Sticks

Name

Sticks

Legal name

Sticks Object Art & Furniture

Website

https://sticks.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Handcrafted Home Decor & Furniture

NAICS

Other Furniture Related Product Manufacturing (3379), Wood Product Manufacturing (321)

SIC

Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC)

Keywords

• Handcrafted furniture
• Wooden home decor
• Artisan accessories
• Folk art sculptures
• American-made decor

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Sticks Handmade: One-time purchase model for handcrafted furniture and accessories including furniture (tables, benches, dressers, beds), wall decor (plaques, mirrors, clocks), and sculptures.
2. Product Sales - Sincerely, Sticks: Printed home accessories including plaques, magnets, picture frames, ornaments, and state/city themed items. Also one-time purchase model.
3. Supported Artisans Products: Curated collection of American-made products from other artists and makers including jewelry, candles, lamps, and gifts. Company acts as retailer.
4. Gift Cards: Sticks eGift Cards available in denominations starting at $50, redeemable online or at Sticks Gallery.
5. Wholesale: Wholesale program allowing retailers to purchase Sticks products for resale.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Sticks is a handcrafted art and furniture maker producing one-of-a-kind wooden pieces (furniture, wall decor, clocks, mirrors, sculptures) that are drawn, wood-burned, and painted by hand in Des Moines, Iowa. The company also operates the Sincerely, Sticks line of artisan-printed home accessories featuring original Sticks artwork, and curates a Supported Artisans program offering American-made products from 150+ other makers. Sales occur through sticks.com, a Des Moines retail gallery, and a nationwide wholesale partner network.

Product overview

Sticks Object Art & Furniture is a handmade American art and furniture company offering two distinct product lines: Sticks Handmade (handcrafted wooden art and furniture drawn, wood-burned, and painted by hand in Des Moines, IA since 1992) and Sincerely, Sticks (printed home accessories created from original artwork). The company also curates a Supported Artisans marketplace featuring American-made products from small businesses, operates a physical retail gallery in Des Moines, and provides custom, wholesale, and installation services. Key product categories include furniture (tables, benches, dressers, bookcases), accessories (clocks, mirrors, lamps, plaques, picture frames), sculptures (folk art, holiday, religious), seasonal collections (Christmas, Americana, Furry Friends pet art), and regional/state-themed items. The company sells directly through its e-commerce platform and through a network of retail partners across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Sticks Handmade: Handcrafted wooden art and furniture pieces, all one-of-a-kind created by artisan hands from start to finish. Products include furniture, accessories, clocks, mirrors, and sculptures.
• Sincerely, Sticks
• Supported Artisans

Products and services

• Sticks Handmade Handcrafted wooden art and furniture pieces drawn, wood-burned, and painted by hand by artisans in Des Moines, Iowa. Includes furniture (tables, benches, dressers, bookcases, chairs), accessories (clocks, mirrors, lamps, plaques, growth charts), and sculptures. Each piece is one-of-a-kind.
• Sincerely, Sticks
• Roots Sculptures Handmade wooden folk art sculptures crafted from driftwood sourced locally from Iowa waterways. Includes Fancy Mirrors, Hallelujah Ladies, Santa sculptures, angel sculptures, birdhouse sculptures, nativity sets, and seasonal holiday pieces.
• Supported Artisans Curated retail collection of American-made products from 150+ small businesses and artists. Includes jewelry, lighting, home accessories, enamel artwork (Spiritiles), embroidered pillows, wooden kitchenware, puzzles, scented candles, and sculptures.
• Sticks eGift Card Digital gift cards redeemable on sticks.com or at Sticks Gallery in Des Moines, Iowa. Available in various denominations starting from $50.
• Custom Sticks
• Wholesale Program
• Sticks Gallery (Retail Showroom)

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Supported Artisans ProgramcoreStrategic or Co-development PartnerCurated collection featuring over 150 American-made artists, makers, and brands including Houston Llew Spiritiles, Allsop Home & Garden (lanterns), Eangee (eco-friendly lamps), Deejo (pocket knives), Steven McGovney (sculptures), and many others. Sticks Gallery serves as a platform to showcase these partner products alongside Sticks' own handcrafted items.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• West Elm: West Elm is a national home furnishings retailer with explicit focus on artisanal, fair-trade, and American-made goods. Overlaps with Sticks' furniture and home accessories categories and serves a similar design-conscious customer base.
• Ethan Allen: Ethan Allen is a long-established American custom furniture manufacturer with multi-decade heritage. Comparable to Sticks on custom wood furniture manufacturing, American-made positioning, and use of skilled craftsmen.
• Magnolia (Magnolia Home): Magnolia, the Joanna Gaines home brand, offers farmhouse/Americana home decor and furniture with broad portfolio across categories. Larger and broader than Sticks but with overlapping Americana aesthetic, target customer, and curated retail experience.
• Anthropologie: Anthropologie operates a lifestyle and home goods retail concept with curated, vintage-inspired aesthetic and artisan-leaning product mix. Overlaps with Sticks on Americana-leaning design sensibility and gift/decor customer base.
• Crate & Barrel: Crate & Barrel is a major national home furnishings retailer with broad furniture, decor, and gift assortment. Overlaps with Sticks' furniture and home accessories categories, though at much larger scale and broader price points.
• Wayfair: Wayfair is the dominant online home goods retailer with massive catalog across furniture and decor. Competes for the same end customers as Sticks at vastly greater scale, and increasingly expanding into artisan and handmade segments.

Direct peers

• Serena & Lily: Serena & Lily is a premium home decor and furnishings brand with a coastal/American heritage aesthetic. Comparable premium positioning, curated product mix across furniture and accessories, and similar affluent customer base as Sticks.
• Rifle Paper Co. Rifle Paper Co. produces hand-illustrated stationery, home accessories, and decor with strong Americana and floral aesthetic. Highly comparable to Sticks' Sincerely, Sticks printed line and the original artwork design library approach.
• Etsy: Etsy operates the dominant online marketplace for handmade and vintage goods, directly paralleling Sticks' own handmade positioning and even mirroring Sticks' Supported Artisans curation model. Both serve customers seeking unique, artisan-produced home goods and gifts.
• Uncommon Goods: Uncommon Goods operates as a curated marketplace for unique gifts and home goods sourced from independent makers. Direct parallel to Sticks' Supported Artisans marketplace and gift-buyer customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sticksinc5643
• Facebookfacebook.com/sticksinc
• Instagraminstagram.com/sticksinc
• Pinterestpinterest.com/sticksinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sticks