Beverage Factory
BeverageFactory.com is a privately held San Diego-based e-commerce retailer, operated by Cydea, Inc., selling kegerators, wine refrigerators, beer-dispensing equipment, coffee and home-brew supplies, and adjacent appliances to individual consumers, commercial establishments, and wholesale accounts.
- Company typePrivate
- Founded1999
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Beverage Factory does
BeverageFactory.com is a privately held, US-based e-commerce retailer specializing in beverage dispensing, cooling, and storage equipment, operated by its California-domiciled parent corporation Cydea, Inc. The company's product portfolio centers on kegerators (single-, dual-, and triple-tap; built-in, outdoor, ADA, commercial, and home-brew variants), wine cooler refrigerators (compact through 60–300 bottle capacity), full beer-dispensing components (faucets, towers, couplers, regulators, CO2/N2 tanks, cleaning supplies, jockey boxes, party pumps, glassware), nitro and cold-brew coffee equipment, home-brew supplies, and adjacent appliances such as beverage centers, ice makers, water coolers, and compact refrigerators. Two sub-brands — Kegco (kegerators and accessories) and the Allavino Reserva Series (premium wine refrigerators with proprietary Tru-Vino Cooling Technology) — anchor the merchandising strategy. The business also operates a full-service custom print and branding capability covering decals, door wraps, and full wraps on commercial equipment.
Revenue is generated through three streams: direct e-commerce retail sales on BeverageFactory.com, a wholesale/B2B accounts program for distributors, retailers, installers, and equipment manufacturers, and custom-branding services. Unit pricing ranges from sub-$100 components up to approximately $4,890 for premium wine refrigerators and $3,834 for kegerators, with frequent promotional sales and a 90-day return policy. Go-to-market combines a product-led self-serve e-commerce experience, inside-sales phone support (800.710.9939), and a channel-partner wholesale motion. The company is headquartered at 8510 Miralani Dr., San Diego, California, operates 11-50 employees, has been in continuous operation since 1999, has never raised external funding, and has no documented M&A or leadership-change activity in the available data.
Beverage Factory firmographics
Firmographics- Name
- Beverage Factory
- Legal name
- Cydea, Inc.
- Website
- https://beveragefactory.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BeverageFactory.com is a privately held San Diego-based e-commerce retailer, operated by Cydea, Inc., selling kegerators, wine refrigerators, beer-dispensing equipment, coffee and home-brew supplies, and adjacent appliances to individual consumers, commercial establishments, and wholesale accounts.
- Ownership category
- akta.pro rank
Beverage Factory industry classification
Industry- Product category
- Beverage Equipment Retail
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Bar & Beverage Service Supplies Wholesale (AFAIALAG)
Keywords
Where Beverage Factory is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Beverage Factory business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Retail sales of beverage dispensing equipment, wine refrigerators, kegerators, coffee equipment, and home brewing supplies through BeverageFactory.com website. Individual product purchases at listed prices with standard discounts.
- Wholesale/B2B Accounts: Tailored wholesale services for distributors, wholesalers, retailers, installers, and equipment manufacturers with exclusive savings and dedicated account servicing.
- Custom Branding Services: Custom printing and branding services for commercial products including wraps, decals, and screen printing on kegerators, kegs, glassware, and towers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Pricing |
| Other | Pay-as-you-go | Wholesale Account Pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Beverage Factory product offering
Product offeringCore offering
BeverageFactory.com is an e-commerce retailer specializing in beverage dispensing and cooling equipment, including kegerators (single, dual, triple tap; built-in, outdoor, ADA, commercial, home brew variants), wine cooler refrigerators (compact to 60–300 bottle capacity), draft beer components (faucets, towers, couplers, regulators, gas equipment, cleaning), coffee/tea dispensing systems, home brewing supplies, and refrigeration appliances. It also offers custom print/branding services for commercial products and a wholesale accounts program for B2B customers (distributors, wholesalers, retailers, installers, and equipment manufacturers).
Product overview
BeverageFactory.com is an e-commerce retailer offering a comprehensive portfolio of beverage dispensing and cooling equipment. The product lineup centers on kegerators (single, dual, and multi-tap variants for residential, commercial, outdoor, and ADA use), wine cooler refrigerators (ranging from compact to large 60-300 bottle capacity units), beer equipment (faucets, towers, couplers, regulators, cleaning supplies, and accessories), coffee and tea equipment (nitro/cold brew dispensers, nitrogen systems), home brew supplies (fermentation, brewing kits, ingredients), and general appliances (beverage centers, ice makers, freezers). The company also provides custom branding/print services for equipment and operates a wholesale account program for business customers. Key sub-brands include Kegco (kegerators and accessories) and Allavino Reserva Series (premium wine refrigerators with Tru-Vino technology).
Differentiator
Problem solved
Functional benefit
Products and services
- Kegerators Beer dispensers and kegerator units available in single, dual, and triple tap configurations; built-in, outdoor, ADA, commercial, home brew, mini, 15", panel-ready, kombucha, Guinness dispensing, wine, and carbonated water variants. For residential home users, commercial bars/restaurants/breweries, and hobbyists.
- Wine Cooler Refrigerators Wine storage and cooling units including compact to large capacity wine refrigerators, wine cellars, wine cabinets, panel-ready wine refrigerators, side-by-side wine cellars (200+ bottle), cooling units, wine racks, wine kegerators, wine dispensing systems, accessories, and wine making supplies. Includes the Allavino Reserva Series sub-brand featuring Tru-Vino Cooling Technology, FlexCount shelving, digital temperature control (41-64°F), LED lighting, and capacities from 51 to 172 bottles. For home collectors and commercial wine programs.
- Beer Equipment Complete draft beer dispensing components and accessories including beer faucets (chrome, stainless, stout/Guinness), beer shanks, draft beer towers, keg taps/couplers, regulators and gas equipment, beer and gas line hose, CO2 and nitrogen air tanks, beer line cleaning equipment, drip trays, system fittings, jockey boxes, keg/party pumps, glassware, Guinness dispensing equipment, and remote glycol systems. For home and commercial draft setups.
- Coffee & Tea Equipment Cold brew and nitro coffee dispensing equipment including nitro hot draft systems, bag-in-a-box dispensers, cold brew & nitro coffee dispenser kegerators, nitrogen infusers, tanks, regulators, and cold brew tools. For cafés, restaurants, and home cold-brew users.
- Home Brew Equipment Home brewing supplies and equipment kits including fermentation equipment, boiling/mashing equipment, beer kegs and keg accessories, conversion kits, brewing tools, ingredients, cleaning chemicals, test equipment, bottling equipment, and brewery fittings. For home brewing hobbyists.
- Appliances Refrigeration appliances including outdoor appliances, ADA appliances, panel-ready appliances, commercial grade appliances, beverage centers, refrigerators, drawer refrigerators, ice makers, water dispensers, freezers, compact/mini refrigerators, and carbonated water kegerators. For residential and small commercial use.
- Water Coolers Water dispensing equipment and water coolers for residential and commercial use.
- Custom Print & Branded Products Full-service customization and branding service for kegerators, kegs, keg pumps, jockey boxes, glassware, towers, and wine refrigerators, including decal, door wrap, and full wrap options. A documented 5-step process from design through delivery. For commercial businesses and resellers who need branded beverage equipment.
- Wholesale Accounts Wholesale pricing and account program for distributors, wholesalers, retailers, installers, equipment manufacturers, and other verified business types (Federal Tax ID and business verification required). Offers exclusive savings, tailored services, and dedicated account servicing for B2B customers.
Quantifiable outcome
- 90-day satisfaction guarantee on all merchandise
- +2 more outcomes
Companies that use Beverage Factory
Customer profileSegments3 records
Ideal customer profiles3 records
Beverage Factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Beverage Factory partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Beverage Factory competitors and assessment
Company assessmentBroad incumbents
- Beverage-Air: Established commercial refrigeration manufacturer with broad foodservice/beverage cooler catalog. Adjacent incumbent whose branded refrigeration competes with BeverageFactory's merchandised assortment.
- True Manufacturing: Major commercial refrigeration manufacturer with reach across foodservice and beverage cooling. Competes upstream as a brand BeverageFactory may resell and competes with for end-customer equipment decisions.
- Wayfair: Large online home goods marketplace with extensive refrigeration and kitchen appliance listings. Broad incumbent competing for the same online shopper in beverage and wine storage categories.
- Home Depot (Appliances & Home): Mass-market home improvement retailer with growing beverage/appliance assortment. Competes for walk-in and online buyers of beverage centers, compact refrigerators, and draft beer equipment.
Direct peers
- Avantco Equipment: Foodservice equipment retailer selling refrigeration, beverage, and bar equipment online. Overlaps with BeverageFactory's commercial and draft equipment lines.
- Kegco: Kegerator and draft beer equipment brand/distributor whose products are also merchandised under BeverageFactory's private sub-brand. Directly comparable on product, price tier, and target buyer.
- Wine Enthusiast: Multi-category retailer of wine storage, wine refrigerators, and wine accessories. Closest direct competitor to BeverageFactory's wine cooler / wine cellar business.
- Northern Brewer: Home brewing and kegging supplies retailer with strong online catalog. Overlaps with BeverageFactory's home brew equipment, kegs, and kegerator offerings.
- Webstaurant Store: Large online foodservice supply retailer with broad equipment catalog including refrigeration and beverage equipment. Comparable e-commerce/wholesale GTM model targeting commercial buyers.
- MoreBeer: Online retailer of home brewing supplies and draft dispensing equipment. Most directly comparable e-commerce competitor in BeverageFactory's home brew / draft beer categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Beverage Factory social profiles
Digital presenceBeverage Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beverage Factory leadership team
Management profileNumber of profiles
Beverage Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beverage Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beverage Factory
What does Beverage Factory do?
BeverageFactory.com is an e-commerce retailer specializing in beverage dispensing and cooling equipment, including kegerators (single, dual, triple tap; built-in, outdoor, ADA, commercial, home brew variants), wine cooler refrigerators (compact to 60–300 bottle capacity), draft beer components (faucets, towers, couplers, regulators, gas equipment, cleaning), coffee/tea dispensing systems, home brewing supplies, and refrigeration appliances. It also offers custom print/branding services for commercial products and a wholesale accounts program for B2B customers (distributors, wholesalers, retailers, installers, and equipment manufacturers).
Is Beverage Factory a public or private company?
Beverage Factory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beverage Factory founded?
Beverage Factory was founded in 1999. It employs 11 to 50 people.
Where is Beverage Factory based?
Beverage Factory is headquartered in San Diego, United States, in the North America region.
How does Beverage Factory make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/B2B Accounts and custom Branding Services.
Who are Beverage Factory's main competitors?
Broad incumbents on record are Beverage-Air, True Manufacturing, Wayfair and Home Depot (Appliances & Home). Direct peers are Avantco Equipment, Kegco, Wine Enthusiast, Northern Brewer, Webstaurant Store and MoreBeer.
Does Beverage Factory have an API?
No public API is recorded for Beverage Factory.
What industry is Beverage Factory in?
Beverage Factory's product category is Beverage Equipment Retail. Its primary akta.pro industry code is AFAIALAG, Bar & Beverage Service Supplies Wholesale. Its SIC code is 5070.