Old Town Outfitters

Name

Old Town Outfitters

Legal name

Old Town Outfitters

Website

https://adventureguatemala.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Adventure Tourism Services

NAICS

Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation, Other (487990)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Multi-Activity Adventure Tour Operators (Mixed itineraries) (THAAADAJ)

akta.pro secondary industries

Hiking, Trekking & Backpacking Tour Operators (THAAADAA), Off-Road & Overland Adventure Tour Operators (4x4, ATV/UTV) (THAAADAF), Whitewater Rafting, Kayaking & Canoeing Outfitters (THAAADAB), Adventure & Expedition Travel Agencies (THAKAFAB)

Keywords

• Adventure tour services
• Mountain biking tours
• Volcano hiking tours
• Outdoor equipment rental
• Cultural tourism experiences

Headquarters

HQ city

Antigua, Sacatepequez

HQ country

Guatemala

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Adventure Tour Operations: OTO generates primary revenue through guiding and operating adventure tours including volcano hikes, mountain biking, kayaking, trekking, cultural tours, and multi-sport adventures. Tours are priced per person using a tiered structure based on group size. Additional revenue comes from optional add-ons like porter services.
2. Equipment Rentals: OTO rents Kona mountain bikes, helmets, and gear to tour participants. They also offer Travesia branded bikepacking bags for sale or rental.
3. Retail Gear Sales: OTO operates a retail shop in Antigua selling outdoor gear from brands including Patagonia, The North Face, Osprey, and Petzl. The shop also serves as the departure point for tours.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Old Town Outfitters is an adventure tour operator that designs and leads guided outdoor experiences across Guatemala, including volcano hikes, mountain biking tours, multi-sport itineraries, kayaking, whitewater rafting, trekking, and cultural excursions. The company also operates a retail shop selling branded outdoor gear and rents equipment such as bikes and bikepacking bags to support independent travelers.

Product overview

Old Town Outfitters is a full-service adventure tour operator and destination management company offering a portfolio of guided outdoor experiences in Guatemala. The core offering centers on activity-based tour categories including Volcano Tours (hiking Acatenango and Pacaya), Mountain Biking Tours (with exclusive access to private reserves like El Zur), Trekking/Hiking Tours, Kayaking Tours, Glamping Experiences, Multi-Sport Adventures, Cultural Tours, Bikepacking, 4x4/Off-Roading, Rock Climbing, Whitewater Rafting, and Camping Trips. The company operates on a modular service model where customers can book individual featured tours (such as the Acatenango Volcano Overnight Hike, Lake Atitlán Pedal & Paddle, or El Zur Mountain Bike Tour) or commission Custom Guatemala Tours for tailored itineraries. Add-on products include Travesia-brand bikepacking gear. All tours include professional local bilingual guides, transportation, gear provision, and park fees, with tiered pricing based on group size.

Differentiator

Problem solved

Functional benefit

Products and services

• Volcano Day Hikes Guided day hikes up active and dormant volcanoes (including Pacaya and Agua), aimed at adventure tourists visiting Guatemala who want a single-day, professionally led summit experience with transport and guide support.
• Acatenango Volcano Overnight Hike An overnight guided trek up Acatenango volcano, designed for adventure travelers seeking a multi-day summit experience with camping, meals, and bilingual guide support.
• Mountain Bike Tours Guided mountain biking tours (including El Zur and Vuelta Norte e-bike rides) using the company's Kona bike fleet on local trails, aimed at cyclists visiting Antigua who want a professionally led ride with bike, helmet, and guide provided.
• 2-Day Lake Atitlán Pedal & Paddle A two-day guided multi-sport itinerary combining mountain biking and kayaking around Lake Atitlán, targeted at active travelers wanting a structured lake-region adventure with meals and lodging arranged.
• Trekking and Hiking Tours Guided trekking tours through Guatemala's highlands and rural landscapes, designed for travelers seeking multi-day hiking experiences with logistics, guides, and accommodations handled.
• Kayaking Tours Guided kayaking tours on Guatemalan lakes (notably Lake Atitlán), aimed at water sports enthusiasts visiting the country who want equipment, instruction, and a lead guide provided.
• Whitewater Rafting Guided whitewater rafting trips on Guatemalan rivers, targeted at thrill-seeking travelers wanting professionally managed river runs with safety equipment and trained guides.
• Bikepacking Tours Multi-day guided bikepacking trips across Guatemala using the company's Travesia bikepacking bag system, designed for experienced cyclists wanting supported, gear-included overland rides.
• Rock Climbing Tours Guided rock climbing experiences on Guatemalan crags, intended for visiting climbers who want routes, gear, and instruction provided by experienced local guides.
• Glamping Experiences Overnight glamping packages integrated with adventure tours, targeting travelers who want a comfortable outdoor lodging experience combined with guided activities.
• Camping Trips Guided overnight camping trips in support of volcano and trekking tours, aimed at adventure tourists who want tents, meals, and campsites pre-arranged by the operator.
• Cultural Tours Guided cultural excursions introducing visitors to Guatemalan heritage sites, villages, and traditions, designed for travelers seeking cultural context alongside their outdoor activities.
• 4x4 Off-Roading Tours Guided 4x4 off-road driving tours through Guatemala's volcanic and highland terrain, targeted at visitors wanting a motorized adventure experience with a driver-guide and vehicle supplied.
• Custom Guatemala Tours Bespoke itinerary planning service that builds private, customized Guatemala tours for individuals, couples, families, and small groups based on their preferred activities, dates, and difficulty level.
• Outdoor Gear Retail Shop Retail store in Antigua, Guatemala selling curated outdoor gear, apparel, and branded merchandise to travelers and locals preparing for adventure activities.
• Bike and Bikepacking Equipment Rental Rental service providing Kona mountain bikes and Travesia bikepacking bags to independent travelers and tour participants who need gear for self-guided or company-guided rides in Guatemala.

Quantifiable outcome

• Guides have led tours for over 25 years
• +1 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• El Zur Private Reserve LandownerscoreStrategic or Co-development PartnerOTO partnered with friends who own a large portion of Volcan de Agua to develop and exclusively access the El Zur mountain bike trail network. This private reserve features over 25 km of purpose-built singletrack and OTO has exclusive access to this trail.
• Casa del Mundo HotelminorStrategic or Co-development PartnerPreferred hotel partner for Lake Atitlan multi-sport tours. OTO guests stay at this cliffside hotel accessible only by boat. The partnership provides accommodation integration for OTO's multi-day Lake Atitlan tours.
• La Soledad Community GuidescoreStrategic or Co-development PartnerLocal guide association in La Soledad village at the base of Acatenango. Guides from this community provide hiking services on OTO's Acatenango tours. Porter services also sourced from this community.
• Kona BicyclescoreTechnology or IntegrationOTO maintains a fleet of Kona mountain bikes (hardtails and full suspension models) for rental to tour participants. Bikes are regularly maintained and updated.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mountain Travel Sobek: Pioneer adventure travel company offering trekking, hiking, and cultural expeditions worldwide including Central America. Comparable in heritage (founded 1969), boutique positioning, and trip categories such as volcano hikes and multi-sport adventures.
• Adventure Life: Boutique adventure travel company offering customized and small-group trips across Latin America, including Guatemala-focused itineraries. Closely comparable in size, custom-itinerary model, and destination focus to OTO.
• Los Elementos Adventure Center: Lake Atitlan-based Guatemalan adventure outfitter offering kayaking, hiking, and water-based multi-sport tours. Directly comparable to OTO's Lake Atitlan Pedal & Paddle and kayak offerings on the same lake.
• Quetzaltrekkers: Locally based Guatemalan trekking and adventure operator known for volcano hikes (Acatenango, Pacaya) and community-supported tourism. Most direct geographic comp to OTO, with overlapping volcano hiking product though a nonprofit funding model.

Regional players

• Natural Habitat Adventures: High-end nature and adventure travel company with a strong Latin America portfolio. Comparable premium positioning and focus on small-group, expert-led expeditions rather than mass tourism.

Broad incumbents

• Exodus Travels: UK-based adventure tour operator with a global portfolio of small-group active trips including Central America. Overlaps on volcano hiking, trekking, and cultural itineraries but serves mainly European clients.
• Intrepid Travel: Large global adventure tour operator offering small-group active tours across the Americas, including Guatemala. Overlaps with OTO on adventure and cultural itineraries but operates at vastly greater scale across many destinations.
• Backroads: Premium active travel company specializing in biking, hiking, and multi-sport trips worldwide. Closely comparable to OTO's multi-sport itineraries (e.g., Pedal & Paddle) and mountain biking focus, but operates at a much larger scale.
• G Adventures: Global adventure and small-group tour operator with active travel itineraries throughout Central America. Competes for the same international adventure tourist segment but offers broader geographic coverage and stronger B2B agent distribution.
• REI Adventures: Adventure travel arm of outdoor retailer REI Co-op, offering guided adventure trips worldwide including hiking and biking in Central America. Comparable core activities (volcano hiking, mountain biking) and shared customer base of outdoor enthusiasts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDZshLQkpi8LjQaO35ISV9w
• Facebookfacebook.com/OldTownOutfittersGT
• Instagraminstagram.com/oldtownoutfitters
• LinkedInlinkedin.com/company/old-town-outfitters

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Town Outfitters