Sami
SAMI is a privately-held student housing operator in Normal, Illinois, managing over 1,000 rental apartments for Illinois State University and Heartland College students since 1989 via per-bedroom monthly leases and a PropertyWare tenant portal.
- Company typePrivate
- Founded1989
- HeadquartersNormal, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sami does
SAMI is a privately-held student housing operator headquartered at 608 Kingsley St., Suite A, Normal, Illinois. Founded in 1989, the company owns and manages more than 1,000 rental apartments concentrated around the Illinois State University and Heartland College campuses, serving undergraduate students seeking off-campus housing. Its core offering combines physical residential units (1BR through 4BR configurations, with select pet-friendly and furnished options) with a PropertyWare-based tenant portal that supports online rent payment (one-time and recurring, via bank, credit card, or cash), maintenance request submission, utilities management, and renters insurance enrollment.
The company's go-to-market is direct-to-consumer through its website, Microsoft Outlook/Zoom-based tour booking, in-person showings at the Normal office, and a content/blog layer targeting prospective tenants. Pricing is structured per bedroom on a monthly subscription cadence, ranging from approximately $395 to $1,105 per bedroom depending on unit type, location, and finish level. Revenue is supplemented by a set of transaction-based fees — $95 application fee, $195–$295 move-in/admin fee, $300 non-refundable pet fee, and $300 sublease fee — plus a $13/month in-house renters insurance offering. Operational infrastructure includes an in-house maintenance company (Maintenance Contractors Inc.) and a broadband network management partnership (ConnectivityU), with recent amenity additions including Amazon Hub package lockers at three properties.
SAMI has no disclosed parent company, no outside funding rounds, no public listing, and no proprietary AI/ML capabilities; its technology stack is built around third-party SaaS (PropertyWare, Microsoft 365) layered onto a long-standing local property portfolio and brand. Demand is concentrated on two institutions in a single metro, making enrollment trends at Illinois State University and Heartland College the primary top-line sensitivity.
Sami firmographics
Firmographics- Name
- Sami
- Legal name
- SAMI
- Website
- https://sami.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SAMI is a privately-held student housing operator in Normal, Illinois, managing over 1,000 rental apartments for Illinois State University and Heartland College students since 1989 via per-bedroom monthly leases and a PropertyWare tenant portal.
- Ownership category
- akta.pro rank
Sami industry classification
Industry- Product category
- Student Housing Rentals
- NAICS
- Rental and Leasing Services (532), Lessors of Real Estate (5311)
- SIC
- Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Student Housing Property Management & Leasing Operators (THAMAGAK)
- akta.pro secondary industries
- Off-Campus Shared Student Houses (Room-by-Room) (THAMAGAC), Student Housing Roommate Matching, Assignments & Occupancy Management (BPAJAJAJ), Student & Academic Term Monthly Housing (THAMAFAH)
Keywords
Where Sami is headquartered
LocationHeadquarters
- HQ city
- Normal
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sami business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Monthly Apartment Rent: SAMI generates revenue through monthly rental payments from student tenants. Rent is quoted per bedroom with pricing varying by unit type, location, and amenities. The company offers various bedroom configurations (1BR, 2BR, 3BR, 4BR) and accepts both individual and joint leases.
- Renter's Insurance: SAMI offers in-house renter's insurance at $13/month as an option for tenants. Tenants can also obtain insurance through other providers or their parents' policy.
- Pet Fees: Non-refundable pet fee of $300 per pet specified in the lease for pet-friendly units.
- Application and Move-in Fees: Application fee of $95 for subleasers; Move-in/admin fee of $295 for 1BR apartments and $195 for 2/3/4BR apartments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | 1 Bedroom - Standard units starting at $650/month |
| Unit Pricing | Monthly | 2 Bedroom - Starting as low as $395/bedroom |
| Unit Pricing | Monthly | 3 Bedroom - Starting as low as $455/bedroom |
| Unit Pricing | Monthly | 4 Bedroom - Starting as low as $395/bedroom |
| Other | Pay-as-you-go | Pet Fee - $300 non-refundable per pet |
| Subscription | Monthly | Renter's Insurance - $13/month through SAMI |
| Transaction based/ take rate | Pay-as-you-go | Sublease Fee - $300 |
| Transaction based/ take rate | Pay-as-you-go | Application/Move-in Fees |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Sami product offering
Product offeringCore offering
SAMI owns and manages more than 1,000 rental apartments in Normal, Illinois, leased primarily to Illinois State University students on a per-bedroom, monthly basis across 1BR, 2BR, 3BR, and 4BR configurations. Residents are supported through a PropertyWare-based tenant portal for online rent payment, maintenance requests, and utility management, and prospects can book in-person or live video tours through a Microsoft Outlook scheduling system. Supplementary offerings include roommate and sublease listings, in-house renters insurance, pet-friendly units at select properties, and Amazon Hub package lockers at three locations.
Product overview
SAMI (Student Apartments Management, Inc.) is a student housing company providing rental apartments near Illinois State University in Normal, Illinois, since 1989. The company manages over 1,000 apartments across multiple properties. The core product offering consists of an Apartment Search & Listings platform for finding available units, paired with a Resident Center tenant portal that provides integrated access to Online Rent Payment via PropertyWare, Maintenance Request submission, Lease Lifecycle Management, Roommate & Sublease Listings, Renters Insurance, and Technology Center resources. Additional services include pet-friendly apartments, Amazon Hub package lockers at select locations, and in-person or video tour scheduling via Microsoft Outlook. SAMI operates a full-service maintenance company (Maintenance Contractors Inc.) and partners with ConnectivityU for broadband network management.
Differentiator
Problem solved
Functional benefit
Products and services
- Student Apartment Rentals Per-bedroom rental of furnished and unfurnished 1-, 2-, 3-, and 4-bedroom apartments near Illinois State University and Heartland College campuses, leased monthly to individual student tenants or via joint leases.
- Apartment Tour Scheduling (In-Person and Live Video) Self-serve booking service allowing prospective student tenants to reserve in-person tours of available units or live video (Zoom) tours via a Microsoft Outlook/Office 365 calendar page hosted by SAMI.
- Roommate and Sublease Listings Internal marketplace for SAMI tenants to post and view roommate-wanted and sublease listings so students can find replacement tenants or fill empty bedrooms within SAMI's portfolio.
- SAMI In-House Renters Insurance Optional monthly renters insurance policy offered directly by SAMI at $13 per month, fulfilling SAMI's renters insurance requirement for tenants who do not provide proof of alternative coverage.
- Pet-Friendly Apartment Rentals Rental apartments at four named SAMI locations that allow pets up to 50 lbs (and emotional support animals with documentation) in exchange for a $300 non-refundable pet fee per pet.
- Amazon Hub Package Lockers Secure Amazon package delivery and pickup lockers installed at Vernon Stables, College Park, and Lofts North End as a resident amenity.
Companies that use Sami
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Sami technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Sami partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Maintenance Contractors InccoreFull service maintenance company that supports SAMI's property management efforts. Handles maintenance requests and repairs across the 1000+ apartment portfolio.
- ConnectivityUcoreNetwork management company that handles all broadband networks for SAMI properties. Provides high-speed internet infrastructure for student residents.
Scale indicators3 records
Recent moves3 records
Expansion highlights4 records
Sami competitors and assessment
Company assessmentDirect peers
- Cardinal Group Companies: Cardinal Group is a student housing and multifamily property management company that develops, owns, and manages off-campus student housing. Directly comparable to SAMI in operating student apartment communities with on-site leasing, maintenance, and resident services.
- Place Properties: Place Properties develops and manages student housing communities across the U.S. with a focus on off-campus apartments near college campuses. Comparable to SAMI's per-bedroom leasing model, proximity-to-campus positioning, and student-focused amenity offering.
- The Scion Group: Scion is one of the largest private student housing owner-operators in the U.S., developing and managing off-campus student housing near major universities. SAMI is comparable as a vertically integrated private operator focused exclusively on student housing, though Scion operates at significantly larger scale across multiple markets.
- Balfour Beatty Campus Solutions: Balfour Beatty Campus Solutions develops and manages student housing on behalf of universities and institutional partners. Comparable to SAMI as a student housing operator managing large portfolios of off-campus or university-affiliated apartments.
- Campus Evolution Villages: Campus Evolution Villages operates purpose-built student housing communities near multiple U.S. universities. Comparable to SAMI in its exclusive focus on student housing, off-campus apartment offerings, and lease-by-bedroom model aimed at college students.
Broad incumbents
- American Campus Communities: American Campus Communities (now part of Blackstone) is the largest publicly-traded student housing REIT in the U.S., owning and managing ~150,000+ beds. Comparable as the dominant scale player in the same student housing category SAMI operates in, but at vastly greater national scale and capital access.
- RPM Living: RPM Living is a large multifamily property management company with a growing student housing segment. Comparable to SAMI as a third-party property manager of student-oriented apartment communities, though it operates across much broader multifamily categories.
- Greystar Real Estate Partners: Greystar is the largest multifamily and student housing operator in the world, with a significant student housing portfolio (including the EdR acquisition). Comparable to SAMI in operating student housing communities but operates broadly across multifamily and student verticals at massive scale.
Others
- JLL Student Housing: JLL's Student Housing group provides investment sales, capital markets, and advisory services for student housing assets and portfolios. Comparable as an adjacent participant serving institutional investors in the same asset class SAMI operates in, but offering advisory rather than operational services.
- Cushman & Wakefield Student Living: Cushman & Wakefield's Student Living division provides brokerage, investment advisory, and consulting services for student housing. Comparable as an adjacent ecosystem participant serving the same student housing market SAMI operates in, but offering advisory services rather than direct property operation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Sami financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sami leadership team
Management profileNumber of profiles
Profiles8 records
Sami funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sami M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sami
What does Sami do?
SAMI owns and manages more than 1,000 rental apartments in Normal, Illinois, leased primarily to Illinois State University students on a per-bedroom, monthly basis across 1BR, 2BR, 3BR, and 4BR configurations. Residents are supported through a PropertyWare-based tenant portal for online rent payment, maintenance requests, and utility management, and prospects can book in-person or live video tours through a Microsoft Outlook scheduling system. Supplementary offerings include roommate and sublease listings, in-house renters insurance, pet-friendly units at select properties, and Amazon Hub package lockers at three locations.
Is Sami a public or private company?
Sami is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sami founded?
Sami was founded in 1989. It employs 11 to 50 people.
Where is Sami based?
Sami is headquartered in Normal, United States, in the North America region.
How does Sami make money?
Four revenue lines are on record. Monthly Apartment Rent is the primary driver. The others are renter's Insurance, pet Fees and application and Move-in Fees.
Who are Sami's main competitors?
Direct peers on record are Cardinal Group Companies, Place Properties, The Scion Group, Balfour Beatty Campus Solutions and Campus Evolution Villages. Broad incumbents are American Campus Communities, RPM Living and Greystar Real Estate Partners. Others are JLL Student Housing and Cushman & Wakefield Student Living.
Does Sami have an API?
No public API is recorded for Sami.
What industry is Sami in?
Sami's product category is Student Housing Rentals. Its primary akta.pro industry code is THAMAGAK, Student Housing Property Management & Leasing Operators, with a secondary code of THAMAGAC, Off-Campus Shared Student Houses (Room-by-Room). Its NAICS code is 532 and its SIC code is 6513.