ApneaMed

What ApneaMed does

ApneaMed is a US-based, privately held direct-to-consumer and healthcare-partner seller of home sleep apnea testing and CPAP/AutoPAP treatment equipment, founded in 2016 and operating from Saint George, Utah with a small team of 11-50 employees. Its core product is the WatchPAT ONE, a fully disposable overnight home sleep test device that records breathing patterns, blood oxygen saturation, heart rhythms, and respiratory effort, with results interpreted by board-certified sleep physicians. Treatment is delivered through AutoPAP (Automatic Positive Airway Pressure) machines with integrated humidifiers and Bluetooth-enabled DOT compliance chips, supplemented by replacement masks, hoses, and DreamStation filters.

The business model combines transactional DTC e-commerce on Shopify with a three-tier partner program — referral, in-office white-label, and mail-out — that spans at least twelve verticals including trucking, dental, cardiology, neurology, pulmonology, ENT, medical examiners, chiropractors, employment health screening, mobile/digital health, primary care, and independent truck drivers. The home sleep test is priced at $299 ($269.10 via patient questionnaire discount) with no physician prescription required for adults 18 and older; partners can set their own billing rates and bill insurance directly. A $100 cross-sell discount ties the diagnostic purchase to AutoPAP hardware, though AutoPAP machines are currently unavailable due to global supply shortages.

The company targets an addressable market of approximately 22 million Americans with sleep apnea (80% currently undiagnosed) and 17-28% of US commercial drivers with OSA, positioning itself as a faster and cheaper alternative to traditional in-lab sleep studies. DOT approval of the home sleep test and the Bluetooth compliance chip differentiates ApneaMed within the commercial transportation vertical, where CDL renewal requirements create a recurring regulatory-driven demand stream. Marketing is executed through an educational blog (Sleep Apnea 101), organic social media (Facebook, Twitter), and a lead-generation questionnaire offering a discount on first purchase.

Name

ApneaMed

Legal name

ApneaMed

Website

https://apneamed.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ApneaMed is a US-based DTC and healthcare-partner seller of home sleep apnea tests using the WatchPAT ONE device and AutoPAP treatment equipment, serving undiagnosed OSA patients and DOT-regulated commercial drivers across twelve specialty verticals.

Ownership category

akta.pro rank

Product category

Sleep Apnea Diagnostics and Treatment

NAICS

Home Health Care Services (621610)

SIC

Services-Home Health Care Services (8082), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Home Respiratory & Sleep Therapy Providers (DME-Integrated) (HLAFAEAF)

akta.pro secondary industries

Sleep Apnea Therapy Devices (CPAP/APAP/BiPAP/ASV) (HLAHAGAA), CPAP & Sleep Apnea Equipment Retail (CRAIABAI), Sleep Medicine Clinic (HLAKANAB)

Keywords

• Home sleep testing
• Sleep apnea diagnosis
• CPAP equipment
• DOT sleep compliance
• Sleep disorder treatment

Headquarters

HQ city

Saint George

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Home Sleep Tests: Sale of home sleep apnea test kits directly to consumers and through partner programs with medical professionals. The test is priced at $299 for direct purchase, with discount incentives available through patient questionnaire.
2. CPAP/AutoPAP Equipment and Supplies: Sale of AutoPAP machines, replacement masks, filters, hoses, and other CPAP equipment. Note: AutoPAP machines are temporarily unavailable due to global supply shortages.
3. Partner Program Fees: Partnership programs with dentists, physicians, trucking companies, and other medical professionals who administer or refer patients for sleep testing. Partners can set their own billing rates and bill insurance directly.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ApneaMed sells at-home sleep apnea diagnostic tests (using the WatchPAT ONE device) and CPAP/AutoPAP treatment equipment direct-to-consumers through its e-commerce site, with results interpreted by board-certified sleep physicians. The company supplements direct sales with partner programs that allow dentists, physicians, cardiologists, trucking companies, and other medical professionals to administer or refer patients to home sleep testing. Pricing is positioned as cheaper than most insurance copays for traditional in-lab sleep studies.

Product overview

ApneaMed offers a unified diagnostic and treatment platform for obstructive sleep apnea (OSA). The core offering consists of the Home Sleep Test (HST) service using the WatchPAT ONE device for at-home diagnosis, followed by AutoPAP therapy machines for treatment. The platform also provides related CPAP equipment including masks, hoses, and filters as accessories. ApneaMed's business model includes partnership programs for various healthcare providers (trucking, dental, medical, employment screening, mobile health, and specialty medical fields) who can offer sleep apnea testing and treatment to their patients. The company positions itself as an affordable alternative to traditional in-lab sleep studies, with a $299 home sleep test price point and $100 discount on AutoPAP devices for test users.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Sleep Test (HST) using WatchPAT ONE Overnight unattended home sleep study kit delivered by mail that records breathing patterns, blood oxygen saturation, heart rhythms, and respiratory effort during sleep; results are interpreted by board-certified sleep physicians who issue diagnosis and treatment recommendations. Designed for adults 18+ who suspect obstructive sleep apnea and does not require a physician's prescription.
• AutoPAP Machine with Humidifier, Mask, and Hose Automatic Positive Airway Pressure therapy bundle that senses upper-airway vibrations and increases pressure to eliminate snores, apneas, and hypopneas, with an integrated humidifier and DOT-approved compliance chip; sold as a treatment device for diagnosed sleep apnea patients.
• Auto CPAP Machines (APAP) Automatic positive airway pressure machine that auto-adjusts air pressure based on detected breathing patterns during sleep; sold as a treatment device for sleep apnea patients.
• CPAP Replacement Masks Replacement masks for CPAP and AutoPAP therapy devices, available in styles including nasal and full face masks.
• DreamStation Filters (2-pack) Replacement air filters for DreamStation CPAP machines to maintain proper device function and air quality during therapy.
• Replacement Hose Replacement tubing that connects CPAP and AutoPAP machines to the user mask.
• Healthcare Provider Partner Program Channel program enabling dentists, physicians, cardiologists, neurologists, ENT specialists, pulmonologists, chiropractors, medical examiners, trucking companies, and digital health screening services to offer ApneaMed's sleep apnea testing and treatment as a billable service to their patients or employees.

Quantifiable outcome

• Cost less than most insurance copays for traditional sleep studies
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core.

• Trucking CompaniescoreChannel Partner/ Reseller/ DistributorApneaMed provides trucking companies with DOT-compliant home sleep tests for their drivers. The test is approved by the Department of Transportation and provides quick, affordable sleep apnea screening. Companies can ensure driver compliance with DOT regulations through ApneaMed's Bluetooth compliance tracking. Testing can be done from home or on the road.
• Independent Truck DriverscoreChannel Partner/ Reseller/ DistributorIndividual truck drivers can order home sleep tests directly from ApneaMed. The test is DOT-approved and significantly more affordable than traditional sleep studies. Drivers receive a $100 discount on AutoPAP devices when using ApneaMed's home sleep test. Bluetooth compliance tracking helps drivers prove treatment compliance for CDL renewal.
• Dental PracticescoreChannel Partner/ Reseller/ DistributorThree partnership options available: (1) Referral Partnership - refer patients to ApneaMed, (2) In-Office Partnership - keep white-label test unit on-site, (3) Mail-Out Partnership - order tests for patients. Practices can set their own billing rates and bill insurance directly. ApneaMed provides free patient brochures and screening tools.
• Cardiology PracticescoreChannel Partner/ Reseller/ DistributorCardiologists can partner with ApneaMed to test patients for sleep apnea that may be causing cardiovascular strain. Three partnership options available: referral, in-office, and mail-out partnerships. Practices can set their own billing rates for the service.
• Medical DoctorscoreChannel Partner/ Reseller/ DistributorApneaMed provides three partnership options for medical doctors: referral partnership, in-office partnership with white-label testing units, and mail-out partnership. Doctors can expand service offerings and bill insurance directly. Works with primary care physicians, cardiologists, ENT specialists, neurologists, and pulmonologists.
• Medical ExaminerscoreChannel Partner/ Reseller/ DistributorMedical examiners play a crucial role in recognizing sleep apnea symptoms during health examinations. ApneaMed offers referral, in-office, and mail-out partnership options. Testing is more affordable and accessible than traditional sleep studies. Practices can bill insurance directly.
• Pulmonology PracticescoreChannel Partner/ Reseller/ DistributorPulmonologists are more likely to encounter sleep apnea patients. ApneaMed provides affordable at-home sleep test units through three partnership options. Practices can expand service offerings and reach more patients. Quick diagnosis helps patients get treatment faster than traditional sleep studies.
• Chiropractic PracticescoreChannel Partner/ Reseller/ DistributorChiropractors can help diagnose sleep apnea and partner with ApneaMed for at-home testing. Three partnership options available. Chiropractic adjustments of the neck can help with sleep apnea symptoms. Practices can grow their offerings and earn additional revenue.
• Employment Health Screening ServicescoreChannel Partner/ Reseller/ DistributorEmployment health screening companies can partner with ApneaMed to add sleep apnea testing to their service offerings. DOT-compliant testing available. Partnership helps companies stand out from competition, increase revenue, and provide more comprehensive health screening services.
• Mobile Apps/Digital Health Screening ServicescoreChannel Partner/ Reseller/ DistributorDigital health screening companies can provide home sleep apnea testing through their apps. Three partnership options available. Testing adds value to digital health services as sleep apnea risk factors like obesity continue to rise. Companies can set their own rates and bill insurance.
• ENT SpecialistscoreChannel Partner/ Reseller/ DistributorENT specialists often see patients with sleep apnea as the disorder occurs in their area of specialization. ApneaMed provides home sleep testing access through referral, in-office, or mail-out partnerships. Fast, accurate testing meets industry standards and is DOT-compatible.
• Neurology PracticescoreChannel Partner/ Reseller/ DistributorNeurologists can play a crucial role in identifying central sleep apnea issues in the brain. ApneaMed partnerships allow practices to test for both central and obstructive sleep apnea. Three partnership options available with quick diagnosis to prevent extended wait times.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CPAP.com: Large direct-to-consumer online retailer of CPAP machines, masks, and accessories. Directly comparable to ApneaMed's DTC CPAP/AutoPAP equipment and supplies business, with a much broader catalog and longer operating history.
• Aeroflow Healthcare: DME-integrated home respiratory and sleep therapy provider that works with physicians, patients, and insurance. Closely comparable to ApneaMed in combining home sleep testing with CPAP supply and insurance billing.
• SleepQuest: Home sleep testing and CPAP treatment provider that works with physicians and patients. Comparable to ApneaMed on diagnosis, treatment, and partner-led distribution.
• Lofta: Direct-to-consumer home sleep apnea testing and CPAP equipment provider. Highly comparable to ApneaMed on price, no-prescription model, and online funnel.
• VirtuOx: Provider of home sleep testing services for patients and physicians, including for DOT/commercial driver screening. Overlaps with ApneaMed in diagnosis, partner/physician channel, and trucking vertical.
• Itamar Medical (ZOLL Itamar): Manufacturer of the WatchPAT ONE home sleep test device that ApneaMed uses. Operates its own home sleep testing services and is both a technology supplier and a downstream competitor in OSA diagnosis.
• React Health: Manufacturer of the G3 X AutoPAP sold by ApneaMed. A direct product peer in the sleep apnea therapy device category, with broader DME offerings.

Emerging players

• Luna Sleep: Direct-to-consumer home sleep testing and CPAP provider. Smaller and more digitally native than ApneaMed, with overlapping product and target customer.

Broad incumbents

• ResMed: Global incumbent in sleep apnea and respiratory therapy devices (CPAP/APAP, masks, software). Sells through DME channels and competes with ApneaMed's treatment offering as part of a much broader portfolio.
• Philips Respironics: Major incumbent manufacturer of CPAP/AutoPAP devices (including DreamStation, which ApneaMed sells filters for). Part of a broad healthcare portfolio and a category-defining competitor despite recent recall headwinds.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/apneamed
• Facebookfacebook.com/apneamed
• LinkedInlinkedin.com/company/apneamed

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ApneaMed