HockeyShot

What HockeyShot does

HockeyShot is a Canada-headquartered (Saint George, with operations tied to Toronto) specialty retailer and product developer founded in 2005 that designs, manufactures, and sells hockey training equipment and skill-building products directly to consumers through its own e-commerce storefront. The company self-identifies as the world's largest online specialty retailer in its category and offers a full-spectrum catalog organized across flooring (dryland tiles, self-lubricating synthetic ice panels such as Revolution Tiles and Extreme Glide), skating (slide boards, balance boards), shooting (pads, goals, nets, electronic targets including Snipes and Extreme Hockey Radar 2.0), passing (passers and sauce kits), stickhandling (Dangles bars, defenders), goaltending, mini hockey (Road Warrior), and SuperDeker surfaces.

The company's technological differentiation centers on proprietary synthetic ice formulations — including HDPE high-density polyethylene blends engineered for glide characteristics of roughly 10-15% friction versus real ice (Revolution Tiles) and full-thickness glide recipes (Extreme Glide Panels) — alongside a growing line of Bluetooth-connected electronic training products that pair with the HockeyShot iOS app for gamified practice, scoring, and global leaderboards. The product portfolio spans price points from sub-$1 training pucks to $459.99 goals, packaged in Edge, Extreme, and Elite tiers.

HockeyShot operates a direct-to-consumer model with no disclosed third-party distribution, shipping primarily across Canada and the United States (with USD and CAD pricing) and offering free shipping over $249. Revenue is generated entirely through one-time product sales on the Shopify-powered storefront. The company supplements transactional activity with a large content marketing engine — Training Academy Blog, free exclusive training programs (Shoot to Score, Goaltending 101, Off-Ice Speed, Train At Home), and Train With The Pros content featuring NHL players — and brand credibility is reinforced through partnerships with the Florida Panthers and Montreal Canadiens.

Name

HockeyShot

Legal name

HockeyShot

Website

https://hockeyshot.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

HockeyShot is the world's largest online specialty retailer of hockey training and skill-building products, designing and selling proprietary dryland flooring, synthetic ice, and Bluetooth-connected training aids directly to hockey players, parents, coaches, and schools across North America.

Ownership category

akta.pro rank

Product category

Hockey Training Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sports and Recreation Instruction (611620)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRAMAEAE

Ice Hockey & Field Hockey Equipment Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Team Sports Equipment Retail

SECONDARYCRAMAEAL

Team Sports Training Aids & Coaching Equipment Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Team Sports Equipment Retail

SECONDARYCRAMAEAJ

Team Sports Protective Gear & Sports Medicine Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Team Sports Equipment Retail

Keywords

• Hockey training equipment
• Synthetic ice panels
• Dryland flooring tiles
• Hockey shooting targets
• Stickhandling trainers

Headquarters

HQ city

Saint George

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Direct E-commerce Sales: HockeyShot generates revenue through direct-to-consumer online sales via their e-commerce platform (hockeyshot.com). Products are sold as one-time purchases with unit pricing. They offer free shipping over $249 and sell a wide range of hockey training equipment including flooring, skating aids, shooting products, passing trainers, and stickhandling tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

HockeyShot designs, manufactures, and retails a comprehensive line of hockey training equipment, including self-lubricating synthetic ice panels, dryland flooring tiles, shooting targets, passing trainers, stickhandling aids, balance and slide boards, goals, nets, and Bluetooth-connected gamified training devices. Products are sold direct-to-consumer through the company's own e-commerce storefront and span entry-level training aids to professional-grade equipment used by NHL players and teams.

Product overview

HockeyShot is the world's leading developer and manufacturer of hockey training equipment, offering a comprehensive suite of products organized into distinct categories: Flooring (Dryland Tiles, Synthetic Ice Revolution Tiles, Multi-Sport Tiles, Extreme Glide Synthetic Ice Panels), Skating (Slide Boards, Balance Boards, Training products), Shooting (Shooting Pads, Goals & Nets, Targets & Tarps, Electronic Aids including the Extreme Hockey Radar 2.0 and Snipes Electronic Shooting Targets, Pucks & Balls), Passing (Passing Kits, Passers including the Elite 4-Way Passer and Extreme Passer, Sauce Kits including Sauce Phenom Catcher), and Stickhandling (Danglers, Defenders, Pucks & Balls including the Green Biscuit line and Extreme Dryland Puck). The company also offers gamified electronic training products like the Dangles Single Bar and Dangles Triple Bar, which connect via Bluetooth to the HockeyShot App for interactive training with game modes and global leaderboards. Additional offerings include Goaltending Training Equipment, Road Warrior Mini Hockey products, and free Training Programs (Shoot to Score, Goaltending 101, Off-Ice Speed, Train at Home). Products are sold at three tier levels: Edge, Extreme, and Elite, with a price match guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Sport Tiles Versatile 12x12 inch interlocking tiles with textured surface designed for multiple sports including ball hockey, basketball, and tennis, providing an ice-like surface for puck glide during off-ice stickhandling and shooting practice.
• All-Star Dryland Flooring Hockey Tiles Interlocking tiles designed for off-ice stickhandling and shooting practice, providing an ice-like surface for puck glide in home training centers and garage setups.
• Synthetic Ice Revolution Hockey Tiles Small molded synthetic ice squares (18" x 18") that are skateable on one side, offering 10-15% resistance compared to real ice and featuring a symmetric clipping connection system for easy assembly.
• Extreme Glide Synthetic Ice Panels Large, robust, reversible synthetic ice sheets in standard sizes of 4'x4' and 4'x8', featuring precision-cut dovetail connections and a special glide recipe embedded throughout the core for premier performance with dynamic edge response.
• Slide Board Pro Hockey-specific slide board for developing skating technique and leg strength through lateral sliding movements.
• Training Balance Board Balance training equipment to improve core strength and stability for hockey skating.
• Rush Defender Defensive stickhandling obstacle for practicing deking and faking moves.
• Roll-Up Shooting Pad Portable shooting pad for off-ice shooting practice with smooth puck glide surface.
• Extreme Goal Hockey Net Durable hockey goal net for shooting and scoring practice.
• Indestructible Goal Heavy Duty Hockey Net Heavy-duty premium hockey net built for repeated high-intensity shooting practice.
• Crowd Goes Wild Hockey Shooting Tarp Shooting tarp that catches pucks and protects walls and garage doors during shooting practice.
• Snipes Electronic Shooting Targets Electronic shooting targets with sensors that detect puck impacts and provide scoring feedback.
• Extreme Hockey Radar 2.0 Radar device that tracks and displays shot speed for measuring shooting power.
• Elite 4-Way Passer Passing trainer that allows up to 4 players to practice passing and receiving simultaneously.
• Extreme Passer Puck passing trainer that returns pucks for solo passing and receiving practice.
• Sauce Phenom Catcher Mini goal and saucing net for practicing sauce passes and quick release shots.
• Dangles Single Bar Electronic stickhandling training bar with sensors that connects to the HockeyShot app for gamified training.
• Dangles Triple Bar Multi-bar electronic stickhandling system with three sensor bars, Bluetooth connectivity, and HockeyShot app integration featuring game modes and global leaderboards.
• Speed Deke Stickhandling trainer for developing on-ice stickhandling drills and hand speed.
• Extreme Dangler Stickhandling obstacle trainer for creating custom stickhandling drills.
• Green Biscuit Original Hockey Puck Sliding training puck designed for off-ice shooting and stickhandling on surfaces like asphalt and concrete.
• Extreme Dryland Puck Weighted training puck for developing shot speed on smooth dryland surfaces.
• Goaltending Training Equipment Training equipment designed specifically for goaltender development including nets, targets, and rebounder accessories.
• Road Warrior Mini Hockey Mini hockey sticks and equipment line for travel and mobile training.
• HockeyShot App Companion mobile application for Dangles products featuring game modes, progress tracking, and global leaderboards.

Quantifiable outcome

• 10-15% friction coefficient vs real ice on Revolution Tiles
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship.

• Florida PanthersflagshipStrategic or Co-development PartnerProfessional NHL partnership where Florida Panthers players use HockeyShot training equipment. The team captain Aleksander Barkov has been featured using HockeyShot products, and the partnership provides professional endorsement for the brand.
• Montreal CanadiensflagshipStrategic or Co-development PartnerProfessional NHL partnership with Montreal Canadiens hockey team. The partnership positions HockeyShot as the training equipment choice of professional hockey organizations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Tour Hockey: Specialty maker of inline hockey wheels, apparel, and training equipment. Competes with HockeyShot in the stickhandling and shooting aid categories, particularly within the roller and street hockey segments adjacent to ice.

Direct peers

• Winnwell: Canadian-based manufacturer and retailer of hockey training equipment, apparel, and accessories. Direct competitor to HockeyShot with overlapping synthetic ice tiles, shooting pads, and stickhandling aids sold through a comparable DTC channel.
• Pure Hockey: Largest hockey-specific retailer in the United States, operating both an extensive e-commerce store and brick-and-mortar stores. Competes with HockeyShot by carrying similar training aids, synthetic ice products, and stickhandling equipment alongside a wider hockey equipment catalog.
• XHockeyProducts: US-based retailer specializing in shooting targets, training aids, and skill-development equipment for hockey players. Closely comparable product range to HockeyShot, with similar DTC e-commerce positioning and price points.

Broad incumbents

• Bauer Hockey: Dominant incumbent manufacturer of hockey skates, sticks, and protective gear, with growing exposure to off-ice training through Bauer Performance Sports. Overlaps with HockeyShot in shooting targets, training aids, and skill-development content, but operates primarily through wholesale and team-dealer channels.
• CCM Hockey: Major incumbent in hockey equipment with broad SKU coverage across skates, sticks, and protective gear. Enters the training-aid category through products like passing tools and shooting targets, competing with HockeyShot at the team and league level.
• Warrior Sports: Hockey equipment brand owned by New Balance offering sticks, gloves, and protective gear with a growing presence in training accessories. Comparable to HockeyShot as a competing hockey brand investing in skill-development product lines.
• Dicks Sporting Goods (Hockey Category): Mass-market sporting goods retailer carrying a hockey training equipment selection including shooting pads, goals, and synthetic ice. Competes with HockeyShot on convenience and price for entry-level buyers, though lacks hockey-specialist depth.

Others

• Athletico: Synthetic ice and sports flooring supplier serving both consumer and commercial customers. Adjacent peer to HockeyShot's flooring and synthetic ice product lines, with overlap in home training surface installations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hockeyshot1
• Facebookfacebook.com/hockeyshotstore
• Instagraminstagram.com/hs_synthetic_ice

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HockeyShot