Communications Digital communication services including social media strategy, content creation, influencer relations, and digital campaign management across multiple platforms.
• Insights & Strategy Strategic planning services including audience insights, customer journey analysis, brand positioning, purpose development, narrative workshops, creative planning, and content strategy development.
• Healthcare Communications Healthcare sector communications including corporate health reputation management, brand positioning, patient advocacy, digital health, media relations, medical education, and pre-launch to post-launch communications for RX, OTC, and Medtech products.
• Krisenkommunikation & Krisenmanagement (Crisis Communication & Crisis Management) Crisis communications using the A.R.C. methodology (Assess-Resolve-Control) with 24/7 certified crisis consultants worldwide. Services include crisis prevention, issues monitoring, crisis simulations, media training, and reputation recovery programs.
• B2B-Kommunikation (B2B Communication) B2B communications spanning sectors including cybersecurity, ERP, semiconductors, telecommunications, electronics, automotive, robotics, automation, sustainability, audio, IT hardware, gaming, wearables, and biotech.
• Brand Affairs & Brand Positioning Brand positioning services covering food & kitchen, FMCG, consumer health, retail, lifestyle & beauty, and consumer electronics sectors with capabilities in consumer insights, brand strategy, campaign development, and stakeholder relations.
• Corporate Reputation Management Reputation management comprising five components: strategy development, reputation analysis, reputation building, reputation maintenance, and organizational consulting for systematic management of corporate reputation.
• Creative Content & Campaigns Creative production services combining concept, copy, design, video, and digital expertise for campaign development, brand identities, corporate design, multimedia content production, and editorial content for internal and external communications.
• Employer Branding Employer branding services including employer reputation analysis, positioning strategy, employer value proposition development, diversity & inclusion strategy consulting, and creative cross-media recruitment campaigns.
• Media Relations Media relations services including strategic communication, M&A communication, executive positioning, media events, product launches, media training, storytelling, content creation, story pitching, and monitoring & reporting.
• Internal & Change Management Change communications consulting including strategic planning, corporate narrative development, audience-specific messaging, change agent and management spokesperson training, and executive media training.
• Research & Whitepapers Analytical publications including Corporate Citizenship studies, Authenticity Gap studies, whitepapers on corporate design, user-centered communication, and political analysis of German government activity.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• CONFDNTcoreTechnology or IntegrationCONFDNT provides the whistleblower/integrity platform for FleishmanHillard Germany's internal reporting system. The platform enables anonymous or confidential reporting of potential misconduct, with online and telephone hotline options. CONFDNT acts as an anonymization layer between whistleblowers and internal handlers.
• GPRA (Gesellschaft Public Relations Agenturen)coreStrategic or Co-development PartnerGPRA is the German PR agencies association. CEO Hanning Kempe serves on the GPRA board (Präsidium) since 2019. FleishmanHillard Germany participates in GPRA certification standards (CMS III) and industry initiatives.
• Omnicom GroupcoreOthersFleishmanHillard is part of the Omnicom Group global communications network. The Omnicom Holding Germany GmbH provides group-level policies including human rights declarations, environmental policies, and whistleblower protection standards applicable to all subsidiaries including FleishmanHillard Germany GmbH.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ketchum Germany: Global PR network with a strong German presence. Directly competes with FleishmanHillard Germany in corporate communications, brand PR, healthcare, and digital — Ketchum was even named as a previous employer of FleishmanHillard's Brand Affairs head, confirming close market overlap.
• Edelman Germany: Direct PR/communications competitor in Germany. Edelman operates a global network with a German office offering the same integrated communications services (corporate communications, public affairs, crisis, healthcare) to enterprise and government clients.
• Kekst CNC Germany: IPG-owned strategic communications firm with German presence serving corporates on M&A, IPOs, crisis, and corporate positioning — directly comparable in the high-stakes corporate communications and crisis advisory market.
• Weber Shandwick Germany: IPG-owned global communications agency with a Munich office serving German enterprise clients across corporate, B2B technology, healthcare, and brand communications — directly comparable service portfolio and target market.
• Grayling Germany: Communications consultancy with public affairs and corporate communications practices in Germany. Notable comparable because FleishmanHillard Germany's CEO previously served as CEO of Grayling in Germany and Switzerland.
• MSL Germany: Publicis-owned global PR network with German operations spanning corporate, consumer, and healthcare communications. Competes head-to-head for the same enterprise and brand clients in DACH and was named as a prior employer of FleishmanHillard Germany's healthcare leadership.
• Hering Schuppener: German strategic and financial communications consultancy advising DAX-listed corporates on M&A, investor relations, and corporate positioning. Comparable in serving the same German enterprise segment with communications advisory services.
• FTI Consulting Germany: Strategic communications segment of FTI Consulting with operations in Germany, covering corporate communications, crisis, public affairs, and financial communications for enterprise clients — closely comparable on the high-end advisory positioning.
• Burson (Germany): Global communications agency with healthcare and corporate practices in Germany (formed from BCW and Burson merger). Directly comparable on healthcare communications, corporate reputation, and public affairs, and is the prior employer of FleishmanHillard Germany's current Head of Healthcare.

Emerging players

• Syneos Health Communications: Healthcare-focused communications and commercialization firm. Comparable specifically to FleishmanHillard Germany's Healthcare practice, with deep pharma/medtech communications expertise; named as a prior employer of its current Head of Healthcare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/fleishmanDE
• YouTubeyoutube.com/channel/UC9HwAMmooAJVJzNy8Iq_Tww
• LinkedInlinkedin.com/company/fleishmande
• Instagraminstagram.com/fleishmanhillard_de

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FleishmanHillard Germany GmbH