Shreveport Bossier Convention and Tourist Bureau

What Shreveport Bossier Convention and Tourist Bureau does

Shreveport Bossier Convention and Tourist Bureau is the official destination marketing organization for the Shreveport-Bossier metropolitan area in northwest Louisiana, operating under the consumer-facing brand Visit Shreveport-Bossier. The organization promotes the dual-city region's tourism assets—including riverfront casinos, Southern and Cajun/Creole dining, outdoor recreation at Caddo Lake, family attractions, cultural institutions, and events—to leisure visitors, meeting and group planners, sports event organizers, and film/media production companies. It serves as the principal marketing intermediary connecting prospective visitors with local tourism-related businesses across Caddo and Bossier parishes.

Name

Shreveport Bossier Convention and Tourist Bureau

Legal name

Visit Shreveport-Bossier

Website

https://shreveport-bossier.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Visit Shreveport-Bossier is the official destination marketing organization for the Shreveport-Bossier, Louisiana metropolitan area, promoting regional tourism assets to leisure visitors, meeting planners, sports organizers, and film production companies through its website, event calendar, and business listings directory.

Ownership category

akta.pro rank

Product category

Destination Marketing / Convention and Visitors Bureau Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Party Venue Sourcing & Booking Services (HSACACAL)

akta.pro secondary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

Keywords

• Destination marketing services
• Convention and visitor bureau
• Tourism promotion platform
• Event calendar services
• Business listings directory

Headquarters

HQ city

Shreveport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Distribution channels3 records

Marketing channels7 records

Core offering

The Shreveport Bossier Convention and Tourist Bureau, operating as Visit Shreveport-Bossier, is the official destination marketing organization for the Shreveport-Bossier metropolitan area in Louisiana. It markets the region as a leisure, meetings, sports, and film destination through a unified tourism website featuring attractions, restaurants, hotels, casinos, the SBFunGuide event calendar, the Business Listings Directory, a Visitors Guide, and an E-Newsletter. The organization's fundamental service is destination promotion and visitor trip planning for the northwest Louisiana region.

Product overview

The Shreveport Bossier Convention and Tourist Bureau operates a unified tourism marketing platform centered on the Visit Shreveport-Bossier website (visitshreveportbossier.org). The platform's core product is the destination marketing website, supplemented by sub-products including the SBFunGuide event calendar, a Business Listings Directory for local tourism-related enterprises, a Visitors Guide for trip planning, and an E-Newsletter for ongoing visitor engagement. Additional content hubs cover Attractions, Casinos, and Black-Owned Restaurants. This is a destination marketing ecosystem rather than a traditional SaaS product.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Shreveport-Bossier Destination Marketing Website The primary tourism marketing portal for Shreveport-Bossier, Louisiana, providing visitors with information about attractions, restaurants, hotels, casinos, events, and trip planning resources.
• SBFunGuide Event Calendar An event calendar feature on the Visit Shreveport-Bossier website that aggregates and displays year-round events, festivals, and activities throughout the Shreveport-Bossier area for visitor discovery.
• Business Listings Directory A tourism business directory enabling approved tourism-related businesses in Caddo and Bossier parishes to create and manage listings on the Visit Shreveport-Bossier website, with category and subcategory classifications for accommodations, attractions, dining, nightlife, outdoor recreation, shopping, sports, transportation, and venues.
• Visitors Guide A downloadable or mail-able visitor guide providing comprehensive trip planning information for Shreveport-Bossier, including attraction recommendations, dining options, hotel listings, and event highlights.
• E-Newsletter Subscription An email newsletter subscription service delivering periodic updates about Shreveport-Bossier events, attractions, special offers, and travel inspiration to subscribers.
• Attractions Content Hub A content section showcasing Shreveport-Bossier attractions including Shreveport Aquarium, Sci-Port Discovery Center, R.W. Norton Art Gallery, Meadows Museum of Art, Louisiana State Exhibit Museum, Multicultural Center of the South, Shreveport Railroad Museum, and Shreveport Water Works Museum.
• Casino Listings Page Feature showcasing five riverfront casinos and a thoroughbred racetrack in Shreveport-Bossier, including Bally's, Boomtown, Horseshoe, Live! Louisiana Casino & Hotel, Louisiana Downs, Margaritaville, and Sam's Town, with information on gaming, entertainment, spa, dining, and hotel accommodations.
• Black-Owned Restaurants Directory A curated directory highlighting nearly 80 Black-owned food businesses in Shreveport-Bossier, including restaurants such as Eddie's Restaurant, C & C Café, Orlandeaux's Café, Big D's Bar-B-Que, Anthony's Steak & Seafood, and Us Up North Kitchen, with subcategories for catering, bars, and food trucks.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Destinations InternationalcoreOthersGlobal trade organization for destination marketing organizations. Provides DM Accreditation program that Visit Shreveport-Bossier participates in.
• SimpleviewcoreTechnology or IntegrationWebsite platform provider powering visitshreveportbossier.org. Supplies the CMS, CRM, event calendar, and business listing infrastructure.
• Louisiana TourismminorOthersState tourism organization. Visit Shreveport-Bossier participates in the statewide Louisiana tourism marketing initiative.
• TripAdvisorminorGTM or Marketing PartnerTravel review platform. Visit Shreveport-Bossier maintains presence and certification on TripAdvisor for destination promotion.
• Louisiana Attorney General - Fight Fraud LouisianaminorOthersConsumer protection initiative. Visit Shreveport-Bossier participates in fraud prevention awareness program.
• Tourism-Related Businesses in Caddo and Bossier ParishescoreChannel Partner/ Reseller/ DistributorLocal businesses including accommodations (hotels, B&Bs, campgrounds), attractions, restaurants, casinos, outdoor recreation, sports venues, and transportation services that are eligible for business listings on the platform. Categories include: Bed & Breakfast, Campgrounds/RV Parks, Full Service Hotels, Limited Service Hotels, Casinos, Horse Racing, Family Fun Attractions, Galleries & Museums, Gardens, Historic Places, and various dining categories.

Recent moves6 records

Expansion highlights5 records

Others

• Simpleview: Primary technology platform provider for Visit Shreveport-Bossier's CMS, CRM, event calendar, and business listings. Comparable as an ecosystem peer — powers the majority of US DMOs, including most peers above, and shapes the operating model for destination marketing organizations.
• Destinations International: Global trade association for destination marketing organizations that grants the DM Accreditation held by Visit Shreveport-Bossier. Comparable not as a competitor but as the standards-setting body and peer community for DMOs of this type.

Direct peers

• Experience Columbus: Regional DMO for Columbus, Ohio. Comparable mid-tier city CVB balancing convention business with leisure promotion, operating business listings, an event calendar, and visitors guide under a similar destination marketing structure.
• Visit Austin: Regional DMO for Austin, Texas. Comparable in promoting a destination across music, food, outdoor, and cultural experiences to leisure visitors, meeting planners, and film productions using a Simpleview-style CMS and event calendar.
• Visit Lafayette: Official DMO for the Lafayette area in Acadiana. Comparable Louisiana CVB focused on cultural and culinary tourism, with similar business listing and event calendar operations for visitor engagement.
• Visit Lake Charles: Official CVB for the Lake Charles/Southwest Louisiana region. Comparable as a smaller Louisiana CVB balancing casino gaming, outdoor recreation, and cultural tourism under a similar visitor-services model.
• Louisiana Travel: State-level DMO operated under Louisiana's Office of Tourism. Visit Shreveport-Bossier explicitly partners with Louisiana Travel, making it both a coordinating peer and a stakeholder in state-level destination marketing.
• Visit Baton Rouge: Official DMO for Baton Rouge, Louisiana. Directly comparable as an in-state regional CVB promoting a mid-sized Southern city across leisure, convention, and sports-event segments using the same destination-marketing playbook.
• New Orleans & Company: Official destination marketing organization for New Orleans. Comparable to Visit Shreveport-Bossier as a Louisiana CVB serving leisure visitors, meeting planners, and cultural tourism; operates with DM Accreditation and a comparable Simpleview-style DMO tech stack.
• Visit Dallas: Regional CVB for the Dallas area. Comparable DMO serving a multi-vertical destination (leisure, meetings, sports, film) with a Simpleview-powered platform and DM Accreditation; a useful benchmark for a regional CVB's digital playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/visitshreveportbossier
• Xx.com/sbctb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shreveport Bossier Convention and Tourist Bureau