Maxoutil.com
Maxoutil.com is a privately held French e-commerce retailer selling over 50,000 SKUs of tools, hardware, and building equipment to individual consumers (maxoutil.com) and verified professional tradespeople (maxoutil.pro), operating exclusively in mainland France on a Magento-Hyvä platform.
- Company typePrivate
- Founded-
- HeadquartersNot specified, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Maxoutil.com does
Maxoutil.com is a French online retailer of tools, hardware, and building equipment operating two distinct storefronts: the consumer-facing maxoutil.com for individual buyers and maxoutil.pro for verified professional tradespeople (authentication via French SIRET business number). The platform is built on Magento with the Hyvä frontend framework and lists over 50,000 SKUs across 16+ categories including power tools, hand tools, workshop equipment, personal protective equipment, fasteners, construction equipment, sanitary, plumbing, HVAC, electrical, roofing, woodworking machines, and home/garden/pool products. Authorized distribution partnerships with major brands — Bosch, Makita, Milwaukee, Dewalt, Festool, Facom, Hikoki, Geberit, Stanley, Freud, and Orapi — form the core supplier base.
The company operates a direct-to-consumer and direct-to-business e-commerce model with one-time product transactions priced in EUR including VAT, ranging from €2.84 to €625.83 per item. Revenue is supplemented by a points-based loyalty program (1 point per €1 HT, redeemable at 50 points = €1 TTC) and installment payments via Alma (3x or 4x interest-free on orders between €100 and €3,000). Customer service is delivered via phone (+33 5 65 62 99 48, Aveyron area code indicating southern France operations) and online contact form. Marketing is primarily organic through SEO-optimized category pages, an email newsletter, blog content, and brand-coordinated seasonal promotional campaigns.
The business is privately held with no disclosed funding rounds, parent company, or institutional backing. Operations are confined to mainland France with no evidence of international shipping, marketplace presence, or public listing. No AI/ML capabilities are disclosed, and the technology stack is a standard Magento-Hyvä e-commerce deployment rather than a differentiated proprietary platform.
Maxoutil.com firmographics
Firmographics- Name
- Maxoutil.com
- Legal name
- Maxoutil
- Website
- https://maxoutil.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maxoutil.com is a privately held French e-commerce retailer selling over 50,000 SKUs of tools, hardware, and building equipment to individual consumers (maxoutil.com) and verified professional tradespeople (maxoutil.pro), operating exclusively in mainland France on a Magento-Hyvä platform.
- Ownership category
- akta.pro rank
Maxoutil.com industry classification
Industry- Product category
- Online Tools and Hardware Retail
- NAICS
- Hardware Retailers (44414), General Merchandise Retailers (455)
- SIC
- Retail-Catalog & Mail-Order Houses (5961), Retail-Variety Stores (5331)
- akta.pro primary industry
- Multi-Category Generalist Catalog Department Store Retailers (CRAGAIAI)
Keywords
Where Maxoutil.com is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Maxoutil.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales - Retail: Direct online sales of tools, hardware, and building equipment to consumers and professionals. Revenue generated through one-time product transactions with prices displayed in EUR including VAT.
- Product Sales - Professional (Maxoutil Pro): Dedicated professional platform offering tools and equipment to verified business customers with potentially different pricing and account management.
- Loyalty Program: Points-based fidelity program where customers earn 1 point per €1 HT purchased. Points can be redeemed as payment on future orders at a rate of 50 points = €1 TTC discount.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Maxoutil.com product offering
Product offeringCore offering
Maxoutil.com is a French online retailer selling tools, hardware, and building equipment to both individual consumers (maxoutil.com) and professional tradespeople (maxoutil.pro). The catalog spans 16+ product categories including power tools, hand tools, workshop equipment, PPE, consumables, fasteners, construction equipment, plumbing, electrical, HVAC, and roofing, distributed from major brands such as Bosch, Makita, Milwaukee, Dewalt, Festool, and Facom. The business operates as a direct e-commerce retailer with home delivery across mainland France.
Product overview
Maxoutil.com is a French online e-commerce platform for professional and individual customers, offering a comprehensive range of tools and hardware products. The platform operates across two main channels: the consumer-focused maxoutil.com and the professional-oriented maxoutil.pro. The product portfolio spans 15+ major categories including power tools, hand tools, workshop equipment, trade-specific tools, personal protective equipment, consumables, fasteners, construction equipment, general hardware, door/window equipment, furniture fitting, sanitary products, HVAC systems, plumbing, electrical supplies, home/garden/pool products, roofing materials, and woodworking machines. The company offers over 50,000 products from major professional tool brands (Bosch, Makita, Milwaukee, Dewalt, Festool, Facom, Hikoki), sells accessories/consumables, and provides services including free delivery on orders over 100€, installment payment options via Alma, loyalty program rewards, 3-year warranties (with 1-year extension), and 14-day return policy.
Differentiator
Problem solved
Functional benefit
Products and services
- Power Tools (Outillage électroportatif) Corded and cordless power tools including drills, grinders, saws, sanders, polishers, routers, milling machines, measuring tools, oscillating tools, nailers, planers, heat guns, vacuums, mixers, battery packs, chargers, work lights, job site radios, and multifunction tools, sold to consumers and professional tradespeople.
- Hand Tools (Outillage à main) Manual tools including pliers, wrenches, screwdrivers, hammers, knives, saws, measuring tools, planes, files, staplers, levels, tool sets, caulking guns, storage solutions, and screw bits, for both DIY and professional use.
- Workshop Tools (Outillage d'atelier) Stationary and workshop equipment including column drills, table saws, grinder stands, thickness planers, clamps, vises, presses, storage solutions, workbenches, welding equipment, and floor standing drills, targeted at professional workshops.
- Trade-Specific Tools (Outillage spécifique métiers) Specialized tools for painters/plasterers, refrigeration technicians, plumbers/heating engineers/electricians, tilers/masons/facade workers, and mechanics, sold to professionals in targeted trades.
- Personal Protective Equipment (Équipement de protection individuelle) PPE including head, eye, hearing, and respiratory protection, work gloves, safety shoes and boots, high-visibility clothing, heated clothing, rainwear, welder clothing, fall protection, hygiene/first aid supplies, and exoskeletons.
- Consumables (Consommable) Consumable supplies including abrasives, steel/nylon brushes, cutting/grinding/disc wheels, drill bits, mastics/silicones, planer irons, saw blades, router bits, sharpening stones, taps/dies, hole saws, adhesives, screw bits, sockets, chemical products, sealants, oils/greases/lubricants, batteries, wood treatments, paints/coatings, and maintenance products.
- Fasteners (Fixation - Visserie) Fastening products including PVC screws, self-drilling screws, wood screws, concrete screws, plasterboard screws, installation/masonry screws, anchors, bolts, threaded rods, light/heavy-duty anchors, drive pins, clips, staples, joist hangers/connectors, rivets, and shims.
- Construction Equipment (Matériel et équipement de chantier) Construction site equipment including high-pressure washers, heaters, compressors/pneumatic tools, generators, signaling/security equipment, waste bins, vacuum cleaners, floor scrubbers/sweepers, concrete mixers, lifting/handling equipment (wheelbarrows, scaffolding, ladders, pallet jacks, hoists), and site electrical equipment.
- General Hardware (Quincaillerie générale) General hardware items including padlocks, latches, mailboxes, striking keys, ventilation, signage, safes/key boxes, coat hooks, handrails/guardrails, stair nosings, baseboards, thresholds, finger guards, door viewers, and access panels.
- Door & Window Equipment (Équipements portes et fenêtres) Door and window hardware including cylinders (European, round, electronic), locks, panic hardware, access control systems, door closers, handles, hinges, shutter/gate hardware, sliding door hardware, screens, blinds, and automations.
- Furniture Fitting (Agencement) Furniture fitting and arrangement hardware including door knobs/handles, cabinet locks, mechanical/wood joining systems, furniture legs/adjusters/casters, hinges, drawer slides, kitchen/bathroom/office equipment, lighting, and profiles.
- Sanitary Products (Sanitaire) Sanitary products including bathtubs, showers, washbasins, toilets, bathroom furniture, taps/fittings, sinks (stainless steel, ceramic), accessibility products, and accessories.
- Heating & Cooling (Chauffage et climatisation) HVAC products including boilers (wall-mounted gas, floor-standing oil), heat pumps (air-to-water, geothermal, hybrid), stoves/fireplaces, air conditioning, heating plants, oil tanks, controls/thermostats, chimneys/flues, radiators, heated floors, hot water systems, and solar energy systems.
- Plumbing (Plomberie) Plumbing supplies including copper/brass fittings, PER piping systems, multilayer piping, PE piping, PVC piping/drainage, building valves, gas valves, water pumps, water treatment (softeners, filtration), plumbing consumables, and plumber/heating tools.
- Electrical (Électricité) Electrical products including interior/exterior lighting, LED sources, industrial products (enclosures, fuses, transformers, connectors, signaling, motor control, sensors, PLCs, pneumatics), energy distribution, EV charging (IRVE), access control, fire alarms, intrusion alarms, CCTV, home automation, wiring devices, IT networking, cables, and batteries.
- Home, Garden & Pool (Maison - Jardin - Piscine) Home, garden, and pool products including electric/thermal garden tools (blowers, shredders, chainsaws, brush cutters, mowers, hedge trimmers), manual gardening tools, pools/spa, filtration, robots, artificial turf, irrigation, drainage pumps, and small appliances.
- Roofing (Couverture) Roofing materials including slate/tiles and fasteners, metal roofing, waterproofing (EPDM, liquid, repair), gutters/downspouts, roof components, Velux/skylights, underlayment, ventilation accessories, insulation, roofer tools, and safety equipment.
- Woodworking Machines (Machines à bois) Woodworking machines for professional use including stationary saws, planers, jointers, and other industrial woodworking equipment.
- Maxoutil PRO (Professional Platform) Dedicated professional platform at maxoutil.pro offering specialized services for business customers with SIRET-based authentication, professional pricing, dedicated account management, and streamlined ordering for verified trades businesses.
Companies that use Maxoutil.com
Customer profileSegments2 records
Ideal customer profiles2 records
Maxoutil.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Maxoutil.com partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, primary and secondary.
- AlmacorePayment partnership enabling customers to pay in 3x or 4x interest-free installments. Available for orders between €100 and €3000. Supports Visa, Mastercard, and Amex (France-issued cards only). Provides instant order validation and payment scheduling.
- BoschprimaryAuthorized distributor of Bosch power tools, accessories, and measuring instruments. Featured brand with dedicated promotional campaigns and special pricing offers.
- MakitaprimaryAuthorized distributor of Makita power tools including 40V XGT series. Featured brand with promotional offers available until September 2026.
- MilwaukeeprimaryAuthorized distributor of Milwaukee professional power tools and equipment.
- FestoolprimaryAuthorized distributor of Festool power tools and accessories. Featured with promotional offers on batteries and accessories available until July 2026.
- DewaltprimaryAuthorized distributor of Dewalt power tools and accessories.
- FacomprimaryAuthorized distributor of Facom professional hand tools and workshop equipment.
- HikokisecondaryAuthorized distributor of Hikoki (formerly Hitachi) power tools.
- GeberitsecondaryAuthorized distributor of Geberit plumbing and bathroom systems.
- StanleysecondaryAuthorized distributor of Stanley tools and equipment.
- FreudsecondaryAuthorized distributor of Freud cutting tools and saw blades.
- OrapisecondaryAuthorized distributor of Orapi professional maintenance and chemical products.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Maxoutil.com competitors and assessment
Company assessmentDirect peers
- Outiz: French online tool and hardware retailer (part of the Saint-Gobain group) offering power tools, hand tools, and consumables to professionals and DIY customers. Closely comparable to Maxoutil in assortment, GTM, and customer base.
- ManoMano: French-founded online marketplace dedicated exclusively to DIY, home improvement, and tools, serving both consumers and professional tradespeople across Europe. Directly comparable to Maxoutil in category focus, dual B2C/B2B model, and France-centric origin.
- Bricozor: French online retailer specializing in hardware, fasteners, and tools targeting both DIY enthusiasts and tradespeople. Comparable to Maxoutil in product mix, e-commerce-first model, and French-market focus.
- BRICOPRIVÉ: French e-commerce site selling overstock and end-of-series tools, hardware, and home improvement products at discount, targeting professional and DIY buyers. Comparable assortment and customer overlap with Maxoutil.
Regional players
- Toolstation: UK-origin trade-focused tool and hardware retailer expanding into France with click-and-collect and trade pricing. Comparable professional-targeting model and assortment to Maxoutil, though primarily UK/European footprint outside France.
- Bricorama: French regional home improvement and DIY chain selling tools, hardware, and building materials to consumers and tradespeople. Overlaps with Maxoutil on category and customer, with a brick-and-mortar-led regional footprint rather than e-commerce specialization.
Broad incumbents
- Leroy Merlin: France's dominant home improvement and DIY retailer, offering tools, hardware, plumbing, electrical, and building materials through nationwide stores and online. Overlaps with Maxoutil across most categories but operates at vastly greater scale.
- Castorama: Major French DIY and home improvement retailer (Kingfisher group) selling tools, hardware, and building materials across physical stores and e-commerce. Directly competes with Maxoutil on the same product categories and customer segments.
- Amazon France: France's largest general online marketplace, hosting extensive third-party tool and hardware assortments including the same premium brands carried by Maxoutil. A major competitor on price, selection, and delivery speed.
- Brico Dépôt: French discount-format DIY and hardware retailer serving trade and DIY customers with broad assortments of tools and building materials. Comparable to Maxoutil on price-conscious professional and DIY buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Maxoutil.com social profiles
Digital presenceMaxoutil.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maxoutil.com leadership team
Management profileNumber of profiles
Maxoutil.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maxoutil.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maxoutil.com
What does Maxoutil.com do?
Maxoutil.com is a French online retailer selling tools, hardware, and building equipment to both individual consumers (maxoutil.com) and professional tradespeople (maxoutil.pro). The catalog spans 16+ product categories including power tools, hand tools, workshop equipment, PPE, consumables, fasteners, construction equipment, plumbing, electrical, HVAC, and roofing, distributed from major brands such as Bosch, Makita, Milwaukee, Dewalt, Festool, and Facom. The business operates as a direct e-commerce retailer with home delivery across mainland France.
Is Maxoutil.com a public or private company?
Maxoutil.com is a private company. It is classified as unknown and is currently operating.
When was Maxoutil.com founded?
Maxoutil.com was founded in -1. It employs 11 to 50 people.
Where is Maxoutil.com based?
Maxoutil.com is headquartered in Not specified, France, in the Europe region.
How does Maxoutil.com make money?
Three revenue lines are on record. Product Sales - Retail is the primary driver. The others are product Sales - Professional (Maxoutil Pro) and loyalty Program.
Who are Maxoutil.com's main competitors?
Direct peers on record are Outiz, ManoMano, Bricozor and BRICOPRIVÉ. Regional players are Toolstation and Bricorama. Broad incumbents are Leroy Merlin, Castorama, Amazon France and Brico Dépôt.
Does Maxoutil.com have an API?
No public API is recorded for Maxoutil.com.
What industry is Maxoutil.com in?
Maxoutil.com's product category is Online Tools and Hardware Retail. Its primary akta.pro industry code is CRAGAIAI, Multi-Category Generalist Catalog Department Store Retailers. Its NAICS code is 44414 and its SIC code is 5961.