What Soleo does

Soleo Groep B.V. is a Netherlands-headquartered multichannel contact center operator founded in 2008 in Deventer by Alco Bosch. The group delivers customer-contact services across phone, email, chat, social media, and webcare channels, organized around three service modules (Commerce for sales/lead generation, Service for inbound customer care, and Digital for chatbots and RPA), and structured into operating brands including the core Soleo contact center, Soleo Business (B2B appointment setting), Soleo Media (digital lead generation and data enrichment), 4DMC (charity fundraising), AS Kwadraat (field marketing), and the FLX Solutions joint venture for RPA and chatbot technology.

The group operates approximately 950 employees across 8-9 contact centers in the Netherlands (Deventer HQ plus Almere, Arnhem, Den Bosch, Nijmegen, IJsselstein, Velp), Belgium (Gent, plus a French-speaking site in Tournai), and an offshore site in Curaçao, with multilingual support for Dutch, French, and additional languages. Notable proprietary technology includes a Mendix-based breakdown-tracking system and technician app built for Euromaster, alongside chatbot and RPA deployments delivered through FLX Solutions. Backed by private equity sponsor Capital A, Soleo has executed multiple acquisitions (BSG Contact, Telescore, Fresh Call Teleservice, HMS Contact Centers) and a majority stake in 4DMC since 2018.

Soleo generates revenue through professional-services contracts for outsourced customer contact, sold via direct sales to enterprise and mid-market clients across healthcare, media, automotive, publishing, debt collection, non-profit, and government verticals. Pricing is custom-quoted per campaign, headcount, or service scope (not publicly disclosed), and the group monetizes B2B appointment setting (Soleo Business), online lead generation campaigns (Soleo Media), charity fundraising (4DMC, serving 60+ good causes), and field marketing (AS Kwadraat with ~150 ambassadors). Go-to-market is sales-led with named enterprise logos including Daloc, Nextens, VGZ, DPG Media, Euromaster, GGN, La Place, SPA, and Welzorg.

Name

Soleo

Legal name

Soleo Groep B.V.

Website

https://soleo.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Soleo Groep B.V. is a Netherlands-based multichannel contact center operator serving enterprise and mid-market clients across healthcare, media, automotive, and non-profit verticals through its core BPO platform plus divisions Soleo Business, Soleo Media, 4DMC, and the FLX Solutions RPA/chatbot JV.

Ownership category

akta.pro rank

Headquarters

HQ city

Deventer

HQ country

Netherlands

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Customer Contact Services (BPO): Full-service contact center providing multichannel customer contact for businesses. Services include inbound sales, customer service, outbound acquisition, and lead generation for various clients across different sectors.
2. Lead Generation & Media: Online marketing campaigns, lead generation, lead nurturing, and data enrichment services through Soleo Media division.
3. B2B Appointment Setting: Business-to-business sales appointment setting, new business appointments, and market research services through Soleo Business unit.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Soleo is a full-service multichannel contact center providing inbound sales, customer service, outbound acquisition, and lead generation via phone, email, chat, and social media for B2B and B2C clients across industries. Through specialized divisions Soleo Business (B2B appointment setting) and Soleo Media (online lead generation and data enrichment), it combines human agents with digital capabilities including chatbots and Robotic Process Automation via the FLX Solutions joint venture.

Product overview

Soleo is a full-service contact center group offering multichannel customer contact services across the Netherlands, Belgium, and Curaçao. The portfolio consists of the core Soleo contact center platform plus specialized divisions: Soleo Business (B2B appointment setting and sales), Soleo Media (digital marketing and lead generation), and strategic participations including 4DMC (charity fundraising), AS Kwadraat (field marketing), and FLX Solutions (RPA and chatbots). Services are organized into three main modules—Commerce (sales/lead gen), Service (customer service), and Digital (chatbots/RPA)—serving diverse industries including healthcare, automotive, publishing, energy, and charities. The company operates approximately 950 employees across multiple locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Soleo Contact Center (Commerce, Service, Digital modules) Full-service multichannel contact center providing customer contact services via phone, email, chat, and social media for B2B and B2C clients across industries. Service modules cover Commerce (direct/indirect sales, appointment setting, lead generation/qualification), Service (tailored inbound customer service), and Digital (chatbots and Robotic Process Automation for process efficiency).
• Soleo Business B2B-focused business unit specializing in appointment setting, outbound sales, lead generation, and data enrichment for commercial clients. Operates as an extension of client sales teams with dedicated employees making weekly calls to selected market parties, generating quote requests and enriching data.
• Soleo Media Digital marketing and lead generation division offering online lead generation campaigns, lead nurturing, data enrichment, and media deployment. Provides creative marketing campaigns using an extensive partner and media network including SEO, social media, banner advertising, TV, and print.
• FLX Solutions (RPA and Chatbots) Joint venture offering Robotic Process Automation and AI-powered chatbot solutions for digitalizing customer contact processes. Provides advisory, implementation, and related services enabling automation of repetitive customer contact tasks and freeing human agents for complex issues and personalized solutions.
• 4DMC (Charity Fundraising Contact Center) Specialist charity fundraising contact center handling inbound and outbound fundraising, face-to-face fundraising, and donor retention for charitable organizations from the IJsselstein location with approximately 160 ambassadors serving over 60 good-cause organizations.
• AS Kwadraat (Field Marketing) Professional field marketing bureau with multiple Dutch locations (head office in Nijmegen) where approximately 150 ambassadors operate daily, providing face-to-face customer engagement services that complement Soleo's phone and digital channels.

Quantifiable outcome

• More than 10 years of successful partnership with Nextens generating new business appointments
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• FLX SolutionscoreTechnology or IntegrationFLX and Soleo Group established FLX Solutions B.V. focusing on Robotic Process Automation and Chatbots in customer contact processes. This partnership provides digital transformation solutions with AI-powered chatbots and RPA software. FLX Solutions offers advisory, implementation, and related services with about 25 employees working from Arnhem office.
• AS KwadraatcoreStrategic or Co-development PartnerSoleo Group announced strategic participation in AS Kwadraat, a professional field marketing bureau. AS Kwadraat has several locations in Netherlands from which about 150 ambassadors work daily. Head office is in Nijmegen. This extends Soleo's multichannel portfolio with field marketing services.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Yource Group: Dutch customer contact / BPO group headquartered in the Netherlands serving multi-sector clients with multilingual inbound and outbound services — directly comparable to Soleo in geography, customer mix, and service portfolio.

Broad incumbents

• Teleperformance: Global leader in outsourced customer experience management with significant Benelux presence; overlaps directly with Soleo's multichannel contact-center and BPO offerings at far larger scale.
• Concentrix: Major global CX/BPO provider (now including Webhelp); competes with Soleo for enterprise multilingual contact-center contracts across Europe and offers comparable digital/automation capabilities.
• Majorel: European-headquartered CX/BPO company with strong Benelux operations; comparable to Soleo in customer-contact delivery, language coverage, and digital integration.
• Foundever: Global customer-experience BPO (formerly Sitel/Sykes); competes for the same enterprise multilingual contact-center engagements as Soleo and offers similar CX, sales, and digital services.
• Transcom: European-headquartered multilingual contact-center operator; closely comparable to Soleo in language coverage, B2B/B2C mix, and digital transformation investments.
• Capita: Large UK-based outsourcing group with a customer-management division; overlaps with Soleo on enterprise BPO, customer service, and digital contact-center services.
• Cognizant: Global IT and digital services firm with a sizable customer-experience / BPO practice; competes with Soleo for enterprise digital-transformation and customer-contact contracts.

Regional players

• IBCC (International Bilingual Call Center): Belgian multilingual contact-center specialist — directly comparable to Soleo's Gent and Tournai operations in geography, language coverage, and customer-contact service model.
• Atento: Multilingual CRM/BPO operator with European and Latin American footprint; comparable to Soleo in multichannel customer-service delivery and CRM BPO services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpr-Vv6Kvs7I_AoNFfrWbCg
• LinkedInlinkedin.com/company/soleo-contact-centers
• Instagraminstagram.com/werkenbij.soleo
• Xx.com/soleoccs

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soleo