Phd Media Spain
PHD Media Spain operates as the Spanish regional office of PHD Worldwide, a global media agency network and part of Omnicom Media Group, providing media planning, strategy, buying, and Omni Studio-enabled campaign services to enterprise brands across Madrid and Barcelona.
- Company typePrivate
- Founded2006
- HeadquartersBarcelona, Spain
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Phd Media Spain does
PHD Media Spain is the Spanish regional operation of PHD Worldwide, a global media agency network that operates as part of Omnicom Media Group (NYSE: OMC). The Spanish entity supports offices in Madrid and Barcelona, serving clients within the EMEA structure of the broader network. As a full-service media agency, PHD delivers media planning, strategy, buying, and campaign optimization services to enterprise and global brands, with a stated focus on helping clients outthink, outpace, and outgrow their competition through intelligent, data-driven media execution.
The network's core product is Omni Studio, a proprietary gamified planning tool integrated within Omnicom's Omni marketing orchestration platform. Omni Studio enables real-time collaboration across PHD's 6,000+ person global network for campaign building from research and audience building through channel selection and optimization, reportedly generating over 70,000 unique ideas per year. PHD complements this platform with 15 distinct service lines spanning investment planning, strategic planning, implementation planning, media negotiation and buying, audience management, inventory management, data analytics, commerce strategy, ad operations, measurement and reporting, technology consultancy, organizational consultancy, content development, and sponsorships/partnerships. Thought leadership is delivered through Ascension Magazine and other publications.
PHD operates on a sales-led professional services model with enterprise clients on retainer-style multi-year contracts. Its customer base is concentrated in global enterprise brands, with named clients including HSBC, Porsche, Chanel, Red Bull, Uber, OpenAI, Costa Coffee, Grupo Bimbo, Volkswagen, Audi, and 7-Eleven. The network has been named the #1 most-awarded media network globally by WARC Media 100 and has received multiple industry awards including Adweek Global Media Agency of the Year (2024-2025) and Festival of Media Global Agency Network of the Year. Revenue is not publicly disclosed at the network or Spain level.
Phd Media Spain firmographics
Firmographics- Name
- Phd Media Spain
- Legal name
- PHD Media Limited
- Website
- https://phdmedia.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- PHD Media Spain operates as the Spanish regional office of PHD Worldwide, a global media agency network and part of Omnicom Media Group, providing media planning, strategy, buying, and Omni Studio-enabled campaign services to enterprise brands across Madrid and Barcelona.
- Ownership category
- akta.pro rank
Phd Media Spain industry classification
Industry- Product category
- Media Agency Services
- NAICS
- Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
Keywords
Where Phd Media Spain is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices6 records
Markets served
Phd Media Spain business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Media Planning and Buying Services: PHD generates revenue through media planning, strategy, and buying services for global brands. Services include investment planning, strategic planning, implementation planning, media negotiation, audience management, and measurement/reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise media services retainer |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Phd Media Spain product offering
Product offeringCore offering
PHD Media Spain operates as a full-service media agency providing media planning, strategy, buying, and negotiation services to enterprise brands. The agency leverages the proprietary Omni Studio platform within Omnicom's marketing orchestration ecosystem to deliver collaborative campaign planning, audience management, commerce strategy, and measurement/reporting services across global and regional markets.
Product overview
PHD Media is a global media network and part of Omnicom Media Group, operating as a unified platform-plus-services model. The core product is Omni Studio, a proprietary planning tool integrated within Omnicom's Omni marketing orchestration platform, which provides a gamified collaborative environment for campaign planning across research, audience building, channel selection, and optimization. PHD complements this with 15 distinct service offerings spanning the media planning and buying lifecycle: Investment Planning, Strategic Planning, Implementation Planning, Media Negotiation/Buying/Bid Management, Audience Management, Inventory Management, Data Analytics, Commerce Strategy, Commerce Planning and Execution, Media and Ad Operations, Measurement and Reporting, Technology Consultancy, Organizational Consultancy, Content Development, and Sponsorship and Partnerships. Thought leadership is delivered through Ascension Magazine and other publications.
Differentiator
Problem solved
Functional benefit
Products and services
- Omni Studio
Quantifiable outcome
- 70,000+ unique ideas generated per year through Omni Studio
- +1 more outcomes
Companies that use Phd Media Spain
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
Phd Media Spain technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
Phd Media Spain partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Omnicom Media GroupcorePHD is part of Omnicom Media Group, a global network designed for growth. Through this network, PHD taps into expertise, intelligence, and talent across markets and disciplines, combining scale with insight to deliver work that drives real impact. At the heart of their approach are Growth Ecosystems, tailored to each client's ambitions.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Phd Media Spain competitors and assessment
Company assessmentDirect peers
- Hearts & Science: Hearts & Science is Omnicom Media Group's data-driven media agency, also a sister agency to PHD. It competes for the same enterprise client budgets within Omnicom and shares the Omni platform ecosystem.
- Mindshare: Mindshare is a global media agency network within WPP, offering media planning and buying services to enterprise brands. It is the closest direct competitor to PHD in scale, structure, and service offering across EMEA and global markets.
- Starcom: Starcom is Publicis Groupe's flagship global media agency network, providing media planning, buying, and analytics to multinational brands. It is one of PHD's primary global competitors in enterprise pitches and a near-substitute service offering.
- OMD Worldwide: OMD is Omnicom Media Group's largest global media agency network and PHD's sister agency. It directly competes with PHD for the same enterprise client budgets within the Omnicom portfolio, often in internal trading processes and competitive pitches.
- MediaCom: MediaCom is a WPP-owned global media agency that competes with PHD for enterprise brand accounts across EMEA. It offers comparable media planning, buying, and audience management services with similar geographic coverage.
- Zenith: Zenith is Publicis Groupe's global media agency network focused on data-driven media planning and ROI optimization. It is a direct competitor to PHD for enterprise brand pitches, particularly in EMEA markets including Spain.
- Initiative: Initiative is IPG Mediabrands' global media agency network offering media planning, buying, and strategic services to enterprise clients. It is a direct competitor to PHD in EMEA and global brand pitches with similar service scope.
- Carat: Carat is Dentsu's global media agency network offering media planning and buying services to enterprise clients. It competes with PHD across EMEA and shares similar service-line depth and global network structure.
- Havas Media: Havas Media is the global media arm of Havas, offering media planning, buying, and integrated communications. It is a competitor in EMEA pitches and operates with a comparable integrated agency model.
- Wavemaker: Wavemaker is a WPP-owned global media agency focused on growth-oriented media planning and buying. It competes head-to-head with PHD for enterprise brand accounts and operates a similar globally-networked model with regional offices in EMEA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Phd Media Spain social profiles
Digital presencePhd Media Spain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phd Media Spain leadership team
Management profileNumber of profiles
Phd Media Spain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phd Media Spain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phd Media Spain
What does Phd Media Spain do?
PHD Media Spain operates as a full-service media agency providing media planning, strategy, buying, and negotiation services to enterprise brands. The agency leverages the proprietary Omni Studio platform within Omnicom's marketing orchestration ecosystem to deliver collaborative campaign planning, audience management, commerce strategy, and measurement/reporting services across global and regional markets.
Is Phd Media Spain a public or private company?
Phd Media Spain is a private company. It is classified as corporate owned and is currently operating.
When was Phd Media Spain founded?
Phd Media Spain was founded in 2006. It employs 1,001 to 5,000 people.
Where is Phd Media Spain based?
Phd Media Spain is headquartered in Barcelona, Spain, in the Europe region.
How does Phd Media Spain make money?
One revenue line is on record: media Planning and Buying Services.
Who are Phd Media Spain's main competitors?
Direct peers on record are Hearts & Science, Mindshare, Starcom, OMD Worldwide, MediaCom, Zenith, Initiative, Carat, Havas Media and Wavemaker.
Does Phd Media Spain have an API?
No public API is recorded for Phd Media Spain.
What industry is Phd Media Spain in?
Phd Media Spain's product category is Media Agency Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 54183 and its SIC code is 7311.