What Eskayel does

Eskayel is a Brooklyn-based textile design studio founded in 2008 by Shanan Campanaro, specializing in hand-painted watercolor-inspired wallpapers, fabrics, rugs, pillows, and art prints. The company's core technology is the translation of original watercolor artwork — painted primarily by the founder and collaborating artists — into physical interior products using water-based pigment inks on natural and sustainable substrates. All products are made to order, eliminating stock waste and enabling custom colorways and scale modifications. The product portfolio spans classic clay-coated wallpaper ($375/roll), handwoven grasscloth ($750/roll), silk wallcovering ($625/roll), printed-to-order fabrics (from $179/yard), bespoke hand-knotted rugs made in Nepal ($56-$104/sq ft), feather-filled pillows, and archival art prints, alongside a contract-grade wallcovering line for commercial and hospitality projects.

Eskayel operates a hybrid distribution model combining a direct-to-consumer e-commerce storefront with a dedicated Trade Program targeting interior designers, architects, and hospitality specifiers, supplemented by two appointment-only showrooms in Brooklyn and Encinitas, California (opened 2025). The company monetizes primarily through unit-priced made-to-order product sales, with ancillary revenue from custom design services (starting at $300) and quote-based commercial wallcovering orders. Channel partnerships with Clé Tile, Elte, and RéVive extend brand visibility into adjacent product categories and lifestyle segments.

The business is founder-owned and bootstrapped, with no disclosed external funding and a small team of 1-10 employees operating from Brooklyn, NY and San Diego/Encinitas, CA. Eskayel ships to most countries worldwide via UPS/FedEx with USMCA certification for North America. Its competitive position rests on a 17-year content archive of 800+ original patterns, recognition as a cult-favorite in the luxury interior design press, and product certifications including Type II durability, Class A fire rating, low VOC emissions, and LEED-credit eligibility for commercial offerings.

Name

Eskayel

Legal name

Eskayel

Website

https://eskayel.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Eskayel is a Brooklyn-based textile design studio founded in 2008 that creates hand-painted watercolor-inspired wallpapers, fabrics, rugs, pillows, and art prints for interior designers, architects, hospitality specifiers, and direct consumers through e-commerce, trade accounts, and showrooms.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wallpaper Sales: Sale of hand-painted wallpaper on various substrates including classic clay-coated paper, grasscloth, silk, and murals. Sold as single rolls in various widths. Made to order with 4-6 week lead time.
2. Fabric Sales: Sale of printed fabrics by the yard in linen, linen/cotton, or linen/nylon blends. Also includes outdoor performance fabric. Made to order with 2-3 week lead time.
3. Hand-knotted Rug Sales: Sale of bespoke hand-knotted rugs in custom sizes and colorways. Made to order in Nepal with 4-6 month lead time. Features premium silks and wools with various weaving techniques.
4. Pillow Sales: Sale of pillows across all fabric patterns with feather and down inserts. Available in various standard sizes. Made to order with 2-3 week lead time.
5. Art Print Sales: Sale of archival watercolor art prints on paper in various sizes. Printed in New York City using water-based pigment inks.
6. Trade Program: Trade accounts for interior designers and architects offering trade pricing, complimentary project samples with sidemark, design consultations, and contract-grade options for hospitality projects.
7. Custom Design Services: Customization of color and scale across wallpaper, fabric, and rug designs. Includes digital iterations and printed strike-offs. Custom design fees begin at $300 for wallpaper and fabric.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Eskayel is a textile design studio that creates and sells hand-painted watercolor-inspired wallpapers (classic clay-coated paper, grasscloth, silk wallcovering, murals), printed fabrics by the yard, hand-knotted rugs custom-made in Nepal, feather-filled pillows, and archival art prints. All products are made to order using water-based pigment inks on natural and sustainable materials, and the studio also offers contract-grade wallcovering and commercial fabric plus a custom design service for color and scale modifications.

Product overview

Eskayel is a textile design studio offering a unified portfolio of artisan-made interior design products, all based on original hand-painted watercolor artwork. The core product suite comprises five interconnected categories: Wallpaper (including classic clay-coated paper, grasscloth, silk wallcovering, and murals), Fabric (printed to order on natural linens and performance textiles), Hand-knotted Rugs (custom-made in Nepal from silk and wool), Pillows (feather-filled in matching fabric patterns), and Art Prints (archival watercolor reproductions). Beyond standard products, Eskayel offers contract-grade wallcovering and commercial fabric for hospitality projects, plus custom design services allowing clients to modify color and scale across any pattern. The company operates a trade program for interior designers and architects providing exclusive pricing and consultations. All products are made to order to eliminate stock waste, using water-based pigment inks and sustainable materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Wallpaper Hand-painted watercolor wallpapers available in multiple substrates including classic clay-coated paper (from $375/single roll), handwoven grasscloth (from $750/single roll), silk wallcovering (from $625/single roll), and custom murals. All patterns are printed to order using water-based pigment inks on natural and sustainable materials. Made to order with 4-6 week lead time.
• Fabric Painterly patterns printed to order by the yard on natural linens, linen/cotton blends, linen/nylon blends, and outdoor performance fabrics. Pricing starts at $179 per yard, 54 inches wide with a minimum order of 1 yard. Made to order with 2-3 week lead time.
• Hand-knotted Rugs Bespoke hand-knotted rugs made to order in custom sizes and colorways from premium silks and wools. Priced from $56 to $104 per square foot depending on materials and weave type. Hand-knotted by skilled artisans in Nepal featuring Tibetan crossweave, high and low pile, flatweave, semi-shag, shaggy weave, and Moroccan weave techniques. Made to order with 4-6 month lead time.
• Pillows Feather-filled pillows available across all watercolor fabric patterns in a variety of standard sizes with feather and down inserts. Pricing starts at $205. Made to order with 2-3 week lead time.
• Art Prints Watercolor art compositions printed in New York City on archival paper using water-based pigment inks, available as frame-ready wall art in multiple sizes. Pricing starts at $45 per print.
• Custom Grasscloth Wallcovering Custom wallpaper patterns printed on handwoven grasscloth substrate with eco-friendly sisal fiber backed with chemical-free paper. Priced at $750 per single roll (33 inches by 21 feet).
• Custom Silk Wallcovering Custom designs printed on 100% silk wallcovering backed with chemical-free paper using water-based inks. Priced at $625 per single roll, available in single, double, triple, and quadruple rolls.
• Contract Wallcovering Eco-friendly commercial-grade wallcovering with Type II durability, Class A fire rating, and low VOC emissions. Contains minimum 31% post-consumer recycled content and contributes toward LEED credits. Available to registered trade customers only with a 20-yard minimum order and volume discounts.
• Commercial Fabric High-tech performance fabric for outdoor and contract use exceeding 50,000 double-rub durability, treated for NFPA 260, NFPA 701, and CAL 117. Available to registered trade customers only.
• Trade Program Design trade program offering industry discounts, complimentary project samples with sidemark, design consultations, and access to contract-grade products for interior designers, architects, and hospitality specifiers.
• Custom Design Services Customization of color and scale across wallpaper, fabric, and rug designs, including digital iterations and printed strike-offs. Custom design fees begin at $300 for wallpaper and fabric; $600 for rugs. Additional edits and strike-offs charged at $300 per sample for wallpaper/fabric and $600 for rugs.

Quantifiable outcome

• 17+ years of continuous operation with 800+ patterns in archive
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Clé TilecoreStrategic or Co-development Partner · 1 April 2018Eskayel launched its very first tile collection in collaboration with Clé, a leading source of unique artisan-created and classic tiles designed to form heirloom surfaces. The collaboration expanded Eskayel's product offerings into tiles.
• EltecoreStrategic or Co-development PartnerMade in collaboration with Elte in Canada, these Persian knot, silk and wool rugs translate Eskayel's most popular patterns beautifully. The collection captures Eskayel's dreamy watercolor-inspired aesthetic.
• RéViveminorGTM or Marketing PartnerThe iconic skincare brand RéVive selected Eskayel's artwork for their annual limited edition ArtJar packaging, celebrating Dr. Gregory Brown's love for both fine art and skincare.
• MeleauminorStrategic or Co-development PartnerCollaboration on the Plumeria Towel featuring Eskayel's hand-painted tropical pattern. The beach towel incorporates soft pink, golden orange, and teal colors with double-sided printing.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• House of Hackney: London-based luxury wallpaper, fabric, and homeware brand with bold, artist-driven patterns sold DTC and through trade. Directly comparable to Eskayel in product range (wallpaper/fabric), artist-led aesthetic, made-to-order model, and trade program for designers.
• Hygge & West: US-based designer wallpaper and home decor brand offering artist-collaboration wallpapers, fabric, and home goods through DTC. Closely comparable to Eskayel in indie-artist-driven wallpaper line, premium pricing, and design press positioning.
• Rebel Walls: Scandinavian designer wallpaper brand offering murals and made-to-measure wallcoverings with a focus on artistic, nature-inspired patterns. Comparable in artist-designed murals, premium positioning, and global DTC shipping.
• Timorous Beasties: Scottish design studio producing luxury wallpapers, fabrics, and homeware with distinctive artist-driven patterns. Comparable in artist-led design DNA, premium pricing, made-to-order production, and DTC/trade dual channel.
• Flat Vernacular: Boutique British designer wallpaper brand selling bold, illustrative patterns DTC and through trade to designers. Comparable to Eskayel in size, artist-led pattern library, and premium indie positioning in the designer wallpaper niche.

Broad incumbents

• Schumacher: Heritage American brand offering wallpapers, fabrics, trimmings, and rugs across luxury residential and hospitality. Directly comparable in product categories but operates at significantly larger scale with broader distribution and an established trade program.
• Cole & Son: Historic British wallpaper manufacturer with a vast archive of heritage and contemporary designs sold worldwide. Comparable in premium wallpaper positioning and design-archive-led catalog, though at much greater scale and broader geographic reach.
• Morris & Co. (William Morris): Iconic British heritage brand licensing William Morris's wallpaper, fabric, and homeware designs. Comparable in pattern-led wallpaper and fabric line and global trade presence, but operates with a much larger archive and broader retail/wholesale footprint.
• Anthropologie Home: Large US retailer offering a curated home assortment including wallpaper, rugs, pillows, and art across many designer brands. Comparable in multi-category home decor assortment and trade-consumer reach, though at vastly larger scale and without bespoke made-to-order manufacturing.

Emerging players

• Spoonflower: Custom on-demand fabric and wallpaper printing marketplace connecting independent designers with consumers. Comparable in printed-to-order wallpaper/fabric category and use of water-based inks, but operates as a broad marketplace platform rather than a single-house brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eskayelshop
• Instagraminstagram.com/eskayel
• Pinterestpinterest.com/eskayel1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eskayel