Minimob

What Minimob does

Minimob is a Singapore-headquartered private mobile advertising and monetization platform that has been operating for more than 15 years. The company operates a full-stack, in-house-built programmatic and performance ad platform serving two primary sides: mobile app advertisers seeking user acquisition at zero upfront cost, and mobile app publishers seeking monetization through CPI, CPE, and CPA campaigns. Revenue is generated through performance-based pricing (advertisers pay only for post-install engagement events, with zero payout on installs, impressions, or clicks), traditional programmatic CPM/CPC spending, and a white-label solution that allows partners to operate their own branded advertising networks using Minimob's technology stack. The company reports a presence across 15 cities globally with dedicated regional account managers and 24/7 online coverage.

The platform's technical foundation centers on a proprietary PIE-based machine learning algorithm for continuous optimization of engagement-event bidding, post-install event tracking with real-time reporting, cloud-hosted infrastructure with 99.9% uptime, and compliance with industry video ad standards (VAST, MRAID). The product suite is structured into three core offerings: the User Friendly Platform (a 100% self-serve programmatic interface), the White Label Solution (partner-branded ad networks under Minimob infrastructure), and Full Stack Support (managed services and cloud scaling). API and S2S integration capabilities extend the platform's reach beyond the hosted dashboard into partner systems.

The go-to-market is hybrid: a self-serve product-led motion targets long-tail advertisers and publishers, while a managed-service motion with free expert consultation serves larger advertisers needing campaign planning support. White-label partnerships represent a third channel that leverages third-party brands for distribution. The company reports 1,000+ platform partners but discloses no named anchor customers, no funding history, and no revenue figures. Ownership structure is undisclosed, and the legal entity is registered as Minimob PTE LTD in Singapore, with the use policy referencing "Minimob, Inc." which may indicate US operations.

Name

Minimob

Legal name

Minimob PTE LTD

Website

https://minimob.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Minimob is a Singapore-headquartered mobile ad-tech platform offering programmatic and performance-based user acquisition for app advertisers and monetization for app publishers, with a white-label solution, across 15 cities globally.

Ownership category

akta.pro rank

Product category

Mobile Advertising Platform

NAICS

Media Buying Agencies (54183), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

akta.pro secondary industries

Performance Marketing Automation & Bid Management Services (MPAAACAM), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Mobile advertising platform
• User acquisition
• Performance marketing
• Ad monetization
• Programmatic advertising

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Performance-Based Advertising (CPI/CPE/CPA): Charges advertisers based on post-install engagement events rather than just installs, clicks or impressions. Zero payouts on install, impression, or click for advertisers, paying only for user engagement.
2. Programmatic Advertising (CPM/CPC): Campaigns promoted programmatically on CPM/CPC basis offering maximum traffic volumes at no risk to advertisers.
3. Hybrid Engagement Payouts: Combines multiple pricing models allowing flexible engagement payouts that can be adjusted in real-time based on performance, user behavior and campaign volumes.
4. Publisher Monetization: Publishers monetize traffic through custom offers from advertisers on CPI/CPE and post-install event basis, with highest revenue share for campaigns plus sign-up bonus.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Minimob operates a full-stack, in-house built mobile advertising and monetization platform that enables app advertisers to acquire high-value users via performance-based (CPI/CPE/CPA) and programmatic (CPM/CPC) campaigns, while allowing app publishers to monetize their traffic inventory. The platform combines a self-serve dashboard, white-label network infrastructure, and proprietary PIE-based machine learning algorithms for continuous campaign optimization, supported by post-install event tracking and VAST/MRAID-compliant video ad delivery.

Product overview

Minimob is a global, full-stack mobile advertising and monetization platform built entirely in-house. The platform consists of three core offerings: the User Friendly Platform (a 100% self-served, programmatic solution with video ad delivery capabilities compliant with VAST and MRAID standards), the White Label Solution (enabling partners to establish and manage their own advertising networks), and Full Stack Support (cloud-hosted infrastructure with professional backing and 99.9% uptime). The platform serves both advertisers seeking user acquisition and publishers seeking traffic monetization, providing tools for campaign management, real-time analytics, and post-install event optimization through a proprietary algorithm.

Differentiator

Problem solved

Functional benefit

Products and services

• User Friendly Platform A 100% self-served, full-stack programmatic advertising platform built in-house, featuring video ad delivery with industry-standard VAST and MRAID certifications and compliance with major ad exchanges and SSPs. Targeted at advertisers and publishers who want to manage their own campaigns through a single dashboard.
• White Label Solution A white label service enabling partners to set up, operate, and manage their own advertising network from a single dashboard with tools for creatives, offers, affiliates, and publishers. Designed for companies that want to launch a branded mobile advertising network without building the underlying technology.
• Full Stack Support Cloud-hosted advertising platform offering professional support, real-time targeting capabilities, and a 99.9% uptime guarantee with infinite scalability for transaction ramping. Targeted at clients needing reliable, enterprise-grade infrastructure for their mobile advertising and monetization activities.

Quantifiable outcome

• Zero payouts on install, impression, or click for advertisers - 100% risk-free
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• AppLovin: AppLovin is a leading mobile adtech platform combining a DSP, ad exchange, and analytics for app advertisers and publishers. Directly comparable to Minimob on programmatic buying, bidding on post-install events, and global app-monetization services.
• ironSource (Unity): ironSource, now part of Unity, operates a full-stack app monetization and user acquisition platform serving mobile app developers and advertisers. Overlaps with Minimob on CPI/CPE performance buying, programmatic mediation, and white-label-style partner tooling.
• Liftoff: Liftoff is a mobile growth platform focused on user acquisition and ad monetization for app advertisers and publishers, with performance-based pricing. Highly comparable to Minimob on post-install event bidding, programmatic buying, and self-serve tooling.
• Moloco: Moloco operates a programmatic DSP and ML-driven ad monetization platform focused on mobile apps, using bidding on in-app engagement events. Directly comparable to Minimob on the ML-driven, post-install-event optimization proposition.
• InMobi: InMobi is a global mobile advertising and programmatic platform serving both advertisers and publishers. Overlaps with Minimob on programmatic buying, video ad delivery, and global app-monetization services.
• Digital Turbine: Digital Turbine provides mobile adtech solutions including user acquisition, mediation, and content delivery for app developers and carriers. Directly comparable to Minimob on performance-based advertising and self-serve campaign tooling.
• Tapjoy: Tapjoy runs a mobile advertising and rewarded-video monetization platform for app publishers and advertisers. Comparable to Minimob on performance-based engagement-driven pricing and global app monetization services.
• Vungle (Liftoff): Vungle, now part of Liftoff, is a mobile in-app video ad monetization and user acquisition platform. Comparable to Minimob on VAST/MRAID-compliant video ad delivery, programmatic buying, and global publisher monetization.
• Chartboost: Chartboost is a mobile ad network and mediation platform for app developers, offering direct deals, programmatic buying, and analytics. Comparable to Minimob on performance pricing models and global app publisher/advertiser relationships.

Broad incumbents

• Unity Ads: Unity Ads operates mobile ad monetization and user acquisition for the broader Unity ecosystem, competing with Minimob on engagement-based bidding and self-serve tooling but with deep ties to Unity's game development platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/minimobsocial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minimob