Simple Diagnostics

What Simple Diagnostics does

Simple Diagnostics is a US-based private medical device supplier founded in 2008 and headquartered in Williston Park, New York. The company manufactures and distributes a portfolio of diabetes management products (Clever Choice blood glucose meters, insulin pen needles, insulin syringes, lancets, lancing devices), diagnostic devices (arm and wrist blood pressure monitors, infrared and digital thermometers), respiratory equipment (compressor nebulizers, ultrasonic humidifiers, inhaler holding chambers, CPAP mask wipes), pediatric vitamins, and adjacent wellness products (breast pumps, heating pads, adult underpads). Its products are FDA and CE cleared, offered under three primary sub-brands — Clever Choice, Pharmacist Choice, and Vet's Choice — and are covered by most Medicaid and Medicare plans with lower-than-average private-insurance co-pays.

The company's product engineering emphasizes accessibility and ease-of-use, most notably the Clever Choice Voice HD bilingual (English/Spanish) talking blood glucose meter designed for blind and low-vision patients, no-coding meter technology, and universal-fit insulin pen needles compatible with all US diabetes pens. Safety features include pressure-activated lancets with automatic needle retraction and gamma-sterilized alcohol prep pads. Products carry a standard 3-year warranty and span more than 25 SKUs across multiple clinical use cases.

Simple Diagnostics operates a wholesale-led distribution model, with authorized distribution through Cardinal Health, Cencora/AmerisourceBergen, McKesson Corp., and McKesson Medical-Surgical, plus 40+ regional distributors in the US and a stated presence in 72 countries. Revenue is generated primarily through one-time hardware sales and recurring consumable sales (test strips, lancets, pen needles). The company also runs a direct-to-consumer channel through its website, phone ordering (1.877.DIABETK), and downloadable PDF catalogs, and serves retail pharmacies and mail-service providers across North America and internationally.

Name

Simple Diagnostics

Legal name

Simple Diagnostics

Website

https://simplediagnostics.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Simple Diagnostics is a private US medical device supplier that manufactures and distributes affordable blood glucose monitors, insulin delivery products, blood pressure monitors, respiratory devices, and pediatric vitamins — sold primarily through Cardinal Health, Cencora, and McKesson to retail pharmacies and end-patients in 72 countries.

Ownership category

akta.pro rank

Product category

Diabetes Management and Diagnostic Medical Devices

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Blood Glucose Monitoring (BGM) Meters & Test Strips (HLAHAHAG)

akta.pro secondary industries

Insulin Pen Needles, Syringes & Infusion Sets (Consumables) (HLAHAHAE), Blood Glucose & Metabolic POCT (Glucose, Ketones, Lactate) (HLAHAOAB), Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK), Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL)

Keywords

• Diabetes management supplies
• Blood glucose monitors
• Insulin delivery products
• Diagnostic medical devices
• Respiratory care equipment

Headquarters

HQ city

Coral Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Blood Glucose Monitoring Products: One-time hardware sales of blood glucose meters, test strips, lancets, and lancing devices. Revenue generated from initial meter sales and recurring consumables (test strips). Products sold through distributors, retailers, and direct-to-consumer.
2. Insulin Delivery Products: Sales of insulin pen needles, insulin syringes, and veterinary insulin syringes. One-time purchase products with recurring consumable nature as patients require ongoing supplies.
3. Diagnostic Devices: Blood pressure monitors (arm and wrist variants), thermometers, and diagnostic equipment sold as durable medical equipment.
4. Respiratory and Wellness Products: Nebulizers, humidifiers, inhaler holding chambers, heating pads, breast pumps, adult underpads, and vitamin supplements.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Simple Diagnostics is a medical device manufacturer and supplier specializing in affordable diabetes management and diagnostic products. The company produces and distributes blood glucose monitors, test strips, insulin pen needles, insulin syringes, lancing devices, blood pressure monitors, thermometers, nebulizers, and related supplies under the Clever Choice, Pharmacist Choice, and Vet's Choice brands. Products are sold through major healthcare distributors, retail pharmacies, mail service providers, and direct-to-consumer channels across 72 countries.

Product overview

Simple Diagnostics is a medical diagnostics company founded in 2008, offering a comprehensive portfolio of diagnostic and diabetes management products. The product line includes blood glucose monitoring systems (Clever Choice Voice HD, Clever Choice HD), insulin delivery products (Comfort EZ pen needles and syringes, Vet's Choice syringes), lancing devices and lancets (twist lancets, safety lancets), diagnostic equipment (arm and wrist blood pressure monitors, thermometers), respiratory devices (Whisper Aire nebulizers, humidifiers, inhaler holding chambers), safety devices, and health supplements (pediatric vitamins). The company distributes primarily in North America with products trusted in 72 countries, serving retail pharmacies and mail service providers. Products are FDA and CE cleared with a standard 3-year warranty.

Differentiator

Problem solved

Functional benefit

Brands

• Clever Choice: Primary brand for blood glucose monitors, blood pressure monitors, thermometers, nebulizers, insulin pen needles, syringes, lancing devices, and other diabetes management products.
• Pharmacist Choice
• Vet's Choice
• Clever Choice Comfort EZ
• Clever Choice Whisper Aire

Products and services

• Clever Choice Voice HD Blood Glucose Meter Flagship blood glucose monitoring system with advanced bilingual (English/Spanish) talking function for blind and low-vision users. Features no-coding technology, 5-second test time, 500-test memory, alternate site testing capability, large font display, and RS232 data output.
• Clever Choice HD Blood Glucose Meter Blood glucose monitoring system with improved backlight, 4 custom reminder alarms, alternate site testing, and large backlit display. Successor to the Clever Choice Pro model.
• Clever Choice Comfort EZ Insulin Pen Needles Silicone-coated pen needles with tri-beveled precision-cut tips for comfortable injections. Available in gauges 29G-33G and lengths 4mm-12mm. Universal fit for all US diabetes pens including Lantus, Eli Lilly, and Novo Nordisk pens.
• Clever Choice Comfort EZ Insulin Syringes Film-coated U-100 insulin syringes with no dead space for accurate dosing. Available in 28G-31G gauges and 1cc, 0.5cc, 0.3cc capacities with 1/2 inch and 5/16 inch needle lengths.
• Pharmacist Choice Twist Lancets Twist-top lancets with ultra-fine tri-bevel tip for comfortable testing. Compatible with most lancing devices including Autoclix, B-D Exactech, Freestyle, and others. Available in 30G, 31G, and 33G gauges.
• Clever Choice Comfort EZ Pressure-Activated Safety Lancets Single-use safety lancets with automatic needle retraction. Gamma-sterilized, latex-free, with tri-beveled cut and long-tapered tip for comfort. Ready to use out of the box.
• Simple Diagnostics Lancing Device Reusable lancing device with 5 depth adjustments for customizable lancet penetration. Made of durable plastics with pen-shaped design. Compatible with industry standard lancets.
• Pharmacist Choice Alcohol Prep Pads Soft non-woven absorbent pads saturated with 70% isopropyl alcohol. Gamma-sterilized, individually wrapped for hygienic injection preparation. Available in 100-count packages.
• Clever Choice Fully Auto Arm Blood Pressure Monitors (SDI-1786, SDI-1886, SDI-1986) Automatic arm blood pressure monitors with WHO color-coded classification indicator, irregular heartbeat detection, and 120 reading memory. SDI-1886 variant includes bilingual talking function. Cuff fits 22-42cm arms.
• Clever Choice Fully Auto Arm Blood Pressure Monitor SDI-1796A Lightweight automatic arm blood pressure monitor (25% lighter than previous models) with improper cuff fitment detection, excessive motion detection, and 240 reading memory. Features matte display and portable design.
• Clever Choice Fully Auto Wrist Talking Blood Pressure Monitor Wrist blood pressure monitor with bilingual (English/Spanish) talking function, WHO color-coded indicator, and irregular heartbeat detection. Designed for visually impaired users.
• Clever Choice Duo Infrared Ear & Forehead Thermometer Dual-mode thermometer with 1-second reading time using infrared technology. Features color-coded fever indicator (red/orange/green), 35-reading memory, and Celsius/Fahrenheit display. Ergonomic 2020 design.
• Clever Choice Digital 60 Flexible Tip Thermometer Digital thermometer with 60-second reading time, flexible tip, waterproof design. Supports oral, rectal, and underarm testing with automatic shut-off and previous reading memory.
• Vet's Choice Insulin Syringes Film-coated insulin syringes designed for pets. Available in U-40 and U-100 types, 29G gauge with 1cc, 0.5cc, and 0.3cc capacities. Same quality standards as Clever Choice human syringes.
• Clever Choice Whisper Aire Compressor Nebulizer Fast and easy-to-use compressor nebulizer for treating respiratory conditions such as asthma and allergies. Latex-free with 15-minute treatment time and 5-year warranty. Includes carrying case.
• Clever Choice Whisper Aire Pediatric Compressor Nebulizer Pediatric compressor nebulizer with penguin design to make children more comfortable during treatment. Includes child-sized mask and mouthpiece.
• Clever Choice Ultrasonic Humidifier Ultrasonic humidifier with 400ml/13.5oz capacity, noiseless operation, wood finish aesthetic, and 7-color accent lighting. No filter required with low water auto-shutoff.
• Clever Choice Anti-Static Valved Holding Chamber Valved holding chamber compatible with most MDIs featuring low resistance one-way valves. Available with infant, child, and adult masks. Child/infant masks feature cartoon faces.
• Pharmacist Choice Mask Wipes Aloe vera cleaning wipes for nebulizers, CPAP masks, and inhaler chambers. Alcohol-free, unscented, latex-free, and lint-free. 70 wipes per container.
• Pharmacist Choice Pediatric D-Vitamin Drops Vitamin D supplement drops for breastfed infants providing 400 IU per serving. Sugar-free, lactose-free, gluten-free, halal, and kosher. 50 servings per vial with included dropper.
• Pharmacist Choice Pediatric Tri-Vitamin Drops Vitamin A, C, and D supplement drops for infants and toddlers, especially breastfed babies needing multivitamin support.
• Pharmacist Choice Pediatric Poly-Vitamin Drops
• Pharmacist Choice Pediatric Poly-Vitamin Drops with Iron
• Pharmacist Choice Pediatric Iron Drops
• Clever Choice Comfort Heat Heating Pad
• Clever Choice Double Electric Breast Pump
• Clever Choice Comfort Protect Adult Underpads

Quantifiable outcome

• 839,243+ happy customers served
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered major and minor.

• Cardinal HealthmajorChannel Partner/ Reseller/ DistributorCardinal Health is one of the major authorized distributors of Simple Diagnostics products, distributing medical supplies and diagnostic products to healthcare facilities across the United States.
• Cencora / AmerisourceBergenmajorChannel Partner/ Reseller/ DistributorOne of the largest pharmaceutical wholesale distributors authorized to distribute Simple Diagnostics products to pharmacies and healthcare providers throughout the supply chain.
• McKesson Corp.majorChannel Partner/ Reseller/ DistributorMcKesson Corp. is an authorized distributor of Simple Diagnostics products, providing pharmaceutical and medical-surgical distribution services.
• McKesson Medical-SurgicalmajorChannel Partner/ Reseller/ DistributorMcKesson Medical-Surgical distributes Simple Diagnostics products to physician offices, ambulatory surgical centers, and other healthcare settings.
• American Diabetes Association (ADA)minorOthersSimple Diagnostics displays the ADA logo on their website, indicating alignment with diabetes advocacy and education initiatives. The company is dedicated to helping people with diabetes manage their disease.
• Diabetes UKminorOthersPartnership with Diabetes UK for diabetes awareness and education, displayed on the company's website as part of their commitment to diabetes care.
• International Diabetes Federation (IDF)minorOthersAffiliation with IDF demonstrates Simple Diagnostics' global commitment to diabetes awareness and management education.
• American Heart Association (AHA)minorOthersPartnership for cardiovascular health awareness, relevant to the company's blood pressure monitoring product line.
• British Heart Foundation (BHF)minorOthersPartnership with BHF for heart health education and awareness, supporting the company's blood pressure monitoring products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trividia Health: Trividia Health sells the TRUE brand blood glucose meters, test strips, lancets, and lancing devices through major US retailers and distributors, directly competing with Simple Diagnostics' Clever Choice BGM line on affordability and shelf placement.
• Prodigy Diabetes Care: Prodigy markets talking blood glucose meters and voice-enabled diagnostic devices through mail-order and retail channels, mirroring Simple Diagnostics' bilingual/accessible-Clever Choice Voice HD positioning for visually impaired diabetic patients.
• ACON Laboratories: ACON produces the On Call blood glucose meter line and a range of diagnostic devices (BP, rapid tests) sold through distributors; the product breadth and global distributor-led go-to-market overlap closely with Simple Diagnostics.
• AgaMatrix: AgaMatrix manufactures Jazz and WaveSense blood glucose meters and test strips via its subsidiary AgaMatrix Connect, competing directly in private-label and value-brand BGM distribution channels.
• US Diagnostics Inc. US Diagnostics supplies branded and private-label diabetes diagnostics, including BGM meters, test strips, and lancets, to pharmacy and DME channels, overlapping with Simple Diagnostics' value-brand, distributor-led diabetes supplies model.

Broad incumbents

• Ascensia Diabetes Care: Ascensia markets the Contour blood glucose meter portfolio through Big-3 wholesalers, retail pharmacies, and DME channels globally; it operates in the same category as Simple Diagnostics but at significantly larger scale and broader international reach.
• Omron Healthcare: Omron is a global leader in home blood pressure monitors, nebulizers, and thermometers sold through pharmacy and mass-retail channels; its blood pressure and respiratory portfolio overlaps directly with Simple Diagnostics' Clever Choice BP and Whisper Aire nebulizer lines.
• Microlife Corporation: Microlife produces home blood pressure monitors, thermometers, and respiratory devices distributed through pharmacy and retail channels globally; competes with Simple Diagnostics in BP monitors, thermometers, and nebulizer/humidifier categories.

Emerging players

• FORA Care: FORA Care sells connected and traditional blood glucose meters, blood pressure monitors, and multi-parameter home diagnostics through distributors and telehealth partners; it overlaps with Simple Diagnostics' home-diagnostics portfolio and Big-3 distribution footprint.
• iHealth Labs: iHealth Labs offers connected BGM meters, blood pressure monitors, and other consumer home-health devices sold through retailers and distributors, including pharmacy channels; comparable to Simple Diagnostics' Clever Choice digital devices line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/simplediag
• Facebookfacebook.com/SimpleDiagnostics
• LinkedInlinkedin.com/company/simple-diagnostics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simple Diagnostics