W & E Baum

What W & E Baum does

W & E Baum is a privately held, family-rooted designer and manufacturer of custom donor recognition and memorial products, founded in 1920 and headquartered at 89 Bannard Street in Freehold, New Jersey. The company produces physical recognition artifacts — donor walls, donor trees with configurable leaves and accessories, cast bronze and aluminum plaques, glass plaques, individual cut and cast letters, awards, bulletin boards, directories, and Add-A-Name plaques — as well as religious-specific product lines including Yahrzeit tablets and walls with patented automated lighting, menorahs, synagogue and church donor walls and trees, pews, chairs, and Holocaust memorials. Materials span brass, bronze, aluminum, stainless steel, acrylic, Corian, and wood, with custom fabrication capabilities for logos and individual signage.

The company serves B2B customers across seven primary verticals: houses of worship (synagogues and churches), educational institutions, healthcare organizations, non-profits, government, museums/arts centers, and corporate headquarters. Its go-to-market is direct consultative enterprise field sales — 'We listen. We partner. We consult. We design' — with each project custom-designed, quoted, manufactured, and installed to client specification. Pricing is project-based, determined by materials, size, and complexity, and is not publicly disclosed; revenue is generated on a one-time project licensing basis rather than recurring contracts. Marketing is supported by a website with catalog request functionality, customer testimonials, a blog, email newsletter, and social media presence across LinkedIn, Twitter, Facebook, Pinterest, and YouTube.

Notable engagements include the ongoing Ellis Island Wall of Honor (724 etched stainless steel panels with 600,000+ immigrant names, in partnership with the Ellis Island Foundation since 1993), the NYC Police Memorial dedicated in 1997, and named installations for Ramapo College Foundation, Stony Brook University, Fox Chase Cancer Center, Suburban Hospital Foundation, Robert Wood Johnson University Hospital Hamilton, Congregation B'nai Yisrael, TAPS, NJ Sharing, and First Quality Enterprises. The company employs 11–50 people, has received no disclosed outside funding, and has no M&A history; its single registered patent covers the Automated Yahrzeit Lighting System.

Name

W & E Baum

Legal name

W&E Baum

Website

https://webaum.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

W & E Baum is a 100-year-old, family-owned US manufacturer of custom donor recognition and memorial products — including donor walls, trees, cast plaques, Yahrzeit memorials, and signage — serving B2B customers in religious, educational, healthcare, non-profit, and government institutions through direct consultative sales and project-based contracts.

Ownership category

akta.pro rank

Product category

Donor Recognition and Memorial Products

NAICS

Sheet Metal Work Manufacturing (332322)

SIC

Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Event Signage, Props & Custom Installations (HSACAOAG)

akta.pro secondary industry

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)

Keywords

• Donor recognition products
• Memorial plaques
• Commemorative signage
• Cast metal plaques
• Recognition wall design

Headquarters

HQ city

Freehold

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Project-Based Manufacturing: W&E Baum designs and manufactures custom donor recognition products (walls, trees, plaques) for individual client projects. Each project is custom-designed based on client specifications, requirements, and organizational identity. The company provides consultation, design, manufacturing, and installation services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

W&E Baum designs and manufactures custom donor recognition and memorial products, including donor walls, donor trees, cast bronze and aluminum plaques, glass plaques, awards, individual cut/cast letters, Add-A-Name plaques, and specialty religious items such as yahrzeit tablets with automated lighting and menorahs. Each project is custom-designed, manufactured in-house, and installed on-site for organizations such as houses of worship, universities, hospitals, non-profits, and government institutions.

Product overview

W & E Baum is a designer and manufacturer of recognition and memorial products, operating for over 100 years. The company produces physical products including Donor Walls, Donor Trees (with various models and accessories like leaves, acorns, doves, and rocks), Cast Bronze & Aluminum Plaques, Glass Plaques, Awards, Bulletin Boards and Directories, Add-A-Name Plaques, Individual Letters, and COVID-19 protective barriers. The company also offers specialized product lines for synagogues (Synagogue Donor Walls, Furniture, Donor Trees, Yahrzeit Tablets and Walls with Automated Lighting, Menorahs, Memorials to the 6 Million) and churches (Church Donor Walls, Pews and Chairs, Church Donor Trees, Bronze Church Memorials). Products are crafted from materials including brass, bronze, aluminum, stainless steel, acrylic, Corian, and wood, with custom fabrication capabilities for logos and individual letters.

Differentiator

Problem solved

Functional benefit

Products and services

• Donor Walls
• Donor Trees
• Cast Bronze and Aluminum Plaques
• Glass Plaques
• Awards
• Individual Letters
• Add-A-Name Plaques
• Bulletin Boards and Directories
• Synagogue Products (Yahrzeit Tablets, Walls, Menorahs, Memorials to the 6 Million)
• Church Products (Donor Walls, Trees, Pews, Bronze Memorials)
• COVID-19 Protective Products
• ADA Compliant Signage and Plaques

Quantifiable outcome

• 724 etched stainless steel panels with 600,000+ names for Ellis Island Wall of Honor since 1993

Named customers15 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Polished Metals: Specialty architectural metal fabricator producing custom mirror-polished and finished metal panels, moldings, and architectural elements. Adjacent to W&E Baum as a custom metal manufacturer supplying similar building and institutional clients, though focused on architectural surfaces rather than donor recognition products.

Direct peers

• Crown Trophy: Largest franchise-based awards, recognition, and signage company in North America, producing trophies, plaques, and engraved items for institutional and corporate buyers. Closely comparable to W&E Baum in core product (custom plaques and awards) and customer base (schools, churches, nonprofits), but competes on price and turnaround rather than bespoke craftsmanship.
• Crystal D: U.S. manufacturer of custom awards, plaques, and recognition products serving corporate, educational, and nonprofit clients. Comparable to W&E Baum in custom recognition manufacturing, though Crystal D focuses more on corporate awards and crystal/glass whereas W&E Baum emphasizes cast metal and donor walls.
• Awards.com: Direct-to-customer custom awards, trophies, and plaques vendor with online configurator and bulk ordering for organizations. Competes with W&E Baum in the custom awards and plaque category, especially for routine recognition needs where speed and price outweigh bespoke craftsmanship.
• PlaqueMaker: Online direct-to-customer custom plaque and recognition company offering configurator-driven ordering for wood, metal, and acrylic plaques. Overlaps W&E Baum's plaque product line with a digital-first model targeting the same institutional and individual buyers at lower price points.

Broad incumbents

• Jostens: Established manufacturer of commemorative and recognition products (class rings, yearbooks, awards, trophies). Serves institutional customers with a portfolio that overlaps W&E Baum's custom awards and recognition offering, though at a broader, more standardized scale.
• Matthews International: Publicly traded company with a Memorialization segment producing bronze memorials, mausoleums, and recognition products for cemeteries and institutions. Operates at much greater scale than W&E Baum across adjacent memorial and cast metal product lines, making it a broad incumbent in the same craft-manufacturing category.

Emerging players

• HPC Laser: Manufacturer of custom laser-engraved and etched metal signage, donor recognition walls, and architectural products. Comparable to W&E Baum in the etched stainless steel donor wall category, particularly for projects like the Ellis Island Wall of Honor, with a more technology-driven, less craft-artisan positioning.
• The Barry Company: Custom recognition product manufacturer focused on donor walls and plaques for schools, hospitals, and nonprofits. Closely comparable to W&E Baum's core donor wall and plaque offering for the same institutional customer segments, with a more limited religious and product breadth.
• Signet Signs: Custom architectural signage manufacturer serving commercial, institutional, and religious clients with metal, acrylic, and dimensional letter signage. Adjacent to W&E Baum's donor wall and individual letter product lines, with overlap primarily in architectural metal and acrylic fabrication.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/baumtweets
• YouTubeyoutube.com/user/baumvid
• Facebookfacebook.com/webaum
• LinkedInlinkedin.com/company/296299
• Pinterestpinterest.com/we_baum/?eq=W%26E%20Bau&etslf=11604

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about W & E Baum