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First Protective Insurance Group

Full company profile

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Namestring
First Protective Insurance Group
Company typeenum
Private
Founded yearint
1983
Short descriptiontext

First Protective Insurance Group is a privately held Birmingham, Alabama-based insurance distribution firm founded in 1983, operating within the Protective Life Corporation ecosystem to deliver dedicated insurance products and Insurance Consultant support to Edward Jones Financial Advisors and their branch office teams across the United States.

Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersBirmingham, United States
HQ citystring
Birmingham
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
insurance services, insurance distribution, specialty insurance, insurance agency, commercial insurance
Industry3 codes
1Reinsurance Solutions for Group Benefits (Group Life, Group Disability, Supplemental Health)
CodeFSAOAAAHPrimaryYes
2Group AD&D Insurance (Employer-Sponsored)
CodeFSAIALAAPrimaryNo
3Fully Insured Small Group Plans
CodeHLAEAAABPrimaryNo
NAICS code2 codes
  • Insurance Agencies and Brokerages524210
  • Agencies, Brokerages, and Other Insurance Related Activities5242
SIC code1 code
  • Insurance Agents, Brokers & Service6411
Product category
Insurance Services
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components2 values
Personnel, Operations
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

First Protective Insurance Group is a privately held insurance organization founded in 1983 and headquartered in Birmingham, Alabama, with 51-100 employees. The supplied sources contain no direct first-party description of First Protective Insurance Group's products; the only directly evidenced operational activity is its 2016 acquisition of MacNamee Group, consistent with an insurance distribution or specialty insurance business model.

Differentiator
Functional benefit
Problem solved
Partnership3 partners
Strategic tierCoreTypeOthers
Description

Concourse Distributors, Inc. is a wholly owned subsidiary of Protective Life Corporation. Concourse Distributors is an insurance distribution company operating in some states as IDI Insurance Agency.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Concourse Distributors was founded for the primary purpose of serving Edward Jones Financial Advisors and their branch office teams. The company provides a nationwide network of Insurance Consultants to assist advisors and branch office administrators.

Strategic tierMinorTypeOthers
Description

Variable products offered by broker-dealer affiliate Investment Distributors, Inc., Birmingham, AL.

Peers10 records
TypeBroad incumbent
Description

Large diversified insurance brokerage and advisory firm with significant life, disability, and property/casualty distribution. Comparable in distribution model but much broader in scale and product breadth than the subject firm's niche protective focus.

TypeDirect peer
Description

Insurance distribution firm focused on life insurance, annuities, and disability products for financial advisors. Highly comparable business model: specialized distribution partner for advisor networks, with emphasis on case-design and back-office support for producers.

TypeDirect peer
Description

Wholesale insurance distributor specializing in life insurance, long-term care, annuities, and disability for financial advisors and producers. Closely comparable: dedicated life insurance wholesaler serving advisor channel similar to First Protective's Edward Jones focus.

TypeDirect peer
Description

Membership-based network of independent financial advisory firms with proprietary life insurance distribution and reinsurance arrangements. Comparable as a multi-carrier, advisor-focused insurance distribution platform serving high-net-worth clients.

TypeBroad incumbent
Description

Diversified insurer and distributor of life insurance, disability income, and supplemental health products through independent agents and financial advisors. Comparable protective-product portfolio distributed through an advisor channel.

TypeDirect peer
Description

Insurance brokerage specializing in life, disability, and long-term care products distributed through financial advisors. Comparable niche focus on protection products within the advisor channel.

TypeBroad incumbent
Description

Insurance and financial services company with a strong individual life and disability product line distributed through financial advisors. Comparable mix of protective products and advisor-led distribution.

TypeBroad incumbent
Description

Mutual insurance and financial services company offering life insurance, disability, and retirement products distributed through a captive and independent advisor network. Comparable as a parent-style life insurer with owned distribution into advisor channels.

TypeEmerging player
Description

Mid-sized life insurance carrier with a focused distribution strategy through financial advisors and independent producers. Comparable as a life insurer with a relatively specialized, advisor-channel distribution footprint.

TypeBroad incumbent
Description

National insurance distribution firm with a sizable life and benefits practice serving advisors and employer groups. Comparable as an incumbent insurance intermediary, though substantially larger and more diversified.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

First Protective Insurance Group

Insurance Servicesfirstprotective.com

First Protective Insurance Group is a privately held Birmingham, Alabama-based insurance distribution firm founded in 1983, operating within the Protective Life Corporation ecosystem to deliver dedicated insurance products and Insurance Consultant support to Edward Jones Financial Advisors and their branch office teams across the United States.

First Protective Insurance Group firmographics

Firmographics
Name
First Protective Insurance Group
Website
https://firstprotective.com
Company type
Private
Founded year
1983
Headcount range
51–100 employees
Short description
First Protective Insurance Group is a privately held Birmingham, Alabama-based insurance distribution firm founded in 1983, operating within the Protective Life Corporation ecosystem to deliver dedicated insurance products and Insurance Consultant support to Edward Jones Financial Advisors and their branch office teams across the United States.
Ownership category
akta.pro rank

First Protective Insurance Group industry classification

Industry
Product category
Insurance Services
NAICS
Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
SIC
Insurance Agents, Brokers & Service (6411)
akta.pro primary industry
Reinsurance Solutions for Group Benefits (Group Life, Group Disability, Supplemental Health) (FSAOAAAH)
akta.pro secondary industries
Group AD&D Insurance (Employer-Sponsored) (FSAIALAA), Fully Insured Small Group Plans (HLAEAAAB)

Keywords

  • Insurance services
  • Insurance distribution
  • Specialty insurance
  • Insurance agency
  • Commercial insurance

Where First Protective Insurance Group is headquartered

Location

Headquarters

HQ city
Birmingham
HQ country
United States
HQ region
North America

Markets served

First Protective Insurance Group business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations

Distribution channels1 record

First Protective Insurance Group product offering

Product offering

Core offering

First Protective Insurance Group is a privately held insurance organization founded in 1983 and headquartered in Birmingham, Alabama, with 51-100 employees. The supplied sources contain no direct first-party description of First Protective Insurance Group's products; the only directly evidenced operational activity is its 2016 acquisition of MacNamee Group, consistent with an insurance distribution or specialty insurance business model.

Differentiator

Problem solved

Functional benefit

Companies that use First Protective Insurance Group

Customer profile

Segments1 record

Ideal customer profiles1 record

First Protective Insurance Group technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

First Protective Insurance Group partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and minor.

  • Protective Life CorporationcoreOthersConcourse Distributors, Inc. is a wholly owned subsidiary of Protective Life Corporation. Concourse Distributors is an insurance distribution company operating in some states as IDI Insurance Agency.
  • Edward JonescoreChannel Partner/ Reseller/ DistributorConcourse Distributors was founded for the primary purpose of serving Edward Jones Financial Advisors and their branch office teams. The company provides a nationwide network of Insurance Consultants to assist advisors and branch office administrators.
  • Investment Distributors, Inc.minorOthersVariable products offered by broker-dealer affiliate Investment Distributors, Inc., Birmingham, AL.

First Protective Insurance Group competitors and assessment

Company assessment

Broad incumbents

  • NFP (National Financial Partners): Large diversified insurance brokerage and advisory firm with significant life, disability, and property/casualty distribution. Comparable in distribution model but much broader in scale and product breadth than the subject firm's niche protective focus.
  • Mutual of Omaha: Diversified insurer and distributor of life insurance, disability income, and supplemental health products through independent agents and financial advisors. Comparable protective-product portfolio distributed through an advisor channel.
  • Ameritas: Insurance and financial services company with a strong individual life and disability product line distributed through financial advisors. Comparable mix of protective products and advisor-led distribution.
  • OneAmerica Financial Partners: Mutual insurance and financial services company offering life insurance, disability, and retirement products distributed through a captive and independent advisor network. Comparable as a parent-style life insurer with owned distribution into advisor channels.
  • Brown & Brown: National insurance distribution firm with a sizable life and benefits practice serving advisors and employer groups. Comparable as an incumbent insurance intermediary, though substantially larger and more diversified.

Direct peers

  • Ash Brokerage: Insurance distribution firm focused on life insurance, annuities, and disability products for financial advisors. Highly comparable business model: specialized distribution partner for advisor networks, with emphasis on case-design and back-office support for producers.
  • Crump Life Insurance Services: Wholesale insurance distributor specializing in life insurance, long-term care, annuities, and disability for financial advisors and producers. Closely comparable: dedicated life insurance wholesaler serving advisor channel similar to First Protective's Edward Jones focus.
  • M Financial Group: Membership-based network of independent financial advisory firms with proprietary life insurance distribution and reinsurance arrangements. Comparable as a multi-carrier, advisor-focused insurance distribution platform serving high-net-worth clients.
  • Highland Capital Brokerage: Insurance brokerage specializing in life, disability, and long-term care products distributed through financial advisors. Comparable niche focus on protection products within the advisor channel.

Emerging players

  • The Cincinnati Life Insurance Company: Mid-sized life insurance carrier with a focused distribution strategy through financial advisors and independent producers. Comparable as a life insurer with a relatively specialized, advisor-channel distribution footprint.

Market position

Customer concentration

First Protective Insurance Group social profiles

Digital presence

First Protective Insurance Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

First Protective Insurance Group leadership team

Management profile

Number of profiles

First Protective Insurance Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

First Protective Insurance Group M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Protective Insurance Group

What does First Protective Insurance Group do?

First Protective Insurance Group is a privately held insurance organization founded in 1983 and headquartered in Birmingham, Alabama, with 51-100 employees. The supplied sources contain no direct first-party description of First Protective Insurance Group's products; the only directly evidenced operational activity is its 2016 acquisition of MacNamee Group, consistent with an insurance distribution or specialty insurance business model.

When was First Protective Insurance Group founded?

First Protective Insurance Group was founded in 1983. It employs 51 to 100 people.

Where is First Protective Insurance Group based?

First Protective Insurance Group is headquartered in Birmingham, United States, in the North America region.

Who are First Protective Insurance Group's main competitors?

Broad incumbents on record are NFP (National Financial Partners), Mutual of Omaha, Ameritas, OneAmerica Financial Partners and Brown & Brown. Direct peers are Ash Brokerage, Crump Life Insurance Services, M Financial Group and Highland Capital Brokerage. The Cincinnati Life Insurance Company is listed as an emerging player.

Does First Protective Insurance Group have an API?

No public API is recorded for First Protective Insurance Group.

What industry is First Protective Insurance Group in?

First Protective Insurance Group's product category is Insurance Services. Its primary akta.pro industry code is FSAOAAAH, Reinsurance Solutions for Group Benefits (Group Life, Group Disability, Supplemental Health), with a secondary code of FSAIALAA, Group AD&D Insurance (Employer-Sponsored). Its NAICS code is 524210 and its SIC code is 6411.

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