VIP Sports Marketing

What VIP Sports Marketing does

VIP Sports Marketing, Inc. is a privately held, founder-operated corporate hospitality and sports marketing company founded in 1998 and headquartered in Mequon, Wisconsin. The company sells bundled, custom-priced hospitality packages to enterprise clients seeking premium access to marquee sporting and entertainment events — including the Super Bowl, the Augusta Golf Tournament, the Kentucky Derby, the NCAA Final Four, the US Open Tennis, the Ryder Cup, and the PGA Championship — combined with first-class travel, luxury accommodations, concierge arrangements, and celebrity or athlete appearances. It also runs a separate non-profit channel through charity auction packages for fundraising galas.

The company operates five revenue streams: corporate hospitality packages, premium ticket sales (first ten rows plus backstage access), concierge services (celebrity appearances, transportation, reservations), travel incentive programs, and charity auction packages. All pricing is custom and quote-based; transactions are consultative, not self-serve. Distribution is exclusively through a direct sales team of 15+ account executives and sales leaders (VP of Sales, Director of Sales, National Sales Manager), supported by event organizer and ticket wholesaler partnerships that secure global inventory. The customer base skews to enterprise — historically including HP, Sun Microsystems, Sylvania, Rexel, and AFN — with a secondary segment of non-profits using charity packages at galas.

The underlying technology stack is intentionally minimal: there is no proprietary software platform, API, mobile app, or AI/ML component. The company's principal asset is its 27-year brand, 28 consecutive years of Augusta presence, a 200+ year-combined-experience management team, and event-organizer relationships. In January 2025 it acquired Miracle Entertainment LLC to extend into corporate incentive and reward travel, broadening the service portfolio without changing the underlying business model. Geographic scope is primarily United States with international event access (Ireland cited) via global ticket partnerships.

Name

VIP Sports Marketing

Legal name

VIP Sports Marketing, Inc.

Website

https://vipsm.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

VIP Sports Marketing is a privately held, founder-operated corporate hospitality firm founded in 1998 that sells custom-priced premium ticket, travel, and concierge packages for enterprise clients attending marquee sporting and entertainment events such as the Super Bowl and Augusta.

Ownership category

akta.pro rank

Product category

Corporate Hospitality Services

NAICS

Other Spectator Sports (711219), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Athlete Financial Management & Wealth Advisory (Tax, Accounting, Investment) (MPAKAMAG)

akta.pro secondary industries

Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ), Premium / VIP Ticketing & Hospitality Packages (HSACALAL), Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH), Sports Events & Match Tickets (THAJAFAE)

Keywords

• Corporate hospitality services
• Sports event marketing
• Premium ticket sales
• Concierge services
• Corporate travel incentives

Headquarters

HQ city

Mequon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Corporate Hospitality Packages: Full-service hospitality packages combining premium tickets, travel, accommodations, concierge services, and entertainment experiences at major sporting events. Revenue generated through bundled package pricing tailored to corporate client needs and group sizes.
2. Premium Ticket Sales: Providing premium tickets to sporting events, concerts, and theater performances worldwide through partnerships with major wholesalers and event organizers. Tickets guaranteed in first ten rows with backstage access.
3. Concierge Services: Curated celebrity appearances, guest speakers, transportation services, restaurant reservations, and exclusive experiences. Revenue from service fees and arrangement charges.
4. Travel Incentive Programs: Corporate travel incentive and reward trip planning for employee recognition and client entertainment. End-to-end travel arrangement services.
5. Charity Auction Packages: Charity packages featuring premium sporting and entertainment event experiences auctioned or raffled at non-profit galas. Packages include Super Bowl, Kentucky Derby, Grammy Awards, and American Music Awards experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

VIP Sports Marketing sells bundled corporate hospitality, premium ticket, concierge, travel incentive, and charity auction packages to corporate clients for major sporting and entertainment events such as the Super Bowl, Augusta Golf Tournament, Kentucky Derby, and NCAA Final Four. Services combine premium seating, luxury accommodations, transportation, celebrity or athlete appearances, and curated on-site experiences delivered through a team of account executives and event coordinators.

Product overview

VIP Sports Marketing offers a unified portfolio of sports hospitality and entertainment services centered around premium ticket access, corporate hospitality, concierge services, travel incentives, and charity packages. The company operates as a single integrated service offering rather than a modular platform—customers engage with VIP to access tickets and hospitality experiences at major sporting and entertainment events worldwide. The core products include Corporate Hospitality (upscaled experiences at premier sporting events), Premium Tickets (guaranteed front-row access to any event globally), Concierge Services (celebrity appearances, luxury transportation, restaurant reservations), Travel (incentive and reward trips), Charity Packages (auction items for fundraising events), and Event Hospitality Packages (specific packages for major tournaments and championships). The January 2025 acquisition of Miracle Entertainment LLC expanded their corporate incentive and reward travel capabilities, strengthening the Travel offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Hospitality Upscale corporate hospitality at world premier sporting events including Super Bowl, Kentucky Derby, and major golf tournaments, providing manageable group sizes, personalized customer service, and unique experiences for corporate client entertainment and employee rewards.
• Premium Tickets Premier ticketing to sporting events, concerts, and theater performances worldwide through partnerships with industry wholesalers and event organizers, guaranteeing first ten rows at events with access to parties and backstage experiences.
• Concierge Services Full-service concierge arranging luxury experiences including private dinners with athletes, backstage access to entertainment events, exclusive transportation (limo coaches, stretch SUVs with DirecTV and Xbox), hotel and restaurant reservations, and celebrity guest speaker bookings.
• Corporate Travel Incentive Programs End-to-end corporate travel incentives and reward trips for employees and clients that strengthen business relationships through memorable travel experiences tied to sporting and entertainment events. Capabilities expanded in January 2025 with the acquisition of Miracle Entertainment LLC.
• Charity Packages Customized packages for charity events and black-tie galas featuring trips to premier sporting and entertainment events (Super Bowl, Kentucky Derby, Grammy Awards, American Music Awards) that can be auctioned or raffled to raise funds for non-profits, schools, and charities.
• Event Hospitality Packages Corporate hospitality packages at named major sporting events including the Super Bowl, Augusta Golf Tournament, Kentucky Derby, NCAA Final Four, US Open Tennis, MLB All-Star Game, Ryder Cup, PGA Championship, AT&T Pebble Beach Pro-Am, Waste Management Phoenix Open, and U.S. Open Championship.

Quantifiable outcome

• Client reported $72,000 order written at U.S. Open hospitality tent and $116,000 commitment signed at Augusta Golf Tournament

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Miracle Entertainment LLCmajorStrategic or Co-development Partner · 13 January 2025VIP Sports Marketing, Inc. (VIPSM) acquired Miracle Entertainment LLC in January 2025. This acquisition expands VIP's corporate incentive and reward travel capabilities, enhancing their ability to provide comprehensive travel incentive programs to corporate clients.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Legends Hospitality: Legends Hospitality (backed by the Yankees, Cowboys, and Goldman Sachs) provides premium hospitality, ticketing, and venue services across major US sports venues, sitting alongside VIPSM as a larger, broader sports-hospitality incumbent.
• Live Nation Entertainment: Live Nation (Ticketmaster parent) distributes premium tickets and VIP experiences across sports and entertainment at massive scale, representing a broad incumbent whose premium offerings intersect with VIPSM's Premium Tickets and Concierge Services.
• Delaware North: Delaware North operates sports venue hospitality, premium dining, and concessions at major arenas and stadiums, including suites/VIP experiences; it is a much larger incumbent offering overlapping sports-hospitality capabilities.
• Vivid Seats: Vivid Seats operates a large secondary ticketing marketplace with premium and VIP inventory across sports, concerts, and theater, providing an alternative procurement channel that competes with VIPSM's Premium Tickets and Corporate Hospitality offerings.

Direct peers

• Eventico: Eventico provides corporate event hospitality and premium ticket packages to enterprise clients across major US sporting events, with bundled travel and accommodation services comparable to VIPSM's hospitality packages.
• Sports Travel & Tours: Sports Travel & Tours packages all-inclusive hospitality and ticket experiences for major US and international sporting events to corporate and group buyers, sharing VIPSM's events-led, fully-managed service model.
• On Location Experiences: On Location (within Endeavor/TKO Group) sells official Corporate Hospitality, Premium Ticketing, and VIP experiences at marquee events (NFL, NCAA, Olympics, US Open), directly overlapping VIPSM's product set and enterprise GTM motion.
• Coast to Coast Tickets: Coast to Coast Tickets provides premium and corporate tickets plus hospitality experiences to sporting, concert, and theater events, addressing the same corporate client entertainment need as VIPSM's premium ticket and hospitality offerings.
• QuintEvents: QuintEvents is one of the largest providers of corporate hospitality packages for major sporting events (Super Bowl, Masters, Kentucky Derby), targeting the same enterprise customer base as VIP Sports Marketing with bundled premium ticket, travel, and concierge offerings.
• Big Sports Travel: Big Sports Travel organizes group sports travel and hospitality experiences (Masters, Kentucky Derby, BCS Championships) for corporate clients, overlapping directly with VIPSM's event-calendar-based hospitality packages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/167178222016
• Instagraminstagram.com/vipsportsmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIP Sports Marketing