MSTech

What MSTech does

MSTECH is a Brazilian educational technology company that develops and sells an integrated software platform for the management of public schools, targeting state and municipal education secretariats across Brazil. Founded in 1999 and headquartered in Bauru, São Paulo, the company has deployed its solutions across more than 10,000 educational units reaching approximately 8 million students, with anchor deployments including the Rio Grande do Sul State Education Secretariat (SEDUC-RS, 2,550 schools, 1 million students), SENAC São Paulo, PRODESP/Poupatempo, INES, and SEFAZ-RS. The product portfolio spans eight functional areas: pedagogical management (Diário de Classe, Gestão Pedagógica), administrative management (Ponto Digital, Controle Patrimonial, Almoxarifado, Transporte Escolar, Alimentação Escolar, teacher assignment and transfer), educational information (Approxima parent app, Bigblue indicators dashboard, Gestão de Metas), assessment systems (Avalia+), connected school infrastructure (BlueLab, BlueMonitor, UpDrive), training and collaboration (Moodle-based AVA, event management, digital content production), academic management (enrollment, scheduling, student portal), and distance education services.

The platform is built on Microsoft technologies with web interfaces and mobile applications for iOS and Android, and integrates with Google Workspace for Education, Microsoft Education APIs, MOODLE, and the São Paulo state SED/SP system. The company holds MPS.BR software process certification and maintains LGPD privacy compliance across its product suite, both of which are relevant credentials for Brazilian public sector buyers. Sub-brands such as BlueLab, Approxima, BlueMonitor, UpDrive, Avalia+, Bigblue, and Gestão de Metas operate as distinct modules around the core Gestão Escolar platform.

MSTECH operates an enterprise field sales motion targeting government education buyers, supplemented by channel partnerships with Microsoft (Gold Partner / AEP) and Google (Partner) and a community-led approach through teacher training programs that have reached over 100,000 educators. Revenue is generated through subscription or licensing arrangements with education secretariats on multi-year contracts, augmented by professional services for digital content production, EAD management, and teacher professional development. The company is privately held (legal entity MSTECH EDUCAÇÃO E TECNOLOGIA EIRELI) with no disclosed funding rounds, institutional investors, or M&A activity, having grown organically over more than 25 years.

Name

MSTech

Legal name

MSTECH EDUCAÇÃO E TECNOLOGIA EIRELI

Website

https://mstech.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

MSTECH is a Brazilian edtech company providing an integrated software platform for public school management, serving state and municipal education secretariats across Brazil. Its solutions are deployed across 10,000+ schools reaching 8 million students.

Ownership category

akta.pro rank

Product category

Education Technology Software

NAICS

Software Publishers (5132), Educational Support Services (611710), Elementary and Secondary Schools (6111)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Educational Services (8200)

akta.pro primary industry

Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB)

akta.pro secondary industries

Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA), Library/Media Center & Digital Resource Management Systems (EDAJAMAN), Learning Device Ecosystems & 1:1 Program Solutions (Devices, MDM, Charging) (EDAJAMAL), Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH), Compliance, State Reporting & Education Data Exchange (Ed-Fi/SIF) (EDAFAEAO)

Keywords

• Education management software
• School administration platform
• Student information system
• Educational technology solutions
• Distance learning platform

Headquarters

HQ city

Bauru

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Software Licensing/Subscription: MSTECH provides an integrated platform of educational management software and services. The platform is sold as a comprehensive solution to education secretariats and school networks, suggesting a subscription or licensing model for software access.
2. Professional Services and Training: The company generates revenue through teacher training, professional development programs, and educational formation services. MSTECH has trained over 100,000 teachers through these programs.
3. E-Learning and Content Production: Distance education services including educational design, digital content production (courses, multimedia elements), EAD management, and technical support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

MSTech develops and sells an integrated platform of educational management software for Brazilian K-12 public schools, education secretariats, and school networks. The offering covers academic management, pedagogical management, administrative operations, assessment systems, parent communication, and connected school infrastructure, complemented by teacher training, digital content production, and distance education services.

Product overview

MSTECH offers an integrated platform of educational management software and services for schools, education networks, and secretariats. The core platform includes Gestão Escolar for comprehensive academic management, supported by specialized modules organized into eight categories: Pedagogical Management (including digital class register and lesson planning), Administrative Management (covering attendance, asset control, warehouse, transportation, meals, and teacher assignment), Educational Information (parent communication app, goals tracking, and indicators dashboard), Assessment Systems (evaluation creation and grading), Connected School infrastructure tools (computer management, classroom connectivity, and monitoring), Training and Collaboration (Moodle-based LMS, event management, and digital content production), Academic Management (enrollment, scheduling, and student portals), and Distance Education services (educational design, content production, and EAD support). The platform is deployed across over 10,000 educational units reaching 8 million students, with products developed on Microsoft platforms and MPS.BR certified quality standards.

Differentiator

Problem solved

Functional benefit

Brands

• BlueLab: A tool that creates a connection between teacher and student computers/tablets, increasing interaction and facilitating file sharing, videos, activities and learning monitoring.
• Approxima
• BlueMonitor
• UpDrive
• Avalia+
• Bigblue
• Gestão de Metas

Products and services

• Gestão Escolar A comprehensive academic management system that centralizes student information from enrollment through classroom routines, including grade and attendance tracking, document generation such as report cards and transcripts, student and parent portal access, class scheduling, and enrollment and vacancy management. Targeted at public school networks and education secretariats.
• Gestão Pedagógica Pedagogical management system that enables teachers to record grades, attendance, and lesson objectives via tablet, with graphical visualization of student learning progress. Provides management visibility over pedagogical processes for school networks and secretariats.
• BlueLab A classroom connectivity tool that creates a connection between teacher and student computers or tablets, enabling screen sharing, file transfers, chat messaging, device control, and real-time learning monitoring. Integrates with Google Classroom, Microsoft Education, Google Drive, and OneDrive. Targeted at schools deploying computer labs and digital classrooms.
• Avalia+ Assessment creation and management system supporting large-scale evaluation formats, with item banks linked to skills matrices and automated grading capabilities. Targeted at education networks running standardized and large-scale assessments.
• Bigblue (Painel de Indicadores) Educational indicators dashboard that visualizes and manages data through customizable graphs, enabling strategic comparisons across internal and external indicators and supporting informed decision-making by school administrators. Includes an API for development of new functionalities.
• Approxima Mobile application for parents and guardians providing real-time access to student grades, class schedules, school bulletins, events, and direct communication with teachers. LGPD compliant, acting as an information viewer with data supplied via secure API.
• Ambiente Virtual de Aprendizagem (AVA) Moodle-based virtual learning environment with course configuration, content reuse, quiz tools, progress tracking, and integrated communication. Installed, configured, and customized by MSTECH for clients, with both online and offline access.
• Diário de Classe Web e Aplicativo Digital class register available as web and mobile application, enabling teachers to record grades, attendance, lesson planning, and student performance diagnostics. LGPD compliant with HTTPS encryption, access controls, and data integrity monitoring.
• Ponto Digital Digital time tracking system integrated with biometric clocks for employee attendance management, justifications, and payroll system integration in school networks.
• Alimentação Escolar School meal management system for menu planning, nutritional information tracking, food inventory control, meal serving documentation, and QR code-based meal counting. LGPD compliant with HTTPS encryption and no personal data stored on user devices.
• Atribuição de Docentes Teacher assignment management system with a vacancy panel app for controlling and visualizing lesson assignment processes across schools with real-time updates. Targeted at education secretariats managing teacher allocation.
• Central de Atendimento IT service desk solution for managing and centralizing support tickets from users via web or call center, with ticket routing and resolution tracking for educational institutions.
• Produção Digital de Conteúdos Educacionais Educational content design and digital production service for e-learning courses including pages, illustrations, infographics, animations, videos, podcasts, and games. Used to develop digital content for 60 disciplines in projects such as INES.
• Educação a Distância Distance education services encompassing educational design, digital production, EAD management, and technical support for customized projects. Includes teacher training and professional development programs.

Quantifiable outcome

• Deployed across 10,000+ school units reaching 8 million students
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• MicrosoftcoreTechnology or IntegrationMicrosoft Gold Partner (AEP - Authorized Education Partner) status. MSTECH develops a significant portion of its products and projects on Microsoft platforms. The company also participates in the 'Parceiros na Aprendizagem' (Partners in Learning) program, having trained over 15,000 students and teachers.
• GooglecoreTechnology or IntegrationGoogle Partner in Brazil with certifications for G Suite for Education. MSTECH provides implementation, migration, technical and pedagogical training, support, and consulting services for Google solutions. MSTECH was responsible for technical support during Google application deployment at Colégio Anglo Bauru.
• CiscomajorTechnology or IntegrationLong-standing partnership with Cisco that has enabled projects of great relevance for Brazilian education.
• ConqminorStrategic or Co-development PartnerMSTECH is a resident company at Conq, the first Innovation Hub in Bauru-SP, which aims to concentrate technology and innovation companies in a collaborative environment that promotes growth in the sector.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Positivo Tecnoschool: Brazilian K-12 educational technology platform offering school management, pedagogical, and content solutions to public and private school networks. Closely comparable to MSTECH in customer segment (Brazilian school networks), product scope (school management + content), and target buyer (education secretariats and school administrators).
• Geekie: Brazilian K-12 adaptive learning and content platform serving public school networks with personalized learning paths and assessment tools. Comparable to MSTECH on geography, customer segment, and K-12 focus, with overlapping assessment (Avalia+) and content capabilities.
• Leiaute Soluções Educacionais: Brazilian provider of integrated school management software for K-12 institutions, including academic, administrative, and financial modules. Direct competitor to MSTECH in the Brazilian school management segment with comparable feature breadth and public-sector customer focus.
• Sponte: Brazilian school management platform offering academic, administrative, and financial modules to private and public schools. Direct competitor to MSTECH in the Brazilian K-12 SIS market with similar land-and-expand GTM into school networks.
• Educacional Sistemas: Brazilian provider of school management and academic administration software for K-12 institutions, focused on public-sector contracts. Comparable to MSTECH in geography, customer segment, and core SIS functionality.

Broad incumbents

• PowerSchool: Global leader in K-12 Student Information Systems (SIS), learning management, and education analytics serving districts across North America and internationally. Overlaps with MSTECH's core Gestão Escolar, Bigblue, and assessment modules at a global scale.
• Google for Education: Google's education portfolio (Google Classroom, Workspace for Education, Chromebooks) provides free classroom management and collaboration tools that overlap with BlueLab and AVA. MSTECH is a Google Partner and integrates with Google Classroom and Drive, making Google both partner and competitive incumbent.
• Microsoft Education: Microsoft's education offerings (Microsoft Teams for Education, OneNote Class Notebook, School Data Sync) overlap with MSTECH's collaboration and SIS modules. MSTECH is built on Microsoft technologies and holds Gold Partner status, making Microsoft both the platform foundation and a broader competitive threat.
• Instructure (Canvas): Global LMS provider serving K-12 and higher education with Canvas. Comparable to MSTECH's Moodle-based AVA and broader learning platform functionality, particularly relevant given MSTECH's positioning in Brazilian K-12 and distance learning markets.

Emerging players

• TOTVS (Educacional vertical): Brazil's largest enterprise software company with an education vertical offering ERP and management solutions for schools. Comparable to MSTECH's administrative management modules (Central de Atendimento, Ponto Digital, Controle Patrimonial, Almoxarifado) and a credible Brazilian incumbent expanding into K-12.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCGT2IWl8xj-DQNaIW4KJV_A
• Facebookfacebook.com/mstechbrasil
• LinkedInpt.linkedin.com/company/mstech
• Instagraminstagram.com/mstechbrasil
• Xx.com/_mstech

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSTech