Alice Smith School

What Alice Smith School does

Alice Smith School is a not-for-profit British international school operating two campuses in the Kuala Lumpur metropolitan area (Primary at 2 Jalan Bellamy, Bukit Petaling; Secondary at 3 Jalan Equine, Seri Kembangan, Selangor). Founded in 1946 and celebrating its 80th anniversary in 2026, it is the oldest British international school in Malaysia and serves students aged 3-18 across Early Years, Primary, Secondary (IGCSE/GCSE) and Sixth Form (A Level) stages, drawing from 53 nationalities and accepting graduates to universities including Cambridge, Oxford, Imperial, Yale, and Brown. The school delivers the English National Curriculum through structured programmes such as ACHIEVE (college and career planning), Exploration Pathways (four extracurricular streams), and the Extended Project Qualification (EPQ), supported by digital platforms including My School Portal, Seesaw, and HubSpot-powered content delivery.

The business model is tuition-driven (subscription billing on termly or annual cadence), with supplementary revenue from the KLASS Foundation (charitable donations, fundraising events such as Golf for Giving, tertiary study grants) and ancillary programmes such as Camp Beaumont holiday camps, Tiny Explorers activity sessions, and Petite Cafe catering. Go-to-market is direct-to-consumer through inquiry forms, campus tours, open days, and content marketing via the KLASS Blog, social media, and the 'Pod on Purpose' podcast. Marketing channels are primarily top-of-funnel (blog, social, podcast, PR) and bottom-of-funnel (open days, tours, My School Portal) with no third-party distribution. The school maintains PDPA compliance and is pursuing dual accreditation from COBIS (holding Beacon Status for Standards 5B and 8D) and NEASC.

The school's competitive position rests on its 80-year heritage, not-for-profit reinvestment model, and a 251-500 employee organisation led by Head of School Sian May (who sits on the FOBISIA board). Recent strategic activity includes an exclusive regional partnership with Arsenal Football Development (announced 2026-06-30), consecutive Spear's Schools Index Top 100 placements, and ongoing facility and programme expansion at the Secondary Campus. Revenue is not publicly disclosed.

Name

Alice Smith School

Legal name

Alice Smith School

Website

https://alice-smith.edu.my

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

Alice Smith School is a not-for-profit British international school in Kuala Lumpur, Malaysia, founded 1946, providing English National Curriculum education to students aged 3-18 across two campuses and serving a community of 53 nationalities.

Ownership category

akta.pro rank

Product category

International K-12 Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industries

International Curriculum Early Learning Academies (e.g., IB Early Years) (EDACADAK), Overseas Summer School Programs (Secondary) (EDAIAHAC)

Keywords

• British international education
• K-12 international schooling
• IGCSE and A Levels
• Primary and secondary education
• Early years foundation

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Fees: Primary revenue stream from tuition fees charged to enrolled students. Fee structure includes different levels for various year groups and programmes. Not publicly disclosed in full detail on website.
2. KLASS Foundation Donations: Not-for-profit school with KLASS Foundation receiving charitable donations and running fundraising events including Golf for Giving to support tertiary study grants and school development

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Alice Smith School delivers British international education for students aged 3-18 across Early Years, Primary, Secondary, and Sixth Form, following the English National Curriculum with IGCSE and A Level qualifications. The school operates two campuses in Kuala Lumpur and Seri Kembangan, Malaysia, and supplements its core academic programmes with enrichment offerings including the ACHIEVE Programme, Exploration Pathways, Extended Project Qualification (EPQ), and the Tiny Explorers activity programme for ages 1-5. Additional services include holiday camps through Camp Beaumont, the Lions Golf Studio facility, the KLASS Hub community space, and the KLASS Foundation tertiary study grants for alumni.

Product overview

Alice Smith School is an international school providing British curriculum education across four key stages: Early Years (Foundation Stage, ages 3-6), Primary (Years 1-6), Secondary (Years 7-11 with GCSE/IGCSE), and Sixth Form (A Levels, ages 16-18). The school operates two campuses in Kuala Lumpur—Primary (2 Jalan Bellamy) and Secondary (3 Jalan Equine, Seri Kembangan)—and serves 53 nationalities. Educational delivery is supported by multiple platforms and programmes including My School Portal (parent/student portal), Seesaw (learning engagement), ACHIEVE Programme (career/college planning), Exploration Pathways (extracurricular enrichment), and the KLASS Foundation (tertiary study grants). The school also provides specialized facilities such as the Lions Golf Studio with Foresight GC3 simulators, and community spaces including the KLASS Hub.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Years Foundation Stage Early childhood education programme for children aged 3-6 following the Early Years Foundation Stage with play-based curriculum, trips, excursions, and learning opportunities designed to enrich the educational experience.
• Primary School Programme Comprehensive primary education for Years 1-6 featuring specialist teaching for languages (Mandarin, French, Bahasa Malaysia), PE, swimming, music, art, and computing, with globally relevant thematic units of work.
• Secondary School Programme British curriculum secondary education for Years 7-11 with a broad curriculum of 16 subjects in Years 7-9, and GCSE/IGCSE examinations taking up to 10 subjects in Years 10-11.
• Sixth Form / A Level Programme Personalised A Level education for ages 16-18 offering 25 A Level subjects, with 82% of students securing first-choice university placements in the UK in 2023.
• Tiny Explorers Programme Early years activity programme for children aged 1-5, designed to encourage creativity and growth outside the standard school curriculum, available separately from the formal Foundation Stage programme.
• Camp Beaumont Holiday Camps Holiday camp programmes including Parkour Camps for children aged 8-15, providing active, confidence-building experiences during school breaks and operated at the Alice Smith Secondary Campus.
• KLASS Foundation Tertiary Study Grants Charitable Tertiary Study Grants programme operated through the KLASS Foundation to support Alice Smith School graduates pursuing higher education at universities globally, including the 2024 and 2025 grant cycles.

Quantifiable outcome

• 92% of students secured places at universities globally
• +4 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Arsenal Football DevelopmentflagshipStrategic or Co-development Partner · 30 June 2026Arsenal Football Club announced exclusive regional partnership agreements with Alice Smith School as part of a three-school partnership with The British School of Brussels and Braeburn International School in Nairobi. This is the first partnership in the respective region, providing comprehensive football development programmes.
• BuforicoreStrategic or Co-development PartnerEViE Car Project partnership bringing together engineering, sustainability, design and entrepreneurship in a hands-on student-led programme. Students participate in the inaugural EViE Cup competition at Horizon Beranang Circuit.
• Heriot-Watt UniversitycoreStrategic or Co-development PartnerYear 6 students partner with Heriot-Watt University to craft personal impact statements mirroring reflective graduation spirit, empowering them to declare their goals.
• UNHCR Refugee SchoolscoreStrategic or Co-development PartnerCommunity partnership with local UNHCR-registered schools providing opportunities for the whole Alice Smith community to get involved. Year 9 Sports Leaders conducted sports festival with over 80 children from UNHCR partner schools.
• Camp BeaumontcoreChannel Partner/ Reseller/ DistributorCamp Beaumont runs Parkour Camps and holiday camp experiences at the Alice Smith Secondary Campus during summer breaks for children aged 8-15.
• Petite CafeminorImplementation/ SI/ Consulting PartnerDedicated catering provider committed to delivering nutritious meals with over 20 years of experience supporting student growth, learning, and wellbeing.
• Save Wild Tigers UKminorStrategic or Co-development PartnerKLASS alumnus Simon Clinton founded Save Wild Tigers UK and partnered with the school for Tiger Conservation Project spanning both Primary and Secondary campuses.
• RIMAUminorStrategic or Co-development PartnerLara Ariffin, President of RIMAU, partnered with Alice Smith School for Tiger Conservation Project addressing Malayan tiger survival.
• COBIS and NEASCcoreStrategic or Co-development PartnerPursuing double accreditation from Council of British International Schools (COBIS) and New England Association of Schools and Colleges (NEASC), uniquely positioning the school as a global leader in educational quality, safety, and continuous improvement.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The British School of Kuala Lumpur (BSKL): A British international school in KL operating to a similar age range and curriculum, with comparable premium fees and dual-campus structure. Direct competitor targeting expatriates and Malaysian families seeking British education.
• Marlborough College Malaysia: British boarding-school brand's Malaysian campus offering British curriculum to ages 3-18. Direct peer with similar premium market positioning and emphasis on British heritage and global university destinations.
• Garden International School: Long-established British-curriculum international school in Kuala Lumpur serving ages 3-18 with similar premium positioning, fee tier, and target expatriate/affluent-local audience as Alice Smith School. Closest direct competitor within the British curriculum segment in KL.
• Mont'Kiara International School: KL-based international school providing K-12 education with a multinational student body. Direct peer competing for similar expatriate family demand in the same catchment area.
• International School of Kuala Lumpur (ISKL): One of the largest, oldest, and most prestigious international schools in KL, offering IB and American curriculum pathways. Direct peer competing for the same premium expatriate and local family segment in the Klang Valley.
• Sunway International School: KL-area international school operating within the Sunway education ecosystem, offering Cambridge/IGCSE pathways to K-12. Direct peer overlapping on curriculum framework and catchment.
• Australian International School Malaysia: KL-based international school offering Australian curriculum alongside IB; serves a similar premium expatriate and local audience. Direct peer competing for the same family pool with a different but adjacent international curriculum.
• Taylor's International School: K-12 international school within the larger Taylor's Education Group offering British and IGCSE pathways. Direct peer competing for KL expatriate families, with broader group backing for facilities and marketing.

Regional players

• Sayfol International School: One of Malaysia's longest-running international school groups with campuses in KL. Operates in the same international-school segment, focused on Malaysian and regional intake with comparable fee tier.

Emerging players

• Repton International School (Malaysia campus): British brand's Malaysian campus providing international education in KL with premium positioning. Comparable on British curriculum and target demographic, though a newer entrant in the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AliceSmithSch
• YouTubeyoutube.com/user/AliceSmithSch
• Facebookfacebook.com/AliceSmithSch
• Instagraminstagram.com/AliceSmithSch
• LinkedInlinkedin.com/company/alice-smith-school

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alice Smith School