Colegio Santa Ursula

What Colegio Santa Ursula does

Colégio Santa Úrsula is a private K-12 educational institution headquartered in the Jatiúca neighborhood of Maceió, Alagoas, Brazil, operating under the legal entity COLÉGIO SANTA ÚRSULA S/S LTDA (CNPJ 12.516.746/0001-31). Founded in 1981 originally as 'O Canarinho' and renamed in 1991, the school serves students across five segments: Educação Infantil (Early Childhood), Anos Iniciais (Elementary, 1st-5th year), Anos Finais (Middle School, 6th-9th year), Ensino Médio (High School), and a cross-cutting Socioemocional program. The institution operates three physical campus units plus a dedicated sports complex (Poliesportivo Santa Úrsula) supporting more than ten athletic disciplines, and is aligned with the Brazilian national curriculum framework (BNCC).

The school's core technology layer is Portal CSU, an integrated digital platform that consolidates third-party educational tools including Google for Education, Poliedro P+, Árvore, Portal SAS, AgendaEdu, and GVDASA. The portal was refreshed in 2025 and relaunched for the 2026 academic year with updated calendars, schedules, and material lists across all segments. A separate student portal (managed via portalursula.aluno.gvdasa.com.br) handles student and parent access. The school maintains an active multi-channel marketing presence including a website with visit scheduling, Instagram, Facebook, YouTube, LinkedIn, a blog, and a Spotify podcast.

The business model is direct-to-consumer recurring tuition, with revenue generated by families paying for educational services across the K-12 cycle and supplementary sports and socio-emotional programs. Enrollment is handled through campus visits, online scheduling, phone, and WhatsApp. Tuition pricing is not publicly disclosed. The institution is privately held with no parent company, institutional investors, or external ownership structures identified, and has 11-50 employees. Customer outcomes documented include a student achieving the highest Mathematics score in Brazil on ENEM 2024 and the girls' handball team becoming Brazilian Champions in 2025, representing the school at the South American level.

Name

Colegio Santa Ursula

Legal name

COLÉGIO SANTA ÚRSULA S/S LTDA

Website

https://ursula.com.br

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Colégio Santa Úrsula is a private K-12 school in Maceió, Alagoas, Brazil, operating three campus units plus a sports complex and serving students from Educação Infantil through Ensino Médio via tuition-based direct enrollment, with an integrated digital platform (Portal CSU) and recognized academic and athletic outcomes.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Montessori K–12 Schools (EDAJABAD)

Keywords

• K-12 private education
• Early childhood education
• Secondary school programs
• Socio-emotional learning
• Educational sports programs

Headquarters

HQ city

Maceió

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Educational Services: Private school providing educational services from Educação Infantil to Ensino Médio. Revenue generated through tuition fees charged to families for educational services including academic instruction, sports programs, and supplementary activities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Colégio Santa Úrsula is a private K-12 educational institution in Maceió, Alagoas, Brazil, delivering academic instruction from Educação Infantil (Early Childhood) through Ensino Médio (High School), supplemented by a dedicated Educação Socioemocional (Socio-emotional Education) curriculum and a Physical Education and Sports Department. Services are bundled with access to the proprietary Portal CSU digital platform and integrated learning tools (Google for Education, Poliedro, Árvore, SAS, AgendaEdu) to support students, parents, and teachers.

Product overview

Colégio Santa Úrsula is a private educational institution in Maceió, Alagoas, offering a comprehensive K-12 education program across five main segments: Educação Infantil (Early Childhood Education), Anos Iniciais (Elementary School), Anos Finais (Middle School), Ensino Médio (High School), and Educação Socioemocional (Socio-emotional Education). The school also operates a dedicated Physical Education and Sports Department. All segments are supported by the Portal CSU digital platform, which provides centralized access to educational content, schedules, calendars, and materials. The school integrates third-party educational platforms including Poliedro P+, Árvore, Agenda Edu, and Google for Education to enhance teaching and learning. The institution operates three campus units in the Jatiúca neighborhood.

Differentiator

Problem solved

Functional benefit

Brands

• Portal CSU: Online student and teacher portal for accessing academic resources, schedules, and administrative services

Products and services

• Educação Infantil Early childhood education program for children from Infantile 1 to Infantile 5, delivered on a socio-interactionist basis aligned with BNCC guidelines and focused on the rights of Conviver, Brincar, Participar, Explorar, Expressar-se, and Conhecer-se across cognitive, psychomotor, and affective domains.
• Anos Iniciais Elementary school program covering 1st to 5th year, developing literacies and languages, expanding vocabulary, mastering basic mathematical operations, building reading autonomy, and refining psychomotor skills.
• Anos Finais Middle school program (6th to 9th year) using systematized didactic materials integrated with digital platforms to enable pedagogical personalization, with emphasis on cognitive, social, and emotional competency development and participation in Olympic academic teams.
• Ensino Médio High school program (1st to 3rd series) consolidating acquired knowledge with priority on Life Project development, intellectual autonomy, critical/ethical thinking, and understanding of scientific-technological foundations, supported by continuous mock exams for university entrance exam preparation and Orientation/Psychology services.
• Educação Socioemocional Socio-emotional education program integrated into the school curriculum, teaching students to reflect on and apply knowledge, attitudes, and competencies needed throughout school life, with the mission of educating hearts and inspiring minds.
• Departamento de Educação Física e Esportes Physical education and sports department offering theoretical and practical classes including swimming, rhythmic gymnastics, handball, basketball, volleyball, futsal, judo, jiu-jitsu, dance, and chess, supported by the dedicated Poliesportivo Santa Úrsula sports complex.
• Portal CSU Central digital student and parent portal delivering access to schedules, calendars, educational content, material lists, and academic resources across all school segments (Educação Infantil through Ensino Médio), integrating third-party platforms such as Poliedro P+, Árvore, Agenda Edu, and Sistema SAS.

Named customers2 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Google FOR EducationcoreTechnology or IntegrationGoogle FOR Education is integrated into the school's teaching and learning environment, providing students and teachers with access to Google's suite of educational tools and resources. This enables digital collaboration, cloud-based learning materials, and modern technology-enhanced education.
• PoliedrocoreTechnology or IntegrationPoliedro educational platform is used as part of the school's teaching resources, providing digital educational content and academic management tools for students.
• Ryanne UniformesminorOthersSchool uniform supplier providing daily uniforms, sports uniforms, and clothing for activities including swimming, dance, chess, theatrical arts, and rhythmic gymnastics. Located in Jatiúca, Maceió.
• VIP SportsminorChannel Partner/ Reseller/ DistributorSports equipment supplier for Futsal, Handball, Basketball, and Volleyball uniforms and equipment.
• GB Wear BrasilminorChannel Partner/ Reseller/ DistributorJiu-jitsu sportswear supplier for the school's martial arts program.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Colégio Objetivo: Large traditional private K-12 school network headquartered in São Paulo, known for university entrance exam preparation and academic excellence. Comparable as a private K-12 operator with strong ENEM/pre-vestibular focus, similar to Santa Úrsula's high school program.
• Colégio Bandeirantes: Premium traditional private K-12 school in São Paulo with strong brand reputation for academic excellence and comprehensive sports programs. Comparable in positioning (premium private K-12 with full sports infrastructure) but located in São Paulo rather than Maceió.
• Colégio Bernoulli: Private K-12 network originally from Minas Gerais with multiple campuses across Brazil. Comparable as a Brazilian private K-12 operator offering Educação Infantil through Ensino Médio with technology integration.
• Colégio Ari de Sá Cavalcante: Major private K-12 school in Fortaleza, Ceará (Northeast Brazil), one of the largest and most prestigious in the region. Comparable as a premium Northeast Brazil private school serving Educação Infantil through Ensino Médio with strong ENEM preparation focus.
• Colégio São Bento: Traditional private K-12 school in São Paulo and Rio de Janeiro with Benedictine religious affiliation and strong academic reputation. Comparable as a premium brand-led private K-12 institution.
• Colégio Magno: Premium private K-12 school in Brasília with full segment coverage and strong academic/sports programs. Comparable as a brand-led premium private school operator, though in a higher-income geography than Maceió.
• Colégio Pitágoras: Brazilian private K-12 network originally from Minas Gerais, now part of Cogna Educação. Comparable as a multi-segment private school operator with BNCC-aligned curriculum and digital platform integration.

Broad incumbents

• Colégio Marista: Brazilian network of Marista-branded private schools operated by the Marista Brothers, with national footprint and religious-affiliated educational mission. Comparable as a multi-segment K-12 private school operator with socio-emotional and values-based curriculum.
• Colégio Positivo: One of Brazil's largest private K-12 networks headquartered in Paraná, operating dozens of campuses across multiple states. Comparable as a Brazilian private K-12 school operator, but at significantly larger scale and geographic footprint than Colégio Santa Úrsula.
• Cogna Educação (Vasta): Largest private education company in Brazil, owning K-12 brands (pH, Anglo, Pitágoras, Maxi, Etc.), digital platforms, and content systems. Comparable as a Brazilian K-12 private school operator and EdTech platform provider, with vastly greater scale and resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1FkBra6h_VVGElpZVc_5oA
• Facebookfacebook.com/ursulamcz
• LinkedInlinkedin.com/company/colegio-santa-ursula
• Instagraminstagram.com/ursulamcz/?hl=pt-br
• Xx.com/ursulamcz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Colegio Santa Ursula