Naturchem

What Naturchem does

Naturchem, S.L. is a Spanish natural and organic cosmetics laboratory and manufacturer founded in 2007 and headquartered in Massanassa, Valencia. The company formulates, produces, and distributes skincare and facial cosmetic products from a 2,700 m² facility, operating three differentiated sub-brands: NAOBAY (certified organic cosmetics with wooden and recyclable packaging), FEEL FREE (mass-market natural cosmetics with over 80% of the collection Ecocert COSMOS Natural certified), and KUESHI (facial cosmetics with high natural-ingredient content targeting younger consumers). All three brands are produced in-house under green-chemistry principles and are predominantly certified by Ecocert Greenlife to the COSMOS standard. The company is privately held, has 51–100 employees, and was acquired in 2023 by the Spanish private equity firm Sherpa Capital to add natural skincare to its portfolio.

Naturchem's core technology is natural-organic cosmetic formulation and sustainable manufacturing, underpinned by third-party certification rather than proprietary patents. The company does not expose APIs or software products; its digital surface consists of three brand e-commerce websites and a WordPress corporate site tracked with Google Analytics. Revenue is generated through direct-to-consumer sales on those brand sites and through an international distribution network that has been built since 2011, with no public pricing, ARR, or revenue disclosures. The customer base is segmented horizontally by consumer persona (organic, mass, youth) rather than by enterprise accounts, and there are no named B2B customers or channel partners disclosed. The company invests in capacity (€1.2M into a new plant and machinery in 2020) and is positioned for further international growth under private equity ownership.

Name

Naturchem

Legal name

Naturchem, S.L.

Website

https://naturchem.es

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Naturchem is a Spain-based natural and organic cosmetics manufacturer operating three certified brands — NAOBAY, FEEL FREE, and KUESHI — produced at a 2,700 m² facility in Massanassa and sold direct-to-consumer and through international distribution, and is owned by Sherpa Capital since 2023.

Ownership category

akta.pro rank

Product category

Natural and Organic Cosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Sensitive Skin & Barrier Repair (CRABAAAG)

Keywords

• Natural cosmetics
• Organic skincare
• Certified personal care
• Cosmetic manufacturing
• Beauty brand portfolio

Headquarters

HQ city

Masanasa

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Cosmetic Product Sales: Naturchem generates revenue through the manufacture and sale of natural organic cosmetic products under three brands: Naobay (certified organic), Kueshi (facial cosmetics), and Feel Free (mass consumption natural cosmetics). Products are sold through their own brand websites and distributed nationally and internationally.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Naturchem formulates, manufactures, and sells certified natural and organic cosmetic products under three consumer brands (NAOBAY, FEEL FREE, and KUESHI) from its 2,700 m² facility in Massanassa, Spain. The products span skincare, facial cosmetics, and personal care with Ecocert COSMOS certification, wooden and recyclable packaging, and a focus on green chemistry and GMO-free formulations.

Product overview

Naturchem operates as a natural organic cosmetics laboratory and manufacturer with three distinct beauty brands. The portfolio includes NAOBAY (certified organic, featuring wooden and recyclable packaging for environmentally-conscious consumers), FEEL FREE (certified natural, mass-market accessible everyday skincare with simple formulas), and KUESHI (facial cosmetics targeting younger audiences with bold scents and diverse textures). All products are certified under the Ecocert COSMOS standard and are formulated with natural and organic ingredients at the company's 2,700 m² facility in Massanassa, Spain.

Differentiator

Problem solved

Functional benefit

Brands

• Naobay: Certified natural and ecological cosmetics to care for the skin and respect the environment. Features organic active ingredients and packaging made from wood and recyclable materials.
• Feel Free
• Kueshi

Products and services

• NAOBAY Certified organic natural cosmetics brand focused on caring for skin and respecting the environment, featuring organic active ingredients and packaging made from wood and recyclable materials; 100% of NAOBAY products are Ecocert COSMOS Organic certified.
• FEEL FREE Certified natural cosmetics brand with simple formulas and recognized natural actives for everyday care accessible to mass-market audiences; over 80% of the collection is Ecocert COSMOS Natural certified.
• KUESHI Facial cosmetics brand with high percentages of natural ingredients, bold scents, and diverse textures designed to captivate a younger audience; 46% of KUESHI products are Ecocert COSMOS Natural certified.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Primavera Life: German natural cosmetics and aromatherapy brand producing certified natural skincare and wellness products. Comparable to Naturchem in European natural certification approach, focus on natural ingredient purity, and mid-market positioning in the German-speaking natural cosmetics segment.
• Mádara Cosmetics: Latvian natural and organic skincare brand with Ecocert certifications, focused on Nordic botanical ingredients and modern packaging. Comparable to Naturchem in Ecocert certification approach, organic skincare positioning, and growing international distribution as a mid-sized European natural brand.

Broad incumbents

• L'Occitane en Provence: Global natural cosmetics group headquartered in France with brands like L'OCCITANE, Melvita, and Erborian, focused on plant-based and natural ingredient formulations. Comparable to Naturchem in the natural/organic positioning and multi-brand structure, though at vastly larger scale.

Direct peers

• Caudalie: French natural skincare brand built around grape-derived ingredients with strong pharmacy and selective retail distribution. Comparable to Naturchem's NAOBAY in natural positioning, European origin, and skincare focus, though more concentrated in a single hero ingredient story.
• Weleda: Swiss-German natural and organic cosmetics manufacturer with NaTrue certification, producing skincare, body care, and facial products from biodynamic and natural ingredients. Most directly comparable to Naturchem in natural certification standards, formulation philosophy, and multi-channel distribution.
• Melvita: French organic beauty brand owned by L'Occitane Group, focused on certified organic skincare, body care, and essential oils. Comparable to Naturchem's NAOBAY in organic certification, French/European organic positioning, and DTC plus selective retail distribution.
• Korres: Greek natural cosmetics brand founded on herbal and natural ingredient formulations, with skincare, body care, and color cosmetics ranges. Comparable to Naturchem in European natural cosmetics positioning, multi-category offering, and emphasis on botanical ingredients.
• Dr. Hauschka: German natural and organic skincare brand certified by NaTrue, offering facial care, body care, and makeup with biodynamic and botanical ingredients. Directly comparable to Naturchem in natural certification standards, holistic skincare philosophy, and European specialty retail distribution.

Regional players

• Laboratorios Maverick: Spanish cosmetics manufacturer specializing in private-label and contract manufacturing for skincare, body care, and personal care brands. Comparable to Naturchem as a Spanish-headquartered cosmetics manufacturing operation with similar scale and B2B/manufacturing capabilities in the Iberian market.
• Natura Bissé: Spanish luxury skincare company also based near Barcelona, producing high-performance facial skincare products. Comparable as a Spanish-headquartered cosmetics manufacturer with international distribution and multi-brand strategy, though positioned at the premium luxury tier versus Naturchem's natural/organic positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturchem