Prom.uz

What Prom.uz does

Prom.uz is a private B2B/B2C marketplace platform headquartered in Tashkent, Uzbekistan, founded in 2017. The company operates a multi-sided trading platform connecting approximately 30,000+ sellers with a paying audience of 500,000+ users across Uzbekistan, listing more than 1,000,000 products spanning industrial equipment, commercial vehicles, medical supplies, construction materials, consumer goods, and real estate. The platform is available in Russian and Uzbek languages.

The product stack centers on a web-based marketplace with a self-service Seller Cabinet (Кабинет продавца) that lets sellers list products, manage orders, and communicate with customers. A Telegram bot integration extends seller operations into messaging-app workflows, and a built-in Online Store module provides each seller with a storefront on the platform. In 2020, the company launched a Corporate Procurement Portal for publishing tenders and conducting B2B procurement, and operates Toptop.uz, a related price-comparison service aggregating offers from 40+ online stores. There is no disclosed API, SDK, or third-party integration ecosystem.

Prom.uz generates revenue through marketplace commissions on transactions between sellers and buyers, though commission rates and pricing are not publicly disclosed. The go-to-market is product-led and self-service: sellers register directly via the my.prom.uz portal, list products, and rely on the marketplace's audience for distribution. Customers are horizontally segmented into B2B buyers (sourcing industrial, commercial, and medical equipment) and B2B sellers (suppliers seeking online reach), with no disclosed enterprise anchor contracts, institutional investors, or funding history.

Name

Prom.uz

Legal name

Prom.uz

Website

https://prom.uz

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Prom.uz is a Tashkent-headquartered B2B/B2C marketplace founded in 2017, connecting 30,000+ sellers with 500,000+ users across Uzbekistan via a web platform, Seller Cabinet, Telegram bot, and Corporate Procurement Portal.

Ownership category

akta.pro rank

Product category

B2B E-commerce Marketplace

NAICS

General Merchandise Retailers (455)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro industry

PRIMARYBPAMAGAD

B2B Marketplaces & Wholesale Platforms

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

SECONDARYCRAFAAAF

Wholesale/B2B Generalist Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Generalist Online Marketplaces

Keywords

• B2B marketplace
• Online trading platform
• Seller portal
• E-commerce marketplace
• Corporate procurement

Headquarters

HQ city

Tashkent

HQ country

Uzbekistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Marketplace Commission: Prom.uz generates revenue as a marketplace by charging sellers for listing products and facilitating transactions between buyers and sellers across Uzbekistan.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Prom.uz operates a multi-vendor B2B trading marketplace in Uzbekistan, connecting over 30,000 sellers with buyers nationwide across more than 1,000,000 product listings spanning industrial equipment, commercial vehicles, medical equipment, construction materials, and consumer goods. Sellers use the Seller Cabinet dashboard to list products, manage orders, and communicate with customers, with integrated Telegram bot support. The platform also offers a Corporate Procurement Portal for B2B tender publishing and purchasing.

Product overview

Prom.uz is a unified marketplace platform serving as a trading gateway for businesses in Uzbekistan. The platform operates as a core marketplace connecting over 30,000 sellers with buyers across the country, offering more than 1 million products. The main product portfolio includes the Prom.uz Marketplace Platform (the core B2B/B2C trading platform), the Seller Cabinet (a dashboard for sellers to manage orders and communicate with customers), an integrated Telegram Bot for sellers to handle communications through the messaging app, a built-in Online Store module for sellers, a Corporate Procurement Portal for B2B tender publishing, and Toptop.uz (a related price comparison service). The platform provides tools for order management, product listing, and customer communication across various product categories including industrial equipment, vehicles, medical equipment, and consumer goods.

Differentiator

Problem solved

Functional benefit

Brands

• Toptop.uz: The first internet service in Uzbekistan for searching products and comparing prices across dozens of categories from more than 40 online stores in Tashkent and other cities of Uzbekistan.

Products and services

• Prom.uz Marketplace Platform B2B/B2C trading marketplace platform connecting sellers and buyers across Uzbekistan, featuring product listings, seller dashboards, and order management tools across categories including industrial equipment, vehicles, medical equipment, construction materials, and consumer goods.
• Seller Cabinet (Кабинет продавца)

Quantifiable outcome

• Orders doubled for plastic products and pipes seller since partnership
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor.

• Toptop.uzminorOthersRelated price comparison service for Uzbekistan. Toptop.uz is the first internet service in Uzbekistan for product search and price comparison, aggregating offers from more than 40 online stores in Tashkent and other cities of Uzbekistan. It allows users to save time searching for products at the best prices.
• nuz.uzminorGTM or Marketing PartnerUzbek news outlet that covered Prom.uz's free assistance to small and medium businesses for setting up online sales during quarantine.
• gazeta.uzminorGTM or Marketing PartnerUzbek media outlet that reported on Prom.uz's corporate procurement portal for publishing tenders and conducting procurements.
• spot.uzminorGTM or Marketing PartnerUzbek business news outlet that covered Prom.uz's offer to help entrepreneurs set up online sales during the quarantine period.
• ictnews.uzminorGTM or Marketing PartnerUzbek ICT news outlet that covered the role of online trading platforms in internal and external trade.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Uzum Market: Uzbekistan's leading horizontal e-commerce marketplace, offering B2C and increasingly B2B transactions across similar product categories. Most directly comparable peer given shared geography, target customer base (Uzbek SMBs and consumers), and horizontal marketplace model.
• IndiaMART: India's largest B2B horizontal marketplace connecting suppliers and buyers across industrial, commercial, and consumer categories. Comparable pure-B2B marketplace model with similar seller tools, supplier verification, and category breadth from heavy machinery to consumer goods.
• TradeIndia: B2B marketplace serving Indian SMB suppliers and buyers with comparable horizontal product categories including industrial equipment, construction materials, and consumer goods. Closely aligned in business model targeting SMB suppliers in an emerging market.
• Avito: CIS-focused classifieds and marketplace platform with operations across Russia and neighboring markets. Comparable horizontal listing-driven model, although Avito is more classifieds-leaning while Prom.uz has broader transactional marketplace features.

Broad incumbents

• Wildberries: The largest marketplace in the CIS region, actively expanding into Uzbekistan and other Central Asian markets. Comparable horizontal product breadth, marketplace commission model, and seller-buyer flywheel structure, though with vastly greater scale and capital.
• Ozon: Major CIS marketplace with growing presence in Uzbekistan and Kazakhstan. Operates horizontal marketplace with similar seller tools, B2B/B2C mix, and logistics infrastructure — a key competitive threat as it scales regionally.
• Daraz: Alibaba-owned marketplace operating across Pakistan, Bangladesh, Sri Lanka, Myanmar, and Nepal, with ambitions in Central Asia. Comparable horizontal marketplace model targeting emerging markets with similar SMB seller base and underpenetrated e-commerce dynamics.
• Alibaba.com: The global benchmark for B2B horizontal marketplaces. Comparable in connecting SMB suppliers with buyers across industrial and consumer categories, though Alibaba operates globally and Prom.uz is geographically concentrated in Uzbekistan.

Regional players

• Kolesa.kz: Leading classifieds platform in Kazakhstan and Central Asia with comparable horizontal marketplace structure and SMB seller base. Operates in neighboring geography with similar emerging-market dynamics, though more classifieds-focused than Prom.uz's transactional model.
• Flipkart: Major Indian horizontal marketplace with comparable seller onboarding tools, broad category coverage, and marketplace commission model. Different geography (India vs. Uzbekistan) but analogous position as a leading regional marketplace in an emerging market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/prom_uzb
• Facebookfacebook.com/prom.uzb
• LinkedInlinkedin.com/company/prom.uz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prom.uz