What Eastbridge does

Eastbridge is a London-headquartered, privately held online sports betting brokerage founded in 2014 that intermediates between professional bettors, quants, syndicates, and bookmakers worldwide. Its core function is to provide clients with access to Asian handicap and other betting markets at high liquidity and competitive prices, often through accounts at multiple underlying bookmakers and exchanges including Pinnacle, SingBet, SBOBET, Betfair, Matchbook, and BETDAQ.

The product portfolio spans several distribution layers: a Skype-based bespoke trading desk for direct bet placement; an exclusive partnership with the VOdds aggregation platform offering a single-wallet, low-spread interface; the Odds4Sports trading platform with API access and professional tooling such as working orders, position management, and charting; direct betting accounts with partner bookmakers; and a proprietary UNITY sports betting API that aggregates ten liquidity sources for quantitative and high-frequency trading strategies. Underlying technology is proprietary trading software plus aggregated APIs, with payment processing supporting Skrill, Neteller, ecoPayz, Jeton, bank wire, Bitcoin, and Tether.

Eastbridge monetizes primarily through transaction fees, spreads, or commissions on bets routed through its brokerage network, supplemented by revenue from quants on profit-share arrangements. Go-to-market is sales-led and relationship-driven — clients reach the firm via contact form, Skype, or email and are onboarded through personal account managers, with no publicly disclosed pricing tiers. There is no disclosed revenue, no disclosed funding history, and no disclosed institutional investors in the source material, though the Russian-language terms reference 'Ole Group International' as the entity providing international access, suggesting an affiliated corporate structure.

Name

Eastbridge

Legal name

Eastbridge

Website

https://eastbridge-sb.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Eastbridge is a London-based private sports betting brokerage that intermediates between professional bettors, quants, syndicates, and bookmakers, providing aggregated access to Asian handicap markets and partner bookmakers through Skype trading, VOdds, Odds4Sports, and a proprietary UNITY API.

Ownership category

akta.pro rank

Product category

Sports Betting Brokerage

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Odds, Trading & Risk Management Services (MPAEACAD)

akta.pro secondary industries

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB), Payments, Wallets & Cashiering for Sports Betting (MPAEACAG), Exchange Odds, Pricing, Trading Tools & APIs (MPAEAIAG)

Keywords

• Sports betting brokerage
• Asian handicap betting
• Betting API integration
• Professional betting services
• Aggregated betting liquidity

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Betting Brokerage Services: Eastbridge acts as an intermediary/broker for sports betting, providing access to Asian handicap markets and multiple bookmakers with competitive pricing and high liquidity. Revenue appears to be generated through transaction fees, spreads, or commissions on bets placed through their network.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Eastbridge is a bespoke sports betting brokerage that provides professional bettors, quants, syndicates, and bookmakers with access to Asian handicap markets and aggregated liquidity from multiple bookmakers and exchanges. Clients can place bets through a Skype-based trading desk, the VOdds and Odds4Sports platforms, direct bookmaker accounts, or the proprietary UNITY-powered betting API, with personal account managers and multi-currency payment processing.

Product overview

Eastbridge operates as a bespoke sports betting brokerage offering a portfolio of interconnected products and services designed for professional bettors, quants, and syndicates. The core offering is the Eastbridge Sports Betting Brokerage platform, which provides access to Asian handicap betting markets with unrivalled liquidity. This core platform is supplemented by multiple access channels: Skype Betting for direct trade execution via Skype, VOdds as a cutting-edge aggregation platform with single-wallet functionality, and Odds4Sports as an API-enabled trading platform for automated strategies. Clients can also obtain individual betting accounts with major bookmakers. The Sports Betting API (UNITY) offers quant-focused access with high-frequency trading capabilities, aggregated data from major betting exchanges, and proprietary trading software. Payment processing integrates multiple cryptocurrency and e-wallet solutions. Together, these products provide a comprehensive suite from manual betting execution to fully automated quantitative trading strategies.

Differentiator

Problem solved

Functional benefit

Brands

• VOdds: Cutting-edge sports betting platform for which Eastbridge is an exclusive partner providing client accounts.
• Odds4Sports
• UNITY

Products and services

• Eastbridge Sports Betting Brokerage Bespoke sports betting brokerage service providing betting professionals, quants, syndicates, and bookmakers with access to Asian handicap betting markets, huge liquidity at competitive prices, personal account managers, and fast secure payment processing.
• Skype Betting Bespoke Skype-based sports betting service enabling clients to bet on Football, Tennis, NBA, NFL, MLB, NHL and more through one account at desired limits without risk of account restrictions.
• VOdds Betting Platform Cutting-edge betting platform providing clients with access to multiple books from a single online interface with aggregated liquidity, top prices, low spreads, and single wallet solution for transaction management.
• Odds4Sports Trading Platform Innovative sports trading platform allowing users to place bets on top bookmakers and betting exchanges from a single account with API access for automated strategies and professional trading tools including working orders, position management, and charting.
• Betting Accounts Individual betting accounts provided through extensive network of contacts with world's largest and most respected bookmakers including Pinnacle and SingBet.
• Sports Betting API (UNITY) Fast sports betting API for quantitative analysts enabling high frequency trading through proprietary UNITY software or custom platform integration, with aggregated data from major betting exchanges and bookmakers.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• VOddscoreTechnology or IntegrationEastbridge is exclusive partner with VOdds, providing client accounts for their cutting-edge betting platform. VOdds is described as the latest option in bet brokerage platforms, allowing users to bet with numerous books from one interface with aggregated liquidity, huge limits, top prices and low spreads. VOdds will soon include market trading tools similar to stock trading applications.
• Odds4SportscoreTechnology or IntegrationOdds4Sports is an innovative sports trading platform integrated with Eastbridge services. Allows betting on world's top bookmakers and betting exchanges from single account with API for automatic strategies. Aggregated API includes Betfair, Matchbook, BETDAQ, SBOBET, Pinnacle, MaxBet, ISN, SingBet providing high liquidity and competitive prices.
• PinnaclecoreTechnology or IntegrationPinnacle is a major bookmaker integrated into Eastbridge's network. Available through betting accounts and included in aggregated APIs (Odds4Sports and sports betting API). Known for high limits and competitive odds.
• BetfaircoreTechnology or IntegrationBetfair betting exchange included in aggregated APIs. Available for automated strategies through Odds4Sports platform and sports betting API. Provides exchange liquidity for football and other sports markets.
• SingBetcoreTechnology or IntegrationSingBet is a major bookmaker partner providing accounts through Eastbridge's network. Included in aggregated APIs and available for direct betting accounts.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Matchbook: Matchbook is a betting exchange integrated into Eastbridge's aggregated API. It competes with Betfair as a commission-based betting exchange and serves pro bettors directly, so it sits both as a partner liquidity venue and a competing order destination.
• SoftSwiss Sportsbook Platform: SoftSwiss is an iGaming platform/software provider offering turnkey sportsbook and casino solutions to operators. As a broad platform incumbent it competes for the same B2B sportsbook ecosystem that Eastbridge's broker clients source liquidity from, and represents an alternative infrastructure pathway for the broker model.
• Betfair Exchange: Betfair is the largest sports betting exchange and is integrated into Eastbridge's aggregated API. As a broad incumbent, it offers a venue where Eastbridge's pro bettor customers can also place bets directly, representing both a partner liquidity source and an alternative that competes for order flow.
• Pinnacle Sports: Pinnacle is a tier-1 sharp bookmaker known for high limits, low margins, and welcoming winners — Eastbridge lists it as both an integrated API partner and direct account source. It is the upstream liquidity anchor whose acceptance of sharp action underpins much of broker economics in the space.

Emerging players

• Hub88: Hub88 is an aggregator platform that distributes casino and sportsbook content to operators via a single integration, analogous in spirit to Eastbridge's multi-book aggregation model. It is an emerging enabling layer with partial overlap on the sports betting aggregation thesis.
• VOdds: VOdds is a sports betting aggregator platform that pools liquidity from multiple bookmakers and exchanges behind a single wallet/interface. It is named as Eastbridge's 'exclusive partner' but also serves non-Eastbridge clients, making it both a partner and a partial competitor in the pro-bettor aggregation space.
• PriceLogic: PriceLogic provides sportsbook odds comparison and price-tracking feeds used by professional bettors and syndicates, overlapping with Eastbridge's value proposition of helping clients find and act on best-available prices across books.

Direct peers

• Orana: Orana is a sports betting broker that aggregates liquidity from sharp bookmakers and exchanges, offering winners managed accounts and API access. It targets the same professional bettor / quant customer with multi-book aggregation, much like Eastbridge's VOdds and Odds4Sports channels.
• BetInAsia: BetInAsia is a sports betting brokerage serving professional bettors with aggregated access to Asian bookmakers, betting exchanges and sharps/soft books. It is the closest direct competitor to Eastbridge in terms of customer base (winners/quants/syndicates), Asian handicap focus, and brokerage model.
• AsianConnect: AsianConnect provides pro bettors with access to multiple Asian bookmakers through a single account/brokerage relationship, including SBO, IBC/Maxbet, and others. Its product, customer segment, and Asian handicap focus directly overlap with Eastbridge's intermediary offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/eastbridge_sb
• LinkedInlinkedin.com/company/eastbridge

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastbridge