BB&T Capital Markets

What BB&T Capital Markets does

BB&T Capital Markets was the corporate and investment banking division of BB&T Corporation, providing capital markets advisory, underwriting, sales and trading, and research services to mid-market and large corporate clients across industry verticals including transportation and logistics, healthcare, government contracting, and renewable energy. Following the December 2019 merger of BB&T Corporation with SunTrust Banks, the entity was absorbed into Truist Financial Corporation (NYSE: TFC) and operates today as Truist Securities, the unified corporate and investment banking arm of Truist. The combined platform generates revenue through investment banking fees (advisory and capital markets transactions), transaction-based fees from sales and trading operations, and recurring corporate banking revenue from treasury management, lending, and deposit products sold primarily to enterprise and mid-market clients.

Truist Securities is distributed across eight major US financial centers (Atlanta, Boston, Charlotte headquarters, Chicago, Dallas, Los Angeles, New York, San Francisco) with 501–1,000 employees and a relationship-led go-to-market model anchored in Truist's broader commercial banking franchise. The product suite spans Capital Advisory Solutions, Sales/Trading/Research, Truist One View (a unified commercial digital banking platform), Treasury & Payments (including information reporting, payables, receivables, sweep/liquidity, and check/ACH fraud protection), a Commercial Cards suite (Corporate, Purchasing, One, Preferred One, Executive, ePayables), Merchant Services, and thought-leadership content including the Truist Purple Paper and "Navigating Beyond the Expected" podcast. As a historical entity BB&T Capital Markets no longer operates under that brand; its operations, personnel, and client relationships continue under Truist Securities within the combined $489 billion-asset Truist Financial Corporation.

Name

BB&T Capital Markets

Legal name

BB&T Capital Markets

Website

https://bbtcapitalmarkets.com

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

101–250 employees

Short description

BB&T Capital Markets was BB&T Corporation's investment banking division, now operating as Truist Securities within Truist Financial Corporation after the 2019 BB&T-SunTrust merger, serving mid-market and enterprise clients with capital markets advisory, underwriting, and corporate banking services.

Ownership category

akta.pro rank

Product category

Corporate & Investment Banking

NAICS

Investment Banking and Securities Intermediation (52315), Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)

akta.pro secondary industry

Corporate Finance & Capital Advisory (BPAHADAB)

Keywords

• Investment banking services
• Capital markets advisory
• Sales and trading
• Corporate banking products
• Debt and equity underwriting

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Investment Banking Fees: Revenue generated from advisory services, capital markets transactions, and strategic consulting engagements with corporate clients.
2. Capital Markets Revenue: Revenue from underwriting, debt and equity issuance, and transaction-based fees from sales and trading operations.
3. Corporate Banking Products: Treasury management, lending, and deposit products for commercial and corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BB&T Capital Markets, now operating as Truist Securities following the 2019 BB&T-SunTrust merger, provides corporate and investment banking services to middle-market and large corporate clients. Its offerings include capital advisory solutions, sales/trading/research, treasury and payments management, commercial cards, merchant services, and unified digital banking via Truist One View, supported by industry-specialized coverage across transportation, healthcare, government contracting, and other verticals.

Product overview

BB&T Capital Markets operates under Truist Securities, a unified corporate and investment banking platform offering comprehensive capital markets services. The platform provides Capital Advisory Solutions and Sales, Trading & Research alongside digital banking tools such as Truist One View for unified account management. Treasury & Payments services encompass cash management, fraud protection, and liquidity solutions, while the Commercial Cards suite offers Corporate, Purchasing, One, Preferred One, and Executive card products with ePayables capabilities. The offering is supplemented by Merchant Services for payment processing, the Truist Purple Paper research publications, and the Navigating Beyond the Expected podcast series for client thought leadership.

Differentiator

Problem solved

Functional benefit

Products and services

• Truist Securities The corporate and investment banking division of Truist Financial Corporation providing capital markets advisory, sales and trading, and research services to corporate clients.
• Capital Advisory Solutions Capital markets strategies and advisory services designed to help companies navigate and succeed in raising capital for business growth.
• Sales, Trading & Research Equity and debt sales, trading, and research services providing market intelligence and transaction execution for institutional clients.
• Truist One View A unified digital banking platform enabling clients to view and manage multiple commercial accounts, cash flow, and financial data in a single interface.
• Treasury & Payments Cash management solutions including information reporting, payables, receivables, sweep/liquidity management, check fraud protection, and ACH fraud control.
• Commercial Cards Suite of commercial payment cards including Corporate Card, Purchasing Card, One Card, Preferred One Card, Executive Card, and ePayables solutions.
• Merchant Services Payment processing and merchant services solutions for commercial clients accepting card transactions.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KeyBanc Capital Markets: KeyBanc Capital Markets is the corporate and investment banking arm of KeyCorp, with a long-standing middle-market focus and similar vertical coverage (industrials, healthcare, technology). It competes head-to-head with Truist Securities for the same middle-market advisory and capital markets mandates.
• Raymond James: Raymond James Investment Banking has a substantial middle-market practice spanning M&A advisory and capital markets across diversified industries, including verticals that overlap with Truist Securities (e.g., healthcare, consumer, financial services).
• Piper Sandler: Piper Sandler is a leading independent middle-market investment bank with strong sector coverage in consumer, healthcare, and financial services. Competes directly with Truist Securities for advisory and capital markets mandates in the same deal-size band.
• PNC Capital Markets: PNC Capital Markets provides investment banking services to middle-market clients through PNC Financial Services, with sector coverage that overlaps Truist Securities' verticals (e.g., healthcare, business services). Operates with the same embedded-bank distribution model.
• Truist Securities: Truist Securities is the renamed, integrated successor to BB&T Capital Markets following the 2019 BB&T-SunTrust merger — effectively the same operating franchise under a new brand, providing identical capital markets, advisory, and corporate banking services.
• Citizens Capital Markets: Citizens Capital Markets, the investment banking arm of Citizens Financial Group, provides M&A advisory, capital markets, and industry research to middle-market clients — comparable in franchise scope and middle-market positioning to Truist Securities.
• Fifth Third Securities: Fifth Third Securities is the capital markets and investment banking division of Fifth Third Bank, focused on middle-market clients across the Midwest and Southeast — overlapping with Truist Securities' core geography and middle-market orientation.
• Regions Securities: Regions Securities is the investment banking arm of Regions Financial, a Southeast-based regional bank. It pursues a middle-market advisory and capital markets model similar to Truist Securities, often competing for the same client segment in overlapping geographies.

Broad incumbents

• Wells Fargo Securities: Wells Fargo Securities is the investment banking and capital markets arm of Wells Fargo, one of the largest U.S. commercial banks. It offers a broader range of services than Truist Securities but competes directly in middle-market ECM, DCM, and M&A advisory.
• RBC Capital Markets: RBC Capital Markets is the corporate and investment banking arm of Royal Bank of Canada, with a substantial U.S. middle-market franchise across healthcare, technology, and consumer sectors — directly comparable in coverage model and client size.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Truist
• YouTubeyoutube.com/channel/UC10Dmvy2Ih93O8hCg_UYN6w
• Facebookfacebook.com/truist
• LinkedInlinkedin.com/company/4671
• Instagraminstagram.com/truist

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BB&T Capital Markets