Chief Petroleum

Name

Chief Petroleum

Legal name

Chief Petroleum

Website

https://chiefpetroleum.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fuel and Lubricant Distribution

NAICS

Gasoline Stations (4571), Fuel Dealers (45721)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro industry

PRIMARYEUALAIAD

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery)

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Downstream Fuels Marketing & Retail (Service Stations, Branded Fuels)

Keywords

• Fuel distribution services
• Commercial lubricants supply
• Bulk fuel delivery
• Cardlock fueling stations
• On-site fleet refueling

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Fuel Sales: Sales of various fuel types including regular unleaded gasoline, on-road diesel, off-road diesel, premium 91 non-ethanol gasoline, aviation fuel, and race fuels (VP Racing Fuels products). Revenue generated through cardlock sites, bulk deliveries, and wholesale channels.
2. Lubricant Sales: Sales of commercial and automotive lubricants including engine oils, gear oils, transmission fluids, hydraulic fluids, industrial fluids, and aviation products from brands such as Phillips 66, Shell, Kendall, Mystik, Mobil, and North American.
3. Diesel Exhaust Fluid (DEF): Sales of DEF in bulk quantities for large fleets and convenient drums for smaller operations. DEF is sold as part of maintaining clean and efficient diesel fleets.
4. Tank Rentals: Rental of aboveground storage tanks (ASTs) in various sizes for temporary or long-term fuel storage needs. Provides flexible rental terms for both short-term and long-term projects.
5. Fuel Card Services: Chief Petro-Card provides discounted fuel prices for fleet owners who pay on time, offering fuel management program features and easy monthly statement review.
6. Fixed Price Fuel Contracts: Energy management solutions including fixed price fuel contracts (3-month strips to year-long contracts) that shield businesses from fuel price volatility, with options for market insight and risk management.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Chief Petroleum supplies and distributes gasoline, on-road and off-road diesel, kerosene, aviation fuel, race fuel (VP Racing), DEF, and a broad portfolio of commercial and automotive lubricants from brands such as Phillips 66, Shell, Mobil, Kendall, Mystik, and North American. Products reach customers through five 24/7 cardlock sites, bulk and bobtail delivery trucks, on-site wet hosing, a loading dock, wholesale distribution, and tank rentals across Colorado Springs and surrounding counties.

Product overview

Chief Petroleum is a fuel and lubricant distribution company operating since 1962, offering a portfolio of interconnected services centered on fuel delivery and management solutions. The core offerings include Cardlock Fueling (24/7 unattended stations accepting fleet cards), Bulk Deliveries (250 to 8,500+ gallons via transport and bobtail vehicles), and On-Site Fueling/Wet Hosing for fleet efficiency. Supporting services include DEF, Commercial Lubricants, VP Racing Fuels, Kerosene, and Wholesale Fuel. Additional offerings encompass Fixed Price Fuel Contracts for price hedging, Tank Rentals for temporary/long-term storage, and Loading Dock for direct pickups. The Chief Petro Card enables fleet fuel management with discounted pricing. The company serves Colorado Springs and surrounding counties through five cardlock sites, maintaining partnerships with major fuel and lubricant brands including Phillips 66, Shell, ConocoPhillips, Citgo, VP Racing Fuels, and Mobil.

Differentiator

Problem solved

Functional benefit

Products and services

• Cardlock Fueling
• Bulk Fuel Deliveries
• On-Site Fueling / Wet Hosing
• Diesel Exhaust Fluid (DEF)
• Commercial Lubricants
• VP Racing Fuels
• Kerosene
• Wholesale Fuel
• Loading Dock Pickup
• Fixed Price Fuel Contracts
• Aboveground Storage Tank Rentals
• Chief Petro Card (Fleet Fuel Card)

Quantifiable outcome

• Converts time spent refueling into productive, profit-generating on-the-job time by providing on-site fueling during off-duty hours
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• VP Racing FuelscoreChannel Partner/ Reseller/ DistributorChief Petroleum is a proud distributor of High Performance VP Racing Fuels. They carry several leaded racing fuels in stock as well as Methanol, and also offer 5-gallon VP Racing fuel containers. Chief will also special order fuels upon request. VP Racing Fuels products include VP-110, VP U4.4, VP-HP101, VP X85, VP C12, VP M1 (Methanol), VP C14, and VP C16.
• CFN (Cardlock Fuel Network)minorChannel Partner/ Reseller/ DistributorCFN (formerly known as Cardlock Fuel Network) is accepted as a payment method at Chief Petroleum's cardlock stations, allowing CFN cardholders to access their fueling locations.
• Wright ExpressminorChannel Partner/ Reseller/ DistributorWright Express (WEX) fleet card accepted at Chief Petroleum cardlock stations for commercial fuel purchases.
• VoyagerminorChannel Partner/ Reseller/ DistributorVoyager fleet card accepted at Chief Petroleum cardlock stations for commercial fuel purchases.
• ConocoPhillipsminorChannel Partner/ Reseller/ DistributorChief Petroleum sources products and provides access to ConocoPhillips safety data sheets. ConocoPhillips is one of the major fuel brands offered.
• ShellminorChannel Partner/ Reseller/ DistributorChief Petroleum is a distributor of Shell branded lubricants including Shell Rotella and Shell heavy duty products. Shell safety data sheets are referenced on the website.
• CitgominorChannel Partner/ Reseller/ DistributorChief Petroleum provides access to Citgo safety data sheets and is connected to the Citgo brand distribution network.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Western Petroleum: Regional fuel and lubricant distributor serving commercial and industrial customers with bulk fuel, lubricants, and DEF, comparable in product mix and B2B go-to-market.
• Pacific Pride: Unattended cardlock fueling network for commercial fleets, directly comparable to Chief's five-site cardlock platform and a network peer to CFN.
• Mansfield Energy Corp: National fuel and lubricant distributor serving commercial and industrial customers across multiple U.S. regions with bulk delivery, cardlock, and on-site fueling offerings, directly comparable to Chief's integrated service model.
• Palmdale Oil Company: Regional fuel and lubricant distributor providing gasoline, diesel, lubricants, and DEF to fleets, contractors, and agricultural customers with bulk delivery and on-site fueling, very similar in scope to Chief's Colorado operations.
• Shipley Energy: Regional fuel and lubricant distributor serving commercial, residential, and wholesale customers with heating oil, diesel, gasoline, and lubricants, comparable to Chief's diversified fuel and lubricant portfolio.
• Foster Fuels: Regional fuel and lubricants distributor focused on commercial, residential, and government accounts with bulk delivery and fuel management programs, directly comparable in customer mix and service model.
• Penn Jersey Lubricants: Mid-Atlantic lubricant and DEF distributor supplying commercial, industrial, and fleet customers with multi-brand oil portfolios, comparable to Chief's lubricant distribution business.
• Reliable Petroleum: Regional fuel and lubricant distributor providing gasoline, diesel, lubricants, and on-site fueling to commercial accounts; closely analogous to Chief's B2B service bundle.

Broad incumbents

• Pilot Thomas Logistics: Larger fuel, lubricant, and fluids distributor serving industrial, marine, and commercial customers nationwide; overlaps with Chief's wholesale and on-site fueling business at a much broader scale.
• Love's Travel Stops: National travel center and fuel retailer with extensive cardlock and fleet fuel programs; a broader incumbent that competes for fleet fueling spend in regions where Chief operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/chiefpetroleum
• LinkedInlinkedin.com/company/chief-petroleum-co.
• Instagraminstagram.com/chiefpetroleum

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chief Petroleum