Bufori
Bufori is a Malaysian boutique luxury carmaker (founded 1986, HQ in Kepong, Kuala Lumpur) that handcrafts bespoke made-to-order vehicles using proprietary Carbon-Kevlar composite bodies, serving ultra-high-net-worth individuals globally and additionally offering third-party automotive engineering, aircraft interior refurbishment, restoration and EViE STEM education kits.
- Company typePrivate
- Founded1986
- HeadquartersKepong, Malaysia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Bufori does
Bufori Motor Car Company (M) Sdn Bhd is a privately held, Malaysian-based boutique luxury vehicle manufacturer founded in Sydney in 1986 by the Khouri brothers (Gerry, Anthony and George) and re-domiciled to Malaysia between 1994 and 1997, with manufacturing consolidated at a factory in Kepong, Kuala Lumpur since 1998. The company specialises in handcrafted, made-to-order luxury motor cars, anchored by its proprietary Carbon-Kevlar hybrid composite monocoque body construction (developed in 1989) and a 24-stage bespoke production process that requires more than 6,000 man hours per vehicle. Its current product range centres on the Bufori Geneva luxury saloon (in serial production since 2014) and the new Bufori CS8 Ultra High Performance Grand Tourer (launched August 2025 with a 6.4L supercharged V8 producing 810hp), supported by heritage models and the Bufori La Joya coupé.
The business operates a hybrid revenue model. The core stream is high-margin bespoke hardware sales of fully personalised vehicles priced quote-per-specification, sold direct-to-consumer (typically after factory visits) or via the exclusive Chinese distributor Bufori China Ltd (a joint venture with Jiaochen Group, established 2011, operating the Shanghai Xintiandi flagship showroom). Diversification revenue streams include third-party automotive engineering services (notably the development support provided to Perodua for the eMO-II EV concept shown at KLIMS 2024), aircraft interior refurbishment for private jets, concours-grade classic car restoration, bespoke Dream Garage / interior design for collectors, and the EViE educational electric race car kit program sold to international schools.
The company serves an ultra-high-net-worth customer base that values craftsmanship, individuality and exclusivity over mass-market luxury badges, alongside B2B engineering clients, government/diplomatic customers (LIMA 2025 official executive car provider), and education-sector STEM partners. Headcount is reported in the 51-100 band; the business is unlisted, family-controlled and has no disclosed institutional investors or external funding rounds. Geographic footprint spans Malaysia (HQ and factory), China (Shanghai plus planned Beijing/Chengdu/Shenzhen), Australia (heritage origin), Singapore, Macau, Hong Kong, the Middle East and planned markets in Europe and North America.
Bufori firmographics
Firmographics- Name
- Bufori
- Legal name
- Bufori Motor Car Company (M) Sdn Bhd
- Website
- https://bufori.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bufori is a Malaysian boutique luxury carmaker (founded 1986, HQ in Kepong, Kuala Lumpur) that handcrafts bespoke made-to-order vehicles using proprietary Carbon-Kevlar composite bodies, serving ultra-high-net-worth individuals globally and additionally offering third-party automotive engineering, aircraft interior refurbishment, restoration and EViE STEM education kits.
- Ownership category
- akta.pro rank
Where Bufori is headquartered
LocationHeadquarters
- HQ city
- Kepong
- HQ country
- Malaysia
- HQ region
- Asia
Offices4 records
Markets served
Bufori business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Bespoke Luxury Car Sales: Core revenue driver. Each car is handcrafted made-to-order with extensive bespoke personalisation. The Bufori Geneva requires 6,000+ man hours. Customers are welcomed and encouraged to visit the factory to experience the craftsmanship. Pricing not publicly disclosed; quote-based on specification.
- Third-Party Automotive Engineering Services: Bufori provides complete automotive engineering solutions to third parties, ranging from small systems (e.g., electric parking brake) to full vehicle development. Services span concept, design, prototype building, validation, and manufacturing. Notable example: supported Perodua in developing the eMO-II EV concept car for KLIMS 2024.
- Aircraft Interior Refurbishment: Bespoke private jet interior refurbishment projects, integrating artisan craftsmanship (custom woodwork, leather seating) with technology (entertainment systems, smart controls). Full project execution from concept to completion, including exterior refinishing.
- Bespoke Interior Design / Dream Garage: Custom garage and interior design projects for automotive collectors. Includes turntables, battery management, vacuum/air systems, biometric key storage, safety systems, and custom cabinetry. Project-based pricing per specification.
- Automotive Restoration Services: Concours-grade classic car restoration services with stringent quality standards. Plus related services: composite works (one-off carbon-fibre parts or serial production), automotive assembly (CKD assembly for small series premium cars), styling services, and other bespoke projects.
- EViE Electric Race Car Kit Sales: Sale of disassembled EViE (Electric Vehicles In Education) electric race car kits to international schools as extracurricular STEM activities. Kits include TIG-welded stainless steel chassis, roll-over bar, styrofoam crashbox, disc brakes, safety harness, and external kill switch. Maximum speed approximately 29 km/h. Sold to multiple international schools in Malaysia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Made-to-order bespoke luxury vehicles; quote-based pricing on full specification |
| Other | — | Aircraft interior refurbishment projects - quote-based per scope |
| Other | — | Dream Garage / Interior Design projects - quote-based per scope |
| Unit Pricing | — | EViE electric race car kit - per unit, sold to schools |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Bufori product offering
Product offeringCore offering
Bufori manufactures and sells handcrafted, made-to-order bespoke luxury motor cars under its own brand, including the Geneva luxury saloon, La Joya contemporary classic coupé, and CS8 ultra-high-performance grand tourer. Each car requires 6,000+ man hours across 24 production stages using proprietary Carbon-Kevlar hybrid composite monocoque bodies and stainless steel chassis, hand-built by skilled tradesmen at its Kepong, Malaysia factory. Beyond vehicles, Bufori also offers aircraft interior refurbishment, classic car restoration, third-party automotive engineering services, bespoke garage/interior design, and the EViE electric race car kit STEM education program.
Differentiator
Problem solved
Functional benefit
Brands
- Bufori CS8: Ultra High Performance Grand Tourer launched in August 2025; 6.4L supercharged V8 producing 810 hp, Carbon-Kevlar monocoque body.
- Bufori Geneva
- Bufori La Joya (Bufori MKIII)
- Bufori EViE (Electric Vehicles In Education)
- Bufori Motor Sports (BMS)
Products and services
- Bufori CS8 (Ultra High Performance Grand Tourer) Bufori's flagship ultra-high-performance grand tourer with a 6.4-litre supercharged V8 producing 810 hp, 0-100 km/h in 3.0 seconds, full ADAS, made entirely to order with bespoke finishes; targeted at ultra-high-net-worth buyers seeking a handcrafted, personalised high-performance car.
- Bufori Geneva (Luxury Saloon)
- Bufori La Joya (MKIII) Contemporary Classic Coupé
- Bufori CS (Compact Sports Prototype)
- Bufori Madison Roadster
- Bufori MKI Roadster
- Bufori V6i Roadster
- Bufori MKII Roadster
- Bufori EViE (Electric Vehicles In Education)
- Bufori Restoration Services Concours-grade classic car restoration service, returning historic vehicles to stringent quality standards. Bufori's team of experts handles everything from initial assessment to final touch, leveraging its traditional coachbuilding skills.
- Bufori Engineering Services Full automotive engineering solutions offered to third parties, ranging from small systems (e.g., electric parking brake) to complete automotive platform development. Services span concept, design, prototype building, validation, and manufacturing, including CKD assembly for small-series premium cars. Notable client engagement: Perodua's eMO-II EV concept car for KLIMS 2024.
- Bufori Aircraft Interiors (Bespoke Private Jet Refurbishment)
- Bufori Dream Garage / Bespoke Interior Design Bespoke garage and interior design service for automotive collectors, including flush turntables, backlit stretched ceilings, centralised Bufori Battery Management System with trickle chargers, compressed air pressure systems, centralised vacuum cleaners, customised cabinets, biometric key storage boxes, smoke detectors, fire extinguishers, and toxic gas detectors. Project-based pricing per specification.
Companies that use Bufori
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles6 records
Bufori technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Bufori partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and flagship.
- PeroduacoreBufori provided technical expertise to Perodua for the development of the groundbreaking eMO-II ('electric motion online') EV concept car, which debuted at the Kuala Lumpur International Mobility Show (KLIMS) on 4 December 2024. Bufori's contribution to the fabrication, integration and finishing processes helped shape a product that is visually stunning and highly functional. Perodua President & CEO YBhg Dato' Sri Zainal Abidin Ahmad handed an appreciation plaque to Bufori Managing Director Gerry Khouri.
- International Schools EViE Consortium (HELP International, Sri KDU, POWIIS, Alice Smith, Charterhouse, IGB International, St. Joseph's Institution)coreMultiple international schools in Malaysia have partnered with Bufori in the EViE program rollout. Spearheaded by Garden International School, the EViE program has made its mark at HELP International School, Sri KDU School, Prince of Wales Island International School in Penang, St. Joseph's Institution, Alice Smith School, Charterhouse International School, and IGB International School. These schools participate as pilot sites and EViE Cup competitors.
- Malaysian Speed Festival (MSF)coreBufori partnered with MSF (Malaysian Speed Festival) for the 2023 racing season. Bufori CS prototype served as the official safety car and the Bufori Geneva Luxury Saloon served as the designated medical car for six action-packed race weekends. The collaboration continued through 2023 with Bufori CS safety cars at MSF.
- Mr. Ian Wade (Garden International School Technology Teacher)coreA forward-thinking Technology teacher from Garden International School Kuala Lumpur approached Bufori in 2022, envisioning the possibility of building an electric race car kit for students. This sparked the inception of the EViE project ('Electric Vehicles In Education'). Mr. Wade served as the educational co-creator and pilot partner for the EViE program.
- Variante (Malaysian Fashion Label)minorBufori and rising local fashion label Variante strengthened their co-operation. During the launch of Variante's 'Romantic Rendezvous' collection at Carcosa Seri Negara, Bufori showcased several contemporary classic styled luxury cars. As part of the co-operation, Variante used the Bufori factory as a backdrop for the official collection photoshoot.
- MASkargo (Sdn Bhd)coreMASkargo assists BUFORI in air-freighting handmade cars from Kuala Lumpur International Airport to Shanghai Pudong using Boeing 747-400F freighters. MASkargo was appointed as BUFORI's preferred partner for worldwide air-cargo transportation, citing their modern fleet, advanced cargo centre, worldwide destinations, and expert team. First BUFORI air-freighted with MASkargo in 1992.
- Jiaochen Group / BUFORI China LtdflagshipBUFORI China Ltd is the exclusive distributor of BUFORI vehicles in China, formed in June 2011 in partnership with Jiaochen Group - a dynamic Ningbo-based corporation operating numerous automotive dealerships in the region. Operates the flagship showroom in Shanghai's Xintiandi district with planned showrooms in Beijing, Chengdu and Shenzhen. Led by Ms. Jenny Wang (General Manager) and Mr. Andy Xing (Vice Executive General Manager).
- AXLE MotorsportminorThrough the collaboration with AXLE Motorsport, a company dealing in high-tech motor racing development, BMS (BUFORI MOTOR SPORTS) and AXLE MOTORSPORT jointly developed the BUFORI BMS R1 race car using a team of Formula One engineers for the Macau GT Cup race.
- Ministry of Domestic Trade, Cooperative and Consumerism (Malaysia)minorBufori participated as an exhibitor at the 2009 Ekspo Mega Beli Berangan Malaysia (Buy Malaysian Mega Expo) at the Kuala Lumpur Convention Centre, organised by the Ministry of Domestic Trade, Cooperative and Consumerism, aiming at promoting Malaysian made products.
- Ralph LaurenminorRalph Lauren introduced its new female perfume 'Notorious' and was joined by BUFORI for a promotional tour through Malaysia's most prominent shopping malls (Suria KLCC, The Gardens, Mid Valley Mega Mall, Pavilion). Customers purchasing Notorious could win a weekend in a BUFORI roadster.
Scale indicators11 records
Recent moves10 records
Expansion highlights6 records
Bufori competitors and assessment
Company assessmentDirect peers
- Spyker: Dutch boutique luxury sports car maker with aviation-inspired design heritage and bespoke coachbuilt production. Comparable as another small national boutique brand competing in the bespoke high-end segment rather than the mass-luxury space.
- Koenigsegg: Swedish boutique manufacturer of hand-built hypercars in very low annual volumes. Closely comparable on dimensions of proprietary technology, ultra-high-performance engineering, bespoke specifications, and small-team craftsmanship-driven production.
- Pagani: Italian boutique manufacturer of handcrafted hypercars with similar ultra-low-volume bespoke production model. Both companies combine proprietary materials technology, exclusive limited production, and a focus on artisanal craftsmanship over mass-market luxury.
- De Tomaso: Revived Italian boutique luxury sports car maker operating in low-volume bespoke production. Comparable as a small heritage brand with limited annual production competing in the handcrafted performance car segment.
- Kahn Design: UK-based bespoke coachbuilder and restorer specialising in luxury vehicle customisation and limited-run commissions. Highly comparable business model of bespoke commissions, restoration, and personalisation services targeting UHNWI collectors.
Emerging players
- Carlsson: German boutique luxury tuning and coachbuilding firm offering bespoke personalisation and limited special editions. Comparable as a niche player in the bespoke luxury automotive services space, though focused more on tuning than ground-up manufacturing.
- BAC (Briggs Automotive Company): UK-based ultra-low-volume boutique manufacturer of hand-built single-seat sports cars. Comparable as another small-scale specialist producer with handcraft emphasis and made-to-order production model serving enthusiasts.
Broad incumbents
- Bentley: British ultra-luxury manufacturer known for handcrafted grand tourers with deep personalisation. While operating at vastly larger scale than Bufori, Bentley represents the established benchmark for handcrafted luxury the Geneva and CS8 directly compete against in customer mindshare.
- Lotus: British boutique sports car maker with a heritage of handcrafted lightweight vehicles. Broader incumbent than Bufori but shares the boutique engineering-led positioning and Malaysia/Asia market exposure via Geely ownership.
- Aston Martin: British luxury grand tourer manufacturer that competes in the same hand-crafted luxury performance segment as Bufori's Geneva and CS8. Much larger scale (several thousand units annually), but the closest established mainstream analogue in terms of handcrafted grand touring positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bufori social profiles
Digital presenceBufori financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bufori leadership team
Management profileNumber of profiles
Profiles6 records
Bufori subsidiaries and ownership
Company hierarchySubsidiaries3 records
Bufori funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bufori M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bufori
What does Bufori do?
Bufori manufactures and sells handcrafted, made-to-order bespoke luxury motor cars under its own brand, including the Geneva luxury saloon, La Joya contemporary classic coupé, and CS8 ultra-high-performance grand tourer. Each car requires 6,000+ man hours across 24 production stages using proprietary Carbon-Kevlar hybrid composite monocoque bodies and stainless steel chassis, hand-built by skilled tradesmen at its Kepong, Malaysia factory. Beyond vehicles, Bufori also offers aircraft interior refurbishment, classic car restoration, third-party automotive engineering services, bespoke garage/interior design, and the EViE electric race car kit STEM education program.
Is Bufori a public or private company?
Bufori is a private company. It is classified as family owned and is currently operating.
When was Bufori founded?
Bufori was founded in 1986. It employs 51 to 100 people.
Where is Bufori based?
Bufori is headquartered in Kepong, Malaysia, in the Asia region.
How does Bufori make money?
Six revenue lines are on record. Bespoke Luxury Car Sales are the primary driver. The others are third-Party Automotive Engineering Services, aircraft Interior Refurbishment, bespoke Interior Design / Dream Garage, automotive Restoration Services and EViE Electric Race Car Kit Sales.
Who are Bufori's main competitors?
Direct peers on record are Spyker, Koenigsegg, Pagani, De Tomaso and Kahn Design. Emerging players are Carlsson and BAC (Briggs Automotive Company). Broad incumbents are Bentley, Lotus and Aston Martin.
Does Bufori have an API?
No public API is recorded for Bufori.