Bozard Ford Lincoln

What Bozard Ford Lincoln does

Bozard Ford Lincoln is a family-owned Ford and Lincoln dealership founded in 1949 in St. Augustine, Florida, currently operating across three generations of Bozard family ownership (Bo Bozard and Letti Bozard as Owner/Operators, with Jeff King as CEO). The company sells new Ford and Lincoln vehicles, certified pre-owned and used vehicles from multiple brands, and operates a Bozard Built customization sub-brand for upfit vehicles. It also runs a 91-bay service facility, a no-appointment Quick Lane for any make/model, a parts department, F&I services through Ford Credit, and commercial/government fleet sales supported by 9 dedicated account managers.

Its core technology is operational rather than digital: the largest Ford mobile service fleet in the country, comprising 47+ equipped service vans that deliver on-site maintenance and repairs to customer locations. The business model is multi-stream transactional revenue — one-time vehicle sales gross, service and parts transaction fees, F&I product fees, and fleet sales gross — priced on a pay-as-you-go basis with quote-based service pricing and no public subscription model. Customer segments span retail consumers, commercial fleet operators, and government fleets, with the service mix recently rebalancing from 70% retail/30% fleet to a 50/50 split driven by mobile fleet expansion.

The dealership earned six Ford national awards in 2025 (President's Award, Ford Lincoln Elite, Triple Crown, Premier Club, Partners in Quality, Top 100 Volume) and is ranked #1 Ford Lincoln Dealer in the Nation by DealerRater, with 95% mobile service satisfaction and 2,300+ mobile repair orders per month. It remains privately held with no institutional investors, no parent company, and no public funding rounds, generating growth internally from operations.

Name

Bozard Ford Lincoln

Legal name

Bozard Ford Lincoln

Website

https://bozardford.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

Bozard Ford Lincoln is a family-owned Ford and Lincoln dealership in St. Augustine, FL, founded in 1949, operating the nation's largest Ford mobile service fleet (47 vans) and a 91-bay service facility serving retail, commercial fleet, and government customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Augustine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Vehicle Sales: New Ford and Lincoln vehicles, used vehicles from multiple brands, and certified pre-owned vehicles. Includes Bozard Built customized vehicles with upfits, added capability, upgraded features and enhanced style.
2. Service and Maintenance: Full-service maintenance and repair including oil changes, tire rotation, brake repair, battery replacement, alignments, and more. Mobile service provides on-site repairs at customer locations.
3. Parts and Accessories: Genuine Ford OEM parts catalog available for ordering. Parts and accessories for all Ford vehicles and other makes.
4. Finance and Insurance Products: Auto financing, business credit applications, and F&I products through credit applications and partnerships with financial institutions.
5. Commercial and Fleet Sales: Fleet vehicle sales with dedicated account managers, government fleet sales, and commercial truck/modification services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Bozard Ford Lincoln is a full-service Ford and Lincoln dealership that sells new Ford/Lincoln vehicles and pre-owned vehicles from multiple manufacturers, alongside a comprehensive service operation. The dealership runs the largest Ford mobile service fleet in the country (47+ vans) providing on-site maintenance at customer locations, a no-appointment Quick Lane service center, a 91-bay main service facility, genuine OEM parts, commercial/fleet sales with dedicated account managers, government fleet sales, and auto financing services.

Product overview

Bozard Ford Lincoln operates as a full-service Ford and Lincoln car dealership offering new Ford vehicles, pre-owned vehicles from multiple manufacturers, and certified pre-owned cars. The dealership provides a comprehensive suite of automotive services including an industry-leading mobile service fleet (the largest Ford mobile service fleet in the country with 47 vans), Quick Lane service center for routine maintenance, parts ordering, commercial/fleet sales, and financing services. Their product portfolio includes standard new/used vehicle sales, the Bozard Built customization sub-brand for customized Ford vehicles, and various service offerings delivered both at the dealership and remotely at customer locations.

Differentiator

Problem solved

Functional benefit

Brands

• Bozard Built: Customized Ford vehicles with upfits, added capability, upgraded features and enhanced style.
• Mobile Service
• Quick Lane

Products and services

• New Ford and Lincoln Vehicles Sale of new Ford trucks, SUVs, and cars including F-150, Super Duty, Bronco, Expedition, Explorer, Mustang, and Maverick models, plus Lincoln vehicles, targeting retail consumers in the St. Augustine and Jacksonville, FL market.
• Pre-Owned Vehicles Sale of certified and used vehicles from multiple manufacturers including Ford, Lincoln, Chevrolet, Jeep, Ram, GMC, Honda, Hyundai, Nissan, Toyota, and luxury brands, with over 1,438 vehicles in inventory.
• Bozard Built Customized Vehicles Customized Ford vehicles with upfits, added capability, upgraded features, and enhanced style, branded as Bozard Built, targeting retail and commercial customers seeking personalized Ford vehicles.
• Mobile Service (Remote Service) Mobile automotive service fleet that dispatches certified technicians to customer locations for oil changes, filter replacements, brake services, battery replacements, tire rotations, software updates, wiper replacements, lamp and bulb services, multi-point inspections, and certain recall fixes. The fleet of 47+ vans is the largest Ford mobile service fleet in the country, serving both retail consumers and commercial fleet customers.
• Quick Lane Service Center

Quantifiable outcome

• Appointment wait times reduced from 4-6 weeks to same-day or next-day service
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ford Motor CompanycoreChannel Partner/ Reseller/ Distributor · 1 January 1949Authorized Ford and Lincoln dealership since 1949. Part of Ford's dealer network with access to new vehicle inventory, OEM parts, technical support, training, and manufacturer incentive programs. Includes Ford Fleet programs and Ford Credit financing partnerships.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hendrick Automotive Group: Largest privately held automotive dealership group in the U.S., with extensive Ford franchise operations and similarly family-led, customer-experience-driven culture — directly comparable as another family-scale multi-OEM dealer competing for the same Ford franchise and large-fleet contracts.
• AutoNation: Largest U.S. auto retailer by store count with extensive new/used vehicle sales, service, parts, and finance operations — comparable as a publicly scaled multi-brand retailer competing for similar customer segments (retail, fleet) and sharing service-driven revenue diversification.
• Lithia Motors (Driveway): Largest U.S. dealership group by revenue with aggressive consolidation strategy and digital retail platforms including Driveway — comparable as a multi-brand, multi-state retail/service operator pursuing the same omnichannel auto retail opportunity.
• Sonic Automotive: Publicly traded dealership group with EchoPark used-car stand-alone brand and significant franchise operations — comparable as a multi-line auto retailer with similar revenue mix across new, used, F&I, parts, and service.
• Penske Automotive Group: Major global dealership group with premium and luxury-heavy franchise mix plus commercial truck operations — comparable in service-and-parts revenue diversification and large-fleet capabilities.
• Group 1 Automotive: Publicly traded U.S./U.K. dealership group with significant franchise operations and parts/service depth — comparable as a scaled multi-OEM retailer competing on customer experience and service revenue.
• Asbury Automotive Group: Publicly traded dealership group with strong Southeast U.S. footprint and Total Care Auto service product — comparable as a regional competitor expanding in Florida with overlapping F&I and service revenue models.
• Berkshire Hathaway Automotive: Berkshire Hathaway-owned dealership group with large multi-brand retail and service operations across the U.S. — comparable as a scaled, well-capitalized multi-state dealer with similar franchise breadth.
• CarMax: Largest U.S. used-vehicle retailer with proprietary reconditioning and finance operations — comparable as a high-volume used vehicle retail operator competing for similar pre-owned customer demand in the regional market.
• Ken Garff Automotive Group: Large privately held dealership group with deep Ford franchise presence and customer-service-led operating model — comparable as another family-led multi-OEM retailer with similar scale and customer-centric culture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bozardford1
• YouTubeyoutube.com/user/bozardforddealer
• Facebookfacebook.com/duvalford
• Instagraminstagram.com/bozardford
• LinkedInlinkedin.com/company/bozard-ford-lincoln

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bozard Ford Lincoln