Name

Finsbury Green

Legal name

Finsbury Green Pty Ltd

Website

https://finsbury.com.au

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Port Melbourne

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Print Services: Offset and digital print services with full in-house finishing capabilities, end-to-end project management, carbon-neutral manufacturing, quality assurance and fast turnaround. Revenue generated from print production jobs for customer communications, marketing materials, and publications.
2. Procurement Services: Managed procurement services for marketing assets including promotional products, signage, forms, packaging, point of sale. Smart rule-based ordering workflows, automation and alerts, real-time reporting. Revenue generated through procurement management fees and supply chain optimization.
3. Mail Services: Bulk mail services through Australia Post Bulk Mail Partnership. Full customisation of statements, invoices, catalogues, magazines, and personalised marketing communications. Data handling, optimisation, and digital campaign support. Revenue from mailing production and Australia Post partnership.
4. Logistics and Distribution: Inventory management, fulfilment and distribution services. Climate-controlled warehousing, national and international delivery network, freight aggregation, real-time track and trace, reverse logistics. Revenue from warehousing fees, fulfilment charges, and logistics services.
5. Branded Merchandise and Apparel: Branded merchandise and apparel sourced locally and internationally. Categories include apparel, lifestyle, office products, corporate gifts, events, technology products, signage, eco-friendly products. Revenue from product sales and procurement margin.
6. Technology Platform Licensing: Software platforms (Sourceit, Shout, Launch) enabling customers to self-manage procurement, ordering, and campaign management. Technology drives cost savings, transparency, and operational efficiency for customers while creating recurring software value.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Finsbury Green is an Australian print, procurement, mail, and logistics provider delivering end-to-end marketing communication services. The company offers offset and digital print, managed procurement of promotional products and signage, bulk mail services through an Australia Post partnership, branded merchandise and apparel sourcing, warehousing and distribution, and proprietary technology platforms (Sourceit, Shout/Empower, Launch) that automate procurement, local area marketing, and campaign management for enterprise, government, retail, and SME customers.

Product overview

Finsbury Green is a print, procurement, and logistics company operating on a platform-plus-modules architecture. Their technology suite is built around three core proprietary products: Sourceit (procurement software for marketing-related products and services with its Sourceit Market marketplace and Sourceit Catalogue components), Shout/Empower (local area marketing software for creating and ordering marketing collateral), and Launch (campaign management software serving as a single source of truth for campaign coordination). These software products are complemented by integrated service offerings including print services (offset and digital), mail services, logistics (inventory, fulfilment, distribution), branded merchandise and apparel, and managed procurement services. The software products work together to provide end-to-end solutions: Sourceit handles procurement and sourcing from an accredited supply panel, Shout/Empower enables local area marketing and ordering, and Launch coordinates complex multi-deliverable campaigns across retail and government sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Sourceit: Ordering software for marketing related products and services, including procurement software, inventory management, on-demand ordering, and reporting.
• Shout (Empower)
• Launch
• HUB+

Products and services

• Sourceit Ordering and procurement software for marketing-related products and services that provides instant catalogue access, standardised workflows, automation and alerts, and a built-in reporting module with data analytics for enterprise, government, and corporate buyers.
• Shout (Empower) Local area marketing software that serves as a single web-enabled portal for creating and ordering marketing collateral, supporting inventory products, on-demand products, office documents, print-ready artwork, and customised intuitive forms for decentralised teams.
• Launch Campaign management software that centralises campaign data, eliminates spreadsheets, enables concurrent user access, automates milestones and alerts, and calculates production quantities and dispatch schedules in real time for complex multi-deliverable marketing campaigns.
• Print Services Comprehensive offset and digital print service with full in-house finishing capabilities, end-to-end project management, carbon-neutral manufacturing, ISO 12647-2 colour management, quality assurance, and delivery for customer communications, marketing materials, and publications.
• Mail Services Bulk mail service powered by an Australia Post Bulk Mail Partnership, offering full customisation of statements, invoices, catalogues, magazines, and personalised marketing communications, with secure data handling under ISO 27001 information security principles.
• Logistics Services Inventory management, fulfilment, and distribution service including climate-controlled carbon-neutral warehousing, a national and international delivery network, freight aggregation for cost-effective shipping, real-time track and trace, and a reverse logistics solution.
• Branded Merchandise and Apparel Sourcing and supply of branded merchandise and apparel locally and internationally, including apparel, lifestyle, office, corporate gifts, events, technology, signage, and eco-friendly products, supported by procurement panel management and ESG-rated suppliers.
• Procurement Services Managed procurement service for marketing assets including promotional products, signage, forms, packaging, and point of sale, using smart rule-based ordering workflows, automation and alerts, real-time reporting, and web-enabled access to simplify and standardise procurement.

Quantifiable outcome

• 3,844 tonnes of CO2 cut in FY25
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Australia PostcoreStrategic or Co-development PartnerAustralia Post Bulk Mail Partnership providing bulk mail services. Finsbury Green's mailing systems allow full customisation of statements, invoices, catalogues, magazines and personalised marketing communications. This partnership enables cost-effective bulk mail delivery across Australia.
• Monday.comcoreTechnology or IntegrationTechnology integration partnership with Monday.com for Optus account. Finsbury Green developed API-driven integration connecting their campaign management software (Launch) with Monday.com's project management platform, enabling seamless workflow and eliminating duplicate data entry.
• Eddie Betts / Eddie's Lil' HomiesminorStrategic or Co-development PartnerProduct partnership for Eddie's Lil' Homies educational books and products. Finsbury Green produces case bound books carbon neutral and developed accompanying custom-made tags in conjunction with Eddie and Anna Betts, available through eddieslilhomies.com.

Scale indicators9 records

Recent moves6 records

Direct peers

• IVE Group: ASX-listed Australian print, marketing, and communications services group with comparable offerings across print production, direct mail, marketing collateral, and distribution. Closest direct competitor in the Australian commercial printing space.
• Blue Star Group: ASX-listed Australian provider of print, visual communications, and marketing services with a similar multi-segment customer base (corporate, retail, government) and integrated production-plus-distribution model.
• PMP Limited: Formerly ASX-listed Australian print, distribution, and customer-communications business (taken private in 2022). Overlaps directly in print production, bulk mail, and marketing services for enterprise and government clients.
• Mercury Walch: Australian commercial printing company providing similar services to government, corporate, and publishing clients across print production, finishing, and distribution.
• Peacock Bros: Australian print and branded merchandise provider with overlapping offerings in promotional products, signage, and managed print services for enterprise customers.

Broad incumbents

• Cimpress (Vistaprint): Global mass-customisation and printing platform with broad portfolio across commercial print, marketing services, and signage. Comparable in print services and technology-enabled ordering, but operates at significantly larger scale internationally.
• Canon (Commercial Printing): Global incumbent in commercial and production printing hardware and managed print services. Comparable in serving enterprise print needs but competes from a hardware and global services perspective rather than a regional print-services model.
• Ricoh: Global provider of managed print services, workplace technology, and document workflow. Competes with Finsbury Green in print and document management for enterprise customers, though from a much larger global portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Finsbury-Green-169075966504360
• LinkedInlinkedin.com/company/finsbury-green

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finsbury Green