Goingsoft

What Goingsoft does

Goingsoft GmbH is an Austria-based digital infrastructure provider and 100% subsidiary of Deutsche Telekom, specializing in WLAN networking, hotel TV systems, and digital guest communication for the hospitality, senior care, camping, and municipal sectors across the DACH region (Germany, Austria, Switzerland). The company operates from its St. Johann in Tirol headquarters and a German subsidiary in Munich (goingsoft Deutschland GmbH), and references nearly 2,000 completed networking projects. Its core technology platform centers on HOTAINMENT — a proprietary content management system that unifies content distribution across Smart Hotel TVs, mobile guest directories, digital signage, touchscreens, in-house channels, and printed morning posts from a single dashboard — and netcontrol 365, a cloud-based WLAN and network management platform with a Netwatch monitoring module. A differentiating capability is COAX-over-WLAN networking, which enables high-speed wireless deployment using existing TV coaxial cabling in historic or occupied buildings without construction work.

Goingsoft generates revenue through four streams: hardware sales and installation of WLAN access points, switches (Extreme Networks), COAX modems, and hotel TVs; software licensing and subscriptions for HOTAINMENT and netcontrol 365; managed services and SLA comfort maintenance contracts; and professional services including site surveys, technical audits, and EU-funding facilitation (WiFi4EU, LEADER). Pricing is quote-based and project-by-project, with no public pricing disclosed. Go-to-market is consultative enterprise field sales delivered by goingsoft account managers in coordination with Deutsche Telekom's enterprise sales organization, supported by presence at hospitality and tourism conferences (Ghezzo Conference, Hotel Optimal Holiday), co-marketing via Telekom's Magenta Business blog, and a partner ecosystem including Wependio (AI analytics), Giggle.tips (events), and Pascom (telephony).

Name

Goingsoft

Legal name

goingsoft GmbH

Website

https://goingsoft.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Goingsoft is a Deutsche Telekom subsidiary providing WLAN networking, hotel TV, and digital guest communication solutions (HOTAINMENT platform, netcontrol 365) to hospitality, senior care, camping, and municipal customers across the DACH region.

Ownership category

akta.pro rank

Product category

Hospitality Network Infrastructure

NAICS

Wired and Wireless Telecommunications (except Satellite) (5171), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Computer Communications Equipment (3576), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Wi‑Fi Controllers & WLAN Gateways (On‑prem/Virtual) (HDAFACAC)

Keywords

• Hotel WLAN solutions
• Hospitality digital signage
• Guest WiFi management
• Hotel TV systems
• Enterprise network management

Headquarters

HQ city

Sankt Johann

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Hardware Sales and Installation: Goingsoft sells and installs WLAN networking equipment including access points, COAX modems, routers, switches (from Extreme Networks), and hotel TV displays. Installation is performed by goingsoft technicians or certified partners. Revenue is project-based, with scope depending on property size and infrastructure requirements.
2. Software Licensing and Subscriptions: HOTAINMENT CMS platform and netcontrol 365 network management software are licensed to customers, typically as annual subscriptions. The software manages content distribution, device control, and network administration across the installed base.
3. Managed Services and SLA Contracts: Goingsoft offers SLA comfort maintenance contracts covering software updates, telephone support, reduced on-site hourly rates, and proactive system monitoring. These provide recurring revenue from existing installations.
4. Professional Services: Consulting, WLAN site surveys, technical audits, network design, and implementation services are charged as professional services. EU-funded project support (WiFi4EU, LEADER) is also facilitated as part of the sales process.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Goingsoft provides integrated digital infrastructure solutions for the hospitality, healthcare, camping, and public sector markets, centered on its proprietary HOTAINMENT platform (hotel TV, mobile guest directory, digital signage, touchscreen and infotainment content management) and netcontrol 365 WLAN management software. The company installs and services enterprise-grade WLAN networks, often leveraging existing coaxial cabling to avoid construction in historic or occupied buildings, and bundles this with Smart TV, content distribution, and managed-service support contracts.

Product overview

Goingsoft offers a unified platform-plus-modules product architecture centered on the HOTAINMENT brand for hospitality digital guest communication and entertainment, supported by core WLAN networking solutions. The portfolio consists of HOTAINMENT (the umbrella platform encompassing Hotel TV, mobile guest directory, Digital Signage, Touchscreen, Infokanal, and HOTAINMENT Daily modules) and the HOTAINMENT Dashboard as a cross-cutting CMS. Complementary solutions include WLAN Vernetzung (core networking infrastructure) and netcontrol 365 (network management software). All solutions target hospitality, healthcare, camping/outdoor, and municipal sectors, with products available individually or as integrated packages.

Differentiator

Problem solved

Functional benefit

Products and services

• HOTAINMENT Platform
• HOTAINMENT Hotel TV

Quantifiable outcome

• Ticket revenue increased nearly 10x after WiFi upgrade
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• WependiocoreStrategic or Co-development Partner · 14 October 2025Goingsoft and Wependio announced a strategic cooperation at the Ghezzo Conference for Tourism Digitalization in October 2025. The partnership integrates Wependio's AI and data analytics platform with goingsoft's WLAN and HOTAINMENT infrastructure. Joint solutions include AI-powered automated guest communication (multilingual chatbots), data-driven upselling, operational analytics, and occupancy pattern analysis. The collaboration is positioned as a signal to the hospitality industry that AI supports rather than replaces staff.
• Telekom Deutschland (Parent/Sister Company)coreStrategic or Co-development PartnerGoingsoft is a 100% subsidiary of Deutsche Telekom. The Telekom provides high-speed fiber connectivity (DT DCIP), broadband infrastructure, and enterprise sales channels. Telekom Deutschland's business customers are referred to goingsoft for WLAN and digital communication solutions. The partnership enables bundled offerings and access to EU funding programs (WiFi4EU, LEADER, Schubkraft).

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SONIFI Solutions: US-based provider of hotel guest entertainment, connectivity (WiFi) and interactive TV. Directly comparable to Goingsoft's HOTAINMENT Hotel TV + WLAN Vernetzung bundle, although serving North American hotel chains rather than DACH.
• Quadriga: UK-headquartered provider of guest technology, network services and content for hotels worldwide. Closely comparable to Goingsoft as a specialist combining managed WiFi, IPTV and digital content services for the hospitality vertical.
• Betterspace: German provider of digital guest experience and hotel WiFi solutions, including mobile guest directories, digital signage and network management. A direct German peer to Goingsoft's HOTAINMENT platform in the same DACH market.
• Cloud5 Communications: US-based provider of managed communications, WiFi and network services for hotels and senior living. Comparable as a hospitality-focused managed WiFi + voice/UC integrator serving multi-property operators.
• Hotel Internet Services: US-based provider of hotel WiFi networks, TV systems and managed connectivity. Directly comparable to Goingsoft on the WiFi and in-room TV core, although primarily serving North American properties.
• Purple: UK-based guest WiFi and analytics platform focused on venues including hotels, retail and stadiums. Comparable to Goingsoft's netcontrol 365 hotspot/ticketing capabilities and guest analytics layer, though Purple emphasizes marketing/analytics while Goingsoft pairs WiFi with HOTAINMENT content.

Broad incumbents

• Nomadix: Global vendor of guest WiFi gateways, network management and analytics for hospitality. Comparable as the upstream gateway/management technology layer used in many hotel networks, but operating as a broader technology vendor rather than a DACH-specific system integrator.
• Cisco Meraki: Cloud-managed enterprise networking platform (WiFi, switching, security) from Cisco with a strong hospitality presence. Provides the underlying access points and controllers that compete with Goingsoft's netcontrol 365 / WLAN Vernetzung stack, bundled into a general-purpose IT portfolio.
• Aruba Networks (HPE): Enterprise WiFi and wired networking vendor from HPE, widely deployed in hotels, hospitals and large venues. Competes with Goingsoft at the WLAN infrastructure layer, but as part of a much broader enterprise networking portfolio rather than a hospitality specialist.
• Ruckus Networks (CommScope): Enterprise WiFi vendor with a strong footprint in hospitality, MDU and large venues. Comparable to Goingsoft on the WLAN hardware/access layer (similar to Goingsoft's use of Extreme Networks), but serves a global enterprise market rather than a DACH-specialist vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goingsoftat

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goingsoft