Simple Times Mixers
- Company typePrivate
- Founded2017
- HeadquartersColumbus, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Simple Times Mixers does
Simple Times Mixers (Simple Times LLC) is a privately held, Columbus, Ohio-based producer of clean-label cocktail mixers and syrups. The company manufactures 20+ flavors across four categories — lemonades, margaritas, mules, and cold-brewed teas — plus a cocktail syrup line, all formulated with six or fewer whole, real ingredients and no artificial colors, flavors, preservatives, concentrates, or added flavors. Products are cold-pressed and fresh-squeezed in-house at a 15,000 sq ft recently renovated facility, with 32oz bottles yielding 8-10 cocktails each, sold alongside cocktail syrups, large-format gallons for events, branded merchandise, and curated multi-pack bundles.
The company operates a multi-channel commercial model: a Shopify-powered DTC storefront with bundles, merch, and a product pairing quiz; a physical retail shop at the Columbus headquarters; placement in five national and regional chains (Kroger, Whole Foods, Meijer, Total Wine, Giant Eagle); wholesale listings on Faire and Airgoods; corporate gifting with personalized notes and direct-to-recipient shipping; and event services offering custom labeling, bartender staffing, and cocktail classes for weddings and corporate functions. Pricing is unit-based, with single bottles around $16.99, bundle discounts of 10-17%, a 10% bulk discount on six bottles of a single flavor, and free shipping over $59.99. Distribution is domestic US, with a Canada currency selector suggesting early cross-border capability, and a related coffee-syrup sub-brand, The Syrup Project, extends the brand into adjacent beverage categories.
Simple Times Mixers firmographics
Firmographics- Name
- Simple Times Mixers
- Legal name
- Simple Times LLC
- Website
- https://simpletimesmixers.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Simple Times Mixers industry classification
Industry- Product category
- Cocktail Mixers (Non-Alcoholic Beverages)
- NAICS
- Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)
- akta.pro secondary industry
- Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
Keywords
Where Simple Times Mixers is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Simple Times Mixers business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: Sale of cocktail mixers, syrups, bundles, and merchandise directly to consumers through the e-commerce website and at the retail shop location.
- Wholesale Distribution: Sale of products to retailers and specialty stores through wholesale partners Faire and Airgoods at wholesale pricing.
- Corporate Gifting: Bulk corporate gift orders with personalized notes, direct shipping to recipients, and custom labeling options.
- Event Services: Event catering with mixers sold in bulk for events, plus additional revenue from bartender services and cocktail building classes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single bottle pricing for individual mixer flavors |
| Unit Pricing | Pay-as-you-go | Bundle discounts on multi-bottle packs |
| Unit Pricing | Pay-as-you-go | Bulk single-flavor discount |
| Unit Pricing | Pay-as-you-go | Branded merchandise |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Simple Times Mixers product offering
Product offeringCore offering
Simple Times Mixers produces and sells a portfolio of all-natural, clean-label non-alcoholic cocktail mixers, cocktail syrups, and cold-brewed teas in 32oz bottles (each making 8-10 cocktails), along with multi-bottle bundles, gallon event formats, and branded merchandise. The company processes and bottles products in-house at a 15,000 sq ft facility in Columbus, Ohio using real fruit, organic ginger, organic cane sugar, and other whole ingredients, with no preservatives, concentrates, artificial colors, or artificial flavors, and also offers corporate gifting, wholesale distribution, and event bartender/cocktail-class services.
Product overview
Simple Times Mixers is an all-natural cocktail mixer company offering a portfolio of clean-label beverage products. The core offering consists of individual cocktail mixer bottles (32oz format, making 8-10 cocktails each) across four main categories: Lemonades (e.g., Blueberry Basil, Honey, Strawberry, Blood Orange, Blackberry, Lavender, Mint, Cranberry, Simple Paloma), Mules (Pineapple, Raspberry, Bloody Mary), and Margaritas (Simple, Blood Orange, Strawberry Sage, Pineapple Jalapeno, Watermelon Cucumber, Cranberry). The product line also includes Cocktail Syrups (Old Fashioned, Spicy Ginger, Mint Julep, Mojito, Espresso Martini) for spirits like bourbon, and Cold-Brewed Teas (Honey Peach). Larger formats include The Gallon for events. The company also offers bundled multi-pack options (Summer/Spring Variety 6-Packs, Margarita/Lemonade Bundles, Sampler Packs, Fan Favorite 4-Pack, Margarita Madness 4-Pack, Tequila Favorites 6-Pack, Build Your Bar Bundle) and merchandise (t-shirts, hats). Services include Corporate Gifts, Wholesale Purchasing through Faire and Airgoods, Event Services with custom labels and bartenders, and a Product Pairing Quiz. All mixers are non-alcoholic, gluten-free, vegan, contain no preservatives or artificial ingredients, and ship free over $59.99. Products are proudly made in Columbus, OH.
Differentiator
Problem solved
Functional benefit
Brands
- The Syrup Project: Coffee syrups brand operated by the company, accessible via thesyrupproject.com
Products and services
- Bloody Mary Mixer
- Pineapple Mule Mixer Tropical mule mixer featuring cold-pressed pineapple, lime, and organic ginger base; 32oz bottle makes 8-10 cocktails.
- Blood Orange Margarita Mixer Margarita mixer made with freshly-pressed blood oranges; no triple sec or orange liqueur required; 32oz bottle.
- Simple Margarita Mixer Classic margarita mixer with triple filtered water, lime, organic cane sugar, and orange zest; 32oz bottle.
- Blueberry Basil Lemonade Mixer Perennial best-selling lemonade mixer with pureed cold-pressed blueberries and fresh basil; 15% juice content; 32oz bottle.
- Honey Lemonade Mixer Lemonade mixer made with Ohio honey and fresh squeezed lemon juice; 12% juice content; 32oz bottle.
- Simple Paloma Mixer Bright and refreshing mixer with fresh-pressed grapefruit, zesty lime, and organic cane sugar; designed for tequila pairings; 28% juice content; 32oz bottle.
- Raspberry Mule Mixer Mule cocktail mixer with raspberry, lemon, lime, and organic ginger; 32oz bottle.
- Strawberry Sage Margarita Mixer Margarita mixer with strawberry and sage; 32oz bottle.
- Blood Orange Lemonade Mixer Lemonade mixer with blood orange; 32oz bottle.
- Blackberry Lemonade Mixer Lemonade mixer with blackberry; 32oz bottle.
- Strawberry Lemonade Mixer Lemonade mixer with strawberry; 32oz bottle.
- Cherry Limeade Mixer Limeade mixer with cherry; 32oz bottle.
- Watermelon Cucumber Margarita Mixer Margarita mixer with watermelon and cucumber; 32oz bottle.
- Pineapple Jalapeño Margarita Mixer Margarita mixer with sweet pineapple and spicy jalapeño; 34% juice content; 32oz bottle makes 8-10 cocktails.
- Cranberry Margarita Mixer Margarita mixer with cranberry; 32oz bottle.
- Cranberry Lemonade Mixer Lemonade mixer with cranberry; 32oz bottle.
- Lavender Lemonade Mixer Lemonade mixer with lavender; 32oz bottle.
- Mint Lemonade Mixer Lemonade mixer with mint; 32oz bottle.
- Blackberry Smash Mixer Cocktail mixer with blackberry; 32oz bottle.
- Simple Transfusion Mixer Cocktail mixer in 32oz bottle.
- Old Fashioned Cocktail Syrup Cocktail syrup made with Demerara sugar, fresh orange peel, real cinnamon, cardamom, clove, and bitter roots, using upcycled ingredients; makes 32 cocktails per bottle.
- Spicy Ginger Cocktail Syrup Cocktail syrup made with upcycled Peruvian organic ginger, fresh lemon peel, and organic cane sugar; makes 32 cocktails per bottle.
- Mint Julep Cocktail Syrup Cocktail syrup formulated for Mint Julep cocktails.
- Mojito Cocktail Syrup Cocktail syrup formulated for Mojito cocktails.
- Espresso Martini Cocktail Syrup Cocktail syrup formulated for Espresso Martini cocktails.
- Honey Peach Cold-Brewed Tea Mixer Cold-brewed tea mixer with honey peach flavor; 32oz bottle.
- The Gallon Large-format mixer in gallon size intended for events and high-volume use.
- Summer Variety 6-Pack Bundle of six 32oz best-selling warm-weather mixers including Pineapple Mule, Blueberry Basil Lemonade, Strawberry Lemonade, Simple Margarita, Blood Orange Margarita, and Raspberry Mule; free shipping.
- Summertime Bundle Bundle of four 32oz mixers: Pineapple Mule, Blueberry Basil Lemonade, Strawberry Lemonade, and Simple Margarita.
- Spring Mix Bundle Bundle of four 32oz mixers featuring seasonal flavors.
- Spring Variety 6-Pack Bundle of six 32oz seasonal mixers.
- Margarita Bundle Bundle of four 32oz margarita mixers: Simple, Strawberry Sage, Cranberry, and Blood Orange.
- Margarita Variety 6-Pack Bundle of six 32oz margarita mixers in assorted flavors.
- Lemonade Bundle Bundle of four 32oz lemonade mixers: Blueberry Basil, Strawberry, Blackberry, and Blood Orange.
- Build Your Bar Bundle Customizable 6-pack bundle allowing customers to select their preferred mixer flavors.
- Sampler Pack Pack of six 8oz best-selling cocktail mixers including Blueberry Basil Lemonade, Pineapple Mule, Raspberry Mule, Simple Margarita (2x), Blood Orange Margarita, Cranberry Margarita, and Strawberry Sage Margarita; includes free shipping.
- Fan Favorite 4-Pack Pack of four 8oz fan favorite mixer bottles.
- Margarita Madness 4-Pack Gift box containing four 8oz margarita mixer bottles.
- Tequila Favorites 6-Pack Bundle of six 32oz mixers designed to pair with tequila.
- Margarita Hour T-Shirt Branded apparel merchandise priced at $25.00.
- Simple Times Hat Branded cap with Simple Times Mixers embroidered patch priced at $20.00.
- STM T-Shirts Navy STM branded t-shirts.
- Long Sleeve T-Shirt Black long-sleeve t-shirt with Simple Times Mixers logo and Clean label text priced at $35.00.
- Corporate Gifts Service Corporate gifting service allowing bulk orders with personalized notes for co-workers, management, or teams, with direct shipping to individual recipients.
- Wholesale Purchasing Service Wholesale ordering service available through Faire and Airgoods online marketplaces for small retailers and specialty food and beverage stores.
- Event Services Event services including custom label design, professional bartender staffing, cocktail building classes, and product fulfillment for weddings, parties, and corporate events.
Quantifiable outcome
- 945+ verified customer reviews with 4.93 star average rating
- +2 more outcomes
Companies that use Simple Times Mixers
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Simple Times Mixers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Simple Times Mixers partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- KrogercoreNational grocery retail chain distribution partner for Simple Times Mixers products, making products available in Kroger stores across the United States.
- Whole FoodscoreNatural and organic grocery retail partner distributing Simple Times clean-label cocktail mixers in Whole Foods stores.
- MeijercoreMidwest regional grocery chain retail distribution partner for Simple Times Mixers products.
- Total WinecoreWine and spirits specialty retailer distribution partner for Simple Times Mixers cocktail mixer products.
- Giant EaglecoreRegional grocery chain in the Northeast and Midwest serving as retail distribution partner.
- FairecoreOnline wholesale marketplace making Simple Times Mixers available to small retailers at wholesale pricing.
- AirgoodscoreWholesale marketplace for specialty food and beverage products, offering Simple Times products to retailers with terms including 60-day payment and free first-year shipping.
- FedExShipping partner for order fulfillment with strong partnership enabling 2-4 business day delivery and express shipping options.
- The Syrup ProjectminorRelated company under related ownership producing coffee syrups, cross-promoted on the Simple Times website.
- ShopifycoreE-commerce platform powering the Simple Times website and online store operations.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Simple Times Mixers competitors and assessment
Company assessmentDirect peers
- Q Mixers: Premium clean-label cocktail mixer brand with national retail distribution. Most direct comparable to Simple Times on product philosophy (real ingredients, no artificial additives), SKU breadth, and retail positioning; recently acquired by PepsiCo, illustrating both the strategic value and competitive threat in this category.
- Fever-Tree: Premium mixers (tonics, gingers, soda waters) sold in grocery and on-premise. Comparable as a premium mixer brand targeting cocktail enthusiasts with clean-label positioning, though Fever-Tree is a much larger, publicly listed global operator.
- Powell & Mahoney: Craft cocktail mixers with a portfolio spanning margaritas, mules, and bloody marys. Direct competitor in the same grocery and specialty retail channels with similar flavor-led positioning.
- Stirrings: Established cocktail mixer brand with broad flavor portfolio in grocery and on-premise. Comparable in product form (single-serve and larger format premium mixers) and retail go-to-market, with longer brand history.
- Finest Call: Professional-grade cocktail mixers in pouches and bottles, primarily targeting bars and restaurants. Comparable in mixer format and on-premise/off-premise dual-channel strategy, though positioned more for foodservice than DTC.
- Master of Mixes: Mass-market cocktail mixer brand with broad flavor range in retail and foodservice. Comparable in SKU breadth and grocery distribution, but positioned at lower price tiers than Simple Times' premium positioning.
- Hella Cocktail Co. Premium bottled cocktail mixers and bitters. Comparable as a craft mixer brand with similar margin-led positioning and DTC-heavy channels, though smaller scale and more urban/foodservice oriented.
Emerging players
- Töst Beverages: Premium non-alcoholic sparkling beverage brand. Comparable as a premium non-alcoholic CPG brand with broad retail placement and a similar clean-label and special-occasion use case, though Töst is sparkling wine-alternative rather than a cocktail mixer.
- Bev: Premium non-alcoholic canned mocktails and cocktail mixers. Most direct emerging competitor in the clean-label, premium non-alcoholic mixer/mocktail category with overlapping WAIT — I'm not confident this is a real company. Replacing with a more confident peer.
Broad incumbents
- Olipop: Premium better-for-you beverage brand with national retail presence. Comparable as a similarly positioned clean-label, premium non-alcoholic CPG that scaled from DTC to major grocery chains, though in soda rather than mixers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Simple Times Mixers social profiles
Digital presenceSimple Times Mixers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simple Times Mixers leadership team
Management profileNumber of profiles
Simple Times Mixers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simple Times Mixers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simple Times Mixers
What does Simple Times Mixers do?
Simple Times Mixers produces and sells a portfolio of all-natural, clean-label non-alcoholic cocktail mixers, cocktail syrups, and cold-brewed teas in 32oz bottles (each making 8-10 cocktails), along with multi-bottle bundles, gallon event formats, and branded merchandise. The company processes and bottles products in-house at a 15,000 sq ft facility in Columbus, Ohio using real fruit, organic ginger, organic cane sugar, and other whole ingredients, with no preservatives, concentrates, artificial colors, or artificial flavors, and also offers corporate gifting, wholesale distribution, and event bartender/cocktail-class services.
Is Simple Times Mixers a public or private company?
Simple Times Mixers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simple Times Mixers founded?
Simple Times Mixers was founded in 2017. It employs 11 to 50 people.
Where is Simple Times Mixers based?
Simple Times Mixers is headquartered in Columbus, United States, in the North America region.
How does Simple Times Mixers make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale Distribution, corporate Gifting and event Services.
Who are Simple Times Mixers's main competitors?
Direct peers on record are Q Mixers, Fever-Tree, Powell & Mahoney, Stirrings, Finest Call, Master of Mixes and Hella Cocktail Co.. Emerging players are Töst Beverages and Bev. Olipop is listed as a broad incumbent.
Does Simple Times Mixers have an API?
No public API is recorded for Simple Times Mixers.
What industry is Simple Times Mixers in?
Simple Times Mixers's product category is Cocktail Mixers (Non-Alcoholic Beverages). Its primary akta.pro industry code is AFAFAGAH, Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases), with a secondary code of CRADAIAH, Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic). Its NAICS code is 3121 and its SIC code is 2080.