What Gestazion does

Gestazion (legal entity GESTAZION COMUNICACIÓN, S.L.) is a Madrid-based digital marketing and AI agency founded in 2002, serving enterprise B2B and B2C brands across Spain with selected international delivery in Portugal and Latin America. Its service portfolio is organized around nine service lines: AIO/GEO & SEO (visibility in traditional search and generative AI environments such as ChatGPT, Gemini, and Perplexity), AI Onboarding & Workspace (Google Workspace and Gemini implementation), AI Assistants & Agents, Digital Market Intelligence Report, Marketing Automation & CRM (delivered as a certified HubSpot partner), Social Media Marketing & Social Ads, Performance Media & Ads, Fidelización (loyalty), and Gamificación de Ventas (commercial gamification). The agency also operates two proprietary platforms — Umvuzoo Loyalty (digital loyalty with physical/virtual redemption, clustering, gamification, and incentive catalog) and Umvuzoo Sales (commercial gamification for sales teams and distribution channels) — and produces the annual Observatorio de Marcas en Redes Sociales for IAB Spain, a 200+ page benchmark study of ~196-206 Spanish brands now in its 13th edition. Client logos include Banco Santander, Repsol, Merck, Enel, Bridgestone, Zoetis, Unilever, Alimerka, Unidad Editorial, Navantia, and Verisure, indicating a consistent enterprise-tier customer base.

The agency employs more than 30 digital specialists covering inbound strategy, social media, paid social, SEO/SEM, copywriting, creative, development, and video production, organized under a "Hybrid Team" model that pairs human experts with AI assistants. Revenue is generated through professional services engagements — project-based work, retainers, and managed services — sold via direct sales, inbound website forms, and HubSpot-powered lead capture; no public pricing or rate card is disclosed and billing is annual. The firm holds certified partnerships with HubSpot, Meta (Business and Marketing Partner), and Google, and is GDPR self-attested. It has remained privately held and self-funded since incorporation, with no venture or private equity investment disclosed. The 2025 strategic emphasis on AI-era services (AIO/GEO, AI assistants, GEO Blueprint 2026 lead magnet) represents the most significant repositioning in the company's recent history, attempting to convert its existing marketing-services franchise into an AI-advisory franchise as organic social engagement declines across the Spanish market (-63% engagement and -59% interaction drops identified in its own 2025 observatory data).

Name

Gestazion

Legal name

GESTAZION COMUNICACIÓN, S.L.

Website

https://gestazion.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Gestazion is a Madrid-based digital marketing and AI agency founded in 2002 that serves enterprise B2B and B2C brands in Spain with services spanning AIO/GEO & SEO, AI assistants, HubSpot CRM automation, social media marketing, and proprietary Umvuzoo loyalty and sales-gamification platforms.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Sales Promotion Campaign Design & Management (BPAFAMAC), Reputation Management & Online PR (BPAFADAN)

Keywords

• Digital marketing services
• Loyalty platform solutions
• Sales gamification software
• Marketing automation consulting
• AI marketing services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Agency Services: Gestazion generates revenue by providing professional digital marketing and AI agency services to B2B and B2C brands. Services are delivered through project-based engagements, retainer contracts, and managed service arrangements covering strategy, implementation, and ongoing optimization across multiple digital marketing disciplines.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Gestazion is a Madrid-based digital marketing and AI agency that delivers strategy, implementation, and ongoing optimization of digital marketing, social media, marketing automation, AI integration, customer loyalty, and sales gamification solutions for B2B and B2C enterprise and mid-market brands. The firm combines agency services with two proprietary software platforms, Umvuzoo Loyalty and Umvuzoo Sales, and is the producer of the annual IAB Spain Observatorio de Marcas en Redes Sociales.

Product overview

Gestazion is an AI and digital marketing agency based in Madrid, Spain, offering a portfolio of exponential business, marketing, and sales solutions for B2C and B2B brands. The core offering is organized around AI-powered services including AIO/GEO & SEO (for visibility in AI environments like ChatGPT and Perplexity), AI Onboarding & Workspace (Google Workspace and Gemini implementation), AI Assistants & Agents, Digital Market Intelligence, and Marketing Automation & CRM (HubSpot-based). The company operates two proprietary sub-brands: Umvuzoo Loyalty (a digital loyalty platform for customer retention) and Umvuzoo Sales (a commercial gamification platform for sales motivation). Additional services include Social Media Marketing & Social Ads and Listing & Reviews (local SEO and review management). Gestazion also produces the annual 'Observatorio de Marcas en Redes Sociales' report in partnership with Metricool and Alkemy for IAB Spain, and maintains a content blog called Pantalleando.

Differentiator

Problem solved

Functional benefit

Brands

• Umvuzoo Loyalty: Digital loyalty platform to increase average ticket size, promote activation and encourage customer retention for B2C and B2B customers
• Umvuzoo Sales

Products and services

• AIO/GEO & SEO Advanced search and AI visibility service that ensures brand visibility in traditional search engines, AI assistants (ChatGPT, Gemini), and generative environments (Perplexity) through positioning strategies, AI audits, and Digital PR. Sold as a standalone consulting and implementation engagement for B2B and B2C brands.
• AI Onboarding & Workspace Implementation service for Google Workspace and Gemini-powered collaborative environments that automate tasks, optimise operational workflows, and improve productivity for hybrid teams. Sold as a discrete engagement to organisations deploying AI tools across their workforce.
• AI Assistants & Agents Custom AI assistants and agents tailored to real business processes to automate tasks, accelerate workflows, and expand operational capabilities of hybrid teams through connected intelligent systems. Sold as a bespoke development and integration engagement.
• Digital Market Intelligence Report Market intelligence service that transforms dispersed data into actionable insights to detect growth opportunities, analyse competitive environments, and convert complex information into AI-enhanced strategic decisions. Delivered as a discrete consulting and reporting engagement.
• Marketing Automation & CRM Certified HubSpot partner implementation of CRM and marketing automation platforms covering sales, marketing, and customer service processes, including marketing automation, lead qualification, and unified reporting. Delivered as an implementation and managed service engagement.
• Social Media Marketing & Social Ads Multi-channel acquisition and activation service combining social advertising, content creation, automations, and audience intelligence to connect brands and consumers in fragmented digital environments. Sold as a managed service engagement.
• Umvuzoo Loyalty Proprietary digital loyalty platform designed to increase average ticket size, promote activation, and encourage customer retention for B2C and B2B clients. Includes physical or virtual purchase redemption, clustering and personalisation of offers, community tools, gamification, incentive catalogue, CMS dashboard, and connection API.
• Umvuzoo Sales Proprietary digital sales gamification platform that motivates sales teams or distribution channels through themed sales competitions, customisable storytelling, dynamic rankings, community tools, incentive catalogue, and connection API.
• Listing & Reviews Local business visibility and review management solution that strengthens SEO and manages customer reviews across 50+ platforms including search engines, social media, and GPS applications, with real-time reporting and competitive benchmarking.

Quantifiable outcome

• More than 200 distributing garages reached through FirstStop digital contact expansion
• +4 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• IAB SpaincoreStrategic or Co-development PartnerGestazion is the primary author and research partner for the annual 'Observatorio de Marcas en Redes Sociales', co-produced with Metricool and Alkemy. This landmark industry report (now in its 13th edition) analyzes Spanish brand activity on social media and is the only study of its kind in Spain. The partnership establishes Gestazion as a top industry authority.
• MetricoolcoreStrategic or Co-development PartnerMetricool is a co-producer of the annual 'Observatorio de Marcas en Redes Sociales' alongside Gestazion and Alkemy for IAB Spain. Metricool provides social media analytics and measurement data used in the observatory study.
• AlkemycoreStrategic or Co-development PartnerAlkemy is a co-producer of the annual 'Observatorio de Marcas en Redes Sociales' alongside Gestazion and Metricool for IAB Spain.
• HubSpotcoreTechnology or IntegrationGestazion is a certified HubSpot partner. The partnership enables Gestazion to implement HubSpot CRM, marketing automation, sales, and customer service platforms for clients. HubSpot's all-in-one platform is a core technology in Gestazion's service delivery.
• Axis CorporateminorStrategic or Co-development PartnerAxis Corporate (an international business consulting firm specialising in growth acceleration through transformation) and Gestazion formed a collaboration alliance in April 2021 to jointly develop commercial gamification projects. Axis Corporate brings advisory expertise while Gestazion provides the gamification technology and digital marketing execution.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Havas Spain: Madrid-headquartered arm of the global Havas network offering creative, media and digital marketing services to enterprise Spanish brands; directly comparable to Gestazion in target clients and service mix.
• Dentsu Creative Spain: Spanish operation of Dentsu's creative network providing digital marketing, content and campaign services to enterprise and B2C brands; comparable in offering breadth and client sophistication.
• T2O Media: Spain-based independent digital marketing agency specialising in performance media, SEO, social and content; overlaps Gestazion's core SEO, social ads and inbound offerings in the same domestic market.
• VML Spain (VMLY&R): Spanish presence of WPP's VML network delivering brand experience, digital transformation and CRM programmes for enterprise clients; comparable across creative, martech and CRM implementation work.
• DGP Group: Independent Spanish digital marketing and communications group offering strategy, content, social, paid media and loyalty; directly comparable mid-sized Iberian agency competing for similar enterprise budgets.
• Alkemy: Italy-headquartered digital transformation company specialising in marketing, commerce and data; co-produces the IAB Spain Observatory with Gestazion, making it a uniquely comparable Iberian/European digital agency peer.
• PHD Media Spain: Omnicom media agency with strong Spanish presence delivering paid media planning, buying and analytics; comparable on paid social, performance media and omnichannel campaign management services.
• SunMedia: Spanish digital advertising and audience monetisation platform serving brands and agencies with video and performance media; overlapping in social ads and digital campaign execution for the Spanish market.

Broad incumbents

• Accenture Song (Spain): Global consultancy's creative and marketing transformation arm with major Madrid presence; competes for the same enterprise digital transformation, martech and AI-engagement mandates as Gestazion at much larger scale.
• Deloitte Digital (Spain): Big Four digital transformation arm offering CRM, martech and customer experience services to enterprise Spanish clients; overlaps Gestazion's HubSpot implementation and AI-driven CX work at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Gestazion
• Facebookfacebook.com/gestazion

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gestazion