Adrenalina Tours

What Adrenalina Tours does

Adrenalina Tours is a privately held, owner-operated tour operator headquartered in Quetzaltenango, Guatemala, founded in 1997. The company sells guided tours, adventure activities, cultural experiences, multi-day hikes, and shuttle/transportation services across Guatemala and into Belize, Honduras, El Salvador, and southern Mexico, primarily serving international backpackers and independent mid-market adventure travelers. Its core product portfolio is organized around four pillars: collective and private shuttle routes connecting 15+ origin hubs; day tours and adventure activities (canopy, ATV, cooking, coffee, chocolate, birdwatching, volcano hikes); multi-day hiking expeditions and adventure packages (Acatenango volcano, El Mirador helicopter flights, Tikal); and curated mini-packages that combine transport, accommodation, and activities (e.g., 3-day Semuc Champey at $199, 3-day Antigua at $99). Revenue is generated through one-time per-booking payments collected at the point of sale on its WooCommerce-powered e-commerce website, supplemented by gift card sales ($25, $50, $100 denominations). GTM is direct-to-consumer, with WhatsApp (+502 5308 5106) handling custom and group inquiries and the owner Patrick personally arranging larger itineraries. Pricing varies by route, duration, and group size, with nationality-based discounting on selected adventure activities (e.g., Canopy tour $50 international vs. $40 nationals).

The company's operating model relies on a distributed partnership ecosystem rather than wholly-owned assets: shuttle services are operated 'in association with other tour operators,' while differentiated experiences are sourced via strategic partnerships with Hostal El Nawal (Lanquin), Defensores de la Naturaleza NGO (Bocas de Polochic wildlife refuge), Finca Filadelfia (coffee/birdwatching), and Green Belly Avocado Plantations. Marketing is conducted through the company website, TripAdvisor presence, social sharing buttons, an external WordPress blog (experiencesguatemala.wordpress.com), and word-of-mouth referrals. The business has 11-50 employees, no external funding, no M&A activity, no patents, and operates exclusively on standard e-commerce infrastructure without proprietary technology or AI capabilities.

Name

Adrenalina Tours

Legal name

Adrenalina Tours

Website

https://adrenalinatours.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Adrenalina Tours is a privately held Guatemalan tour operator based in Quetzaltenango that sells guided tours, adventure activities, multi-day hikes, and shuttle/transport services across Guatemala, Belize, Honduras, El Salvador, and Mexico, serving international backpackers and independent adventure travelers via direct online booking.

Ownership category

akta.pro rank

Product category

Adventure Tour Operator Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation (487)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Transportation Services (4700)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industries

Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA), Off-Road & Overland Adventure Tour Operators (4x4, ATV/UTV) (THAAADAF), Escorted Coach & Bus Package Tour Operators (THAKADAA)

Keywords

• Guided adventure tours
• Shuttle transportation services
• Cultural travel experiences
• Volcano hiking treks
• Central america tourism

Headquarters

HQ city

Quetzaltenango

HQ country

Guatemala

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Tour and Activity Bookings: Direct sales of guided tours, adventure activities, and cultural experiences across Guatemala and Central America. Revenue collected at point of booking through the website e-commerce platform. Tours include entrance fees, transportation, and guide services as included components.
2. Shuttle/Transport Services: Collective and private shuttle services connecting major destinations in Guatemala and extending to Belize, Honduras, El Salvador, and Mexico. Pricing varies by distance and service type (collective vs private).
3. Gift Cards: Prepaid gift certificates available in denominations of $25, $50, and $100, redeemable for any product on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Adrenalina Tours is a Central American tour operator that sells collective and private shuttle transportation, guided cultural and historical tours, multi-day volcano and nature hikes, adventure activities such as canopy zip-lining, ATV and horseback riding, curated mini-packages, and cultural experiences across Guatemala, Belize, El Salvador, Honduras, and Mexico. All services are bookable online through its WooCommerce-based website.

Product overview

Adrenalina Tours is a Central American tour operator offering a comprehensive portfolio of travel services centered around Guatemala and neighboring countries (Belize, El Salvador, Honduras, Mexico). The core offering consists of shuttle/transportation services (collective shuttles and private transport), guided tours (cultural, historical, nature-based), adventure activities (hiking, canopy, ATV, horseback), and curated itineraries/mini-packages. The company also offers specialty cultural experiences including coffee tours, chocolate workshops, cooking classes, and indigenous village tours. Additional services include gift cards, local flight arrangements, and custom itinerary planning. All products are bookable through their WooCommerce-powered website.

Differentiator

Problem solved

Functional benefit

Products and services

• Shuttle/Transportation Services Collective shuttle services connecting major cities and tourist destinations across Guatemala, Belize, El Salvador, Honduras, and Mexico, including airport transfers, inter-city routes, and cross-border transportation for individual travelers and backpackers.
• Guided Tours Expert-led cultural, historical, and natural tours in Guatemala City, Antigua, Tikal, Lake Atitlan, Rio Dulce, Copan, Quetzaltenango, and other destinations, designed for international visitors.
• Hikes and Treks Adventure hiking experiences including Acatenango volcano 1-day and 2-day overnight hikes (with 4x4 vehicle option), plus treks in Quetzaltenango, Antigua, Lake Atitlan, Huehuetenango, San Marcos, and Peten.
• Adventure Activities Adventure activities including canopy/zip-line tours (Forest Express, Forest Trail, Canyon Express), ATV mountain tours, horseback riding via Ravenscroft Stables, motorcycle village tours, and Pacaya Volcano collective hikes.
• Mini Packages Pre-planned multi-day itineraries combining transportation, accommodation, and activities, such as the Semuc Champey 3-day package ($199 USD) and Antigua Guatemala 3-day package ($99 USD).
• Curated Itineraries Curated themed itineraries including the Gastronomic Tour Guatemala, Maya Moon Trip, and Bird Watching at Estacion Biologica Las Guacamayas, plus custom itinerary planning.
• Cultural Experiences Cultural immersion activities including coffee tours (de La Gente, Finca Filadelfia), chocolate workshops, avocado plantation tours, cooking classes, indigenous village tours, jade factory visits, and textile cooperative market visits.
• Private Transport Private vehicle services with dedicated drivers for customized transportation needs, providing more flexibility than collective shuttle options.
• Local Flights Domestic flight arrangements within Guatemala, including connections to Flores/Peten for Tikal visits and other regional destinations.
• Gift Cards Prepaid tourism gift certificates in $25, $50, and $100 denominations, redeemable for any product or service on the website.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Hostal El NawalcoreStrategic or Co-development PartnerStrategic partnership with Hostal El Nawal in Lanquin for the Semuc Champey mini-package. The 3-day package includes overnight accommodation at Hostal El Nawal with dinner included, and the service is described as being done 'in association with other tour operators.'
• Defensores de la Naturaleza (Defense of Nature NGO)coreStrategic or Co-development PartnerCollaboration with Defensores de la Naturaleza NGO and local community Chapin Abajo for Bocas de Polochic wildlife refuge tours. The partnership enables community tourism experiences in the wetland area, providing birdwatching and wildlife viewing opportunities while supporting local conservation efforts.
• Family and Green Belly Avocado PlantationsminorStrategic or Co-development PartnerPartnership with Family and Green Belly Avocado Plantations to offer the first Avocado Tour in Guatemala. The plantation, with 16 years of avocado business experience, opens its farm to the public for educational tours and guacamole preparation experiences.
• Finca FiladelfiaminorStrategic or Co-development PartnerPartnership with Finca Filadelfia coffee plantation for birdwatching tours and coffee tours. Tours visit the 'Old Genuine' farm for coffee tasting, with tours running Monday to Saturday from 9:00 AM to 4:00 PM.
• Community Tourism OperatorscoreChannel Partner/ Reseller/ DistributorMultiple references indicate the service is 'done in association with other tour operators.' This includes shuttle service coordination where Adrenalina arranges tickets and coordinates with other operators for routes like Coban/Lanquin. The company acknowledges that other agencies also sell tickets on the same shuttle routes.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Intrepid Travel: Large adventure-focused tour operator offering Central America itineraries with similar hiking, cultural, and active components. Comparable customer base of independent international travelers seeking authentic, multi-country experiences.
• Exodus Travels: Established small-group adventure operator with Latin America portfolio including hiking-focused itineraries in Guatemala and Central America. Comparable multi-day walking, cultural, and adventure product mix.

Direct peers

• G Adventures: Global adventure tour operator running small-group trips across the Americas including Guatemala. Directly comparable business model (multi-day guided tours, adventure activities, shuttle/transport bundled into itineraries) and target backpacker/independent traveler segment.
• Los Elementos Adventure: Lake Atitlan-based Guatemala adventure operator offering kayak, paddleboard, and hiking tours to the same international backpacker audience. Competes directly on water and trekking experiences around Atitlan and the Guatemalan highlands.
• Old Town Outfitters: Antigua Guatemala adventure outfitter offering Acatenango and Pacaya volcano hikes, ATV tours, and shuttles. Competes head-to-head on the core adventure activities (volcano climbs, 4x4 tours) that anchor Adrenalina's product line.
• Quetzaltrekkers: Quetzaltenango-based Guatemalan NGO tour operator known for multi-day volcano hikes and trekking routes overlapping Adrenalina's Xela-area hike offerings. Targets the same backpacker crowd in the same Western Highlands base.
• Maya World Tours: Guatemala tour operator offering Tikal, Lake Atitlan, and Antigua packages to international visitors. Overlaps on cultural-tour, archaeological site, and shuttle services out of Flores/Peten.

Regional players

• Faro Mundo Travel: Mexico-based tour operator for Central America itineraries shuttling travelers from San Cristobal/Palenque into Guatemala. Comparable shuttle + tour package model in the cross-border leg Adrenalina also operates.

Emerging players

• Turquoise Wings Avitours: Specialized birdwatching tour operator in Guatemala (including Estacion Biologica Las Guacamayas, which Adrenalina also offers). Same niche birding audience and overlapping Central American destinations with more focus on twitchers.
• Wanderbus USA: Hop-on hop-off shuttle tour concept operating across Central America with overlapping routes to Tikal, Atitlan, and Antigua. Represents the emerging threat/opportunity of route-based bus tourism that could complement or compete with Adrenalina's collective shuttle network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hotelesdeguate
• Facebookfacebook.com/adrenalina.tours
• LinkedInlinkedin.com/company/adrenalina-tours

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adrenalina Tours