The GreenFields
- Company typePrivate
- Founded1998
- HeadquartersLancaster, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The GreenFields does
The GreenFields Continuing Care Community is a nonprofit senior living provider operated under the Niagara Lutheran Health System, serving seniors and families in Western New York from a 52-acre campus in Lancaster, NY. Founded in 1998 (with the parent system tracing to 1958), The GreenFields delivers a full continuum of care across four on-campus facilities: GreenField Manor (independent living apartments), GreenField Court (assisted living), GreenField Terrace (memory care and enhanced assisted living designed as four homelike houses around a central courtyard), and GreenField Health & Rehabilitation Center (skilled nursing, subacute rehabilitation, respite care, and outpatient therapy including aquatic therapy in a full-sized pool). The organization also announced a GreenField Childcare & Wellness Center as an adjacent service line for employees and residents.
The business model is recurring subscription-based: residents pay monthly fees (no entrance fee) for their level of care, with quote-based pricing and direct admissions via phone, website, campus tours, waiting lists, and healthcare-provider referrals. A 700+-member Niagara Lutheran Health System Guild supports fundraising and volunteer engagement. The organization has 101–250 employees and is led by President/CEO Chris Koenig, with David McMullen as Executive Director of Development and Marketing. The GreenFields Health & Rehabilitation Center has been named to Newsweek and U.S. News & World Report's America's Best Nursing Homes 2020 lists and maintains CMS 5-Star Quality Rating compliance. In 2019 the organization entered a strategic alliance with Schofield Care, another regional nonprofit, signaling potential consolidation or expanded clinical scope within Western New York.
The GreenFields firmographics
Firmographics- Name
- The GreenFields
- Legal name
- The GreenFields Continuing Care Community
- Website
- https://thegreenfields.org
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
The GreenFields industry classification
Industry- Product category
- Senior Living and Continuing Care
- NAICS
- Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Large Campus / Multi-Building Assisted Living Communities (HLADABAG)
- akta.pro secondary industry
- Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)
Keywords
Where The GreenFields is headquartered
LocationHeadquarters
- HQ city
- Lancaster
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
The GreenFields business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Others, Marketing or Sales
Revenue model
- Residential Living Fees: Monthly fees for independent living apartments at GreenField Manor, including residential apartments for active seniors with maintenance-free living.
- Assisted Living Fees: Monthly fees for assisted living at GreenField Court, including help with meals, bathing, dressing, and medication management.
- Memory Care and Enhanced Assisted Living: Fees for memory care and enhanced assisted living services at GreenField Terrace, including 24-hour care, daily living assistance, and specialized dementia care.
- Skilled Nursing and Rehabilitation: Fees for 24/7 skilled nursing care, subacute rehabilitation, and outpatient therapy services at GreenField Health & Rehabilitation Center.
- Respite Care: Short-term respite care services allowing caregivers temporary relief while their loved ones receive professional care.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Living at GreenField Manor - Monthly residential fees for active seniors |
| Subscription | Monthly | Assisted Living at GreenField Court - Monthly fees with care services included |
| Subscription | Monthly | Memory Care and Enhanced Assisted Living at GreenField Terrace |
| Subscription | Monthly | Skilled Nursing and Rehabilitation at GreenField Health & Rehabilitation Center |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The GreenFields product offering
Product offeringCore offering
The GreenFields Continuing Care Community operates a 52-acre senior living campus in Lancaster, NY, providing a complete continuum of care across four integrated facilities: GreenField Manor (independent living apartments), GreenField Court (assisted living), GreenField Terrace (memory care and enhanced assisted living), and GreenField Health & Rehabilitation Center (skilled nursing, subacute rehabilitation, and outpatient therapy). Residents receive priority access to higher levels of care as their needs change, with no entrance fee required.
Product overview
The GreenFields Continuing Care Community is a senior living provider offering a full spectrum of care across four distinct residential facilities on a 52-acre campus. The portfolio includes GreenField Manor (independent living with maintenance-free apartments), GreenField Court (assisted living with medication management and daily activity support), GreenField Terrace (memory care and enhanced assisted living designed as homelike residences), and GreenField Health & Rehabilitation Center (skilled nursing, subacute rehabilitation, and outpatient therapy). Residents have priority access to all levels of care as their needs evolve.
Differentiator
Problem solved
Functional benefit
Brands
- GreenField Manor: Independent living apartments for active seniors looking to make life easier without the hassles of home maintenance.
- GreenField Court
- GreenField Terrace
- GreenField Health & Rehabilitation Center
Products and services
- GreenField Manor (Independent Living) Residential independent living apartments for active seniors offering affordable, quality retirement living with maintenance-free lifestyle options. Residents can pursue hobbies, travel, and social activities without the burden of daily home chores and repairs.
- GreenField Court (Assisted Living) Assisted living apartments for seniors who are still independent but need help with daily activities. Provides skilled staff assistance with medication management, transportation to medical appointments, and 24-hour help with daily living activities.
- GreenField Terrace (Memory Care and Enhanced Assisted Living) Memory care and enhanced assisted living residences designed to feel like home. Offers residences for individuals with dementia or Alzheimer's disease with a flexible environment, central courtyard access, and shared community spaces. Four separate houses provide 24/7 care and support.
- GreenField Health & Rehabilitation Center (Skilled Nursing, Respite Care, and Outpatient Therapy) Comprehensive healthcare center offering 24/7 skilled nursing care, respite care, subacute rehabilitation, and outpatient therapy services. Includes a full-sized pool for rehabilitation and has been recognized by Newsweek and U.S. News & World Report as one of America's Best Nursing Homes 2020.
Quantifiable outcome
- GreenField Health & Rehabilitation Center named to Newsweek's list of America's Best Nursing Homes 2020
- +1 more outcomes
Companies that use The GreenFields
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
The GreenFields technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The GreenFields partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Schofield CarecoreThe GreenFields Continuing Care Community and Schofield Care announced a strategic alliance in June 2019 aimed at strengthening both non-profit organizations and preparing them for future growth. The partnership was rooted in an effort to improve quality and clinical scope of services for both organizations.
Scale indicators8 records
Recent moves9 records
Expansion highlights3 records
The GreenFields competitors and assessment
Company assessmentBroad incumbents
- Atria Senior Living: National for-profit senior living operator with independent living, assisted living, and memory care communities across the U.S. Comparable to the GreenFields' assisted living (Court) and memory care (Terrace) service lines, with similar monthly subscription pricing model.
- Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and continuing care retirement communities nationwide. Comparable as a multi-facility senior living operator across the full continuum of care that GreenFields Manor/Court/Terrace span, though for-profit and far larger scale.
- Sunrise Senior Living: National for-profit senior living operator known for assisted living and memory care, including specialized Reminiscence memory care neighborhoods. Directly comparable to GreenField Court and GreenField Terrace service design, though operates at much larger scale.
- Good Samaritan Society (Sanford): Large Lutheran nonprofit senior care organization (now part of Sanford Health) operating independent living, assisted living, memory care, and skilled nursing across many states. Closest faith-based, Lutheran-affiliated broad incumbent analog to The GreenFields' Niagara Lutheran heritage.
Direct peers
- Presbyterian Senior Living: Pennsylvania-based faith-affiliated nonprofit operating CCRCs offering independent living, assisted living, memory care, and skilled nursing across multiple campuses. Closely comparable as a faith-rooted nonprofit CCRC system with the same continuum-of-care mission as The GreenFields.
- St. Ann's Community: Rochester, NY nonprofit CCRC offering independent living, assisted living, memory care, skilled nursing, and rehabilitation. Comparable as a regional New York State nonprofit operating a multi-level continuing care model with skilled nursing and rehabilitation services.
- Beechwood Continuing Care: Getzville, NY nonprofit CCRC operating independent living, assisted living, memory care, and skilled nursing on a single campus. Directly comparable in mission, scale, and full-continuum CCRC model within the same Western NY market as The GreenFields.
- Teresian House: Albany, NY Catholic nonprofit providing independent living, assisted living, memory care, and skilled nursing on a single campus. Comparable as a New York State nonprofit with a full-continuum CCRC model anchored by skilled nursing.
- Schofield Care: Western New York nonprofit providing skilled nursing, assisted living, and adult day health services. Entered a 2019 strategic alliance with The GreenFields and is the most directly comparable peer, sharing nonprofit status, regional footprint, and overlapping service lines including skilled nursing.
Regional players
- Elderwood Senior Care: Western and Upstate New York senior care provider operating skilled nursing, assisted living, and rehabilitation communities. Comparable regional peer in the same WNY/NY market with overlapping skilled nursing and rehabilitation offerings to GreenField Health & Rehabilitation Center.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key highlights7 records
Customer concentration
The GreenFields social profiles
Digital presenceThe GreenFields financial estimates
Financial estimateRevenue estimate
Valuation estimate
The GreenFields leadership team
Management profileNumber of profiles
Profiles5 records
The GreenFields subsidiaries and ownership
Company hierarchySubsidiaries6 records
The GreenFields funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The GreenFields M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The GreenFields
What does The GreenFields do?
The GreenFields Continuing Care Community operates a 52-acre senior living campus in Lancaster, NY, providing a complete continuum of care across four integrated facilities: GreenField Manor (independent living apartments), GreenField Court (assisted living), GreenField Terrace (memory care and enhanced assisted living), and GreenField Health & Rehabilitation Center (skilled nursing, subacute rehabilitation, and outpatient therapy). Residents receive priority access to higher levels of care as their needs change, with no entrance fee required.
Is The GreenFields a public or private company?
The GreenFields is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The GreenFields founded?
The GreenFields was founded in 1998. It employs 101 to 250 people.
Where is The GreenFields based?
The GreenFields is headquartered in Lancaster, United States, in the North America region.
How does The GreenFields make money?
Five revenue lines are on record. Residential Living Fees are the primary driver. The others are assisted Living Fees, memory Care and Enhanced Assisted Living, skilled Nursing and Rehabilitation and respite Care.
Who are The GreenFields's main competitors?
Broad incumbents on record are Atria Senior Living, Brookdale Senior Living, Sunrise Senior Living and Good Samaritan Society (Sanford). Direct peers are Presbyterian Senior Living, St. Ann's Community, Beechwood Continuing Care, Teresian House and Schofield Care. Elderwood Senior Care is listed as a regional player.
Does The GreenFields have an API?
No public API is recorded for The GreenFields.
What industry is The GreenFields in?
The GreenFields's product category is Senior Living and Continuing Care. Its primary akta.pro industry code is HLADABAG, Large Campus / Multi-Building Assisted Living Communities, with a secondary code of HLADAAAE, Independent Living with Supportive Services (Light ADL/IADL Support). Its NAICS code is 623311 and its SIC code is 8051.